Education Marketing in New Smithy

Get in touch

Education Sector Advertising in New Smithy

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in New Smithy but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SK23 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover New Smithy (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stockley Hardstoft Common Chisworth Newmarket Foolow Leadmill Bridge End Bolsover Wensley Pear Tree Lydgate Kniveton Holloway Butterley Egstow Oakerthorpe Mercaton Oaker Hillstown Kelstedge Matlock Bath Nuttals Park Brockwell Hady Sandiacre Higher Crossings Oaks Green Birch Vale Nether Burrows Cowhill Whatstandwell Calver Kirk Ireton Langley Mill Spinkhill Hilcote Sapperton Ladygrove Eagle Tor Monsal Head Ednaston Bellevue Henmoor Linton Brightgate Acre Ridge Estate Townend Mount Pleasant Ashleyhay Grangemill Draycott Sutton on the Hill Friden Whitwell Bridgehill Hazelwood Upper Hartshay Cockyard Higher Dinting Sinfin Dale Moor Windmill Bolsover Woodhouse Hartington Codnor Blackwell Alsop en le Dale Newtown Farlands Booth Cinderhill Churchbalk Holbrook Duffield Chapel Milton Stoneyford Spitewinter Dove Head Astwith Oxton Rakes Hopton Stanton Lane Head Burbage The Brushes Brough Hollington Tunstead Caldwell Unthank Stoney Middleton Barlborough Brand Side Grindsbrook Booth Hallfield Gate Oakwood Slackhall Earl Sterndale Barber Booth Ingmanthorpe Culland Hollingwood Estate Langley Stoneheads Millers Green Walton-on-Trent Gorsey Leys High Lee Nether Chanderhill Tinkersley The Elms Upper Birchwood Two Dales Castle View Smalley Green Brushfield Ashgate Markeaton Eyam Godfreyhole Hill Top Emmett Carr Burrfields Shacklecross Hundall Brailsford Green Shardlow Chaddesden Sawley Park Head Padfield Brockhurst Tibshelf Pentrich Youlgreave Litchurch Somersal Herbert Wyaston Heathtop Perryfoot Hangingbridge Breaston Coton in the Elms Wormhill Birchover Whitehough Head Holmesfield Hobroyd Peakley Hill Makeney Castleton Tupton Compton Congreave South Wingfield Atlow Stanley Windley Thornhill Hatton Scropton Lowgates Bradley Stanton-by-Dale Woodthorpe Bridgemont Newlands Birleyhay Washgreen Mount Pleasant Apperknowle Matlock Green Clay Cross Wirksworth Moor Ilkeston Junction Aston Cowers Lane Hillclifflane Dalbury Combs Matlock Bridge Dronfield Woodhouse Harpur Hill Kirk Hallam Little Chester Sutton Scarsdale Middle Handley Calver Sough Chevinside Knockerdown Woolley Moor Coplow Dale Little Cubley Osleston Egginton Common Common Side Woodhead Bamford Buxworth Gorseybank Alkmonton Upper Midway Lea Stony Houghton Short Heath Elvaston Newhall Lodge House Surface Mine Scarcliffe Denby Bottles Wirksworth Higher Gamesley Stonebroom Upper Hackney Holymoorside Wardlow Boylestone Darley Bridge Stoke Sterndale Moor Willington Findern Yeaveley Linton Heath Trusley Higher Buxton Shirland Greenwich Shatton Quarndon Millthorpe Tideswell Nether Sturston Flagg Gosforth Valley Brailsford Brindwoodgate Bridgeholm Green Shelton Lock Kilburn Langley Common Killamarsh The Bungalows Holmley Common Creswell Morleymoor Thornsett Steeple Grange Ollerbrook Booth Toadhole Furnace Newton Solney Sleet Moor New Bolsover Bacon's Spring Hargatewall Kedleston Wash Leabrooks Marston on Dove Buckland Hollow Chapel-en-le-Frith Riddings Harper Hill Matlock Dalebank Newbold Moor Long Eaton Milton Cubley Common Shepley Street Bonsall Rosliston High Cross Bank Shottle Cotes Park Bakewell Stanley Common Golden Valley Milehill Dethick Heanor Gate Winster Doe Lea Riddings Monyash Limekiln Field Bretton Staveley Lightwood Carr Vale Cokhay Green Bubnell Elton Middleton Belper Spout Boothgate Conksbury West End Ford Gamesley Little Hucklow Parwich Crich Ogston Long Duckmanton Lullington Smithfield Sheldon Osmaston The Forties Horsley Nether Booth Marsh Lane Great Longstone Inkersall Green Owlcotes Radbourne Common Hope Higher Chisworth Fenny Bentley Idridgehay Green Over Burrows Rylah Mickleover Eastmoor Foston Upper End Press Robin Hood Lower Gamesley Moravian Settlement Swanwick Ridgeway Moor Burntheath Westhouses Hollington Grove Stanton Gate Nether Moor Little Hayfield Langwith Tetron Point Hatton Fields Furness Vale Heath Longfordlane Etwall Common Troway Chinley Head Horsley Woodhouse Tomthorn Codnor Breach Ockbrook New York Bradwell Hills Hull End Church Wilne Charlesworth Mapperley Openwoodgate Shirebrook Allenton Hathersage Palmer Moor Stenson Warrencarr Aston-on-Trent Bradbourne Allestree Ible Fallgate Weston-on-Trent Stanton in Peak Bowden Head Nether Heage Ashover Hay Little Eaton Harlesthorpe Oversetts Loscoe Uppertown Higham Hulland Moss New Zealand Holmewood Coldeaton Arthurs View Stone Edge Holmesdale Chellaston Twyford Lane Ends Tapton Hayfield Dove Holes Torr Top Stretton Pilsley Smithy Moor Netherthorpe Taxal Longford Pilhough Pilsley Green Nether End Birley Winsick Farhill Nether Handley New Sawley Moorwood Moor The Leys Cross Hill Dronfield Derby Denby Village Elmton Bullbridge Darley Dale Butterley Summerwood Top Hathersage Booths Morley Ashgate Stonegravels Blackbrook Stanton by Bridge Hardstoft Swathwick Horsleygate Brimington Common Netherseal Hill Somersal Woodlinkin Moorend Moorfield New Mills West Handley Smalldale Brampton Abney Stainsby Common Bullhurst Hill Bowshaw Dalbury Hollow Upperwood Norbury Upperthorpe Church Gresley Calton Lees Whittington Moor The Park Tissington Shuttlewood Edlaston New Brimington Staden New Whittington Sawmills Swarkestone Horwich End Snelston Hammersmith Little Longstone Duckmanton Charlestown The Gutter Cartledge Morton Starkholmes Little Hallam Belper Lane End Grindlow Wessington Pye Bridge Boulton Moor Lower Midway Bretby Hardwick Upper Booth Bankwood Gate Yeldersley Hollies Lee Head Hollins Green Sinfin Moor Slack Broadmeadows Rowthorne Wheston Castle Gresley Hepthorne Lane Eaves Knoll Plaistow Green Cock Alley Ault Hucknall Rowarth Littleover Baslow Danesmoor Hague Bar King's Newton Flaxholme Pilsley Westthorpe Cromford Harehill Summerley Pilsbury Coal Aston Edale Grassmoor Old Tupton Scotches Gowhole Ireton Wood Nether Biggin Hollins Pikehall Mercaston Snape Hill Breadsall Rawson Green Bradwell Darley Abbey Peak Forest Glapwell Cressbrook Milford Old Brampton Rise End Wilmorton Hulland Village Cherrytree Hill Tansley Knoll Dale End Thurvaston Lees Owler Bar Upper Langwith Brookfield Alderwasley Markham Vale Shirley Porterhouse Wigley Alvaston Greenhillocks Heath End Warmbrook Rumbling Street Loundsley Green Peasehill Dowry Longlane Cowley Pinxton The Holmes Woolley Stainsby Cotmanhay Hidebank Barton Blount New Houghton Melbourne Lower Thurvaston Woodville Common Side Curbar Kirk Langley Littlemoor Marlpool Parkhouse Green Mill Green Hulland Ward Denby Common Hasland Dinting Vale Crewton Upper Town Hilltop Mackworth Commonside Blackwell Hockerley Heanor New Horwich Eckington Aston Church Town Lower Pilsley Coddington Hollingwood Buxton Smalldale Darley Hillside West Broughton Ilkeston Clay Mills Normanton Spancarr Thulston West Edge Calver Low Mount Pleasant Egginton Stanfree Fernilee Upper Newbold Marehay Hearthstone Aston Heath Rowland High Peak Junction Palterton Great Hucklow Great Cubley Foremark Plaistow Upper Biggin Belph Tunstead Milton Lower Kilburn River's Vale Risley Radbourne Holestone Pratthall Church Hill Quarndon Common Annwell Place Roston Potter Somersal Sunny Hill Renishaw Gallows Inn West Hallam Hales Green Upper Padley Hilton Carsington Ashford in the Water Norwood Dunston Offerton Pentrichlane-end Birdholme Boylestonfield Leam Ambaston Hardwick Wood Rowsley South Normanton Holmgate Turnditch Farnah Green Spondon Riber Shipley Common Ridgeway Idridgehay Brimington Old Glossop Shipley Pleasley Middlecroft Lower Birchwood Nether Padley Overton Ravensnest Great Wilne Inkersall Newbold Nether Loads Ticknall Aldwark Brook Bottom The Flourish Codnor Park Ridgeway Wilday Green Woodseats Farley Pomeroy Ripley Handley Dicklant Clifton Fallinge Whaley Thorns Froggatt Aldercar Bagshaw Borrowash Matlock Dale Whitwell Common Newgate Northedge Hodthorpe Boulton Clowne Oxcroft Estate Repton Alton Park Nook Glutton Bridge Poolsbrook Hartshorne Ambergate Smalley Tintwistle Walton Leaden Knowl Dimple Brookside Newton Litton Mill Middleton Sudbury Mickley Fritchley St Augustines Holbrook Moor Codnor Gate Biggin Over End Mapleton Swadlincote Osmaston Pride Park Arkwright Town Breckend Crowhole Ironville Upper Loads Bramley Vale Sparrowpit Ashbourne Crich Carr Longcliffe Spital Overseal Lumsdale Priestcliffe Ditch Hillcross Greenside Cutthorpe Duffieldbank Rodsley Mickley Chunal Milltown Langwith Junction North Wingfield Sheepbridge Boythorpe Street Lane Barlow Dunsa Ballidon Ashopton Calke Mastin Moor Millington Green Cropper Lower Crossings Tansley Stanhope Bretby Northwood Whitfield Park Freebirch Bramley Priestcliffe Muggintonlane End Deepclough Calow Green Wingerworth Hallam Fields Woodnook Barrow upon Trent Doehole Over Haddon Toadmoor Netherthorpe Malcoff Unstone Edensor Longway Bank Slaley New Smithy Taddington Hassop Yeldersley Lilypool Cross o' th' hands Hadfield Grindleford Wardlow Mires Matlock Cliff Newhaven Barrow Hill Alport White Moor New Stanton Marston Montgomery Over Leigh Broadholm Morley Smithy Hognaston Mugginton Callow Coton Park Bargate Coxbench Upper Town Alfreton Smalley Common Whitfield Litton Wadshelf Shottlegate Hemming Green Calow Williamthorpe Old Dam Smithy Houses Crowden Crowdicote Shireoaks Thorpe Spitalhill Whaley Bridge Biggin Glossop Snelston Common Blackbrook Oxcroft Trentlock Edale End Bakestone Moor Waldley Whaley Goseley Dale Waingroves Peak Dale Shaw Little Bolehill Simmondley Ladmanlow Batham Gate Parsley Hay Ingleby Unstone Green Burnaston Wheatcroft Wakebridge Larklands Smisby Morley Park Cowlow Hare Edge Snitterton Churchtown Derby War Memorial Village Church Broughton Old Matlock Rose Hill Temple Normanton Etwall Heathcote Whitehough Highgate Stanton Lees Nithen End Dale Abbey Hallowes Lower Hartshay Heage Beeley Cowdale Weston Underwood Slatepit Dale Low Leighton Nether Green Brassington Millers Dale King Sterndale Lower Dinting Breadsall Hilltop Brackenfield Bolehill Corbriggs Thurvaston Chelmorton Canholes Matlock Bank Ashover Pleasley Vale Bolehill Doveridge Penny Green Moorhall Chesterfield Somercotes Far Laund Bole Hill Hargate Hill Crist Wingfield Park Chinley Old Whittington