Education Marketing in Broadmayne

Get in touch

Education Sector Advertising in Broadmayne

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Broadmayne but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT2 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Broadmayne (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Lilliput Corfe Castle Cerne Abbas South Bowood Holway St Catherine's Hill Netherstoke Bugley West Bexington Skilling Kitford Ham Common Knighton Tarrant Keyneston Happy Bottom Bagber Thornicombe Shaftesbury Lake Redford Hardy Country Park Fishpond Bottom Bere Regis North Wootton Winterborne Stickland Littledown Grove Moreton Uphall West Pulham West Parley Walkford Shitterton Leigh Hincknowle West Milton The Folly West Orchard Anderson Little Canford Moordown Norden Evershot Waterloo Guy's Marsh West Shilvinghampton Higher Melcombe Weston Brockhampton Green Daggons Rixon Ringstead Tyneham Henley Turlin Moor Oathill Harman's Cross Haddon Hill Poxwell Blandford St Mary Littlebredy Henbury Stapehill Avon Common East Stour Yondover Chilbridge Middlemarsh Gribb Enmore Green Sandford Orcas Moorbath Osmington Mills Studland Farrington Wooth Redbridge Gotham Sherborne Wych Wool Lyon's Gate Stanbridge Cobley West Knighton Bourton Charlton Marshall Friar Waddon East Chelborough Bridport Hinton St Mary Belchalwell Tadnoll Oakley Muscliffe Creech Bottom East Brook Melbury Abbas Rew Sturminster Marshall Muckleford Winterborne Houghton Woodrow Higher Coombe Shapwick Kinson Ham Bradford Peverell Ashley Heath Lower Blandford St Mary Sandpit Horn Ash Silkhay Dorchester Holditch Morcombelake Blackdown Bettiscombe Westford Gibbs Marsh Mudeford Christchurch Frome St Quintin St Andrew's Well Warren St Leonard's Farm Park Mount Pleasant Southill Poole Walditch Winterborne Tomson Kingston Russell West Chelborough Fairmile New Town Hains Oakdale Lake Slepe Sixpenny Handley Dean Shillingstone Milborne St Andrew Stinsford Boscombe The Borough Champernhayes Marsh Melbury Osmond West Southbourne East Stoke Blacknoll Fiddleford White Post Horton Heath Court Orchard Stafford's Green Nettlecombe Poyntington South Bockhampton Compton Abbas Godmanstone Coryates Todber Three Gates Merriott Hinton Parva Broadmayne Meyrick Park Abbotsbury Winterborne Zelston Wimborne Minster Osmington Warmwell Marshwood Hursey Lower Bockhampton Gussage All Saints Bedchester Kimmeridge Worth Matravers Burngate Sutton Holms Long Crichel Newton Peveril Pleck Woodcutts Caundle Marsh Dibberford Hartgrove Ansty Cross Camel Green Langton Long Blandford Waddon Buckham Lillington Minterne Parva Arne Minchington Bingham's Melcombe Creech Sharnhill Green Talbot Heath Little Woolgarston Ryall Whetley Cross Westham Synderford Haydon Lydlinch Waytown Cold Harbour Kingsland Pentridge Shroton St Johns Higher Sandford Bradford Abbas East Pulham Winterborne Muston Greenham Mapperton Ryme Intrinseca Drive End Cold Harbour Wootton Fitzpaine Bishop's Caundle Winterbourne Steepleton Jumpers Common Lower Nyland Turnworth Talbot Woods Atrim Pilsdon Filford West Cliff Fifehead Neville Alton Pancras St James Holt North Bowood Camesworth West Woodsford Hinton Martell Kingston Chalbury Higher Whatcombe Ansty Wareham Sturminster Common Bookham Edmondsham Crooked Withies Almer Stoborough Green Litton Cheney White Lackington East Burton Ferndown Mill Throop Pulham Askerswell Steepleton Iwerne Ibberton Osehill Green Dunbury Winterborne Clenston Hemsworth Thorncombe Melbury Bubb Chalbury Common Muscliff Charminster Colesbrook Buckhorn Weston Southbourne Columbia Farm Blackney Hilton Puncknowle Dean Park Higher Ansty Tarrant Launceston Melcombe Regis Park Gate Dewlands Common Wigbeth Child Okeford Winterborne Whitechurch Cranborne Portland Port East Melbury Southwell Winfrith Newburgh Winton Fontmell Magna Marnhull Rockley Sands West Lulworth Corfe Mullen Leweston Boys Hill Charminster Beaumont Village Iwerne Minster Laymore Hammoon Chiswell St Ives Piddletrenthide Ashley Spyway Stourpaine Bournemouth Cross Lanes Frome Whitfield Stalbridge Weston Lyme Regis Higher Woodsford Upton Holt Wood Furleigh Cross Cheselbourne Lytchett Matravers Woodbridge Stour Provost Redlands New Swanage West Hurn Hanford Grange Estate South Perrott St Leonards Bowleaze Stanley Green Lane End Stubhampton Cann Minterne Magna Winterborne Monkton East Howe Hummer Powerstock Lower Holwell Coneygar Putton East Morden Fleet Kingston Maurward Holdenhurst Hillbutts Merry Field Hill Alweston West End Notton Bear Cross Colehill Rossmore Throop Branksome Weymouth Fifehead St Quintin East Bloxworth Newtown Piddlehinton Horton Common Rowlands Weston Deanland Pig Oak Longfleet West Melbury Parley Green East Lulworth Sandford Woods Toller Fratrum Rodwell Ensbury Catherston Leweston Little Ansty Galton Briantspuddle Trickett's Cross Hollow Oak Huish Stallen Peacemarsh Alum Chine Puxey Stanpit Chalmington Ash Friars Cliff Adber Shaggs Marshalsea Rew Bovington Camp Pleck Manswood Winterborne St Martin Fortuneswell Newtown Mappowder Herston Burleston Hengistbury Head Pimperne Hedge End Cocknowle Eccliffe Newton Woodbridge Hayes Moor Crichel Knackers Hole Tollard Farnham Wick Hewood Affpuddle East Orchard Burton Crab Orchard Lower Halstock Leigh Westfields Burton Tarrant Rawston Duntish Long Bredy Lower Hamworthy Well Bottom Gaunts Giddy Green Winterborne Came Durlston Charlestown Chettle Hillbourne Tarrant Monkton Madjeston The Mount Rodden Turners Puddle Crouch Hill Bowridge Hill Purse Caundle Pidney Lewcombe Canford Heath Canford Cliffs Higher Kingcombe Dragon's Hill Witchampton Woolland Hill Street Shipton Gorge Binnegar Mannington Higher Halstock Leigh Kington Magna Blandford Forum Broad Oak Holnest Halstock Beacon Hill Somerford Lytchett Minster Mount Pleasant Pimperne Furzehill Cashmoor Bincombe East End Maudlin Cross Grange Glanvilles Wootton East Parley Alderholt Hampreston Saddle Street North Chideock Ashmore Uppington Stony Knaps King's Stag Pleck Green Ashington Stoborough Clapgate Lodge Copse Estate Winterborne Kingston Hopsfield Buckland Ripers Melplash Droop Post Green Upper Parkstone Drimpton Haydon North Bockhampton Knob's Crook Miles Cross Broom Hill Gannetts Sydling St Nicholas Seatown Knowlton Packers Hill New Town Leigh Pilford Higher Eype Coombe Keynes Stoke Abbott Broadwindsor East Shilvinghampton Bryanston Deanend Hurst Glue Hill Ilsington Woodlands Northbourne Holywell Lulworth Cove Church Knowle Hound Hill Merritown Woolgarston Huntingford Seaborough Hamworthy Stourton Caundle Pillwell Wyke Lower Street Langton Matravers Tarrant Hinton Netherbury Turbary Common Pleck Littlewindsor White Moor Nether Compton Poundbury Yetminster Bearwood Haythorne Southlands East Cliff Langham Lower Eype Portesham Newtown Burstock Broadoak Pokesdown Woodsford Matchams Combe Almer West Stafford Rolls Mill West Stour Owermoigne Throop Glebeland Estate Dewlish Portland Bill Longham Corscombe Quarr Southover Woodlake Sleight Plush Ameysford Rivers' Corner Tarrant Gunville East Holton Preston Chickerell Grimstone Coldharbour Canford Bottom Higher Chalmington Hazelbury Bryan West Morden Belchalwell Street Eype's Mouth Alderney Hilfield Chaldon Herring Lower Row Pleck Shothole New Town Toller Whelme Braytown Newtown Sutton Waldron North Poorton Holworth Nether Cerne Purewell Iford West Bay Lambs' Green Oxbridge Acton Broadstone Cattistock Winkton Frampton Puddletown Nottington Farnham Allington Sturminster Newton Portway East Fleet Cruxton Wyke Regis Townsend Gaunt's Common Trent West Holme Higher Row Lodbourne Charlton on the Hill Walton Elm Woolsbridge Pallington Furzebrook Higher Bockhampton Longburton Middle Bockhampton Knighton Hamlet Bluntshay Whitcombe Uploders Primrose Hill Gussage St Michael Stoke Water Stour Row Meerhay Quarleston Holt Heath Margaret Marsh Loders Forston Stratton Organford Aller Lanehouse Woodville Wynford Eagle Fontmell Parva Shave Cross Milton Abbas Kittwhistle Tadden Okeford Fitzpaine Holmebridge Ham Hill East Compton Tollerford Stoborough Heath Twyford Merley Birdsmoorgate Avon Castle Kit Hill Bittles Green Wallisdown Wonston Stalbridge Newland Higher Nyland Yewstock Symondsbury Talbot Village Bloxworth Toller Porcorum Whitecross Ranston Three Legged Cross Upton Beaminster Stour Meadows Mosterton School House Lower Ansty Sockety Hurn Castletown Charmouth Tincleton Sterte Long Cross Higher Holnest Poolestown Old Town Chideock Mounters Swanage Woolford's Water Up Cerne Langton Herring West Chaldon Overcombe Woolcombe Northport Over Compton Ivy Cross Blandford Camp Athelhampton Folke Bourne Valley West Compton Mapperton Beaulieu Wood Hartmoor Sandhills Rushcombe Bottom Motcombe Manning's Heath East Stour Common Creekmoor Lower Mannington Springbourne North End Sutton Poyntz Moorside Birch Close Romford Hooke Chilfrome Blackwater Ensbury Park Gussage St Andrew Woodyates Upwey Steeple Nuffield Maiden Newton Bradpole Parkstone Tarrant Rushton Ridge Whitchurch Canonicorum Watton Tarrant Crawford South Poorton Red Hill Mangerton Buckland Newton Lulworth Camp Milton on Stour Pamphill God's Blessing Green Melbury Sampford Winyard's Gap Bishop's Down West Howe Silton Stoke Wake The Common Adam's Green Chilcombe Penn Salway Ash Charlton Down Crossways Crendell East Knighton Chetnole Clift Holton Heath New Town Batcombe Leigh Strouden Burton Bradstock Monkton Up Wimborne Easton Stokeford Littleton Sandhills Caundle Wake Hermitage Cann Common Whitefield Broadwey Wraxall Holwell Hogstock Beer Hackett Cosmore Totnell Tiley Highcliffe Sandbanks Loscombe Boveridge Coombe Higher Wraxall Clifton Maybank Rushton Worbarrow Rampisham Stone Fifehead Magdalen Lower Strode Chedington Horton East Holme Gore Templeman's Ash West Moors Lower Wraxall Lower Holditch East Creech Folly Winterbourne Abbas Verwood Lower Whatcombe Bothenhampton West Bourton Netherhay Spetisbury Durweston Monkton Wyld Canford Magna Woodlands Common Dottery Stockwood Kingston Tuckton Branksome Park Elm Hill Compton Valence Wimborne St Giles Thornford Radipole Queen Oak Sandford Goathill Alcester Dudsbury Cobb Oborne Up Sydling Whitmore Gillingham Cowgrove Manston Tolpuddle Higher Totnell Winterborne Herringston Whitcombe Ebblake Swyre Holway Ulwell Lower Kingcombe Cripplestyle Melcombe Bingham Benville Bramblecombe Coker's Frome Littlemoor Westbourne Pymore Worgret Foxholes