Education Marketing in Summerwood Top

Get in touch

Education Sector Advertising in Summerwood Top

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Summerwood Top but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S18 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Summerwood Top (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
New Smithy Aldercar Glossop Newgate Unstone Ashopton Whitfield Park Nether Booth Stone Edge Gallows Inn Spout Long Eaton Pomeroy Marlpool Ashleyhay Castle View Chelmorton Coton Park Stanton in Peak Aston Heath Henmoor Hathersage Booths Newbold Priestcliffe Ditch Ashgate Alton Cromford Carsington Horsley Breadsall Hilltop Idridgehay Green Hognaston Norbury Dinting Vale Newhall Whitehough Cressbrook Shardlow Limekiln Field Butterley Great Longstone Caldwell Ilkeston Somercotes Greenhillocks Lower Pilsley Openwoodgate Ambaston Blackbrook Mercaston Spital Lower Birchwood Bridgeholm Green Slatepit Dale Thulston Walton-on-Trent Chaddesden Wormhill Churchbalk Moorwood Moor Bridgehill Holbrook Moor Oxcroft Estate Parkhouse Green Linton Marston Montgomery Bridgemont King Sterndale Toadmoor Aldwark Upper Newbold West Handley Litchurch Mickley Upperwood Breadsall New Zealand Woodseats Birley Millington Green Allestree Earl Sterndale Godfreyhole Mackworth Burrfields Fenny Bentley Sinfin Old Whittington Harper Hill Yeaveley Elmton Bowshaw Bonsall Shatton Plaistow Heathcote Abney Grassmoor Parwich Hope Pinxton Yeldersley Cowdale Leadmill Owler Bar Farhill Matlock Bath Charlesworth Friden Overton Tupton The Flourish Grindleford Astwith Ravensnest Killamarsh Hazelwood Mapperley Dalbury Sunny Hill West End Middle Handley Denby Common Brassington Winster Potter Somersal Biggin Fallgate Mount Pleasant Rodsley Curbar Brackenfield Hepthorne Lane Hollingwood Estate Ashbourne Stainsby Common Whitehough Head Upper Langwith Bamford Newmarket Ible Ilkeston Junction Smisby Hollington Osmaston Hollington Grove Shirland Ballidon Alfreton Wirksworth Moor Morley Northwood The Leys Stenson Sudbury Buxworth Crewton Newhaven Eagle Tor West Broughton Tansley Knoll Grangemill Normanton Langley Rosliston Stanfree Cross Hill Belper Lane End Sterndale Moor Stoneheads Oakwood Plaistow Green Harpur Hill Cowhill Peasehill Hatton Waingroves Coal Aston Old Matlock Brookfield Bramley Vale Pikehall Brand Side Morley Smithy Clay Cross Rowarth Calow Aston Brightgate Steeple Grange Glutton Bridge St Augustines Codnor Castle Gresley Moorhall Marsh Lane Alvaston Spondon Toadhole Furnace Dimple Elton Woodthorpe Ogston Slack Smalldale Hillclifflane Spancarr Park Nook Turnditch Marehay Chesterfield Hargatewall Furness Vale New Houghton Chevinside Chapel Milton Milltown Brockwell Yeldersley Hollies Blackwell Tetron Point Dunston Doe Lea Cartledge Breckend Linton Heath Birleyhay Hilltop Nether Padley Ault Hucknall Norwood Tunstead Kelstedge Hopton Ednaston Hassop Trentlock Smalley Green Over End Gosforth Valley Nether Handley Bankwood Gate Palterton Sandiacre Wingfield Park Hillcross Markham Vale Crowden Crich Etwall Common Broadmeadows Upper Loads Chapel-en-le-Frith Wardlow Mires Repton Sawmills Matlock Cliff Woolley Moor Snape Hill Owlcotes Hammersmith South Normanton Loundsley Green Dale Abbey Short Heath Ford Milehill Hill Top Fallinge Lydgate Street Lane Stony Houghton Bolsover Woodhouse Langwith Junction Wirksworth Mill Green Clifton Temple Normanton Horsleygate Coton in the Elms Thornhill Crowdicote Westthorpe Hollingwood Gamesley The Brushes Rowsley Edale End Atlow Old Brampton Troway Poolsbrook Shottlegate Castleton Danesmoor Palmer Moor Oxton Rakes Tansley Barrow Hill The Elms Whitwell Baslow Arkwright Town Bramley Roston Smithy Houses Bacon's Spring Barton Blount Aston Heanor Beeley Duckmanton Allenton Canholes Bolehill Church Hill Langley Mill Hollins Green Cross o' th' hands Torr Top Bolehill Apperknowle Bullbridge Dunsa Charlestown Weston-on-Trent Shaw Boylestone Starkholmes Compton Hallam Fields Bullhurst Hill Heath Thurvaston Staden Dicklant Tibshelf Fernilee Rumbling Street Lilypool Church Broughton Alport Park Head Lower Crossings Kirk Ireton Lodge House Surface Mine Heath End Mastin Moor Bradbourne Litton Whaley Thorns Ripley Pentrich Swadlincote Birdholme Moorend Chisworth Longcliffe Smalley Common Snelston Common Holmewood Church Wilne Tintwistle Nether Loads Quarndon Common Eckington Higher Chisworth Alderwasley Nether Sturston Summerwood Top Malcoff Stoney Middleton Higher Gamesley Hardwick Stockley Hadfield Holymoorside Sutton on the Hill Lower Midway New Bolsover Oaker Oversetts Hull End Calver Low Aston-on-Trent Monyash Cowley Bridge End Great Wilne Combs Borrowash Stonegravels Higher Dinting Bradwell Upper Padley Eaves Knoll Wheatcroft Gorsey Leys Snitterton Willington Wyaston Barlborough Lees Hasland Morton Unthank Darley Hillside Wilday Green Farley Nether Chanderhill Peakley Hill Stanhope Bretby Brindwoodgate Padfield Doehole Chellaston Boulton Moor Burntheath Barrow upon Trent Callow Little Hucklow Birchover Mapleton Cinderhill Sleet Moor Cock Alley Blackbrook Upper End Risley Darley Dale Common Side Wadshelf Hulland Ward Wakebridge Bolsover Unstone Green Corbriggs Wardlow Nether Moor Newbold Moor Ockbrook Cowers Lane Sinfin Moor Chinley Mickleover Millthorpe Riber Twyford Edensor Matlock Green Litton Mill Ladmanlow Church Town Pilsbury Newton Wigley North Wingfield Doveridge Rose Hill Morley Park Bradley Whatstandwell Windley Mugginton Shirebrook Matlock Bridge Dale End Stanton High Peak Junction Heanor Gate Rise End Mercaton Over Burrows Horsley Woodhouse Old Tupton Stonebroom Netherthorpe The Gutter Broadholm Makeney Longford Calton Lees Coldeaton Boothgate Egginton Common Holloway Ridgeway Whaley Hardstoft Netherthorpe Boulton Edlaston Commonside Stoke Shipley Common Littlemoor Brough High Lee Lane Ends Alkmonton Congreave Sheepbridge Wensley Kniveton Uppertown Pleasley Vale Boylestonfield The Forties Dale Moor Stanley Common Lower Gamesley Kedleston Kilburn Hague Bar Clay Mills Mount Pleasant Upper Booth Foolow Greenwich Stoneyford Hearthstone Longway Bank Glapwell Pentrichlane-end New York Great Hucklow Ambergate Gowhole Buxton Brimington Common Low Leighton Slaley Inkersall Hockerley Cowlow Findern Stretton Ladygrove Oakerthorpe Carr Vale Pilhough Pleasley Hales Green Porterhouse Heathtop New Whittington Ingleby Brookside Dove Holes Alsop en le Dale Little Bolehill Calow Green Peak Dale Arthurs View Farlands Booth Thorpe Hardwick Wood Hartington Knockerdown White Moor Shottle Nether End Swarkestone Chunal Middleton Upper Hackney Hangingbridge Darley Bridge Cherrytree Hill Simmondley New Brimington Nithen End Bradwell Hills Riddings Slackhall Osleston Holmesdale Longfordlane Holmley Common Cotes Park Codnor Gate Egginton Rowthorne Moravian Settlement Whittington Moor Townend Hillstown Hulland Village Hidebank Wheston Middlecroft Batham Gate Hartshorne Holmesfield Oxcroft Overseal Moorfield Matlock Bank Press Dalebank Derby War Memorial Village Weston Underwood Belper Windmill Tissington Hundall Lower Hartshay Bretby Idridgehay New Sawley Farnah Green Lower Kilburn Church Gresley Ingmanthorpe Shacklecross Ashgate Thurvaston Hill Somersal Emmett Carr Bowden Head Lowgates Bretton Pilsley Mount Pleasant Higher Buxton Dowry Sparrowpit High Cross Bank Spitewinter Whitwell Common Edale Little Cubley Horwich End Nether Biggin Bole Hill Pear Tree Longlane Churchtown Thornsett Tomthorn Calke Lea Smalldale Westhouses Marston on Dove Kirk Hallam Conksbury Robin Hood Stanton Gate Shuttlewood Calver Sough Milton Scarcliffe Sutton Scarsdale Hilton Quarndon Froggatt Woodnook Sheldon Biggin Barlow Kirk Langley Wash Lower Dinting Coddington Shepley Street Sapperton Foremark Heage Egstow New Horwich Bellevue Bakestone Moor Codnor Park Crist Hollins Cokhay Green Shipley Pye Bridge Burnaston Crowhole Over Haddon Hobroyd Highgate Harlesthorpe Swanwick Common Side Matlock Williamthorpe Hady Hodthorpe Dronfield Boythorpe Spitalhill Gorseybank Coxbench Burbage Tinkersley Taxal Grindsbrook Booth Chinley Head Tunstead Milton Priestcliffe Lee Head Whitfield Brook Bottom Penny Green Ticknall Riddings Little Eaton Winsick Little Hayfield Perryfoot Woolley Stanley Eyam Markeaton Osmaston Morleymoor Scotches Oaks Green Ridgeway Moor Golden Valley Whaley Bridge Northedge Calver Pilsley Green Littleover Leabrooks Old Glossop Loscoe Hardstoft Common Fritchley Lumsdale Hargate Hill Pratthall Brockhurst Upper Hartshay Scropton Leam Buckland Hollow Upper Birchwood South Wingfield Blackwell Grindlow Radbourne Ashford in the Water Clowne New Mills Tideswell Holbrook Annwell Place Millers Green Foston Little Hallam Spinkhill River's Vale Cockyard Long Duckmanton Netherseal Taddington Upper Biggin Cubley Common Two Dales Nether Green Nether Heage Nuttals Park Brailsford Green Derby Brimington Cropper Middleton Trusley Denby Village Ashover Hay Bargate Newtown Snelston Creswell Hallowes Stainsby Muggintonlane End Belph Tapton Acre Ridge Estate The Bungalows Cotmanhay Codnor Breach Duffieldbank Ollerbrook Booth Breaston Wingerworth Deepclough Smithy Moor Woodlinkin Woodhead Rawson Green Holestone Matlock Dale Peak Forest Far Laund Etwall Elvaston Newton Solney Langwith Dove Head Stanton-by-Dale Waldley Rylah Stanton Lees Bakewell Flaxholme Dethick Ironville Somersal Herbert Stanton by Bridge King's Newton Nether Burrows West Hallam Woodville New Stanton Sawley Handley Hatton Fields Leaden Knowl Cutthorpe Smalley Melbourne Bubnell Mickley Brushfield Radbourne Common Little Chester Warrencarr Crich Carr Freebirch Goseley Dale Monsal Head Lullington West Edge Darley Abbey Larklands Culland Higher Crossings Coplow Dale Dronfield Woodhouse Barber Booth Dalbury Hollow Walton Upper Town Eastmoor Offerton Youlgreave Shireoaks Higham Flagg Butterley Denby Bottles Greenside Harehill Millers Dale Ireton Wood Lightwood Shirley The Holmes Inkersall Green Warmbrook Swathwick Brampton Washgreen Bagshaw Old Dam Hulland Moss Smithfield The Park Parsley Hay Hathersage Brailsford Birch Vale Hilcote Pride Park Hayfield Lower Thurvaston Ashover Milford Staveley Holmgate Lane Head Wessington Newlands Hare Edge Wilmorton Draycott Hemming Green Renishaw Langley Common Great Cubley Upperthorpe Upper Town Summerley Pilsley Ridgeway Duffield Upper Midway Rowland Over Leigh Shelton Lock Hallfield Gate Little Longstone