Education Marketing in Charlton Marshall

Get in touch

Education Sector Advertising in Charlton Marshall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Charlton Marshall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT11 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Charlton Marshall (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Littleton Sutton Waldron Corfe Mullen Sturminster Common Sterte Tarrant Rushton Pulham Frampton Pleck Green Sydling St Nicholas Warmwell Adber Cobley Woolcombe East Parley Belchalwell Horton Common Waterloo Bittles Green Woodlands Putton School House Lower Ansty Broadoak West Parley West Howe Ringstead Bishop's Caundle Penn Beaulieu Wood Lower Street St Johns Nuffield Higher Sandford Melcombe Bingham Crouch Hill Highcliffe Hamlet Combe Almer Gaunts Moor Crichel Winterborne Zelston Turners Puddle Uppington Happy Bottom Corscombe Court Orchard Tollerford East Stoke Cocknowle Wyke The Common Grange White Moor Tarrant Launceston Boys Hill Athelhampton Dragon's Hill Laymore East Melbury Horn Ash Middlemarsh Woodbridge Lower Hamworthy Rushcombe Bottom Long Cross Bradford Abbas East Holton Weston Buckland Newton Romford Hummer Chiswell Holwell Powerstock West Stour Bugley Bloxworth Pleck Dorchester Gillingham Farnham Meyrick Park Studland West Shilvinghampton Winterborne Whitechurch Hanford West Compton Winterborne Herringston Cashmoor Pleck Higher Totnell Goathill Beacon Hill Friar Waddon Dean Park North Chideock Mount Pleasant Bookham Canford Cliffs Blandford Camp Cross Lanes Galton Talbot Woods Margaret Marsh Broadwey Blackney Lytchett Matravers Milton Abbas Hursey Mangerton Rew Alcester Motcombe Eype's Mouth Deanend Piddlehinton Queen Oak Lulworth Cove Foxholes Tiley Ensbury Sutton Holms Edmondsham Cold Harbour Cruxton Chetnole Wareham Kinson Southwell Beaumont Village Hillbourne Whitefield Hamworthy Hill Street Preston Ansty New Town Broad Oak Lydlinch Manswood Osehill Green Askerswell Fishpond Bottom Winterborne Stickland Haythorne Camesworth White Post Muscliffe Bramblecombe East Fleet Wigbeth Buckhorn Weston East Cliff Ivy Cross Kingsland Portland Port Woolland Creekmoor Plush Loders Iford Charlestown Pymore Leigh Silton Norden Ibberton Pilsdon Easton Templeman's Ash Haydon Bradford Peverell Melbury Sampford West End East Bloxworth Hermitage Lower Halstock Leigh Alweston Haydon Whetley Cross West Bexington West Bay Bear Cross Southlands Lewcombe Coryates St Ives Blackwater Sherborne Church Knowle Redlands Tadnoll Cann Common Higher Holnest Bishop's Down Pillwell Milton on Stour Silkhay Coker's Frome Fortuneswell Uploders Shitterton Worth Matravers Wallisdown Furzehill Horton Quarr Sixpenny Handley Hurn Old Town Salway Ash Turbary Common Winfrith Newburgh North Poorton Cripplestyle Redbridge Hinton Martell Stapehill Pleck Talbot Village Stourton Caundle Sandhills Winterborne Monkton Lytchett Minster Holway Greenham Park Gate Drive End Wimborne St Giles Shave Cross Bettiscombe Dottery Trent Oxbridge Chideock Bincombe Pimperne Spetisbury Watton Cattistock Hewood Burstock Chalmington Wynford Eagle Seaborough Bluntshay Kingston Rolls Mill Notton Eccliffe Langton Long Blandford Littlebredy Northport Mannington The Mount Stour Meadows Waytown Grange Estate Netherstoke Ryall Pidney Woolford's Water Fifehead St Quintin Three Gates Shillingstone Gussage All Saints Miles Cross Merritown Kingston Chickerell Lower Blandford St Mary Tollard Farnham Lower Eype Pilford Kington Magna East End Winton East Burton Seatown Knowlton Lilliput Verwood North End Woodyates Hillbutts South Perrott Blacknoll Rivers' Corner Chaldon Herring Canford Bottom Glue Hill Whitcombe Owermoigne Gotham New Swanage Chilcombe Tolpuddle Portesham East Pulham Bearwood Toller Fratrum Oakdale Manning's Heath Strouden Poolestown Piddletrenthide Rampisham Turnworth Knackers Hole Puncknowle Ilsington Winyard's Gap Ryme Intrinseca Packers Hill Abbotsbury Hayes Whitecross Holnest Bere Regis Post Green West Bourton Tarrant Monkton Wimborne Minster Stanley Green Quarleston Broom Hill Furzebrook King's Stag Alderholt Child Okeford Sharnhill Green Higher Ansty Horton Heath Creech Bottom Walditch Bourne Valley West Holme Hains Tincleton Lake Talbot Heath Braytown Oborne Netherbury Winterborne Muston Poyntington Moorside Blandford St Mary Newtown Lyme Regis New Town Bothenhampton Westbourne Newtown Littlewindsor Merley Champernhayes Marsh Stoke Wake Manston Clift Henley Holway Kittwhistle Winterbourne Steepleton Alderney Meerhay Stoke Water Woolgarston Clapgate Coombe Ebblake North Bowood Lower Nyland East Stour Hedge End Cowgrove Higher Whatcombe Purse Caundle Muckleford Stoke Abbott Alton Pancras Chilbridge Branksome Park Morcombelake Lower Kingcombe Nether Cerne Henbury Affpuddle Winkton Pig Oak God's Blessing Green Caundle Wake Winterborne Came Blackdown Haddon Hill West Milton Knighton Lower Bockhampton Pentridge Marnhull Burton Bradstock Gribb Littledown Caundle Marsh Nottington Grimstone Hooke Lower Row Little Canford Lyon's Gate East Creech Uphall Broadwindsor Kingston Russell Osmington Middle Bockhampton Folly Higher Halstock Leigh New Town Dudsbury Harman's Cross Ashington Coneygar Parkstone Burton Okeford Fitzpaine Cranborne Muscliff Nettlecombe Woodrow Fifehead Magdalen Wyke Regis Monkton Wyld Drimpton The Folly Todber Folke Knighton West Lulworth Benville Holditch Fairmile Merriott Camel Green Moordown Mapperton Lulworth Camp North Bockhampton Woodlands Common Holton Heath Monkton Up Wimborne Trickett's Cross Toller Porcorum Rixon Shapwick Rodden Wraxall Leweston Gore Hincknowle Sandford Woodlake Allington Stokeford Gussage St Michael Hammoon Lower Holwell St James Stourpaine Bowleaze Steeple East Lulworth Lower Mannington Synderford Ferndown Bingham's Melcombe Woodcutts Leigh Rowlands Stour Row Hampreston Godmanstone Lane End Gaunt's Common Newland St Leonards Rossmore Kit Hill Wootton Fitzpaine Oakley Creech Puddletown Leigh Peacemarsh Halstock Throop Tadden Sleight Walton Elm Hinton St Mary Boveridge Toller Whelme Longfleet Burton Langton Matravers Melbury Abbas Higher Chalmington Twyford Ashmore Branksome Holt Wood Whitchurch Canonicorum Melcombe Regis Dean Charminster Thornicombe Southover Long Crichel Wool Buckham West Chaldon Mapperton Weston Parley Green Chedington Hartmoor Daggons Townsend West Stafford Primrose Hill Loscombe Hartgrove Ridge Filford Guy's Marsh East Shilvinghampton Canford Heath Sandpit Warren Pamphill Giddy Green Well Bottom Rockley Sands Newtown West Woodsford Tarrant Rawston Mosterton Stratton Holworth Holdenhurst East Howe East Chelborough Glanvilles Wootton Briantspuddle Friars Cliff Higher Wraxall Duntish Hollow Oak Longburton Stoborough Green Portland Bill Avon Common St Andrew's Well Shroton Woolsbridge Melbury Osmond Little Ansty Bedchester Coombe Keynes Holmebridge Netherhay Red Hill Bovington Camp Sandbanks Gibbs Marsh Frome St Quintin North Wootton St Catherine's Hill Skilling Winterborne St Martin Cann Hinton Parva Waddon Shothole Durweston Whitmore Longham Cobb Ulwell Ashley Sturminster Newton Lodbourne Jumpers Common Southbourne East Morden Kingston Maurward Charmouth Sandhills Westfields Arne Melbury Bubb Crossways Redford St Leonard's Farm Park Sockety Sutton Poyntz Gussage St Andrew Hopsfield Higher Kingcombe Minterne Parva Higher Row Colehill Three Legged Cross Purewell Higher Coombe Sandford Orcas Lambs' Green Alum Chine Lanehouse Up Cerne Huntingford Stallen Spyway Canford Magna Rushton Ham Wooth White Lackington Charlton Down Higher Eype Bournemouth Belchalwell Street Durlston Worbarrow Symondsbury Mount Pleasant Yewstock Broadstone Evershot Litton Cheney Steepleton Iwerne Dibberford Mappowder Knob's Crook Minchington Charlton on the Hill Bowridge Hill Stoborough Sturminster Marshall Hemsworth Shaftesbury Higher Bockhampton Bourton Upper Parkstone Shaggs Chettle Boscombe Mudeford Lower Holditch Bradpole Crendell Tuckton Bagber Newtown Upton Charminster West Orchard West Cliff Throop Somerford Rodwell Higher Melcombe Maiden Newton Herston Clifton Maybank Swyre Witchampton Higher Woodsford Chalbury Common Pimperne Organford Acton Hazelbury Bryan Lower Strode West Melbury Poole Stafford's Green Over Compton Columbia Farm Beer Hackett Atrim South Bockhampton Hilton Westford Ham Common New Town Kitford Lower Wraxall Higher Nyland Hound Hill Almer Avon Castle Langham Mill Throop Hilfield Holt Weymouth Dunbury Oathill Winterborne Tomson Maudlin Cross Stubhampton South Poorton Compton Abbas Shipton Gorge Southill Fiddleford Cold Harbour Mounters Poundbury Ensbury Park Ansty Cross Lower Whatcombe Stour Provost Melplash Cerne Abbas Chilfrome Dewlands Common Wick West Pulham Stone Kimmeridge Iwerne Minster Glebeland Estate Stalbridge Marshalsea Stalbridge Weston Burleston Stinsford Dewlish Upton Puxey West Moors Wonston Furleigh Cross Droop Long Bredy Winterborne Houghton Stockwood Tarrant Crawford Ranston Castletown Osmington Mills Saddle Street Chalbury Newton Peveril Buckland Ripers Holywell Stanpit Pokesdown Fontmell Magna Whitcombe Sandford Woods Hogstock Littlemoor Overcombe Adam's Green Walkford Worgret Batcombe Yondover Elm Hill Lodge Copse Estate Slepe Gannetts East Knighton Winterborne Clenston Tyneham Marshwood Ham Hill Thornford Woodsford Christchurch Matchams West Knighton Milborne St Andrew Huish Tarrant Gunville Moorbath Springbourne Ash Deanland Winterbourne Abbas Beaminster Yetminster Madjeston West Chelborough Hurst Binnegar Ameysford East Orchard East Holme Ashley Heath Totnell Fontmell Parva Hardy Country Park Woodbridge Wych The Borough West Morden Poxwell Pallington Grove East Stour Common Bryanston Tarrant Hinton Langton Herring Cosmore Hengistbury Head Birch Close Stanbridge Thorncombe Crab Orchard Fifehead Neville Radipole Blandford Forum Stoborough Heath Aller Brockhampton Green Enmore Green Pleck Westham Turlin Moor Swanage Stony Knaps Burngate Coldharbour Winterborne Kingston Farrington Frome Whitfield Catherston Leweston South Bowood Lake Charlton Marshall Newton Colesbrook Tarrant Keyneston Birdsmoorgate Bridport Upwey Crooked Withies Minterne Magna Portway Up Sydling Lillington West Southbourne East Brook Anderson Moreton Little Woolgarston Holt Heath Nether Compton Compton Valence Northbourne Broadmayne Corfe Castle Cheselbourne West Hurn East Compton Forston Fleet Woodville Merry Field Hill Rew