Education Marketing in Edlaston

Get in touch

Education Sector Advertising in Edlaston

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Edlaston but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE6 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Edlaston (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Flaxholme Harlesthorpe Crowhole Priestcliffe Ashford in the Water Riddings Holmley Common Cropper Lightwood Lea Burntheath Newbold Ridgeway Ridgeway Moor Mapperley Rumbling Street Longford Hartshorne Hepthorne Lane Whitfield Park Lees Mugginton Oxton Rakes Middleton Longway Bank Tintwistle Cowdale Sterndale Moor Blackbrook Darley Abbey Marsh Lane Holbrook Moor Sapperton Chunal Whitfield Holmewood Overseal Peak Forest Shirland Hardwick New Sawley Ripley Repton Winster Ingleby Netherseal Cubley Common Smalley Common Spital Brushfield Dale Abbey Tansley Knoll Tupton Scropton New York Earl Sterndale Dalebank Abney Stone Edge Curbar Biggin Potter Somersal Swanwick Upper Langwith Slack Hill Top Stanfree Ashover Hay Calver Woolley Moor Hasland Dalbury Hollow Emmett Carr Barlborough Waingroves Trentlock Elton Hollins Green Fenny Bentley Aston Heath Charlestown Perryfoot Great Hucklow Hangingbridge Mill Green Morley Smithy Darley Dale Marlpool Clay Cross Moorfield Hulland Ward Grindsbrook Booth Duckmanton Longcliffe Congreave Morton Brockhurst Glutton Bridge Crewton Monsal Head Shottlegate Snape Hill Freebirch Danesmoor Upper Midway Cotmanhay Little Hucklow New Horwich Morley Park Leaden Knowl Netherthorpe Bridgeholm Green Langwith Brookside Cowhill Hague Bar Little Longstone Lowgates Boulton Moor Langley Common Parwich Inkersall Green Upperthorpe Doe Lea Dale End Bakewell Stonebroom Barton Blount Riddings Findern Markham Vale Westthorpe Lower Crossings Larklands Snelston Churchtown Foolow Nether Heage Unstone Green Cowlow Pye Bridge Holymoorside Lane Head Barrow upon Trent Twyford Rise End Over Haddon Leam Swadlincote Church Broughton Harehill Morleymoor Oaker Stanton in Peak Youlgreave Alton Acre Ridge Estate The Forties Rowsley Brailsford Whatstandwell Egginton Littleover Simmondley Newlands Greenhillocks Coal Aston Litchurch Birleyhay Hare Edge Stony Houghton Somersal Herbert Foston Bacon's Spring Unthank Holmesdale Longfordlane West Handley Eckington Renishaw Tomthorn Wyaston Goseley Dale Callow Oakerthorpe King Sterndale Higher Crossings Street Lane Yeldersley Radbourne Great Wilne Calver Sough Nuttals Park Gowhole Stanton by Bridge Uppertown South Wingfield Baslow Rosliston Edensor Knockerdown Coton Park Upperwood Morley Mount Pleasant Ashleyhay Pleasley Culland Hathersage Hull End Horsleygate Ladmanlow Moorend Litton Mill Dronfield Hargate Hill Bellevue Hales Green Osmaston Old Matlock The Park Church Gresley Calow Upper Loads Glossop Hardwick Wood Grassmoor Radbourne Common Spitewinter Parkhouse Green Ambergate Cross Hill Makeney Highgate Bullbridge Kirk Hallam Matlock Green Broadholm Ogston Osleston Shepley Street Park Nook Tansley Woodhead Hallowes Breaston Flagg Newhaven Spitalhill Ashgate Shipley Common Foremark Pleasley Vale Middleton Hassop Cherrytree Hill Bole Hill Great Longstone Greenside Heage Arthurs View Hollins Nether Chanderhill Norwood Newgate Whitehough Head Staveley Thorpe Brightgate Birley Cowley Peasehill Furness Vale Birch Vale Lullington Ockbrook Crist Littlemoor Wigley Hardstoft Common Corbriggs Turnditch Crowdicote Brimington Belper Lane End Breckend High Peak Junction Stoneheads Warmbrook Overton Spinkhill Brampton Waldley Carsington Hilcote Bradbourne Cross o' th' hands Upper Booth Nether Moor Over Burrows Willington Golden Valley Hathersage Booths Pilsbury Mastin Moor Pilsley Green Hopton Boylestonfield West End Park Head Cartledge Ingmanthorpe Milehill Padfield Hockerley New Brimington Dunsa Lower Midway Nether Loads Ironville The Holmes Starkholmes Yeldersley Hollies Gosforth Valley Whaley Thorns The Flourish Loscoe Lodge House Surface Mine Ault Hucknall Farley Moorwood Moor Great Cubley Hill Somersal Smalley Green Shirley Openwoodgate Long Duckmanton White Moor Tetron Point Rowland Fallgate Denby Bottles Barber Booth New Zealand Hillstown Combs Sinfin Church Town Nether Sturston Pilsley Wensley Alvaston Smithy Houses Far Laund Edale End Dove Head Snelston Common Bradwell Hills Hulland Village Hidebank Marston on Dove Torr Top Aston Wheston Osmaston Ashgate Linton Barlow Hollington Two Dales Draycott Blackwell Hayfield Commonside Nether Biggin High Lee Northwood Wessington Tapton Priestcliffe Ditch Over End Carr Vale Chinley West Edge Newhall Mercaston Spancarr Nether Booth Cowers Lane Mickley Porterhouse Deepclough Birdholme Ballidon Bowshaw Alkmonton West Hallam Taddington Sinfin Moor Aldwark Stretton Woodseats Old Brampton Horsley Killamarsh Old Dam Elvaston Kilburn Townend Matlock Bank Smithy Moor Caldwell Staden The Leys Brindwoodgate Allestree The Bungalows Buxworth Nether Handley Common Side Little Bolehill Hollingwood Estate Little Eaton Wardlow Fernilee Sutton on the Hill Spondon Gamesley Brook Bottom Quarndon Wormhill Heathtop Calver Low Upper Padley Old Tupton Brough Holloway Sunny Hill Fritchley Linton Heath Burnaston New Mills Hillcross Ambaston New Bolsover Scarcliffe Mackworth Palterton Shuttlewood Matlock Newton Compton Boothgate Dale Moor Over Leigh Horwich End Scotches Creswell Apperknowle Upper Biggin Hardstoft Gorseybank Hazelwood Oaks Green Smithfield Marehay Walton Robin Hood Thurvaston Mapleton Holmesfield Stockley Unstone Bullhurst Hill Sparrowpit Brand Side Woodlinkin Kedleston Ladygrove Pinxton Markeaton Stenson New Stanton Millers Dale Peakley Hill Heath Stoke Lower Hartshay Cinderhill Gorsey Leys Church Wilne Wardlow Mires Atlow Whaley Bridge Farlands Booth The Elms Hodthorpe Froggatt Wadshelf Brockwell Sheldon Tissington South Normanton Shirebrook Alfreton Allenton Yeaveley Henmoor Eagle Tor Stainsby Common Pikehall Owlcotes Little Cubley Weston-on-Trent Hallfield Gate Ashbourne Spout Wilmorton Thornsett Duffield Ilkeston Smalldale Higher Buxton Wingfield Park Stoney Middleton Blackbrook Pear Tree Oxcroft Estate Cromford Shelton Lock Rowarth Cutthorpe Stainsby Parsley Hay Burrfields Eastmoor Codnor Breach Edale Millington Green Mickley Hemming Green Heath End Slatepit Dale Snitterton Milton Walton-on-Trent Pilhough Pentrichlane-end Nether Padley Cotes Park Belper Canholes Kelstedge Whitwell Common Middle Handley Hadfield Chinley Head Cokhay Green Calton Lees Duffieldbank Grindlow Bolehill Dove Holes Dowry Buxton Shipley Holmgate Denby Common Stanton Gate Brackenfield Wirksworth Moor Riber Tunstead Leabrooks Chellaston Westhouses Stanhope Bretby Handley Long Eaton Kniveton Farnah Green Mercaton Normanton Plaistow Green Oxcroft Inkersall Offerton Shardlow Alport Little Hallam Higher Gamesley Bargate Plaistow Chaddesden Brailsford Green Higher Dinting Summerwood Top Smalldale Idridgehay Green Rawson Green Stanton-by-Dale Coplow Dale Sudbury Crich Carr Old Whittington Brassington Lower Dinting Grindleford Moravian Settlement Windmill Temple Normanton Calow Green Hartington Shottle Risley Lower Birchwood Matlock Bridge Middlecroft Brimington Common Aldercar Ridgeway Ravensnest Hollingwood Upper Hartshay Oversetts Hognaston Hammersmith Hillclifflane Birchover Breadsall Hilltop Lee Head Shaw New Houghton Leadmill Bramley Vale Williamthorpe Holestone Cock Alley Upper Town Toadhole Furnace Newbold Moor Codnor Gate Rowthorne High Cross Bank Derby War Memorial Village Whitehough Tibshelf Brookfield Slaley Batham Gate Wakebridge Coton in the Elms Monyash Palmer Moor Pomeroy Poolsbrook Trusley Wingerworth Eyam Nether End Nether Green Smisby Wilday Green Godfreyhole Moorhall Bramley Sheepbridge New Smithy Coddington Lumsdale Bridgemont Glapwell Mount Pleasant Breadsall Etwall Common Lydgate Clowne Hobroyd Heanor Gate Bakestone Moor Ford Codnor Park Hargatewall Ireton Wood Millthorpe Loundsley Green Tideswell Harper Hill Doehole Codnor Winsick Bretby Upper End Kirk Ireton Upper Newbold Short Heath Shacklecross Hope Rose Hill Chapel-en-le-Frith Belph Press Bowden Head Dalbury Bankwood Gate Northedge Charlesworth Thulston The Gutter Chisworth Castle Gresley Church Hill Penny Green Farhill Sandiacre Wheatcroft Hilton Harpur Hill Higher Chisworth Fallinge Bradley Astwith Upper Hackney Hady Lower Pilsley Whaley Eaves Knoll Dethick Nithen End Little Chester Somercotes Norbury Aston-on-Trent Newmarket Stanton Little Hayfield Woodnook Burbage Matlock Bath Cressbrook Sawley Alsop en le Dale Bamford Bubnell Clay Mills Holbrook Castle View Bolehill Castleton Bretton Blackwell Chelmorton Darley Bridge Swarkestone Matlock Dale Clifton Heathcote Horsley Woodhouse Coldeaton Hilltop Melbourne Chevinside Woodthorpe Churchbalk Roston Coxbench Dicklant Washgreen Tinkersley Pride Park Hallam Fields Annwell Place Aston Rodsley Toadmoor Netherthorpe Crowden Bagshaw Thornhill Malcoff Owler Bar Upper Town Mickleover Limekiln Field Bonsall Hatton Fields Biggin Chapel Milton Ollerbrook Booth Beeley St Augustines Gallows Inn Windley Barrow Hill Butterley Newton Solney Dinting Vale Pilsley Peak Dale Steeple Grange Dimple Mount Pleasant Egginton Common Bridge End Sleet Moor Borrowash Idridgehay Doveridge Muggintonlane End Alderwasley Langwith Junction Stonegravels Lower Thurvaston Marston Montgomery Woodville Langley Mill Lower Gamesley Greenwich Stoneyford River's Vale King's Newton Derby Sutton Scarsdale Calke Langley Whitwell Milford Longlane Newtown Nether Burrows Summerley Heanor Shatton Old Glossop The Brushes Dunston Quarndon Common Egstow Hundall Butterley Boythorpe Edlaston Ashopton Ible Boylestone Low Leighton Millers Green Stanley Common Darley Hillside Shireoaks West Broughton Chesterfield Buckland Hollow North Wingfield Common Side Wirksworth Bolsover Woodhouse Lane Ends Hearthstone Woolley Litton Bradwell Ilkeston Junction Denby Village Bridgehill Smalley Boulton Friden Wash Bolsover Arkwright Town New Whittington Dronfield Woodhouse Rylah Stanley Cockyard Thurvaston Oakwood Elmton Weston Underwood Upper Birchwood Stanton Lees Milltown Ashover Ticknall Matlock Cliff Hatton Lilypool Grangemill Slackhall Kirk Langley Hulland Moss Broadmeadows Higham Tunstead Milton Troway Warrencarr Hollington Grove Conksbury Sawmills Pratthall Pentrich Etwall Swathwick Taxal Crich Whittington Moor Ednaston Lower Kilburn