Education Marketing in Fleming Field

Get in touch

Education Sector Advertising in Fleming Field

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Fleming Field but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DH6 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Fleming Field (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Regent Street Middleton-in-Teesdale Eastbourne Etherley Moor North Bitchburn Hill End Crawleyside Blackwell Hamsterley Egglescliffe Drinkfield Lynesack Raby Harelaw Heighington Sunderland Bridge Barley Mow Cornsay Bolam Pittington Norton Cornsay Colliery Urlay Nook High Haswell Church Kelloe Low Spennymoor Quarrington Hill Hamsterley Mill South Hetton Seaton Carew Kelton Leeholme Malton Roddymoor Coatham Mundeville Barnard Castle Toft Hill Castle Eden Bowbank The Grove Mountsett Low Dinsdale Satley Preston-on-Tees Low Pittington Catchgate Low Etherley High Shincliffe Bank Top Hett Laithkirk Lanchester Gilesgate Moor East Briscoe Grangefield Queen's Park White-le-Head Bildershaw Witton-le-Wear Albert Hill Edmondbyers St John's Chapel High Clarence Pontop Pity Me Plawsworth Gate Allensford Hummerbeck Dalton Piercy Coronation Throston Garmondsway Bishop Middleham Quaking Houses Dalton-le-Dale Etherley Dene Sunniside South Church Sockburn West Kyo Langton Boldron Cornforth Ruffside Wynyard Village Aislaby Chester-le-Street Lonton Sacriston Kelloe Haswell Moor Easington Colliery Owton Manor Walworth Shadforth Westwick Shotton Mordon Grange Villa Merryoaks Easington Bishopton Ferryhill Elwick Fleming Field Phoenix Row Daddry Shield Kip Hill Medomsley Edge Delves Oakenshaw Snaisgill Helmington Row Seaton California Frosterley Beamish Holwick Belmont Hummersknott Darlington Thorpe Blackhall Rocks Carlbury Lanehead Leazes New Coundon Elton Burnhope Thwaite Chilton Newton Aycliffe Waskerley Whitton Wackerfield High Stoop Esperley Lane Ends Port Clarence Stainton Grove Monk Hesleden West Pasture Healeyfield Todhills Piercebridge Sherburn Hill Running Waters Alum Waters Brandon High Grange Ferryhill Station Trimdon Blackhall Colliery Lane Side Castleside West Butsfield Hope Town St Ann's Hill Morton Tinmouth Old Quarrington Thorpe Thewles Middleton St George Croxdale Old Eldon Longhill Fulthorpe West Park South Cleatlam East Blackdene Craghead Gilesgate Staindrop Hawthorn Tudhoe Grange Bowlees Billy Row Wolsingham Coundon Mickleton Hurworth Place Summerhouse Gray Street Tantobie New Ho Meadowfield Station Town Bournmoor Blackhill Westgate High Hesleden Mainsforth Littletown Foggy Furze Waterhouses Stockton-on-Tees West Pelton West View Ovington Witton Gilbert Pierremont Black Banks Nettlesworth Durham Forest-in-Teesdale School Aycliffe Sherburn Egglesburn Spennymoor Haverton Hill Houghall Eastlea Metal Bridge Bowburn Cleatlam South Moor Fishburn Tindale Crescent Lintzford The Sands East Kyo Lumley Thicks Bishop Auckland Cowpen Bewley Deneside Esh Longnewton Dent Bank Haswell Plough East Hedleyhope Beaumont Hill Western Hill Bearpark Tursdale Eastgate Croft on Heugh Kirk Merrington Middridge Hartlepool Cowshill High Dyke Brotherlee Leamside Rookhope Lintzgarth Old Cassop Stainton Headlam Medomsley Browney Hardwick Ornsby Hill Middlestone Escomb Stony Heap Coppy High Escomb Greencroft Aycliffe Village Middleton Burnopfield Muggleswick Mount Pleasant Carrville Newfield Murton Broom Hill Bridgehill Knitsley Greatham Wingate Sherburn Grange Ingleton Rowley Coal Bank Newtown Great Stainton Brafferton Grindon Hunwick Oxhill Leadgate Low Lands Brandon Village Trimdon Colliery Langdon Beck Middle Side Shield Row Haswell Sadberge Bradbury Hobson Ramshaw Hart Aykley Heads Lane Head Mount Pleasant Great Burdon Bridge End Plawsworth Hilton Old Stillington Willington Thornley Westerton High Westwood Bellevue Tanfield Lea Royal Oak Haughton le Skerne Whitesmocks Butterknowle Bishopsgarth Rainton Gate Deaf Hill Kinninvie Stranton Preston-le-Skerne Ouston Deanery View Eldon Witton Park Parkside High Forge Cotherstone East Butsfield Ebchester Winston High Lands Benfieldside Eden Vale Woodside Faverdale Cockfield High Coniscliffe Harrowgate Village The Dene Little Newsham Broompark Tan Hills Stanley Crook Grassholme Burtree Ford Low Coniscliffe Briscoe Ettersgill Thorpe Larches Elm Tree Thringarth Iveston Langley Park Windlestone Hutton Henry Embleton Ireshopeburn Newfield Langley Moor Hurworth Burn Trimdon Grange Low Beechburn Hamsterley Skerne Park Branksome Gilmonby Newham Grange Startforth Lendings Toronto Tudhoe Hurworth-on-Tees Shotton Colliery Wall Nook Whorlton South Side Ludworth Middleton One Row Seaham Eldon Lane Bollihope Tanfield Northlea Tudhoe Village Peterlee Sedgefield Egglestone Abbey Lowe's Barn Brasside Waldridge Howden-le-Wear Sunnybrow High Beechburn Crimdon Park Esh Winning Merrington Lane Causey White Kirkley Bowes Horsleyhope No Place Copthill Horden Cornriggs Old Thornley Whessoe Leasingthorne Castle Dene East Law Hury Ragworth Townfield Elm Terrace Hunderthwaite Old Durham Perkinsville Pelton Davy Lamp North End Archdeacon Newton Scargill The Middles Romaldkirk East Stanley Whinny Hill Crossgate Moor Firth Moor Redworth Chester Moor Hart Station High Pittington Westlea Middlestone Moor East Howle New Shildon Woodhouses Shotley Bridge Crookgate Bank Byers Green South Pelaw New Hunwick Harperley Wycliffe Newbiggin Clough Dene Northgrain Harrowgate Hill Canada Rift House High Friarside St Helen Auckland Thornley Hartburn Elvet Hill Binchester Whitehill Beech Terrace Flint Hill Close House Craigside Rushyford Houghton Bank Great Chilton Sheraton Thinford Greta Bridge East Hope Gilpin Brown Oxbridge Bedburn Gainford Elstob Inkerman Crookhall Dyke House Foxton Hudegate Houghton-le-Side Killerby Little Thorpe Kimblesworth Oak Tree Cassop Town Head Denton Dean Bank Brignall New Town New Kyo Green Head Carlton Barmpton West Blackdene Lane Head Copley West Cornforth Brierton Ushaw Moor Killhope Lintz Newsham Sherburn House Wheatley Hill South Wingate Merrybent Newton Ketton High Urpeth Portrack Hutton Magna West Sherburn Quebec Coundon Grange Shildon Sheep Hill Butterwick Stanley Boltshope Park Evenwood Gate Shincliffe Maiden Law Ramshaw Rise Carr Oak Street Primrose Hill Old Wingate Woodstone Village Barningham Stillington Graythorp Dipton Stonebridge Annfield Plain Little Stainton Redmarshall New Brancepeth Sandy Carrs Templetown Bryan's Leap Redford Coxhoe High Throston Cold Hesledon Consett Eaglescliffe Stanhope Tow Law Fir Tree Aukside Hunstanworth Framwellgate Moor Evenwood Newton Hall Red Hall Newton Bewley Throston Grange Estate Billingham Holmside Brancepeth Dawdon Woodham Village Sunnydale Eggleston Hesleden Mowden Stockton Grange Town Kelloe Heatherycleugh Binchester Blocks Lime Terrace Edmondsley Lane Head North Close Walworth Gate Roseworth Neasham Chilton Lane Cockerton South Stanley Low Westwood Coundongate Morley High Handenhold Woodland West Auckland Howlish Pickering Nook Whinfield Littleburn Hedley Hill Neville's Cross Pelton Fell Great Lumley West Rainton High Etherley Woodham Moorside Wolviston Lartington Page Bank Urpeth Old Town Crook Wearhead