Education Marketing in Church Kelloe

Get in touch

Education Sector Advertising in Church Kelloe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Church Kelloe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DH6 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Church Kelloe (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Wolviston Eaglescliffe Neasham Kip Hill Brandon Willington Hett Haughton le Skerne Evenwood Gate Quaking Houses Tanfield Lea Walworth Raby Lintzford Woodstone Village Cockfield Leasingthorne East Kyo Houghall Sheep Hill Newtown Horden Medomsley Edge Tudhoe Village Sockburn Sunnydale Faverdale Alum Waters Hunwick Ruffside Mickleton Fishburn Deanery View Bryan's Leap Middridge Barley Mow Healeyfield High Grange Haswell Moor High Hesleden Bishop Middleham Cleatlam Ovington The Sands Sunderland Bridge Town Head Carrville Fleming Field Cotherstone Holwick Dent Bank Kinninvie Seaton Carew Snaisgill Killhope Shadforth Mainsforth Beamish Burnhope High Westwood Harelaw Pittington Rushyford White-le-Head High Stoop Iveston Phoenix Row Beaumont Hill Romaldkirk Coundon Grange West Butsfield South Hetton Ettersgill Coal Bank Daddry Shield West Park Darlington Sunnybrow Royal Oak South Stanley Haverton Hill Thwaite Lime Terrace Dalton-le-Dale Drinkfield Dawdon Esh Winning Clough Dene Old Cassop Morley Stillington Middlestone Moor Toronto Edmondsley Maiden Law Stainton Grove High Forge Longnewton Ferryhill Coatham Mundeville Lonton Plawsworth Old Town Chilton Craghead Firth Moor Bank Top Tow Law Rowley Sandy Carrs Elstob Shotton New Hunwick Littleburn Hardwick Flint Hill Crook Tindale Crescent Hummerbeck Graythorp North Bitchburn Newham Grange Western Hill Wheatley Hill Coppy Woodhouses Roddymoor Stockton Grange Castleside Hilton Ouston Newfield Catchgate The Middles Green Head Foxton Egglescliffe Houghton-le-Side Eggleston Thorpe Larches Archdeacon Newton Quarrington Hill Bradbury Hunderthwaite Urlay Nook Aukside Bishopton Primrose Hill Stony Heap Great Burdon Quebec Middleton Pelton Houghton Bank Leazes South Side Trimdon Grange West View Bearpark Mount Pleasant Tudhoe Leeholme Neville's Cross Embleton Ludworth Esh Branksome Seaham Bishopsgarth Barnard Castle Eden Vale Winston East Blackdene Stonebridge Burtree Ford Eastlea Westgate Dalton Piercy High Friarside Shildon Lane Side Throston Low Spennymoor Brafferton Burnopfield Billingham Blackhall Rocks Grangefield Killerby Ramshaw Bournmoor Coronation Easington Harrowgate Village Hedley Hill Newfield Egglesburn Morton Tinmouth Staindrop Coxhoe Rise Carr High Handenhold Beech Terrace New Brancepeth Briscoe Mount Pleasant Trimdon Colliery Waldridge Frosterley Scargill Coundon New Ho Peterlee High Shincliffe Bridge End Aislaby Grange Villa West Pasture Lanehead Ragworth Barningham High Throston The Grove Albert Hill Sadberge Stockton-on-Tees Westwick Gilpin Brown Medomsley Shotton Colliery Littletown Muggleswick Low Beechburn High Lands Escomb Grindon Cornsay Binchester Blocks Pickering Nook Greta Bridge Stainton Newbiggin Redworth Brasside Crossgate Moor Murton Lintzgarth Old Wingate Stranton Norton Stanhope East Hope Skerne Park Witton Park Page Bank Kimblesworth Sedgefield Black Banks High Dyke Copthill Newton Aycliffe No Place Old Quarrington Thorpe Tursdale Langton Bollihope School Aycliffe Wolsingham Northlea East Howle New Coundon Hurworth-on-Tees Howden-le-Wear Sherburn Summerhouse Newton Ketton East Stanley Shincliffe Croxdale Great Stainton Binchester Elton High Etherley Benfieldside Eastbourne Hill End Cockerton Low Dinsdale Woodside Windlestone Trimdon Causey Hurworth Burn Redmarshall Cornsay Colliery Portrack Egglestone Abbey Townfield West Kyo Parkside Delves Shotley Bridge Deneside Eastgate Ingleton Blackhall Colliery Haswell Boltshope Park Forest-in-Teesdale Aycliffe Village Low Coniscliffe Ebchester Woodham Dyke House Lynesack Bridgehill Merryoaks Queen's Park Copley West Pelton Butterknowle Hunstanworth Lane Head Dean Bank Wingate Langdon Beck Greatham Old Eldon Tudhoe Grange Thinford Cassop Low Pittington Whitehill Wycliffe Gilmonby Hummersknott Cold Hesledon Thringarth Owton Manor Tan Hills Bellevue South Cleatlam Carlton Durham Lendings Deaf Hill St Helen Auckland Walworth Gate Whitesmocks High Clarence Moorside East Hedleyhope Gray Street West Blackdene High Haswell Framwellgate Moor Horsleyhope Kelloe Regent Street Haswell Plough Hawthorn Cowpen Bewley Whinny Hill East Briscoe Coundongate Old Stillington Hartlepool Castle Eden High Urpeth Easington Colliery Nettlesworth West Sherburn Cornforth Howlish Brandon Village Bowlees West Auckland Lane Head Ushaw Moor West Rainton Brierton Evenwood Bishop Auckland Lane Head Little Newsham Meadowfield Brignall East Law Wackerfield Great Chilton Castle Dene Chilton Lane Annfield Plain Sherburn Grange Shield Row Thornley Bowes Merrybent Barmpton Billy Row East Butsfield Pity Me Pontop North Close Dipton Hutton Henry Davy Lamp Todhills Thornley Sherburn House Redford Middleton One Row Crookgate Bank Eldon Lane West Cornforth Startforth Hobson New Town Browney Templetown Fir Tree Ornsby Hill High Beechburn Red Hall Whitton Little Thorpe Canada Oxbridge Bedburn Ferryhill Station Westlea Town Kelloe South Pelaw Pelton Fell Metal Bridge Gainford Little Stainton Monk Hesleden Bolam Chester Moor Hart Kirk Merrington Witton Gilbert Spennymoor Hesleden Preston-on-Tees Woodham Village High Escomb Broom Hill Hartburn Denton Croft on Heugh Brancepeth Lanchester Headlam Satley Mordon Old Durham Newton Hall Edmondbyers Throston Grange Estate North End Church Kelloe South Moor Garmondsway Wall Nook Middlestone Tanfield Old Thornley Gilesgate Moor South Wingate Knitsley Middleton St George Foggy Furze Wynyard Village Elm Tree Hamsterley Hudegate Broompark Whorlton New Shildon Langley Park Great Lumley Woodland Newton Bewley Holmside Low Westwood Kelton Running Waters Piercebridge Brotherlee Allensford Plawsworth Gate Toft Hill Harperley Belmont Rift House Cowshill Hope Town Low Lands Stanley Laithkirk Gilesgate Hury High Coniscliffe Oakenshaw Eldon Rookhope Hurworth Place Consett Chester-le-Street Sunniside Close House Lartington Esperley Lane Ends Preston-le-Skerne Thorpe Thewles Whinfield St Ann's Hill Mowden Lumley Thicks Cornriggs Longhill Lintz Lowe's Barn Stanley Crook Urpeth Tantobie Craigside Rainton Gate Hamsterley Elvet Hill Heatherycleugh Hart Station Wearhead Low Etherley Middleton-in-Teesdale New Kyo Crimdon Park Oak Street Langley Moor California The Dene Newsham Leadgate Whessoe Etherley Dene Crookhall Inkerman Sheraton Crawleyside Port Clarence Perkinsville Bowburn Pierremont Butterwick Hutton Magna High Pittington St John's Chapel Oxhill Sacriston Ramshaw Byers Green Blackwell South Church Boldron Greencroft Waskerley Station Town Waterhouses Helmington Row Sherburn Hill Leamside Witton-le-Wear Grassholme Roseworth Carlbury Merrington Lane Bildershaw White Kirkley Aykley Heads Fulthorpe Ireshopeburn Etherley Moor Oak Tree Harrowgate Hill Hamsterley Mill Bowbank Blackhill Northgrain Seaton Malton Middle Side Heighington Mountsett Elm Terrace Elwick Westerton