Education Marketing in Marsworth

Get in touch

Education Sector Advertising in Marsworth

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Marsworth but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HP23 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Marsworth (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Iver Little Wood Corner Frieth Chessmount Ickford Crownfield Beachampton Newport Pagnell Neath Hill Long Street Amersham Common Bancroft Water Stratford Dorton Kimble Wick Halton Atterbury Church End Mantles Green Hedgerley Green Moulsoe Wolverton Mill East Upper Winchendon Old Wolverton Westcroft Micklefield Littleworth Corner Bierton Chalfont Common Thorney Greenleys Wooburn Lower Cadsden Farnham Park Ballinger Common Wexham Street Hunt's Green Aston Abbotts Burnham Shreding Green Woodrow Amersham Creslow Dorney Reach Whiteleaf Hollingdon Rush Green Wotton Underwood Turville Heath Crownhill Richings Park Ballinger Bottom Kents Hill Fullers Slade Pitch Green Walton Court Pond Park Lent Rise Moor Common Fenny Stratford Latimer South End Bletchley Cholesbury Seer Green Greenlands Egypt Fleet Marston Tathall End Beamond End Bragenham Kingsash Honeyburge Mobwell Winterhill Singleborough Meadle Church End Brinklow Tetchwick Lillingstone Dayrell Baker's Wood Oxley Park Winslow Bourne End Hedgerley Chalfont St Peter Emerson Valley Broughton Crossing Terriers Caldecotte Rose Hill Stokenchurch Bryant's Bottom Wardrobes Penn Street Chetwode Widmer End Middle Green Monkston Radnage Colstrope Great Kingshill Quarrendon Swanbourne Rowsham Green Hailey Layters Green Boveney Wheeler End Stoke Mandeville Chivery Fulwell Boarstall Hollybush Hill Dunton World's End Stonebridge Brook End Astwood Woburn Sands Ledburn Wavendon Nash Hyde End Sands Little Marlow Naphill Asheridge Cadmore End Hughenden Valley Linford Wood Botley Hyde Heath Parslow's Hillock Ellesborough Simpson Lower Pollicott Hilltop Woodham Ravenstone Pednor Bottom The Badgers Hardmead Shenley Lodge Stoke Poges Loughton New Denham Bradville Lower North Dean Wroughton Park Startop's End Darvillshill Downley Hillesden Hamlet Dagnall Padbury Haydon Hill Conniburrow Jordans Lathbury Hunt's Hill Oldbrook Springfield Beacon's Bottom Far Bletchley Bolter End Gerrards Cross Upper Hartwell Great Holm Olney Monks Risborough Higher Denham Broughton Amersham on the Hill Waterend Bennett End Sheepridge Shenley Brook End Marlow Chenies Bishopstone Browns Wood Cuddington Bledlow Hodge Lea Speen Taplow South Heath Little Kingshill Berghers Hill Forty Green Marsh Gibbon Weedon Bleak Hall Weston Underwood Great Kimble Skittle Green Walton Hall Shenley Wood Hulcott St Leonards Flowers Bottom Holtspur Lower Hartwell Farnham Royal Weston Turville Buckmoorend Caldecote Hillesden Tyringham The City Stoke Goldington Prestwood Oakhill Aston Clinton Upper North Dean Bradwell Common Orchard Leigh Waddesdon Medbourne Penn Bottom Pheasant's Hill The Lee Rooksley Newton Blossomville Beaconsfield Mill End Haversham Hedsor Ilmer Ford Adstock Lower Woodend Hitchambury Saunderton Hoggeston Saunderton Chalkshire Nash Lee Marsh Wood Green Dinton Willen Smokey Row Lower Weald Marsworth Bury End Ivinghoe Aston Wymbush Addington Beanhill Wolverton Mill South Cryers Hill Walton Manor Furzton Elmhurst Wycombe Marsh Lee Clump Soulbury Townsend Nearton End Alscot Diggs Mop End Little London Nup End Blakelands Spurlands End Dorney Stacey Bushes Tinkers End Bovingdon Green Victoria Park Little Horwood Whaddon Newton Longville Kingsmead Horton Wharf Oakley Woolstone Walter's Ash Warrington Griffitts Yard Whelpley Hill Hawridge Lake End Emberton Fulmer Cores End Brill Lower End Marlow Bottom Stony Stratford Studley Green Filgrave Swan Bottom Bradenham Drayton Parslow Greatgap Austenwood Horsenden Little Brickhill Burroughs Grove Walnut Tree Leckhampstead Coleshill Little Crawley Mentmore Southend Steeple Claydon Worminghall Barley End Northall Coffee Hall Medmenham Lacey Green Radclive Wingrave Aylesbury Ibstone Burcott Nether Winchendon Bolbeck Park Great Hivings Newlands Shipton Lee Goddards Edlesborough Tingewick Chackmore Fern Pitstone Hill Wendover Kingsey Winchmore Hill Butler's Cross Pitstone Green New Bradwell Princes Risborough Chesham Tickford End Horn Hill Brook End Marlow Common Chalfont Grove Bye Green Central Milton Keynes Newtown Lye Green Milton Keynes Wolverton Mill Longwick Green End West End Willen Park Penn Lower Bois Ham Green Chisbridge Cross Rout's Green Lent Manor Park Chilton Fawley Rotten Row West Wycombe Bledlow Ridge Codmore Stony Green Denham Lee Common Tatling End Waterside Charndon Bucklandwharf Fox Milne Shenley Church End East End Wolverton Pennyland Little Boys Heath Biddlesden Cressex Lower Ascott Forty Green Grove Furzton Lake Lillingstone Lovell Sprig's Alley Askett Tilbrook Kiln Farm Aston Sandford Middle Claydon Two Mile Ash Wilton Park Cheddington Kingston Maids Moreton Whitney Ashland Chearsley California Buckland Stratford Fields Holly Green Ley Hill Sills Yard Great Missenden Little Linford Northfield Hedgerley Hill Little Chalfont Lavendon Wendover Dean Blue Bridge Hazlemere Eaglestone Botolph Claydon Grange Farm Pheasants Watermead Knotty Green Well End Redland End Netherfield Walton Petsoe End Foscote Berryfields Little Missenden Calverton Hambleden Akeley Knowlhill East Burnham Bradwell Ashley Green South End Gayhurst Ditchfield Bellingdon Tattenhoe Thornton Dunsmore Downs Barn Flackwell Heath Moor End Shalstone Preston Bissett Ludgershall Langley Corner Lee Gate East Claydon Gibraltar Willen Lake Pitstone Milton Keynes Village Quainton Bow Brickhill Widmoor Chalfont St Giles Wooburn Green Church End Turweston Iver Heath Stone Towerage Peartree Bridge Mount Pleasant Middle Weald Haddenham Castlethorpe Stewkley Dean Westbury Upper Weald Campbell Park Loudwater Parmoor Heath End Stoke Green Summer Heath Littleworth Common Bedgrove Hanslope Poundon North Lee Leadenhall Ashendon Piddington Danesfield Broughton Shabbington Chicheley Bockmer End Horton Upton Little Hampden Booker The Bowl Great Hampden Owlswick Cold Brayfield Tinkers Bridge Hardwick Westlington Saunderton Lee Walton Buckingham Long Crendon Tongwell Linden Village Great Linford Woughton on the Green Thornborough Lane End Redmoor Great Horwood Dadford Wing Tyler's Hill Clifton Reynes Bottrells Close Clanking Church End High Wycombe Middleton Coombe Downhead Park Mundaydean Bottom Pednormead End Amersham Old Town Granborough Horsleys Green Stewkley Little Ickford Terrick Fishermead Little Frieth Denbigh West Love Green Holmer Green Fingest Clayhill Westcott Turville North End Slapton Salden Edgcott Heelands Shipton North Crawley George Green Hazeley Pitchcott Whitchurch Heath End Stratton Chase Loosley Row Chartridge Crafton Bradwell Abbey Bancroft Park Elfield Park Stoke Hammond Northend Sedrup Barton Hartshorn Monkston Park Page Hill Littlecote Buffler's Holt Cublington Stantonbury Newton Leyes Grendon Underwood Great Brickhill Hotley Bottom Green End Rockwell End Buckland Common Gawcott Burcott Church End Kingswood Chesham Bois Skirmett Ascott Water Eaton Drayton Beauchamp Wooburn Moor Calvert Woughton Park Ivinghoe Woodhill Mursley Tylers Green Easington Fort End Giffard Park Southcourt Old Farm Park North Marston Lenborough Upper Pollicott Farnham Common Verney Junction Fawley Bottom Sherington Oving Wooburn Common Wavendon Gate Little Kimble Twyford