Charity Marketing in West Town

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in West Town are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in West Town?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in West Town is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in BN6 9

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in West Town or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover West Town (West Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
East Harting Coldwaltham Elmers Marsh Selham Sayers Common Black Corner West Grinstead Brook Street Hooksway Rock Shermanbury Apuldram Down Park Lagness Hatch Farm Hill Adversane South Stoke Charlton Broadfield West Itchenor Nepcote Tortington Oakhill Bosham Sharpthorne Hampers Green Wineham Franklands Village Crawley Down Cuckfield Eartham Nyewood Henfield Upperton Selsfield Common Slinfold Pyecombe Cootham Bognor Regis West Dean Little Bognor Fisher East Kingston Ardingly Roundstreet Common Itchingfield Abbotsford Haslingbourne East Marden Lurgashall Nuthurst Sutton Littleworth West Ashling Edburton Dial Green Gay Street Hambrook Ferring Poling Corner Yapton Balls Cross Poynings Treyford Hickstead North Lancing Wiggonholt The Close Bolney Halnaker Partridge Green Saddlescombe Goose Green Heyshott Green Stoughton Chidham West Stoke Thorney Island Marehill South Harting Alfold Bars Somerley Atherington Withypitts Birchgrove Highbrook Crawley Lickfold Robins Church Norton Twineham Green Flansham Westbourne Hurstpierpoint Hammer Halfway Bridge Broomer's Corner Amberley Wisborough Green Castle Town Lower Fittleworth Kingsley Green Furnace Green Elmer Bury North End West Durrington West Chiltington Westhampnett Broadbridge Tangmere Kingsfold Staples Hill Broadford Bridge Horsham Scayne's Hill Breach Compton Albourne Street Upwaltham Cowfold Madehurst The Common Burleys Wood Lidsey Donnington Warminghurst Nyton Quags Corner Slindon Tower Hill Shipley Bridge Old Shoreham Horsemere Green Crabbet Park Pound Hill Ashington Aldingbourne Hassocks Rackham Gospel Green Walberton Little London Patching North Stoke Coombes Smock Alley Fishbourne Sidlesham Horsted Keynes Ancton Warninglid Maudlin Terwick Common Turners Hill Lowfield Heath Upper Wardley Shopwyke Salvington Fyning Woodgate Kingston by Sea Dragons Green Bury Common Hangleton County Oak Easebourne Barlavington Lodsworth Common Elbridge Woodend Wick Monk's Gate East Ashling Racton East Worthing Topleigh Lordington Chownes Mead Stubbermere Southbourne Crosspost Broadbridge Heath West Kingston South Bersted Abingworth Upper Norwood Strood Green Langley Green East Dean White's Green Arundel Upper Beeding Staplefield Holbrook Felpham Chithurst Steyning Dumpford Southwater Leggatt Hill North Heath East Lavant Funtington Bolnore Hawkhurst Court East Wittering Pickhurst High Salvington Pagham Hunston Hardham Snow Hill Clapham Tilgate Forest Row Durrington-on-Sea Sta Woodcote Adsdean Whitemans Green Five Oaks Ebernoe Two Mile Ash Nep Town Foxhill Aldwick West Tarring Selsey Kent Street Slaugham Coates Maplehurst Coolham Findon Valley Burgess Hill Plaistow Balcombe Lane Mackerel's Common Binsted Walstead Langley Three Bridges Slough Green West Marden Lower Cokeham Avisford Elsted Marsh High Cross Angmering Gossops Green Strettington Rustington Woolbeding Ashfold Crossways North Marden Parbrook Whyke Cocking Causeway Graffham Copthorne Worth Nutbourne Little Haven Buchan Hill Chorley Common Offham Marley Heights Fontwell West Worthing Forge Wood Shripney Elsted Birdham Mannings Heath Southwick Durfold Wood Woodmancote Bewbush Hammerpot Newtimber Sompting Abbotts Fernhill Byworth Bepton Green Street Westlands Almodington Borden Fernhurst Waterbeach Kirdford East Preston Bolnore Village Sunnyside Copsale Norton Lambs Green Littlehampton Rotherbridge Burpham Cocking Merston Barns Green Blackstone Lower Horncroft Whitehall Crossbush Warningcamp World's End North End Tyler's Green Fisherstreet Sullington Storrington Woldhurst Henley Crabtree Northgate Lyminster Navant Hill Riverhill Flathurst Sompting Roffey Fox Hill River Cross Gate Wepham Gorehill Bosham Hoe Albourne Green Poling Clayton Hole Street Up Marden Lancing Lindfield Bepton Common Coneyhurst Goring-by-Sea Singleton Southgate Ford Fittleworth West Green Bramber East Grinstead Lumley Aldsworth Lyoth Common Minsted Watersfield West Thorney Walderton Worth Abbey East Lavington Chichester Smithbrook Earnley East Beach Hurst Wickham West Lavant Rowhook Stonequarry Linchmere Tinsley Green Nyetimber Washington Forestside Ansty Gunter's Bridge Trotton Marsh Lower Beeding Windfallwood Common West Lavington Codmore Hill Handcross Woodmancote Barnham Northchapel Goddards' Green Loxwood Bedham West Barnham New Town Pulborough Bexleyhill Hillgrove Runcton Westerton West End Shoreham Beach Rusper Portfield Henley Common Southwater Street Lodsworth Shoreham-by-Sea Mid Lavant West Chiltington Common Shipton Green Eastergate Didling Little Heath Wiston Faygate West Burton Crockerhill Cote Boxgrove Tilgate Highleigh Rake Blackwell Houghton Balcombe Billingshurst Chilgrove Ifield Furnace Wood The Haven St John's Common Fox Lea Tillington South Ambersham Ashurst Wood North End Rowfant Durleighmarsh Habin Thakeham Stockbridge Cinder Hill Broomershill Twineham Crouchers Wheatsheaf Common Redford Deanlane End Haywards Heath Prinsted Rapkyns Worthing Dial Post Bedlam Street Commercial Square Nursted Oving Ifield Green Petworth Maidenbower Trotten Marsh Trotton Shipley Keymer Toddington Burndell Climping Warnham Bilsham Andrew's Hill Churchwood Lickfold Summersdale Heyshott Tullecombe Nutbourne Upper Cokeham West Wittering Bury Hollow Rose Green Kingston Gorse South Lancing Baldwins Hill Ifieldwood Sidlesham Common Norton Midhurst Shopp Hill Heath End Sutton End Fulking Woodmansgreen West Harting Halecommon Middleton-on-Sea Dell Quay Ashurst Stopham Broadwater Botolphs Duncton Sullington Warren Ifold Pease Pottage North Mundham Balls Green Hoyle South Mundham Rudgwick Brookpits Albourne Marylands Park Doomsday Green Camelsdale Nutbourne Common Keynor Estate Ingrams Green Rookwood Newpound Common Rogate West Hoathly Findon North Bersted Slindon Common West Town Titty Hill Colworth Westergate Milland Inlands Brooks Green Bucks Green Bracklesham Bignor Street End Plummers Plain Shillinglee East Hampnett Manor Royal Greatham Tisman's Common Stedham Small Dole Beggars Bush Queen's Corner Iping Bines Green Colgate