Education Marketing in Dowry

Get in touch

Education Sector Advertising in Dowry

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Dowry but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SK23 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Dowry (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hallam Fields Lullington New Sawley Mercaton Hilton Bagshaw Brushfield Hasland Eastmoor Darley Bridge Ripley Tunstead Yeldersley Harpur Hill Dove Head Church Broughton Upper Birchwood Windley Shirley Ironville Stainsby Norwood Harlesthorpe Chapel Milton Cowdale Castleton Warmbrook Blackwell Charlestown Chapel-en-le-Frith Combs Aston Hill Somersal Dove Holes Holmewood Milford South Normanton Hollington Priestcliffe Wilmorton Scotches Upper Loads Thulston Whaley Thorns Over End Glutton Bridge Churchtown Hartshorne Beeley Ladygrove Edale End Stoneyford Hazelwood Scarcliffe Bradwell Hills Quarndon Ashford in the Water Chisworth Old Dam Brailsford Green Smithy Moor Nether Moor Scropton Bakewell Stanley Kelstedge Chinley Cowers Lane New York Codnor Park Charlesworth Crowhole Longford Renishaw Brimington Rise End St Augustines Newhaven Moravian Settlement Hillcross Ilkeston Snelston Common Dronfield Morton Heanor Weston Underwood Heath End Wakebridge New Bolsover Summerley Spout Ballidon Hammersmith Lees Crist The Forties Sutton Scarsdale Alkmonton Padfield Carr Vale Nether Booth Wensley Barlborough The Elms Lane Head Tetron Point Plaistow Rowland Marston Montgomery Shaw Stainsby Common Conksbury Slackhall Congreave Northedge Heanor Gate Doehole Horsleygate Wingfield Park Calow Green Coldeaton Poolsbrook Nether Chanderhill The Brushes New Smithy Blackbrook Hillclifflane Toadmoor Tideswell Upper Booth Clay Cross Fritchley Old Brampton Hardwick Wood Doveridge Bradwell Brand Side Elmton Palmer Moor Borrowash Great Wilne Allenton Holbrook Moor Flagg The Holmes Smalldale Sterndale Moor Hare Edge Eckington Waingroves Whitwell Common Tomthorn Sinfin Moor Brackenfield Barlow Tapton Hope Kniveton Upper Padley Codnor Gate Findern Mapleton Wheatcroft Over Burrows Rosliston Trusley Grindsbrook Booth Little Chester Buckland Hollow Woodville Ashgate Stonegravels Batham Gate Kirk Ireton Pride Park Markeaton Belper Lydgate Repton Newtown Bridge End Openwoodgate Dale Moor Brindwoodgate Knockerdown Cutthorpe Fallinge Bradbourne Gamesley Hopton King's Newton Normanton Holmgate Dalbury Harper Hill Rowsley Holymoorside Trentlock Winsick Shacklecross Ashopton Stone Edge Leabrooks Wardlow Riddings Upper Midway Morley Sawley Darley Abbey Stanton Lees Carsington Kedleston Osleston Ault Hucknall Hulland Village Higham Coplow Dale Turnditch Newhall Muggintonlane End Brookfield Hatton Lower Gamesley Fernilee Bonsall Pratthall Aldercar Markham Vale Long Duckmanton Broadmeadows Bankwood Gate Whitehough Head Spinkhill Marehay Bolehill Bretby Oversetts Flaxholme Bridgehill Killamarsh Milehill Hundall Gorsey Leys Crich Carr Froggatt Deepclough Spitalhill Pomeroy White Moor Hallfield Gate Robin Hood Castle Gresley Curbar The Leys Newbold Old Matlock Langley Mill Matlock Dale Stony Houghton Gorseybank Little Eaton Matlock High Cross Bank Stoney Middleton Calow Woodnook Chelmorton King Sterndale Castle View Clifton Coxbench New Mills Linton Cockyard Lower Pilsley Wirksworth Moor Overton Ingmanthorpe Cross o' th' hands The Bungalows Hargatewall Chellaston Freebirch Yeldersley Hollies Burnaston Swathwick Calver Low Cowhill Edale Longfordlane Barber Booth Bamford Baslow Cowley Lower Midway Higher Dinting Moorfield Breadsall Nuttals Park Longlane Matlock Bank Upper Biggin Gowhole Whitfield Park South Wingfield Arthurs View Peak Forest Stoneheads Oakwood Little Hallam Uppertown Quarndon Common Rodsley Pilsley Idridgehay Stanhope Bretby Shipley Common Clay Mills Mill Green Woodseats Parsley Hay Loscoe Apperknowle Pinxton Edensor Derby Belph Peak Dale Over Leigh Coton Park Starkholmes Hearthstone Mapperley Sheepbridge Smisby Newton Solney Birleyhay Litchurch Somercotes Long Eaton Staveley Stanley Common Netherthorpe Newgate Coddington Little Cubley Morley Smithy Mount Pleasant High Lee Cotes Park Danesmoor Woodlinkin Hollingwood Estate Hollingwood Handley Grindlow Farnah Green Swadlincote Ford Heath Chaddesden Smithfield New Houghton Darley Dale Risley Hallowes Duckmanton High Peak Junction Palterton Harehill Tansley Knoll Marsh Lane West Broughton Willington Rawson Green Roston Shottlegate Sutton on the Hill Cotmanhay Millers Dale Crich Foremark Sheldon Bolsover Woodhouse Penny Green Marston on Dove Ashover Whaley Hartington Coal Aston Bakestone Moor Ridgeway Thurvaston Ashover Hay Allestree Lower Crossings Buxworth Bullbridge Cropper Churchbalk Alvaston Hathersage Woolley Callow Far Laund Torr Top Slaley Pilhough Henmoor Hady Nether Sturston Heage Dalbury Hollow Pilsbury Nether Handley Walton-on-Trent Barton Blount Hemming Green Milltown Clowne Simmondley Rowarth Goseley Dale Parkhouse Green Bolehill Stockley Ashgate Netherthorpe Nether Green Alderwasley Parwich Hardstoft Common Mackworth Egginton Highgate Larklands Youlgreave Hilltop West Hallam Brimington Common Pleasley Radbourne Common Lower Hartshay Leaden Knowl Newmarket Hollington Grove Radbourne Hargate Hill Thornsett Litton Mill Barrow Hill The Gutter Matlock Cliff Spancarr Compton Perryfoot Malcoff Hathersage Booths Chevinside Two Dales Shirland Thurvaston Hardwick Oaker Tunstead Milton Brockhurst Osmaston Tintwistle Park Head Calver Offerton New Brimington Shuttlewood Derby War Memorial Village Lea Ladmanlow Moorhall Greenside Cherrytree Hill Stanfree Bacon's Spring Gosforth Valley Swanwick Wash Horwich End Ogston Cressbrook West End Hangingbridge Mickleover Boythorpe Brassington Sparrowpit Kirk Langley Horsley Spitewinter Lower Thurvaston Street Lane Bradley Tupton Ashleyhay Blackwell Mount Pleasant Hull End Tibshelf Ticknall Nether Biggin Dicklant Inkersall Nether Padley Plaistow Green Shirebrook Steeple Grange Upperwood Broadholm Pentrich Edlaston Dunston Peakley Hill Wadshelf Sandiacre Short Heath Draycott Bullhurst Hill Little Longstone New Zealand Boylestone Weston-on-Trent Duffieldbank Hollins Green Morley Park Acre Ridge Estate Caldwell Lee Head Swarkestone Yeaveley Crewton Summerwood Top Lilypool Blackbrook Pikehall Bretton Codnor Breach Stanton Bridgemont Dowry Ambaston Aston Heath Northwood Westhouses Ashbourne Spital Bolsover Leam Burbage Hayfield Limekiln Field Burrfields Woolley Moor Church Town Dale Abbey Priestcliffe Ditch Somersal Herbert Longcliffe Hardstoft Lodge House Surface Mine Wilday Green Ible Marlpool Litton Upper End Whitfield Netherseal Sunny Hill Dethick Langwith Junction Calke Langley Oakerthorpe Alport Pentrichlane-end Aldwark Cowlow Ridgeway Norbury Ingleby Oaks Green Linton Heath Oxcroft Estate New Stanton Williamthorpe Lane Ends Holmesfield Longway Bank Overseal Milton Whatstandwell Hatton Fields Dunsa Staden Taxal Whitwell Bellevue Arkwright Town Upper Langwith Fenny Bentley Etwall Bridgeholm Green Nithen End Doe Lea Moorend Tissington Bowshaw Boulton Moor Higher Gamesley Annwell Place River's Vale Walton Glapwell Hill Top The Flourish Birdholme Kilburn Ambergate Monyash Over Haddon Holloway Stanton-by-Dale Rylah Greenwich Ockbrook Mastin Moor Burntheath Unstone Winster Townend Cock Alley Shipley Sinfin Mount Pleasant Melbourne Astwith Denby Bottles Golden Valley Great Cubley Chunal Fallgate Rowthorne Brampton Mickley Whittington Moor Snitterton Low Leighton Slack Newlands New Horwich Upper Hackney Culland Hockerley Dronfield Woodhouse Old Tupton Brough Denby Village Lower Birchwood Earl Sterndale Wardlow Mires Shepley Street Hollins Moorwood Moor Farley Higher Buxton Matlock Bath Westthorpe Breaston Owlcotes Potter Somersal Matlock Bridge Sawmills Park Nook West Edge Duffield Pleasley Vale Holmesdale Dalebank Cromford Wessington Upper Town Shatton Loundsley Green Crowden Middlecroft Middleton Lower Kilburn Wormhill Riber Etwall Common Upper Town Brook Bottom Taddington Upper Hartshay Godfreyhole Hulland Moss Stenson Biggin Denby Common Cinderhill Lightwood Calton Lees Commonside Makeney Church Gresley Canholes Sapperton Cartledge Gallows Inn Cubley Common Little Hayfield Common Side Smalley Green Hadfield Eyam Stanton Gate Bramley Owler Bar Wingerworth Bargate Friden Alfreton Oxton Rakes Kirk Hallam Oxcroft West Handley Hodthorpe Corbriggs Riddings Great Hucklow Leadmill Idridgehay Green Middle Handley Farlands Booth Snape Hill Wigley Chesterfield Temple Normanton Glossop Boulton Porterhouse Shottle Old Whittington Mercaston Bramley Vale Peasehill Foolow Common Side Higher Chisworth Rose Hill Toadhole Furnace Eaves Knoll Langley Common Biggin Ednaston Lumsdale Smithy Houses Bubnell Woodthorpe Middleton Creswell Shireoaks Slatepit Dale Brailsford Heathcote Twyford Morleymoor Buxton Hague Bar Little Bolehill Hulland Ward Woodhead Chinley Head Boylestonfield Whaley Bridge Aston Nether Heage Hepthorne Lane Unthank Alton Newton Hilcote Thornhill Birch Vale Elton Brockwell Crowdicote Smalley Emmett Carr Pilsley Green Cokhay Green Bole Hill Mugginton Stoke Atlow Birchover Lowgates Egginton Common Littleover Millthorpe Hognaston Smalley Common Shardlow Church Hill Darley Hillside Wirksworth Brookside Birley Abney Farhill Dale End Hassop Eagle Tor Old Glossop Elvaston Grindleford Breckend Langwith Nether Burrows Stanton by Bridge Lower Dinting Holestone Sleet Moor Aston-on-Trent Wheston Foston Thorpe Millers Green Hales Green Pear Tree Coton in the Elms Matlock Green Snelston Furness Vale Hillstown Great Longstone Cross Hill Littlemoor Warrencarr Church Wilne Stanton in Peak Stretton Nether Loads Grassmoor Inkersall Green New Whittington Monsal Head Dimple Ollerbrook Booth Breadsall Hilltop Codnor Pilsley Calver Sough The Park Tansley Butterley Bowden Head Hobroyd Heathtop Washgreen Osmaston Spondon Egstow Butterley Alsop en le Dale Holbrook Hidebank Ireton Wood Higher Crossings Troway Upper Newbold Stonebroom Upperthorpe Smalldale Holmley Common Windmill Nether End Boothgate Rumbling Street Wyaston Ravensnest Brightgate Sudbury Grangemill Millington Green Ilkeston Junction Pye Bridge Press Mickley Horsley Woodhouse Tinkersley Dinting Vale Newbold Moor Belper Lane End Ridgeway Moor Barrow upon Trent Whitehough Little Hucklow Shelton Lock Waldley Unstone Green North Wingfield Greenhillocks