Education Marketing in Iver

Get in touch

Education Sector Advertising in Iver

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Iver but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SL0 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Iver (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Smokey Row Little Horwood Lenborough Bolbeck Park Turville Walton Hall Berghers Hill Stratford Fields Kiln Farm Turweston Charndon Dorton Alscot Lee Common Shenley Lodge Buckland Common Jordans Chesham Bois Fulmer Towerage Seer Green Princes Risborough Hyde End Bleak Hall Gerrards Cross Brill Shalstone Bradwell Abbey Cheddington Shipton Stonebridge Bovingdon Green Milton Keynes Maids Moreton Netherfield Sills Yard Browns Wood Little Brickhill Long Street Beamond End Mundaydean Bottom Wooburn Green Water Eaton Ibstone Broughton Crossing Willen Park Linford Wood Rush Green Cryers Hill Walton Kingswood Emerson Valley Walnut Tree Hanslope Thornton Elmhurst Saunderton Meadle Beachampton Page Hill Newton Leyes Bryant's Bottom Lee Clump Upper Pollicott Rotten Row Berryfields The City Ley Hill Weedon Stoke Green Egypt Chesham Buffler's Holt Burcott Whelpley Hill Swan Bottom Rout's Green Green End Kingsash Peartree Bridge Great Missenden Granborough Giffard Park Winslow Edlesborough Wolverton Mill South Little Frieth Whitchurch Fort End Littleworth Corner Beaconsfield Bierton Newport Pagnell Farnham Royal High Wycombe Westlington Wycombe Marsh Ballinger Bottom Monkston Burroughs Grove Eaglestone Bradville Coleshill Victoria Park Kingsmead Asheridge Fox Milne Elfield Park Bolter End Amersham Hunt's Hill Poundon Petsoe End Buckland Ballinger Common Lane End Coffee Hall Colstrope Bedgrove Warrington Greenlands Mobwell Castlethorpe Twyford Easington Sands Hitchambury Winterhill Worminghall Walton Manor Woughton Park Lower Cadsden Horton Wharf Haddenham Latimer Northall Central Milton Keynes Turville Heath Longwick Hollingdon Kents Hill Prestwood Woughton on the Green Gawcott Bow Brickhill Lavendon Westcroft Iver Heath Hardmead Lower Pollicott Great Brickhill Bishopstone Blue Bridge Stone Westbury Hillesden Hamlet Calverton Skirmett Halton Chivery Upper Hartwell Whitney Grove Ditchfield Startop's End Pitstone Green Farnham Park Speen Dinton Higher Denham Flackwell Heath Church End Fishermead Pitch Green Widmer End Wavendon Brinklow Rowsham Little Linford Buckingham Burcott Willen Ashendon Bragenham Atterbury Tilbrook Fawley Bottom Hazlemere Verney Junction Love Green Downs Barn North End Thorney Akeley New Bradwell Kingsey Great Hampden Bellingdon Brook End Sprig's Alley Horsenden Moor Common Hazeley Wolverton Wing Littleworth Common Whiteleaf Fern Penn Newlands Stewkley Dean Ashley Green Loughton Wolverton Mill East Boveney Newton Longville South Heath Preston Bissett Wroughton Park Penn Bottom Great Kingshill The Lee Stewkley Walton Griffitts Yard Bottrells Close Aston Clinton Radnage Middle Green Oldbrook Cuddington Manor Park Marsh Hilltop Well End Great Kimble Wavendon Gate Frieth Woolstone Ham Green Addington Denham Lower End Iver Rooksley Richings Park Cadmore End Greenleys Nash Lee Lower Hartwell Shabbington Old Wolverton Ickford Woodham Middle Claydon Sherington Furzton Lake Haydon Hill Hedgerley Hill Bancroft Chalfont Grove Oxley Park Parmoor Conniburrow North Lee Kimble Wick Forty Green Shenley Brook End Fullers Slade Wood Green Caldecote Denbigh West Hedgerley Green Pednormead End Upton Horton Two Mile Ash Newtown Little Boys Heath Quarrendon Codmore Marlow Common Neath Hill Weston Turville Pitstone Hill Hollybush Hill Lower Weald Rose Hill Shenley Church End Thornborough Salden Chackmore Little Hampden Bradwell Common Skittle Green California Studley Green East Burnham Lower Ascott Foscote Biddlesden Langley Corner Dorney Adstock Bledlow Ridge Layters Green Creslow Stratton Chase Littlecote George Green The Badgers Tickford End Quainton Nup End Green Hailey Amersham on the Hill Pond Park Old Farm Park Edgcott Ellesborough Grange Farm Stony Stratford Great Horwood Grendon Underwood Tyler's Hill Rockwell End Mill End Lower Bois Saunderton Stony Green Marsh Gibbon Hoggeston Fleet Marston Calvert Marsworth Cold Brayfield Church End Simpson Heath End Chisbridge Cross Wilton Park Mop End North Marston Bucklandwharf Oving Broughton Terrick Marlow Little Kingshill Little Ickford Shreding Green Singleborough Woburn Sands Campbell Park Micklefield Olney Willen Lake Upper Weald Wendover Watermead Southend Amersham Old Town Dagnall Middleton Hedgerley Winchmore Hill St Leonards Lent Greatgap Lillingstone Dayrell Bancroft Park Cholesbury Hawridge Ravenstone Coombe Stoke Hammond Lower Woodend Townsend Pitstone Tylers Green Walton Court Little Missenden Linden Village Widmoor Stacey Bushes Botley Lye Green Hambleden Hyde Heath Marlow Bottom Wooburn Great Linford Knotty Green Upper Winchendon Gibraltar Fenny Stratford Botolph Claydon Cressex Tatling End Pheasant's Hill Walter's Ash Leckhampstead Orchard Leigh Holly Green Milton Keynes Village Water Stratford World's End Padbury Horsleys Green Hotley Bottom Southcourt Clayhill Pennyland Lillingstone Lovell Waterside Slapton Bury End Long Crendon Ludgershall Diggs Shenley Wood Green End Brook End Clifton Reynes Fingest Burnham Moor End Dorney Reach Goddards North Crawley Moulsoe Chalkshire Newton Blossomville Wexham Street Tattenhoe Stoke Poges Cublington Wymbush Tinkers End Stoke Mandeville Little London The Bowl Aylesbury Dunsmore Farnham Common Terriers Little Crawley Great Hivings Barley End Holtspur Heelands Springfield Filgrave Mantles Green Nearton End Great Holm Danesfield Dadford Radclive Blakelands Bletchley Penn Street Ford Broughton Waterend Cores End Forty Green Little Marlow Buckmoorend Woodrow Ascott West End Tyringham Crownfield Spurlands End Chalfont Common Stokenchurch Hughenden Valley Piddington Chessmount Westcott Nash Chearsley Far Bletchley Askett Oakley Wooburn Common Loudwater Wendover Dean Lake End Hedsor Mursley Woodhill Fulwell Lee Gate Wheeler End East End Ledburn Wingrave South End Hodge Lea Owlswick Amersham Common Chalfont St Giles Medbourne Stantonbury Booker Steeple Claydon Saunderton Lee Honeyburge Leadenhall Chilton Mentmore Mount Pleasant Gayhurst Chalfont St Peter Tongwell Pheasants Little Wood Corner Naphill Redmoor Chetwode Weston Underwood Swanbourne Downley Chenies West Wycombe Heath End New Denham Astwood East Claydon Hulcott Barton Hartshorn Little Kimble Tathall End Wolverton Mill Medmenham Middle Weald Oakhill Emberton Baker's Wood Northfield Haversham Dunton Flowers Bottom Beanhill Chicheley Crownhill Bye Green Taplow Northend Beacon's Bottom Parslow's Hillock Loosley Row Bourne End Nether Winchendon Lower North Dean Clanking Bradwell Sedrup Sheepridge Hardwick Waddesdon Church End Kingston Summer Heath South End Bledlow Tinkers Bridge Pitchcott Austenwood Drayton Parslow Wooburn Moor Ivinghoe Redland End Boarstall Darvillshill Little Chalfont Ilmer Soulbury Church End Hillesden Lathbury Tetchwick Shipton Lee Church End Lacey Green Monks Risborough Holmer Green Hunt's Green Fawley Aston Abbotts Crafton Wardrobes Monkston Park Caldecotte Wotton Underwood Horn Hill Pednor Bottom Bockmer End Ivinghoe Aston Tingewick Bradenham Drayton Beauchamp Chartridge Ashland Furzton Upper North Dean Knowlhill Downhead Park Stoke Goldington Lent Rise Whaddon Bennett End Butler's Cross Aston Sandford