Education Marketing in Lees

Get in touch

Education Sector Advertising in Lees

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lees but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE6 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lees (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Breaston Milltown Nether Booth New Whittington Limekiln Field Leam Radbourne Common Duckmanton Golden Valley Burnaston Goseley Dale Norbury Whitehough Calver Dronfield Woodhouse Foolow Old Whittington Whitfield Elmton Trusley Rumbling Street Upper Hackney Dronfield Calver Sough Stoney Middleton Unstone Green Kelstedge Windmill Gallows Inn Oaks Green Millers Dale Ravensnest The Elms Draycott Cressbrook Great Longstone Moorwood Moor Lea Wheatcroft Newhall Hollingwood Estate Barrow Hill West Hallam Emmett Carr West Handley Crewton Old Brampton Simmondley Cinderhill Staden Abney Priestcliffe Ditch Mill Green Baslow Shirland Wirksworth Littleover Hathersage Farlands Booth Shacklecross Shottle Hilltop Far Laund Alfreton Troway St Augustines Brightgate Lowgates Nether Sturston Apperknowle Farhill Whitwell Common Blackwell Hammersmith Blackwell Hilcote Pleasley Vale Burntheath Markeaton Upper Loads Washgreen Monsal Head Newlands Pilsley Shepley Street Overton Westhouses Nether Chanderhill Mercaton Old Tupton Denby Village Bonsall Taxal Bradley Blackbrook Chaddesden Bradbourne The Holmes Wardlow Great Wilne Chapel-en-le-Frith Hobroyd Greenside Newbold Moor Wensley Whaley Bridge Holmesdale Inkersall Greenwich Windley Slack River's Vale Ault Hucknall Derby Glossop Brimington Common Moorfield Langley Common Denby Common Newgate Oakerthorpe Langley Tissington Ashbourne Darley Abbey Ogston The Park Rawson Green Yeldersley Hollies Buxworth Kirk Hallam Shipley The Brushes Alport Alkmonton Padfield Grindsbrook Booth Calow Bolehill Blackbrook Sudbury Doe Lea Tintwistle Hundall South Normanton Barton Blount Lullington Milehill Handley Upper Birchwood Middlecroft Sapperton Old Matlock Riddings Ridgeway Matlock Bath Farley Bullbridge Cotmanhay Boylestone Woodnook Morleymoor Dinting Vale Uppertown Pilhough Matlock Gorsey Leys Ballidon Heathcote Church Wilne Pikehall Longway Bank Egstow Denby Bottles Brampton Peasehill Combs Stanton Willington Mercaston Eyam Cropper Alderwasley Toadhole Furnace Woodseats Hathersage Booths Bridge End Ambergate Whitwell Dunston Spitalhill New Brimington Alvaston Nether Padley Heathtop Thornhill Bradwell Stonegravels Stanley Common Bankwood Gate Pentrich High Lee Chinley Head Hemming Green Oversetts The Forties Sinfin Moor Chinley Stone Edge Pilsley Horwich End Great Cubley Woodlinkin Rowthorne Press Lower Thurvaston Biggin Fernilee Longfordlane Brailsford Marehay Etwall Common Boulton Calow Green Nether End Palterton Nether Moor Brindwoodgate Chapel Milton Commonside Spout Brockwell Pentrichlane-end Ripley Newton Solney Langley Mill Longcliffe Barrow upon Trent Bridgeholm Green Hargate Hill Breadsall Furness Vale Higher Buxton Killamarsh The Flourish Wyaston Bacon's Spring Ladmanlow Risley Clay Mills Grindleford Sawley Fallgate Grassmoor Higher Dinting Kirk Ireton Norwood Townend Ashgate Darley Hillside Moorhall Horsleygate Park Nook Birchover Swadlincote Sterndale Moor Shatton The Bungalows Cross Hill Dethick Hodthorpe Parkhouse Green Moravian Settlement Ashgate Bullhurst Hill Litton Winster West Broughton Warmbrook Stanfree Higher Crossings Newton Oxcroft Estate Carr Vale Oxcroft Stenson Stanton by Bridge Short Heath Tunstead Milton Stanley Hollington North Wingfield Eagle Tor Stonebroom Bole Hill Acre Ridge Estate New Bolsover Brookfield Brassington Barlow Mickley Clifton Little Eaton Churchtown King's Newton Over Haddon Hulland Moss Heath Cowley Whittington Moor Church Gresley Marlpool Holestone Wessington Pear Tree Derby War Memorial Village Boulton Moor Gamesley Nether Loads Annwell Place Doehole Snelston Hollins Netherseal Osleston Great Hucklow Upperthorpe Slatepit Dale Hartington Walton-on-Trent Middleton Brookside Newtown Little Chester Litton Mill Breadsall Hilltop Pilsbury Newmarket The Gutter Netherthorpe Crowhole Lee Head Stainsby Common Weston-on-Trent Woolley Moor Wirksworth Moor Allestree Middle Handley Hardstoft Common Smalley Lilypool Dowry Arkwright Town Snape Hill Leabrooks Litchurch Waingroves Ilkeston Junction Rylah Upper Booth Somersal Herbert Bellevue Sleet Moor Bramley Vale Hare Edge Youlgreave Peak Dale Idridgehay Green Tibshelf Rosliston Linton Heath Rise End Aston Heath Park Head Shottlegate Potter Somersal Danesmoor Hull End Brook Bottom Mount Pleasant Freebirch Burrfields Morley Harlesthorpe Steeple Grange Higher Chisworth Cotes Park Nether Burrows Sunny Hill Wheston Hardstoft Cutthorpe Stoneheads Bretton Smalldale Millers Green Belper Lane End Lower Midway Aldercar Idridgehay Froggatt Smisby Upper End Mapleton Cockyard Gowhole Castleton Hidebank Holbrook Moor Stanhope Bretby Summerley Slaley Cokhay Green Curbar Chisworth Marston Montgomery Stoneyford Rowland Waldley Shipley Common Godfreyhole Boylestonfield Dove Holes Cock Alley Barber Booth Wormhill New Sawley Higher Gamesley Hague Bar Brimington Darley Bridge Crowden Chelmorton Whitfield Park Longford Lydgate Spitewinter Stanton in Peak Tomthorn Lower Kilburn Flagg Hearthstone Hasland Kedleston Loundsley Green Dicklant Starkholmes Castle View Brackenfield Marsh Lane Lower Crossings Tetron Point Spinkhill Dale End Codnor Gate Dalebank Harehill Flaxholme Westthorpe Gosforth Valley Henmoor Greenhillocks Pratthall Shirley Woodthorpe Scarcliffe Bubnell Shardlow The Leys Broadmeadows Over Burrows Stainsby Ireton Wood New Mills Ashleyhay Elton Twyford Weston Underwood Elvaston Callow Normanton Edale End Plaistow Green Carsington Nether Biggin Dimple West Edge Highgate Wardlow Mires Stockley Parsley Hay Hockerley Buckland Hollow Spital Cubley Common Wilmorton Torr Top Heage Ockbrook Churchbalk Walton Matlock Dale Chesterfield High Peak Junction Oaker Offerton Bamford Swanwick Mount Pleasant Bolehill Birley Hallfield Gate Bolsover Woodhouse Tinkersley Makeney Cowdale Birleyhay Allenton Netherthorpe Egginton Ambaston Harper Hill Northedge Friden Inkersall Green Edale Cromford Osmaston Hollington Grove Snelston Common Little Hallam Chunal Hady Holmley Common Ible Hangingbridge Common Side Dunsa Lower Birchwood Hardwick Perryfoot Ford Smalley Common Cherrytree Hill Dalbury Hollow Larklands Street Lane Bramley Somercotes Tapton Hollins Green Peak Forest Wingfield Park Deepclough Hillcross Loscoe Harpur Hill Culland Roston Monyash Oxton Rakes Ticknall Milton Horsley Woodhouse Hales Green Astwith Toadmoor Mugginton Renishaw Wilday Green Ednaston Church Town Crich Carr Glapwell Fritchley Holbrook Melbourne Hulland Ward Biggin Upper Newbold Findern Gorseybank Bretby Pomeroy Middleton Matlock Bridge Upperwood Coton in the Elms Langwith Junction Bargate Pinxton Codnor Smithfield Dale Abbey Matlock Green Arthurs View Quarndon South Wingfield Riber Lower Hartshay Holmesfield Alsop en le Dale Church Hill Wadshelf Heanor Kilburn Woodhead Common Side Morley Park Canholes Holmgate Sinfin Etwall Little Cubley Farnah Green Low Leighton Lower Dinting Hallam Fields Clay Cross Overseal Ingmanthorpe Hazelwood Thornsett Hilton Hope Cartledge Heanor Gate Matlock Cliff Long Duckmanton Ashopton Little Bolehill Coton Park Conksbury Hassop Lower Pilsley New Houghton Repton Pride Park Mapperley Long Eaton Unstone Lane Ends Hatton Fields Eastmoor Cowers Lane Ilkeston Grangemill Markham Vale Openwoodgate Belper Charlesworth Birch Vale Rowsley West End Oakwood Mastin Moor Over Leigh Stony Houghton Tansley Spondon Wingerworth New Zealand Hill Somersal Aldwark Ashover Hay Birdholme Ashford in the Water Matlock Bank Owler Bar Beeley Calton Lees Turnditch Ollerbrook Booth Summerwood Top Hallowes Crich Crowdicote Aston New Stanton Pye Bridge Temple Normanton Newbold Ingleby Aston-on-Trent Glutton Bridge Hillclifflane Wigley Dalbury Boythorpe Coxbench Yeldersley Bridgehill Hill Top Whitehough Head Brand Side Stoke Shelton Lock Thorpe Wash Upper Midway Fallinge Bradwell Hills Batham Gate Longlane Codnor Park Stanton Lees Trentlock Hepthorne Lane Woolley Clowne Newhaven Eaves Knoll Eckington Spancarr Pilsley Green Upper Hartshay Stretton Dove Head Bakewell Coddington Aston Millthorpe Lumsdale Moorend Atlow Parwich Thurvaston Ironville Morley Smithy Hopton Rose Hill Leaden Knowl Brough Owlcotes Lees Calver Low Hadfield New Horwich Old Dam Calke Knockerdown Coplow Dale Williamthorpe Bowshaw Mount Pleasant Marston on Dove Upper Biggin Nether Heage King Sterndale Winsick Malcoff Mickley Creswell Butterley Peakley Hill Hardwick Wood New Smithy Foston Priestcliffe Alton Hargatewall Thulston Smalley Green Nithen End Northwood Sutton on the Hill Osmaston Broadholm Caldwell Upper Padley Smithy Moor Robin Hood Barlborough Woodville Fenny Bentley Lane Head Edlaston Porterhouse Hillstown Shuttlewood Boothgate Whaley Thorns Higham Upper Town Rowarth Shirebrook Thurvaston Brailsford Green Lodge House Surface Mine Sandiacre Sawmills Snitterton Hatton White Moor Stanton Gate Rodsley Cross o' th' hands Tunstead Nuttals Park Muggintonlane End Linton Upper Town Leadmill Tideswell Langwith Edensor Scotches Holymoorside Butterley Codnor Breach Upper Langwith Crist Charlestown Cowhill Plaistow Congreave Riddings Bolsover Ladygrove Castle Gresley Milford Hartshorne Hognaston Taddington Duffieldbank Coldeaton Yeaveley Whaley Smalldale Swarkestone Wakebridge Foremark Whatstandwell Old Glossop Hulland Village Nether Handley Bakestone Moor Mickleover Chellaston Breckend Shireoaks Staveley Holmewood Pleasley Compton Earl Sterndale Nether Green Swathwick Kniveton Tupton Sheldon Horsley Warrencarr Little Hayfield Lower Gamesley Darley Dale Palmer Moor Scropton Bagshaw New York Brockhurst Cowlow Two Dales Doveridge Hollingwood Kirk Langley Heath End Ridgeway Moor Poolsbrook Little Hucklow Stanton-by-Dale Lightwood Tansley Knoll Penny Green Smithy Houses Buxton Borrowash Coal Aston Sutton Scarsdale Over End Hayfield Ashover Bowden Head High Cross Bank Sheepbridge Shaw Slackhall Sparrowpit Bridgemont Corbriggs Little Longstone Ridgeway Dale Moor Chevinside Unthank Egginton Common Duffield Brushfield Burbage Belph Holloway Millington Green Morton Quarndon Common Church Broughton Littlemoor Radbourne Grindlow Mackworth