Retail Marketing in Iver

Get in touch

Retail Advertising in Iver

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in SL0 9?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Iver (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Barton Hartshorn Greatgap Micklefield Singleborough Gerrards Cross Hanslope Sedrup Oakley Parslow's Hillock Horn Hill Bletchley Sands Oving Nup End Maids Moreton Spurlands End Boveney Bow Brickhill Sheepridge Medbourne Grange Farm North End Alscot Lower Woodend Linford Wood Weston Turville Steeple Claydon Redland End Little Wood Corner Old Farm Park Bottrells Close Caldecote Furzton Lake Conniburrow Church End Willen Lake Bancroft Tatling End Farnham Royal Nearton End Asheridge Marlow Bottom Sherington Castlethorpe Hillesden Coombe Chalfont Grove Langley Corner Fulmer Wingrave Bye Green Flackwell Heath Foscote Northall Lee Clump Hodge Lea Fawley Little Crawley Church End Newtown Pond Park North Crawley Hitchambury Hazeley Ashland Rose Hill Aylesbury Drayton Beauchamp Little Boys Heath Blue Bridge Great Linford Chesham Bois Ellesborough Weedon Broughton Brook End Beamond End Twyford Springfield Widmer End Water Eaton Fenny Stratford Hoggeston Bryant's Bottom Shenley Brook End Newton Blossomville Cholesbury Ivinghoe Aston West End Hilltop Horton Wharf Waterend Penn Bottom Little Hampden Grove Kingsey Dadford High Wycombe Willen Bierton Chalfont St Peter Hotley Bottom Shenley Wood Stonebridge Bancroft Park Chisbridge Cross Honeyburge Walton Hazlemere Westcott Cores End Stoke Poges Tinkers End Mop End Saunderton Lee Upper North Dean Wycombe Marsh Kingsmead Chalkshire Knowlhill California Akeley Turville Heath Biddlesden Coffee Hall Bragenham Tetchwick Lake End Aston Sandford Great Missenden South Heath Sprig's Alley Giffard Park Knotty Green Lower North Dean Owlswick Greenleys Walter's Ash Oakhill Penn Street Bishopstone Quarrendon Loughton Tinkers Bridge Quainton Broughton Aston Abbotts Little London Walton Upper Winchendon Nash Lee Longwick Bradwell Drayton Parslow Clayhill Lillingstone Lovell Leckhampstead Burcott Woburn Sands Bradville Gibraltar Bockmer End Salden Tongwell Wendover Dean Parmoor Little Marlow Burcott Cadmore End Waterside Preston Bissett Botolph Claydon Water Stratford Northend Padbury Hawridge Hardmead Upton Goddards Meadle Eaglestone Little Kimble Fawley Bottom Lillingstone Dayrell Booker Little Frieth Wendover Medmenham Denham Skittle Green Ludgershall Hyde Heath Amersham on the Hill The Bowl Little Linford Hedgerley Green Woodrow Browns Wood Calverton Coleshill Buckland Heath End Peartree Bridge Hambleden Bledlow Ridge Dorney Buckland Common Lee Common Wolverton Stewkley Dean Bleak Hall Moor Common Northfield Hardwick Worminghall Iver Watermead Saunderton Buffler's Holt Stone Linden Village Pitstone Ivinghoe Ashley Green Lacey Green Chetwode Ledburn West Wycombe The City Lower Hartwell Nash Cuddington Mentmore Lee Gate The Badgers Cold Brayfield Lye Green Thornton Two Mile Ash World's End Westbury Littlecote Ley Hill Colstrope Farnham Park Hollingdon Marlow Common Hughenden Valley Monkston Park Page Hill Pitch Green Oldbrook Newlands Radclive Loudwater Stratton Chase Radnage Botley Great Holm Sills Yard Shabbington Little Kingshill Middle Weald Stratford Fields Bourne End Moor End Downs Barn Bradwell Abbey Hunt's Green Marsworth Chackmore Wardrobes Little Brickhill Simpson Askett Burnham Swanbourne Lent Turville Littleworth Corner Caldecotte Beanhill Slapton Stoke Mandeville Tylers Green Ballinger Bottom Brill Piddington Kimble Wick Wooburn Moor Charndon Beacon's Bottom Smokey Row Buckmoorend Latimer Bury End Chalfont Common Rowsham Westlington Clanking Seer Green Far Bletchley Emerson Valley Brook End Mobwell Rockwell End Middle Green Warrington Kingston Walton Hall Bradwell Common Lower Bois Mount Pleasant Thornborough Frieth Littleworth Common Pitstone Green Boarstall Long Street Kingsash Wolverton Mill East Stokenchurch Darvillshill Pednor Bottom Ascott Wotton Underwood New Bradwell Pitstone Hill Southcourt Chivery Victoria Park Hulcott Bellingdon Chenies Lathbury Edgcott Horsenden Wavendon Amersham East Burnham Fox Milne Prestwood Tyringham Gayhurst Woodhill Petsoe End Lent Rise Dorton Shreding Green Little Missenden Baker's Wood Tickford End Rout's Green Higher Denham Tathall End Great Hampden Heath End Monkston Dunton Pitchcott Chicheley Denbigh West Cublington Burroughs Grove Swan Bottom Stony Stratford Woughton Park Tattenhoe Whitney Calvert Whaddon Neath Hill Whiteleaf Hollybush Hill Green Hailey Taplow Stantonbury Ham Green Redmoor North Lee Walton Manor Shenley Lodge Turweston Blakelands Fulwell Shenley Church End Elmhurst Ilmer Ford Berryfields Pheasant's Hill Layters Green Forty Green Moulsoe Leadenhall Lower Ascott Holtspur Griffitts Yard Loosley Row Dagnall Orchard Leigh Walnut Tree Marlow Upper Weald Winterhill Woughton on the Green Hunt's Hill Jordans Upper Pollicott Walton Court Saunderton Pennyland Newton Leyes Winchmore Hill Great Horwood Tingewick Waddesdon Grendon Underwood Milton Keynes Adstock Amersham Old Town Emberton Amersham Common Forty Green Shalstone Austenwood Skirmett Bradenham Green End Bolter End Southend Tilbrook Astwood Verney Junction Downhead Park Easington Newport Pagnell Chearsley Lower Cadsden Danesfield Bolbeck Park South End Pednormead End Filgrave Addington Towerage Downley Bucklandwharf Weston Underwood Ballinger Common Mantles Green Horsleys Green Crafton Barley End Mundaydean Bottom Wheeler End Dorney Reach Olney Butler's Cross Townsend Bennett End Beaconsfield Flowers Bottom Green End Clifton Reynes East Claydon Terrick Ashendon Well End Stacey Bushes Atterbury Wexham Street Church End Westcroft South End Church End Netherfield Chessmount Buckingham Rush Green Diggs Cressex Holly Green Stoke Green Startop's End Upper Hartwell Furzton Granborough Kents Hill Rotten Row Chilton Aston Clinton Whelpley Hill Thorney Haydon Hill Long Crendon Brinklow Middleton Whitchurch Mill End Shipton Lee Great Kingshill Willen Park Shipton Greenlands Fishermead Campbell Park Broughton Crossing Wing New Denham Summer Heath Wilton Park Newton Longville Monks Risborough Studley Green Lavendon Fern Great Brickhill Stony Green Bovingdon Green Crownfield Woodham Chartridge Great Hivings Cryers Hill Penn Dinton Marsh Hyde End Hedgerley Horton Wooburn Green Wood Green Richings Park Haversham Pheasants Dunsmore Love Green Crownhill Woolstone Ravenstone Bledlow Hillesden Hamlet Codmore Chalfont St Giles Naphill Terriers Iver Heath Lower End Little Horwood Stewkley Haddenham Milton Keynes Village Heelands Ickford Wolverton Mill South Beachampton Fort End Wolverton Mill Middle Claydon Widmoor Poundon Cheddington Lower Pollicott Edlesborough Rooksley Lenborough The Lee Wooburn Fullers Slade Wooburn Common Central Milton Keynes George Green Lane End Gawcott East End Kingswood Stoke Goldington Great Kimble Chesham Stoke Hammond Berghers Hill Nether Winchendon Egypt Manor Park Little Chalfont Wavendon Gate Lower Weald Ibstone North Marston Speen Kiln Farm Hedsor Old Wolverton Ditchfield Fingest Creslow Winslow Holmer Green Farnham Common Hedgerley Hill Princes Risborough Oxley Park Church End Wroughton Park St Leonards Little Ickford Fleet Marston Bedgrove Elfield Park Tyler's Hill Wymbush Marsh Gibbon Soulbury Halton Mursley