Education Marketing in Culland

Get in touch

Education Sector Advertising in Culland

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Culland but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE6 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Culland (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bretton Chisworth Upper Town Brailsford Nether Biggin Windmill Monsal Head Upper Biggin The Park Killamarsh Stonebroom Breadsall Hilltop Stanley Common Holmewood Northedge Etwall Common Broadholm Mount Pleasant Bargate Stone Edge Osmaston Grassmoor West End Lee Head Upper End Morley Park Kilburn Egginton Common Eaves Knoll Hopton Slack Middle Handley Breadsall Newtown Twyford Elton Church Broughton Tunstead Kelstedge Wheston Mickleover Apperknowle Darley Abbey Whitfield Park Rumbling Street Melbourne Hatton Fields Doe Lea South Wingfield Hassop Hasland Kirk Hallam Calver Press Holloway Kedleston Ingmanthorpe Stonegravels Callow Eckington Commonside Lydgate Plaistow Holmgate Burbage Shireoaks Tetron Point Dale End Dove Holes Wirksworth Moor New Sawley Corbriggs Wigley Woolley Moorhall Bolsover Woodhouse Allestree Longlane Crewton Westhouses Hartshorne West Broughton Mapperley Calver Sough Harper Hill Sterndale Moor Stainsby Common Parsley Hay Knockerdown Radbourne Common Tomthorn Little Cubley Slatepit Dale Lullington Cross o' th' hands Cowers Lane Ravensnest Hatton Sandiacre Hobroyd Hockerley Hillclifflane Whitehough Head Hollington Grove Snelston Common Curbar Rosliston Wardlow Mires Wakebridge Church Gresley Spitalhill Radbourne Foolow Newton Solney Duffieldbank Two Dales Duckmanton Repton Hathersage Limekiln Field Milton Hilltop Calow Green Barton Blount Cockyard Winsick Crowhole Unthank Little Hucklow South Normanton Pilsley Old Tupton Little Hallam Brook Bottom Chesterfield Morton Litton Scotches Dowry Robin Hood Ible Pinxton Snape Hill Sparrowpit Denby Village Heanor Gate Sawmills Marlpool New Horwich Sheepbridge Danesmoor Derby Grangemill Fritchley Old Glossop Deepclough Smisby Blackbrook Birley Great Longstone Toadmoor Upper Hartshay Quarndon Common Woodseats Ambergate Upper Padley Hollins Codnor Millers Green Chapel-en-le-Frith Grindsbrook Booth Biggin New Stanton Mill Green Sutton on the Hill Batham Gate North Wingfield Common Side Hope Shipley Common Pride Park Upper Langwith Markeaton Hundall Fallinge Mickley Wirksworth Codnor Breach Loscoe The Bungalows Chelmorton Denby Bottles Matlock Cliff Charlesworth Hadfield Langley Common Stanfree Yeldersley Hollies Rowsley Sheldon Idridgehay Swathwick Shaw Brookfield Nether Heage Gamesley Alfreton Chapel Milton Langley Mill Swarkestone Birch Vale Crich Stenson Cowhill Moravian Settlement Hodthorpe New Zealand Whaley Bridge Bridgehill Leabrooks Flagg Westthorpe Linton Heath Alkmonton Upper Hackney Whitehough Harlesthorpe Bubnell Beeley Penny Green Stanton-by-Dale Rylah Litchurch Longcliffe Spinkhill Calver Low Lodge House Surface Mine West Edge Tinkersley Rawson Green Edale End Rowland Bramley Vale Etwall Overseal Oakerthorpe Chunal Birchover Heath Lightwood Quarndon Ballidon Dale Abbey Hales Green Fenny Bentley Blackwell Chinley Boothgate Dale Moor Pilsley Wardlow Barrow Hill Pilhough Glossop Spondon River's Vale Eyam Brimington Fernilee Tansley Knoll Churchtown Palterton Edale Slackhall Hangingbridge Ridgeway Lower Pilsley Bonsall Heanor Elvaston Lane Head Burnaston Palmer Moor Swanwick Horwich End Hare Edge Mastin Moor Shatton Pleasley Shepley Street Bolehill Snelston Burntheath Dimple Wyaston Winster Norwood Aston Dronfield Woodhouse Lower Birchwood Sleet Moor Newgate Linton Brimington Common West Hallam Middleton Spitewinter Muggintonlane End Carr Vale Pikehall Stoneheads Old Matlock Ridgeway Riddings Pentrichlane-end Rowthorne Smalldale Windley Staden Golden Valley Litton Mill Crowden Mercaton Highgate Compton Ashford in the Water Gorseybank Owlcotes Foston Thulston Arthurs View Smithy Houses Edlaston Coplow Dale Markham Vale Smalley Common Hepthorne Lane Steeple Grange Eastmoor Stoney Middleton Blackwell Churchbalk Buxworth Bullhurst Hill Harehill Biggin Flaxholme Cotes Park Norbury Chellaston Bretby Farnah Green Birdholme Old Brampton Trentlock Brockhurst Pratthall Holmley Common Sunny Hill Bolsover Dalebank Thornhill Hargatewall Mount Pleasant Lower Gamesley Derby War Memorial Village Congreave Woolley Moor Holestone Wilday Green Waingroves Longford Slaley Draycott Lower Dinting The Flourish Pye Bridge Combs Foremark The Elms Wessington Astwith Ollerbrook Booth Willington High Cross Bank Rose Hill Fallgate Dethick Stony Houghton Roston Thorpe Nithen End Leam Pentrich Cubley Common Matlock Dale Dunston Stainsby Edensor Pilsbury Whatstandwell Millington Green Walton-on-Trent Crowdicote Taddington Farlands Booth Emmett Carr Holbrook Moor Eagle Tor Spout Osleston Hardstoft Common Littlemoor Townend Upperthorpe Whitwell Bowden Head Woodthorpe Alton Porterhouse Furness Vale Heage Oaker Matlock Green Stanton Lees Shardlow Godfreyhole Brushfield Hartington Hardstoft Boylestone Castle View Waldley Riddings Perryfoot Stoneyford Lumsdale Oxcroft Estate Upper Loads Grindleford Doveridge Church Wilne Milford Heathcote Pomeroy Codnor Gate Hilton New Smithy Longway Bank Littleover Moorwood Moor Stanley Ridgeway Moor Ilkeston Butterley Dronfield Hathersage Booths Tibshelf Borrowash Langwith Hallam Fields Shuttlewood Brailsford Green Woodnook Long Duckmanton Upper Newbold Rise End Egginton Coal Aston Park Nook Ednaston Butterley Cropper Tansley Malcoff Whittington Moor Gallows Inn Nether Green Oxcroft Annwell Place Blackbrook Carsington Hady Hollins Green Mapleton Castle Gresley Ladygrove Farley Thurvaston Church Hill Bamford Shirebrook Little Bolehill Park Head Ault Hucknall Brand Side Alsop en le Dale Newton Belph Clowne Over Leigh Aldercar Yeaveley Greenhillocks The Leys Coxbench Doehole Higher Dinting Ashopton Peak Dale Bramley Darley Dale Ford Ashgate Bowshaw Horsley Stanton Lower Kilburn Goseley Dale Sudbury Dunsa Ladmanlow Matlock Bridge Belper Great Cubley Freebirch Middleton Allenton Denby Common Chinley Head Milltown Darley Hillside Ashover Hay Somersal Herbert Millthorpe Little Longstone Calke Netherthorpe Troway Hidebank Charlestown Priestcliffe Ditch Ingleby Higher Buxton The Holmes Hill Somersal Bradley Monyash Upper Birchwood Loundsley Green Bullbridge Glapwell Lower Midway Barrow upon Trent Shelton Lock Matlock Bank Higher Gamesley Froggatt Ripley Holbrook Egstow Cotmanhay Barlow Cutthorpe Ilkeston Junction Weston-on-Trent West Handley Cokhay Green Peasehill Toadhole Furnace Cartledge Thurvaston Great Wilne Bakewell Findern Wadshelf Marston Montgomery Cromford Normanton Hull End Warrencarr Cowlow Breckend Langley Gowhole Sinfin Moor Alvaston Clay Cross Scropton Hollingwood Idridgehay Green Inkersall Aldwark Marston on Dove Heath End Short Heath New Brimington Simmondley Ashleyhay Morley Smithy Kniveton Coldeaton Abney Dove Head Smalley Green Snitterton Alderwasley Longfordlane St Augustines Hollington Bellevue Gosforth Valley Glutton Bridge Wheatcroft Holmesfield Uppertown Brampton Boylestonfield Holymoorside Larklands Shacklecross Ticknall Hazelwood Newhaven Calow Brookside Offerton Stoke Dalbury Hollow Culland Ogston Boulton Ashbourne Leaden Knowl Handley Broadmeadows Whitwell Common Low Leighton Overton Woodville Nuttals Park Little Eaton Leadmill Hallfield Gate Makeney Higher Chisworth Oversetts Bridgeholm Green Brough Calton Lees Burrfields Wormhill Acre Ridge Estate Aston Heath Aston-on-Trent Rowarth Arkwright Town Dalbury Stretton Bagshaw Duffield Morley Hammersmith Brightgate Brackenfield Sinfin Matlock Peakley Hill Horsleygate Owler Bar Bradwell Kirk Langley Williamthorpe Summerley Taxal Sawley Smalley Ashgate Barber Booth Little Hayfield Gorsey Leys Nether Moor Canholes Higher Crossings Clay Mills Newbold Moor Newhall Cross Hill Openwoodgate Brassington Lower Thurvaston Scarcliffe Heathtop Bradbourne Creswell Darley Bridge Wash Lower Hartshay Clifton Henmoor High Peak Junction Tintwistle Riber Smalldale Hardwick Wood Harpur Hill Nether Chanderhill Trusley Nether Handley Bridgemont Hulland Village Alport Tupton Risley Padfield Far Laund Ironville Yeldersley Holmesdale Old Whittington Friden Cowdale Great Hucklow Shottle Osmaston Lowgates Spital Hill Top Bolehill Long Eaton Poolsbrook Woodlinkin Stanton by Bridge King Sterndale Swadlincote Upper Midway Netherseal Hemming Green Common Side Lilypool Stockley The Gutter Whaley The Forties Wingfield Park Brindwoodgate Warmbrook Unstone Woodhead New Whittington Starkholmes Sapperton Shirland Farhill Castleton Shirley Hardwick Codnor Park Cinderhill Birleyhay Youlgreave Ambaston Hollingwood Estate Weston Underwood Parkhouse Green Bradwell Hills Morleymoor Over Haddon Whaley Thorns Higham Marsh Lane Greenwich Stanhope Bretby Shipley Milehill Langwith Junction Over Burrows Priestcliffe Oxton Rakes Washgreen Bridge End Stanton in Peak Ashover Smithy Moor Temple Normanton Belper Lane End Lea Tideswell White Moor Brockwell Old Dam Hognaston Bacon's Spring Staveley Bankwood Gate Over End Cowley Lees Buckland Hollow Hilcote Matlock Bath Crist Church Town Spancarr Peak Forest Lower Crossings Cressbrook Sutton Scarsdale Nether Loads Turnditch Horsley Woodhouse Pleasley Vale New Houghton The Brushes Greenside Boulton Moor Marehay Newbold Mugginton Hargate Hill Mount Pleasant Ockbrook Mercaston Conksbury Dinting Vale Somercotes Summerwood Top Upperwood Unstone Green Thornsett Dicklant Plaistow Green Crich Carr Wilmorton Mickley Tapton Chaddesden Stanton Gate Whitfield Newlands Netherthorpe Coton Park Coddington Baslow Pilsley Green Grindlow Millers Dale Breaston Barlborough New York Ireton Wood Aston Caldwell Cock Alley Earl Sterndale Nether Burrows Boythorpe Little Chester Hulland Moss Bole Hill Bakestone Moor Oakwood Oaks Green Moorend Torr Top Newmarket Pear Tree Potter Somersal Coton in the Elms Atlow Chevinside Nether End Hallowes Middlecroft Wingerworth High Lee Upper Booth Hearthstone King's Newton Cherrytree Hill New Bolsover Shottlegate Inkersall Green Walton Hayfield Parwich Hague Bar Tissington Elmton Buxton Upper Town Hillstown Tunstead Milton Hulland Ward Smithfield Lane Ends Kirk Ireton Rodsley Renishaw Nether Booth Wensley Moorfield New Mills Hillcross Northwood Mackworth Nether Sturston Street Lane Nether Padley