Education Marketing in Rowsley

Get in touch

Education Sector Advertising in Rowsley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rowsley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE4 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Rowsley (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cowers Lane Bowshaw Cropper Monsal Head Caldwell North Wingfield The Forties Kelstedge Malcoff Moorfield Holmley Common Mugginton Stainsby Longford Emmett Carr Hatton Heathcote Hardstoft Common Belph Middlecroft Upper Langwith Beeley Newgate Quarndon Common Alton Bretby Priestcliffe Osmaston Normanton Hare Edge Pleasley Stoneyford Litchurch Alport Clay Cross Bonsall Hassop Darley Hillside Matlock Cliff Pentrichlane-end St Augustines Barlow Barlborough Birch Vale Chesterfield Smalley Green Eagle Tor Eckington Aston Ambergate Hardwick Wood Trusley Littlemoor Callow Swarkestone Risley Brookside Simmondley Wigley Hopton Calow Bargate Mastin Moor Stanfree Stanton Ballidon Highgate Ashgate Peak Forest Hayfield Hearthstone Sinfin Egginton Brockhurst Eastmoor Whitfield Shuttlewood Oaks Green Cinderhill Brassington Broadholm Lower Midway Churchbalk Tunstead Breadsall Over Leigh Oxton Rakes Barrow Hill Lumsdale Golden Valley Godfreyhole Bramley Barber Booth Newmarket Shardlow Hazelwood Arkwright Town Nether Burrows Matlock Bridge Spancarr Greenwich Freebirch Brand Side Milehill Swathwick Idridgehay Green Acre Ridge Estate Fenny Bentley Upper Hartshay Spout Tupton Repton Conksbury Codnor Park Lydgate Staveley Shireoaks Little Hayfield Pilhough Ingleby Overton Coal Aston Crowhole Heath End Newhall Dove Holes Bankwood Gate Wadshelf Pilsley Green Walton-on-Trent Castle Gresley Brampton Stanton Lees Bullhurst Hill Hallfield Gate Heanor Snitterton Long Duckmanton Boylestone Ambaston Woolley Moor Inkersall Handley Pinxton Calow Green Newton Holmewood Pratthall Biggin Bellevue Coton in the Elms South Normanton Old Tupton Little Eaton Stanton by Bridge Chinley Head Rawson Green Crist Pomeroy Osleston Ashover Sinfin Moor Stenson Morleymoor Kirk Langley Nether End Gorseybank Rose Hill Warrencarr Toadmoor Moorwood Moor Porterhouse Over Burrows White Moor Darley Dale Sutton Scarsdale Alfreton Little Bolehill Aldwark Nether Sturston Crowden Breadsall Hilltop Old Matlock Brackenfield River's Vale Uppertown Stainsby Common Doveridge Elton Calver Low Dale Moor Pikehall Ockbrook Henmoor Slatepit Dale Kirk Ireton Atlow Lower Hartshay Holmesdale Gowhole Boulton Moor Holestone Buckland Hollow Alvaston Holbrook Earl Sterndale King Sterndale Hallowes Old Whittington Ridgeway Etwall Common Kniveton Somercotes Langley Millington Green Hargatewall Nether Green Farley Ripley Ilkeston Nether Padley Hillcross Palterton Offerton Hollins Green Breckend Staden Danesmoor Killamarsh Alderwasley Tunstead Milton Coxbench Calver Sough Lower Gamesley Markeaton Hobroyd Chapel-en-le-Frith Ladygrove Park Nook Dale End Hill Somersal Heage Abney Great Longstone Church Town Duffield Borrowash Oakwood Walton Longcliffe Edale Wingfield Park Farhill Stanley Blackwell Litton Mill Whitehough Head Lane Head Burrfields Bretton Parkhouse Green Hull End Osmaston Hollins Egginton Common Leaden Knowl Melbourne Shirley Barrow upon Trent Holymoorside Charlesworth Edale End Horsley Woodhouse Weston-on-Trent Langley Common Renishaw Doe Lea Chinley Thulston Barton Blount Smisby The Brushes Leadmill Millers Green Cowlow Poolsbrook Lower Pilsley Higher Crossings Snelston Loundsley Green Mackworth Stanton in Peak Longfordlane Peasehill Lower Kilburn Cressbrook Egstow Grindleford Cross o' th' hands Curbar Corbriggs Ible Litton Williamthorpe Rise End Bridgemont The Flourish Charlestown Mercaston Oakerthorpe Horsleygate Hilltop Washgreen Taddington Lightwood Brough Plaistow Hilcote Coton Park Sterndale Moor Greenside Pride Park Wash Stanley Common Spital Tibshelf Weston Underwood Stockley Derby War Memorial Village New Stanton Sapperton Crich Carr Troway Upper Padley Coddington Alkmonton Dalbury Matlock Green Wilmorton Holloway Calke Newbold Moor Glapwell Allenton Higher Chisworth King's Newton Makeney Lowgates Leabrooks Northedge Summerwood Top Westhouses Clowne Hardwick Grindsbrook Booth Hatton Fields Ironville Nuttals Park Park Head Boulton Dronfield Woodhouse Pear Tree Cock Alley Mickley Marston Montgomery Shipley Mickleover Froggatt Cowdale Lane Ends Woodhead Summerley West Broughton Whitwell New Sawley Hollington Hartshorne Plaistow Green Morley Smithy Hollingwood Estate Great Cubley Idridgehay Foolow Lodge House Surface Mine Waldley Lower Crossings Burbage Winster Compton Spinkhill Commonside Shepley Street Castle View Hollington Grove Kedleston Etwall Grangemill Matlock Bank Mill Green Moravian Settlement Twyford Glutton Bridge Hundall Woodnook Broadmeadows Hales Green Dale Abbey Hasland Windmill Cokhay Green Marston on Dove Hangingbridge Combs Harpur Hill Birley Waingroves Bridgehill Belper Lane End Bridge End Scropton Taxal Bubnell Upperthorpe Cowley Middleton Gallows Inn Pilsley Lower Thurvaston Matlock Bath Rowsley Stretton Aston Chevinside Cutthorpe Church Hill Grindlow Lower Birchwood Bradbourne Parsley Hay Markham Vale Middle Handley The Holmes Littleover Shacklecross Rylah Hallam Fields West Hallam Astwith Horsley Higher Dinting Nether Moor Steeple Grange Langwith Smalldale Penny Green Pentrich Boythorpe Chellaston Higher Gamesley Great Hucklow Pilsley Burntheath South Wingfield Birdholme Wessington Warmbrook Owler Bar Chaddesden Old Brampton Buxworth Upper Town Upper Hackney Horwich End Wheston Farlands Booth Nether Biggin Brailsford Green Hockerley Elvaston Dalbury Hollow Netherthorpe Nether Booth Wingerworth Shirland Monyash Ridgeway Hognaston Smithfield Woodlinkin Radbourne Rowland Furness Vale Churchtown Grassmoor Two Dales Upper Booth Shaw Hidebank Oversetts Overseal Bacon's Spring Hartington Tansley Dinting Vale Norbury Castleton Upper Biggin Church Broughton Sudbury Cherrytree Hill Yeldersley Hollies Lea West Handley Rumbling Street West Edge Holbrook Moor Hadfield Ford New Whittington Low Leighton Hope Deepclough Upper Midway Shelton Lock Whaley Thorns Doehole Brimington Common Greenhillocks Temple Normanton Calver Ashbourne Unstone Spitalhill Calton Lees Lilypool Riber Old Glossop Alsop en le Dale Tinkersley Hilton Sawley Chelmorton Newhaven Netherthorpe Foston Upper Town Scotches Friden Tetron Point Newton Solney Smalley Common Old Dam Batham Gate Sleet Moor Wirksworth Biggin Palmer Moor New Bolsover Brookfield Woolley Heath Snape Hill Heathtop Church Gresley Yeaveley Hillstown Trentlock Hepthorne Lane The Park Smalldale Fallinge Ault Hucknall West End Clifton Kilburn Darley Bridge Eaves Knoll Fallgate Upper Birchwood Parwich Rosliston Woodseats Derby Hulland Moss Ladmanlow Mount Pleasant Ogston Fernilee Gorsey Leys Dunston Perryfoot Inkersall Green Marlpool Oxcroft Dowry Knockerdown Stanton-by-Dale Boothgate Hillclifflane Foremark Ednaston Woodville Blackbrook Bakestone Moor Cowhill Darley Abbey Milltown Brimington Willington Stanhope Bretby Starkholmes Radbourne Common Newtown Torr Top Shirebrook Toadhole Furnace Hulland Ward Ashopton Yeldersley Cromford Nether Handley Muggintonlane End High Cross Bank Slack Ingmanthorpe Wilday Green Morley Sutton on the Hill Smalley Smithy Houses Codnor Gate Unstone Green Brook Bottom Ollerbrook Booth Lower Dinting Bolsover Cartledge Thurvaston Brushfield Moorend Aldercar Canholes Duffieldbank Norwood Tansley Knoll Baslow Tintwistle Swanwick Upper Loads Wensley New Zealand Stoneheads Cockyard Harlesthorpe Dronfield Dalebank Glossop Hulland Village Ashford in the Water Denby Common Dicklant Whaley New Horwich Northwood New Mills Thurvaston Upperwood Unthank Hady Pye Bridge Roston High Peak Junction Riddings Edensor Draycott Whatstandwell Millers Dale Rowarth Dimple Thornhill Loscoe Lees Rodsley Whittington Moor Whaley Bridge Leam Nether Loads Crewton Far Laund Dunsa Mapleton Burnaston Mount Pleasant Aston-on-Trent Culland Gamesley Bullbridge Nether Heage Stony Houghton Longlane Tissington Breaston Whitehough Spondon Lullington Hammersmith Shottlegate Ashleyhay Arthurs View Somersal Herbert Sandiacre Common Side Goseley Dale Turnditch Aston Heath Edlaston Church Wilne High Lee Sunny Hill The Bungalows Morton Ticknall Belper Boylestonfield Shipley Common Morley Park Whitfield Park Hathersage Carr Vale Netherseal Tideswell Newbold Codnor Stoke Ashover Hay Peak Dale Lee Head Rowthorne Wardlow Mires Annwell Place Milton Milford Longway Bank Cotmanhay Youlgreave Carsington Birleyhay Common Side Dove Head Oxcroft Estate Codnor Breach New Houghton Bakewell Hodthorpe The Leys Hemming Green Cubley Common Moorhall Hargate Hill Bolsover Woodhouse Slaley Larklands Upper End Upper Newbold Snelston Common Chapel Milton Wyaston Wardlow Blackwell Thornsett Quarndon Allestree Pleasley Vale Tomthorn Mapperley Ravensnest Brailsford Ashgate Mickley Elmton Stonebroom Little Hucklow Wormhill Swadlincote Winsick Fritchley Sheldon Openwoodgate Bamford Flaxholme Cross Hill Wirksworth Moor Whitwell Common Langwith Junction Bagshaw Robin Hood Stanton Gate Eyam Higham Hathersage Booths Buxton Stonegravels Bradley Hardstoft Ireton Wood Bramley Vale Millthorpe Congreave Marsh Lane Stone Edge Long Eaton Chisworth Great Wilne Nether Chanderhill Holmgate Langley Mill Scarcliffe The Gutter Riddings Matlock Dale Heanor Gate Higher Buxton New York Mercaton Apperknowle Birchover Over End Denby Bottles Sheepbridge Duckmanton Middleton Bradwell Newlands Gosforth Valley Bradwell Hills Little Chester Bole Hill Oaker Spitewinter Peakley Hill Little Longstone Matlock Little Hallam Tapton Woodthorpe Harper Hill Windley New Smithy Crich Hague Bar Shottle Bowden Head Coplow Dale The Elms Crowdicote Townend Potter Somersal Sparrowpit Hill Top Clay Mills Mount Pleasant Chunal Sawmills Nithen End Hollingwood Brightgate Smithy Moor Wheatcroft Bridgeholm Green Butterley Over Haddon Priestcliffe Ditch Street Lane Limekiln Field Creswell Marehay Bolehill Flagg Shatton Wakebridge Coldeaton Bolehill Pilsbury Thorpe Holmesfield Press Stoney Middleton Farnah Green Denby Village Butterley Ridgeway Moor Linton Short Heath Cotes Park Padfield Westthorpe Blackbrook Dethick Brindwoodgate Ilkeston Junction Harehill Little Cubley Owlcotes Brockwell New Brimington Slackhall Kirk Hallam Linton Heath Findern