Education Marketing in Shotton Colliery

Get in touch

Education Sector Advertising in Shotton Colliery

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shotton Colliery but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DH6 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shotton Colliery (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bowes Bollihope Carlbury Raby Heatherycleugh Chester-le-Street Cold Hesledon Wearhead Merrington Lane Middleton One Row Lane Head Pelton Barnard Castle Harrowgate Village Westerton South Church Stockton Grange Deaf Hill Hutton Magna Elm Terrace Lanchester Embleton Hesleden Wolviston Wall Nook Trimdon Grange Hunwick Leamside Rainton Gate Aislaby Castle Dene Chester Moor Metal Bridge Oak Tree Carrville Nettlesworth Medomsley West Sherburn Egglestone Abbey Sherburn Hill Cleatlam Craigside The Grove Fleming Field West Cornforth Thorpe Larches Ushaw Moor Sunnybrow Newbiggin Binchester Drinkfield Graythorp Coxhoe High Throston Seaham Low Westwood Briscoe Egglescliffe West Rainton Great Burdon White Kirkley Newton Hall Eldon Lane Haswell Beaumont Hill Gray Street Durham Preston-on-Tees Greatham Bearpark Shadforth Hurworth Burn Hilton Westlea Esh Winning Northgrain Walworth Gate Rift House Leeholme Escomb Hedley Hill Albert Hill Newton Ketton Mount Pleasant High Westwood Knitsley Edmondbyers Stillington Hartlepool Muggleswick Bowburn Firth Moor Hartburn Mordon Greencroft Horsleyhope High Handenhold Sheraton Church Kelloe Fulthorpe Morton Tinmouth Tow Law Hutton Henry The Dene Plawsworth Gate Flint Hill Byers Green Lumley Thicks High Coniscliffe Cowpen Bewley Carlton Wolsingham Oak Street Bedburn Mount Pleasant New Shildon Chilton High Shincliffe Broom Hill Eastbourne East Briscoe Ruffside Hunderthwaite Brotherlee High Etherley Haughton le Skerne Stony Heap Town Head Delves Hart Waskerley Aykley Heads Pontop Western Hill Crossgate Moor Sandy Carrs Langley Moor Old Wingate Canada Dalton-le-Dale Seaton Carew Stanhope Craghead Old Quarrington Evenwood Gate Leadgate Boltshope Park South Pelaw Healeyfield Preston-le-Skerne Bowbank Town Kelloe Winston Rushyford New Coundon Mainsforth Castle Eden Page Bank Great Chilton Mickleton High Urpeth Oxhill North Bitchburn Dalton Piercy Low Etherley Elvet Hill Gainford Sunderland Bridge Middlestone Moor Cornsay Colliery Pelton Fell St Helen Auckland Shotton Witton Gilbert Bishopsgarth Seaton High Hesleden Causey Black Banks Hart Station Holmside Blackhall Rocks Todhills Westgate Stainton Grove Quebec Harperley Hunstanworth Oakenshaw Daddry Shield Kip Hill Dyke House Leasingthorne Castleside Stanley Middle Side Low Spennymoor Roseworth Low Lands Bradbury Monk Hesleden Gilpin Brown Egglesburn Eaglescliffe Kinninvie Ramshaw Barningham Royal Oak Croft on Heugh Crimdon Park Stockton-on-Tees West Butsfield Hardwick Sedgefield High Beechburn South Hetton Northlea Hamsterley Bryan's Leap Grindon New Hunwick Blackwell Dent Bank Mowden Phoenix Row Brafferton Ferryhill Lintzford Oxbridge Sherburn Horden Bridgehill East Howle New Kyo Lanehead Green Head Woodham Village Butterwick Deneside Eden Vale Framwellgate Moor High Dyke Windlestone Newton Aycliffe Bournmoor Coal Bank Burnopfield Forest-in-Teesdale Medomsley Edge Coundon Grange Dawdon Wynyard Village Portrack Lonton Faverdale Newtown Brandon High Pittington Sherburn Grange Dipton East Butsfield Cockerton Thornley Etherley Dene Sockburn Brandon Village Bowlees Stainton Gilesgate Moor Willington Inkerman Shincliffe Whitesmocks Roddymoor Headlam Helmington Row Newton Bewley Eggleston Whitton Sacriston Hummerbeck Barley Mow Redmarshall Ovington Tursdale Little Stainton Cornriggs Thorpe Lane Side Woodham South Wingate High Escomb Thringarth Norton Great Stainton Coundon East Law Ingleton Ludworth West Pelton Cotherstone Crawleyside Lynesack Elton Sheep Hill Burnhope No Place Shield Row Greta Bridge Clough Dene Bishop Auckland Stranton Longnewton Sadberge Whitehill Scargill Westwick Coatham Mundeville Langdon Beck Ettersgill Perkinsville Howlish Wycliffe Brasside Grangefield Langton Binchester Blocks Malton Copthill Startforth Boldron Edmondsley Owton Manor Parkside Pickering Nook Burtree Ford Esperley Lane Ends Pity Me Rise Carr Etherley Moor Lintzgarth Woodhouses High Friarside Plawsworth Archdeacon Newton Brierton Sunniside Tudhoe Quaking Houses Harrowgate Hill Wackerfield Ragworth Low Beechburn The Sands Killerby Mountsett Romaldkirk Crookgate Bank Eastgate Old Cassop Redford Newham Grange Ouston Hurworth-on-Tees Quarrington Hill West Kyo Butterknowle Spennymoor Port Clarence Rookhope Haswell Moor Cassop Leazes Kirk Merrington Little Thorpe Kelloe Templetown Merryoaks Ebchester Sunnydale Throston Moorside High Forge Bishopton Blackhall Colliery Satley Murton Hury Coppy Langley Park Staindrop Ferryhill Station Witton Park Blackhill Cockfield Haverton Hill Toronto St Ann's Hill Tantobie High Lands Allensford Annfield Plain South Cleatlam Coronation Hett Eastlea Harelaw Hawthorn Piercebridge Grange Villa Houghall Kelton East Hope Hurworth Place Woodland East Hedleyhope Wingate Low Coniscliffe Middridge Davy Lamp Fishburn Esh Witton-le-Wear Lowe's Barn Darlington Newfield Beech Terrace Denton Merrybent Littletown Toft Hill Regent Street Littleburn Trimdon Close House Foxton Cowshill Waterhouses Ramshaw Longhill Hamsterley Mill Middleton St George School Aycliffe Crook Shotton Colliery Thinford Gilmonby High Stoop Belmont Throston Grange Estate Newfield South Side Elstob Middleton-in-Teesdale The Middles Elm Tree Waldridge New Town Snaisgill California Low Dinsdale Pierremont Woodstone Village Broompark Great Lumley Woodside Brignall Houghton-le-Side Pittington Hamsterley Holwick Heighington Lartington West Auckland North End Easington Dean Bank Aycliffe Village Lane Head Primrose Hill Queen's Park Station Town Skerne Park Neasham Shildon Peterlee Foggy Furze Lintz West Pasture Old Town Old Eldon Bridge End Browney Crookhall Croxdale Hudegate Haswell Plough Benfieldside Kimblesworth Cornforth Iveston Redworth Bank Top Grassholme Fir Tree Walworth West Park Neville's Cross Thwaite Beamish Ireshopeburn Trimdon Colliery New Ho Tudhoe Village Eldon Easington Colliery Whinny Hill Gilesgate Red Hall Lendings Middlestone High Clarence Catchgate Stonebridge Bildershaw Ornsby Hill Urlay Nook Lime Terrace Low Pittington South Moor Barmpton Rowley Newsham Frosterley Laithkirk St John's Chapel New Brancepeth Wheatley Hill Aukside Tan Hills Billingham Copley Deanery View Hill End Brancepeth Killhope Old Durham Old Thornley Tudhoe Grange Whinfield Hummersknott Whessoe Middleton North Close Sherburn House Little Newsham West View Thornley East Stanley Stanley Crook Urpeth Shotley Bridge Morley Alum Waters East Kyo Meadowfield Bolam Thorpe Thewles Hobson West Blackdene Hope Town Old Stillington South Stanley Cornsay Garmondsway East Blackdene White-le-Head Townfield Maiden Law Chilton Lane Billy Row Tanfield Lea Tindale Crescent High Haswell Lane Head Howden-le-Wear Houghton Bank Whorlton Summerhouse Bishop Middleham Tanfield Evenwood Consett Bellevue Elwick Coundongate Branksome High Grange Running Waters