Education Marketing in Ballidon

Get in touch

Education Sector Advertising in Ballidon

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ballidon but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE6 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ballidon (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Nether Green Deepclough Hatton Crowden Pilsbury Wadshelf Darley Hillside Warrencarr Upper Loads Lower Gamesley Stanton Peasehill Wakebridge Brockhurst Sleet Moor Osmaston Old Dam Thornhill Lane Ends Blackwell Brassington Brockwell Whittington Moor Kilburn Trusley Milehill Millington Green Buckland Hollow Findern Heanor Gate Etwall Common Mickleover Froggatt Whitehough Head Spondon New Bolsover Church Hill Emmett Carr Bradbourne Barlborough Horsley Farley Little Eaton Stoneyford Wigley Marston Montgomery Burnaston Ockbrook Gamesley Spitalhill Oxcroft Estate Tideswell Park Nook Holloway Steeple Grange Clay Mills Wingfield Park Higher Chisworth Shipley Common Lower Hartshay Lowgates Aston Hartington The Brushes Press Brook Bottom Middleton Fernilee Caldwell Belper Holmesdale Oxton Rakes Owlcotes Park Head Tetron Point Risley Glutton Bridge Farhill Kelstedge Coton Park The Bungalows Castleton Little Bolehill Chunal Woodnook Harper Hill Hollingwood Pleasley Common Side Winsick Stoney Middleton Hollingwood Estate Biggin Wirksworth Moor Arkwright Town Scarcliffe Marlpool Slatepit Dale Goseley Dale Clowne Aston Upper Biggin Tupton Barber Booth Common Side Codnor Park Middleton Earl Sterndale Monsal Head Over Burrows Churchbalk Boothgate Gorsey Leys Highgate Ashford in the Water Hales Green Arthurs View Hollington Grove Wilday Green Upper Town Nether Sturston Crowhole Apperknowle Charlestown Henmoor Smalley Common New Smithy New Stanton Aldercar Canholes Ashgate Pear Tree Compton Inkersall Smisby Staden Whaley Bridge Townend Robin Hood Baslow Cressbrook Little Hucklow Farlands Booth Commonside Newhaven Woodlinkin Hargate Hill Hilton Hillclifflane Stainsby Hardstoft Hillstown Whitwell Gorseybank Higher Buxton Coddington Brightgate Brookside Oakerthorpe Toadhole Furnace Chesterfield Shirebrook New Sawley Eaves Knoll Chaddesden Gosforth Valley Wessington Smithfield Ladygrove Chinley Staveley Normanton Birley Butterley Walton Dalbury Hollow Ault Hucknall Yeldersley Litton Mill Doveridge Church Gresley Linton Heath Owler Bar West Broughton Upper Booth Dronfield Oversetts Wirksworth Peak Forest Pilsley Green Hollins Holmesfield Grangemill Gallows Inn Langley Common Hepthorne Lane Mapleton Combs Horsley Woodhouse Hulland Village Edale Crich Old Whittington Wensley Kniveton Bamford Chelmorton The Elms Sparrowpit Brailsford Etwall Crowdicote Fallgate Lower Midway Charlesworth Ridgeway Quarndon Over Haddon Newgate Padfield Darley Bridge Stanton Lees Bowshaw Codnor New Mills Bakestone Moor Netherthorpe Upper Town Milton Tintwistle Shatton Sinfin Stanton Gate Dethick Culland Mickley Hazelwood Newton Short Heath Barton Blount Plaistow Chinley Head Grindsbrook Booth Derby Upper End Wilmorton Unstone Mickley Loscoe King's Newton Wardlow Bargate Brookfield St Augustines Bubnell Wormhill Two Dales Nuttals Park Rodsley Stonegravels Wardlow Mires Ambaston Stanfree Grindleford Tinkersley Boulton Moor Calver Low Eagle Tor Lower Kilburn Pilsley Hargatewall Elton Duckmanton Longfordlane Pentrich Ashbourne Riber Winster Lower Pilsley Wheatcroft Parwich Longcliffe Ilkeston Junction Youlgreave Freebirch Church Broughton Alvaston Upper Padley Weston-on-Trent Brimington Common Bullbridge Whitfield Park Ashover Osmaston Little Hayfield High Peak Junction Idridgehay Green Openwoodgate Bretby Aston Heath Wash Duffield High Lee Abney Beeley Stony Houghton Stone Edge Boylestone Darley Dale Snape Hill Bole Hill Stainsby Common Lydgate Foston Aston-on-Trent Poolsbrook Norbury Stanhope Bretby Torr Top Sutton Scarsdale Moorfield Great Cubley Dale Moor Leabrooks Walton-on-Trent Uppertown Moravian Settlement Moorwood Moor Bramley Vale Biggin Belph Matlock Yeldersley Hollies Leaden Knowl Dronfield Woodhouse Littlemoor Stoneheads Dove Holes Ripley Barlow Dimple Newlands Tissington Tansley Knoll Stanton by Bridge Nether Padley Tansley Holmgate Upper Midway Cromford Brampton Matlock Bridge Ednaston Sutton on the Hill Pomeroy Malcoff Rylah Mackworth Hady Ogston Chapel-en-le-Frith Grassmoor Nether Handley Woodville Rowsley Starkholmes Congreave Thurvaston Birdholme Ashopton Oaker Street Lane Heathcote Aldwark Ashover Hay Blackwell Waingroves Rawson Green Cowers Lane Heathtop Hassop Bradwell Hills Pilsley Overseal Higher Gamesley Ridgeway Moor Bridgemont Dinting Vale Dale Abbey Godfreyhole Pye Bridge Markeaton Ravensnest Sandiacre Holymoorside Hadfield Dunston Edlaston Spitewinter New Horwich Hasland Old Brampton Inkersall Green Cowhill Hardwick Wood Hathersage Booths Fenny Bentley West Edge Brushfield Middlecroft Perryfoot Smithy Houses Netherseal Borrowash Callow Allenton Williamthorpe Parkhouse Green Rowland Chapel Milton Church Wilne Eyam Broadholm New Brimington Pentrichlane-end Harpur Hill Ambergate Wyaston Hayfield Burrfields Marsh Lane Thorpe Hemming Green Snelston Common Kirk Ireton Millers Dale Clay Cross Horwich End River's Vale Hundall Cock Alley Mugginton Doe Lea Curbar Hardwick Butterley Alsop en le Dale Friden Longlane Newbold Castle View Nether Moor Moorhall Harehill Bullhurst Hill Spancarr Middle Handley Little Hallam Sheldon Handley Morley Park Fritchley Old Tupton Far Laund Shepley Street Hollington Snelston Smalley Green Burbage Breaston Thornsett Annwell Place Repton Offerton Mount Pleasant Weston Underwood Over End Holmley Common Yeaveley Crewton Turnditch Heanor Cockyard Lullington Wheston Knockerdown Shottle Heath End The Park Pratthall Kirk Langley Slack Crich Carr Ingleby Windley Draycott Litchurch Cowdale Pleasley Vale Calke Morleymoor Flaxholme Chevinside Birchover Unthank Alkmonton Gowhole Bradley Longway Bank Peakley Hill Brackenfield Cross Hill Stanley Common Ashleyhay Stoke Shacklecross Brimington Blackbrook Larklands Dove Head Northwood Lane Head Warmbrook Lodge House Surface Mine Hallowes Oakwood Sawley Dalebank Ridgeway Conksbury Breadsall Priestcliffe Porterhouse Sterndale Moor Littleover Hearthstone Cowlow Churchtown Bridgehill Greenwich Scotches Calver Sough Shelton Lock Stanton in Peak Ollerbrook Booth Edensor Swadlincote Calver Birch Vale Spital Whaley Taxal Hallam Fields The Holmes Rowthorne Great Hucklow Bradwell Darley Abbey North Wingfield Oaks Green Limekiln Field Hope Bowden Head Grindlow Dale End Sheepbridge Over Leigh Egginton Acre Ridge Estate Hilcote Glapwell Westthorpe Rowarth Woolley Moor Ironville Priestcliffe Ditch Bridgeholm Green Tibshelf Coldeaton Summerwood Top Trentlock Rise End Millers Green Washgreen New Zealand Mount Pleasant Matlock Bath Allestree Somersal Herbert Sinfin Moor Bolehill West End Cutthorpe Lower Crossings Shireoaks Spinkhill Longford Hague Bar Furness Vale Ilkeston Stockley The Forties Penny Green Scropton Calow Tunstead Milton Woodthorpe Toadmoor Lee Head Newmarket Markham Vale Hallfield Gate Hognaston Westhouses Nether Burrows Broadmeadows Nether Loads Shuttlewood Slackhall Atlow Hidebank Langley Mill Newtown Mount Pleasant Birleyhay West Handley Ashgate Hatton Fields Eastmoor Whitwell Common Milltown Bonsall Smalley Coplow Dale Shipley Radbourne Barrow upon Trent Codnor Breach Farnah Green Loundsley Green Upper Hackney Whitehough Lightwood The Gutter Burntheath Morley Oxcroft Hulland Moss Wingerworth Overton Hollins Green Hathersage New Houghton Smithy Moor South Normanton South Wingfield Eckington Ingmanthorpe Renishaw Astwith Tunstead Tapton Stenson Sudbury Alton Alfreton King Sterndale Bretton Fallinge Lilypool Bankwood Gate Matlock Dale Old Matlock Millthorpe Pride Park Alderwasley Lower Birchwood Old Glossop Moorend Hare Edge Little Longstone Bagshaw Cherrytree Hill Bolsover Barrow Hill Smalldale Bridge End Newhall Holbrook New Whittington Cinderhill Chisworth Pinxton Hopton Shirland Summerley Temple Normanton Long Duckmanton Langley Nether Chanderhill Thurvaston Lumsdale Shardlow Chellaston Leadmill Ballidon Litton Lower Thurvaston Troway Ireton Wood Mill Green Creswell New York Duffieldbank Holestone Higham Corbriggs Kedleston Holmewood Stonebroom Bolsover Woodhouse Smalldale Derby War Memorial Village Leam Linton Upper Hartshay Lea Langwith Foremark Bramley Bellevue Twyford Monyash Peak Dale Dowry Marehay Marston on Dove Holbrook Moor Elmton Dicklant Northedge Denby Village Dalbury Matlock Green Slaley Heath Higher Crossings Little Chester Hull End Brand Side Thulston Somercotes Netherthorpe Rumbling Street Waldley Hammersmith Taddington Church Town Spout Breadsall Hilltop Morton Edale End Codnor Gate Shottlegate Snitterton Pikehall Potter Somersal Clifton Heage Upperthorpe Carr Vale Whitfield Simmondley Nithen End Cotes Park Sunny Hill Osleston Bacon's Spring Windmill Morley Smithy Unstone Green Muggintonlane End Horsleygate The Flourish The Leys Killamarsh Nether End Hobroyd Shaw Upperwood Nether Booth Tomthorn Hodthorpe Buxton Stanton-by-Dale Brindwoodgate Whaley Thorns Quarndon Common Melbourne Hillcross Hilltop Ible Upper Langwith Golden Valley Alport Woodhead Riddings Newton Solney Upper Newbold Parsley Hay Mapperley Greenside Nether Biggin Hulland Ward Hockerley Newbold Moor Brailsford Green Roston Boythorpe Bakewell Foolow Upper Birchwood Carsington Ford High Cross Bank Cotmanhay Little Cubley Milford Calton Lees Pilhough Makeney Radbourne Common Shirley Belper Lane End Mercaston Stanley Cubley Common Flagg Hangingbridge Willington Hartshorne Blackbrook Boulton West Hallam Cross o' th' hands Palmer Moor Cartledge Danesmoor Buxworth Cropper Low Leighton Egstow Doehole Swathwick Kirk Hallam Lees Ladmanlow Matlock Bank Rosliston Swanwick Batham Gate Riddings Rose Hill Great Longstone Greenhillocks Mercaton Coal Aston Hill Top Hill Somersal Coton in the Elms Swarkestone Denby Common Dunsa Egginton Common Woolley Sawmills Great Wilne Mastin Moor Breckend Sapperton Plaistow Green Nether Heage Bolehill Palterton Castle Gresley Coxbench Elvaston Cowley Higher Dinting Matlock Cliff Boylestonfield Calow Green Brough Woodseats Hardstoft Common Whatstandwell White Moor Stretton Harlesthorpe Ticknall Cokhay Green Glossop Denby Bottles Norwood Lower Dinting Crist Idridgehay Langwith Junction Long Eaton