Education Marketing in Goring-by-Sea

Get in touch

Education Sector Advertising in Goring-by-Sea

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Goring-by-Sea but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN12 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Goring-by-Sea (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Fontwell East Dean Lyminster Andrew's Hill Langley Green Hammer Shopp Hill Elbridge River Newpound Common Walberton Washington Henley Common Crockerhill Ingrams Green Didling Lodsworth Copsale St John's Common Green Street Little London Nyewood Church Norton Heyshott Lowfield Heath Trotton Marsh Inlands Aldwick Hillgrove Beggars Bush Selsfield Common High Cross Tortington New Town Rusper Bosham Upwaltham Rotherbridge Plaistow Rose Green Woodmancote Charlton Hampers Green Stoughton Billingshurst Broadbridge Heath Lickfold Hurstpierpoint Compton Broadbridge Shillinglee Stockbridge Upper Wardley Marylands Park Nepcote Wiston Fulking Wiggonholt Faygate Hambrook Highleigh Roundstreet Common Binsted Slaugham Broadwater Trotton Brook Street Chilgrove Southbourne Brookpits Oving Clayton Burndell Chichester Westlands Down Park White's Green Riverhill Boxgrove Slindon Stopham Nutbourne Common Broadfield Apuldram Furnace Wood West Dean Crawley Somerley Doomsday Green Cocking Woodmansgreen Balcombe Chithurst Toddington Leggatt Hill Walstead Durfold Wood Buchan Hill Norton Kirdford Watersfield Lurgashall Heyshott Green Cuckfield Commercial Square Iping Warninglid Newtimber Almodington Maidenbower Sompting Littleworth Ashurst Trotten Marsh Middleton-on-Sea Scayne's Hill Dragons Green Eartham West Durrington County Oak Donnington Lordington Hooksway Pickhurst Lower Horncroft West Lavant Gospel Green Crosspost East Wittering East Preston Mannings Heath South Ambersham Rudgwick Nep Town Adversane Albourne Street Langley Pagham Merston West Wittering Houghton Barlavington South Mundham Marley Heights Yapton Coolham Shoreham Beach East Harting North Heath Midhurst Northchapel Durrington-on-Sea Sta Bolnore Village Storrington Shipley Bridge Balls Cross Brooks Green Fox Lea Bignor The Haven Strood Green Topleigh Bury Atherington Aldingbourne Staplefield Tinsley Green South Lancing North End Gossops Green North End Lumley Bramber East Hampnett Bines Green West Barnham Rackham Linchmere West Itchenor Sidlesham Small Dole Fernhill Warningcamp Slinfold Rock Burpham Twineham Green Albourne Green Nutbourne Slindon Common Upper Beeding Tower Hill Durleighmarsh Sutton End Minsted Rogate Ford Sidlesham Common Sullington Strettington Sutton Hassocks Lyoth Common Milland Crabtree Fox Hill Norton Two Mile Ash Prinsted Petworth Ashurst Wood Racton Keymer Summersdale Wick Lower Fittleworth Funtington West Thorney West Chiltington Warminghurst Franklands Village Tilgate Forest Row Coates Castle Town Up Marden Habin Ardingly Thakeham West Marden Avisford Earnley Heath End Bucks Green Horsemere Green Queen's Corner Rookwood Kingston Gorse Nutbourne Horsham Waterbeach Windfallwood Common South Harting Fittleworth Elmers Marsh North End Navant Hill Tilgate Oakhill Forge Wood Twineham Lancing Lodsworth Common Amberley Rowfant Stubbermere Woolbeding Nuthurst Woodmancote Roffey Chorley Common High Salvington Old Shoreham Loxwood Cinder Hill Stonequarry Gunter's Bridge Tisman's Common West Grinstead West Town Whitehall Sullington Warren Broomershill Nyton East Kingston Ferring Bedlam Street Warnham South Stoke Chidham Hawkhurst Court Sunnyside Terwick Common Selham Bilsham Churchwood Broadford Bridge East Worthing Pound Hill Street End Flathurst Titty Hill Fisherstreet Lindfield Shoreham-by-Sea Smock Alley Sharpthorne Shermanbury Greatham Foxhill Eastergate Upper Cokeham Barnham Snow Hill Maplehurst Halnaker Westergate Dell Quay North Lancing Bury Common Copthorne Elsted Marsh The Close Runcton Ashington Elsted Sompting Abbotts South Bersted Bolnore Keynor Estate Blackstone North Stoke Crabbet Park Lower Cokeham Handcross Hurst Wickham Botolphs The Common West Green Madehurst Pulborough Hammerpot Burgess Hill Quags Corner Rustington West Stoke Redford Plummers Plain Little Haven Southwick West Hoathly Halecommon Deanlane End Arundel Balcombe Lane Woodcote Woodgate Hunston Baldwins Hill Balls Green Findon Valley Wepham Five Oaks Bepton Common Gay Street West End East Lavant Lagness West Ashling Byworth Northgate Cocking Causeway Shopwyke Abingworth Little Bognor Birchgrove Treyford Haslingbourne Manor Royal Steyning Camelsdale Ancton Kingston by Sea Black Corner Henley Slough Green Furnace Green Lambs Green East Ashling Worth East Marden Westhampnett Ifold Southwater Upper Norwood North Bersted Hoyle Crawley Down Dumpford Woodend Rapkyns Tillington Edburton Monk's Gate Smithbrook Ifield Littlehampton Salvington East Lavington Tangmere Lidsey Maudlin Patching Highbrook West Burton Fishbourne Poling Corner Fisher Kingsfold Westbourne Coombes Staples Hill Goddards' Green Hangleton Codmore Hill Robins Bepton Offham Thorney Island Stedham Nursted Shipton Green Broomer's Corner Cote Shripney Ifield Green Marehill Crouchers Poynings Henfield Haywards Heath East Grinstead Borden Burleys Wood Aldsworth Ansty East Beach Kent Street Ifieldwood World's End Holbrook Abbotsford Breach Tullecombe Goose Green Woldhurst Fyning Coldwaltham West Kingston Bexleyhill Albourne Findon Cross Gate West Lavington Walderton Bedham Withypitts Upperton Worthing Adsdean Cootham Singleton Wineham West Tarring Westerton Ebernoe Mid Lavant Duncton North Mundham Hickstead Cowfold Wheatsheaf Common Lower Beeding Bury Hollow Easebourne Alfold Bars Sayers Common Bolney West Chiltington Common Itchingfield Nyetimber Halfway Bridge Elmer Pyecombe Gorehill Flansham Colgate Ashfold Crossways Chownes Mead Barns Green Graffham North Marden Fernhurst Partridge Green Pease Pottage Saddlescombe Forestside Tyler's Green Coneyhurst Selsey Poling Horsted Keynes Clapham Dial Green Shipley Lickfold Whitemans Green Rowhook Hatch Farm Hill Birdham West Harting Wisborough Green Bognor Regis Hole Street Blackwell Southwater Street West Worthing Parbrook Felpham Portfield Mackerel's Common Bewbush Angmering Bracklesham Three Bridges Dial Post Bosham Hoe Whyke Climping Colworth Crossbush Southgate Worth Abbey Rake Little Heath Kingsley Green Goring-by-Sea Turners Hill Hardham