Education Marketing in Hurworth Burn

Get in touch

Education Sector Advertising in Hurworth Burn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hurworth Burn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TS28 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hurworth Burn (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Egglescliffe Shotley Bridge Copthill Iveston Muggleswick Hury Plawsworth Gate Redford East Kyo Snaisgill Pelton St Ann's Hill Page Bank Lime Terrace California Satley Bowes Binchester Blocks Barmpton Hawthorn Ouston Running Waters Hutton Magna Langdon Beck Waterhouses Close House Firth Moor Grindon Edmondsley West Cornforth Middleton Greencroft Newton Bewley Old Stillington Oxbridge Sunnybrow Bowburn East Blackdene Wynyard Village Port Clarence Heatherycleugh Waskerley Burtree Ford West Kyo Harrowgate Village South Side Cornriggs Newton Hall Sunderland Bridge Cornsay Stockton Grange Burnopfield Annfield Plain Newfield Low Spennymoor East Briscoe North End Woodside Esh Elvet Hill Oakenshaw Brignall Newham Grange Sedgefield West Pelton New Town Consett Chilton Lane Norton Romaldkirk Butterknowle Aislaby Town Kelloe Neasham Shincliffe Ebchester Houghton Bank Ettersgill Red Hall Hedley Hill Esperley Lane Ends Pickering Nook Mountsett Boltshope Park Thorpe Larches Fleming Field Green Head High Urpeth Mainsforth Lonton Oak Street Crawleyside Craghead Howden-le-Wear Lane Side Cornsay Colliery Urpeth West Park Daddry Shield Tanfield Lea New Brancepeth Bedburn Embleton Middleton One Row High Friarside Toronto Browney Whitesmocks Perkinsville East Howle Ushaw Moor Tudhoe Village Pittington White-le-Head High Dyke Blackhall Rocks Brotherlee Rise Carr Etherley Dene Black Banks Byers Green Newton Ketton Middlestone Moor Old Thornley Redworth Elm Terrace Bolam Low Beechburn Ovington North Close Archdeacon Newton Faverdale Scargill Lane Head Blackhill Hummerbeck Crook Bournmoor Coal Bank Egglesburn Fishburn High Handenhold White Kirkley West Butsfield Broompark Chester Moor South Wingate Crookgate Bank Willington Harelaw Bryan's Leap Wingate Briscoe Whitton Roseworth No Place Elstob Frosterley Kelloe Great Lumley Newfield Causey East Hedleyhope Kelton Westlea Clough Dene Toft Hill Seaton Carew Hummersknott Eldon Seaham Boldron Houghall Branksome Gilmonby Durham Croft on Heugh South Stanley Bridgehill Leamside Townfield Ludworth South Cleatlam Langton Butterwick Brafferton Trimdon Colliery Headlam Foggy Furze Beamish Lartington Hunwick Escomb Throston Grange Estate Dean Bank Craigside Sandy Carrs Rookhope Greatham Queen's Park Longhill Medomsley Edge Thornley Wycliffe Davy Lamp Spennymoor Merryoaks Thinford Grassholme Coatham Mundeville Maiden Law Trimdon Grange Whitehill Edmondbyers Eggleston Rowley Aykley Heads High Forge Newbiggin Ragworth Woodhouses Stranton Chilton Shield Row Belmont Great Stainton Primrose Hill West Blackdene Cowshill Tanfield Dent Bank Holmside Wackerfield Alum Waters Woodham Cassop Church Kelloe Gilesgate West Sherburn Hartburn Brierton Healeyfield Hartlepool Heighington Little Stainton Sacriston Oak Tree High Escomb Eldon Lane Wolviston Piercebridge Old Wingate High Clarence Middridge Evenwood Gate Hutton Henry Cornforth Seaton Walworth Gate Little Thorpe Portrack East Butsfield Horsleyhope Waldridge Moorside Beaumont Hill Hobson Great Chilton Oxhill Beech Terrace Morton Tinmouth Sherburn Grange Preston-on-Tees Stainton Thringarth Lowe's Barn Westerton Albert Hill Coxhoe Sunniside Old Eldon Dalton Piercy Bishopton Lanehead Low Dinsdale Morley Regent Street Hurworth-on-Tees Northlea Mickleton Witton Gilbert Cowpen Bewley Esh Winning Mowden Hurworth Burn Elwick Sheraton Coronation High Coniscliffe Plawsworth Greta Bridge Metal Bridge Coundon Coundongate Rushyford Sadberge Low Westwood Hill End Wheatley Hill Redmarshall Ferryhill Station Urlay Nook Quarrington Hill Woodstone Village High Etherley Carlton Stanhope Leasingthorne Western Hill Hart New Shildon Skerne Park Quaking Houses Tantobie Crookhall Castleside Sockburn Etherley Moor Eden Vale Harperley Shotton Colliery Binchester Haswell Plough Easington Colliery Coppy High Stoop Killerby Blackhall Colliery Graythorp Inkerman Westwick High Throston Bishop Auckland Ruffside Copley Stainton Grove Catchgate Blackwell Aycliffe Village South Church Foxton Haswell Moor Canada Hilton East Hope Tan Hills Hamsterley Town Head East Law Howlish Chester-le-Street Holwick Hudegate Benfieldside Denton Low Coniscliffe Stillington Great Burdon Old Cassop Thorpe Medomsley Horden Pontop Woodland Summerhouse Murton Shadforth Cold Hesledon Helmington Row Nettlesworth Ramshaw New Ho Cleatlam Leadgate Lintzford Pelton Fell Lane Head Eastbourne Ornsby Hill Egglestone Abbey Thornley Raby Middleton-in-Teesdale Malton The Dene Witton Park Bearpark Fir Tree Gainford Tudhoe Grange Bishop Middleham South Pelaw Pierremont Garmondsway Westgate Bridge End Walworth Old Quarrington Hunstanworth High Pittington Cockfield Castle Eden Houghton-le-Side Bishopsgarth Forest-in-Teesdale Hunderthwaite Woodham Village New Coundon Gray Street Merrybent Brasside Knitsley Leazes Mount Pleasant Shotton Rift House Stony Heap Stanley Crook Langley Park High Shincliffe Newton Aycliffe Trimdon Roddymoor Phoenix Row Station Town Todhills Newtown Tudhoe South Hetton Merrington Lane West Rainton Rainton Gate Monk Hesleden Hamsterley Mill Bellevue High Grange Stonebridge Gilpin Brown Brandon Crimdon Park Northgrain Hamsterley Thwaite West View Deanery View Bowbank Lintz New Kyo Deneside Lanchester St Helen Auckland Burnhope Thorpe Thewles Langley Moor The Grove Elm Tree Middleton St George South Moor Laithkirk Dalton-le-Dale Sherburn Dawdon St John's Chapel Barley Mow Bollihope Tindale Crescent Windlestone Haswell Old Town Hart Station Lendings Pity Me Delves Framwellgate Moor Whinny Hill Whorlton Tursdale Mount Pleasant Barnard Castle Witton-le-Wear Longnewton Drinkfield Parkside Ferryhill Lynesack Grangefield Shildon Peterlee Winston Aukside Low Etherley Neville's Cross Templetown Stanley Bradbury High Beechburn Little Newsham Carlbury The Middles Old Durham Sherburn Hill Middle Side West Auckland Sheep Hill Billy Row Staindrop Hurworth Place Easington Wolsingham Whessoe Hope Town Gilesgate Moor Hardwick Fulthorpe Whinfield High Lands Brandon Village Low Lands West Pasture Sunnydale Eastgate Crossgate Moor Haughton le Skerne Royal Oak Killhope Kirk Merrington Littletown Meadowfield High Haswell Brancepeth Deaf Hill Throston Ireshopeburn Ingleton Dipton Cockerton Harrowgate Hill High Hesleden New Hunwick Owton Manor Flint Hill Darlington Kimblesworth Lumley Thicks Preston-le-Skerne Barningham Allensford Evenwood Tow Law Billingham Mordon Eaglescliffe Haverton Hill Hett Low Pittington Newsham Kinninvie Bildershaw Kip Hill Littleburn Bank Top Startforth Dyke House Middlestone Eastlea Grange Villa Quebec Castle Dene Elton Hesleden Croxdale High Westwood Lintzgarth The Sands Leeholme Carrville School Aycliffe Ramshaw Cotherstone Stockton-on-Tees Bowlees Sherburn House Coundon Grange Wall Nook North Bitchburn Wearhead Broom Hill East Stanley Lane Head