Education Marketing in Parkside

Get in touch

Education Sector Advertising in Parkside

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Parkside but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SR7 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Parkside (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hawthorn High Hesleden East Kyo Darlington Middleton St George Haverton Hill Summerhouse Whinny Hill Merrington Lane Lartington Metal Bridge Haughton le Skerne Embleton Castleside Woodham Village Delves Edmondbyers Haswell Plough Cockfield Elton High Dyke Harrowgate Hill Shincliffe Littletown Copley Gainford Low Etherley Houghton-le-Side Scargill Page Bank Leasingthorne Ettersgill Urpeth Wall Nook Little Stainton Langdon Beck Lane Side Red Hall Consett Lintz Bowes Pittington Hummersknott Dent Bank Lane Head Forest-in-Teesdale Foxton Waldridge Newfield Templetown Chester Moor Gilmonby Bishopton Bellevue Low Spennymoor Bedburn Lanehead Harrowgate Village Rookhope Elwick Crook Sunnydale Littleburn Langley Moor East Howle Tudhoe Village St Ann's Hill Holmside Wynyard Village Old Durham Sunderland Bridge Blackhall Colliery Grange Villa Wackerfield Bridgehill St John's Chapel Whorlton Whitesmocks Close House Eldon Leazes West Sherburn Leadgate Meadowfield Thorpe Eden Vale Middleton-in-Teesdale Hutton Henry Oxhill Hamsterley Houghton Bank Deanery View High Etherley North Bitchburn Hilton Hamsterley Hill End High Coniscliffe Sheraton Waskerley Coronation Etherley Moor Aislaby High Beechburn Framwellgate Moor Kirk Merrington Green Head Bishop Auckland Woodham No Place Beaumont Hill Carrville Archdeacon Newton Grassholme Ireshopeburn Grindon Ramshaw Woodstone Village Newton Ketton Quarrington Hill North Close Longnewton Allensford Hummerbeck Fir Tree Newbiggin Toronto High Westwood Shield Row Lintzford Coal Bank Cockerton South Moor Great Burdon Little Thorpe Gilesgate Moor New Brancepeth Chester-le-Street West Pelton Thwaite Alum Waters Aukside Stanley Startforth Horsleyhope Coundon Grange Dean Bank Newton Aycliffe Daddry Shield Trimdon Colliery Shotton Colliery Barnard Castle Bowburn Barningham White Kirkley Low Dinsdale Heatherycleugh Dyke House Haswell Fishburn Cornforth Merrybent New Shildon Preston-on-Tees Broompark Great Chilton Northgrain Egglesburn Satley Stockton-on-Tees Helmington Row Brafferton Hurworth Burn Brotherlee Snaisgill Stainton Grove Plawsworth Gate Whitton Low Pittington East Butsfield Preston-le-Skerne Rise Carr Redworth Coxhoe Spennymoor South Church Hobson The Grove Mainsforth High Urpeth Maiden Law Stockton Grange Bryan's Leap Greencroft School Aycliffe Kinninvie Hudegate The Sands Thinford West Blackdene High Shincliffe Old Thornley Eggleston Harperley Sadberge Windlestone Moorside Hartlepool Eastlea Evenwood Gate Merryoaks South Wingate Haswell Moor Mordon Carlton High Haswell West Rainton Causey Kelloe Hamsterley Mill Eldon Lane Bildershaw Coatham Mundeville Waterhouses Elm Tree South Side Langley Park High Pittington Iveston Easington Colliery Stony Heap Dipton Hart Cornsay Thorpe Larches Chilton Lane Killerby Townfield Hardwick Wearhead Hunstanworth Tow Law Briscoe Drinkfield Middleton Kimblesworth Cold Hesledon Pity Me Portrack Rainton Gate Dawdon Tindale Crescent Woodland Ouston Egglestone Abbey Sacriston Elstob Old Eldon Foggy Furze Kip Hill Todhills Egglescliffe Thornley Brasside Branksome Stonebridge Mountsett South Hetton Newton Bewley Neasham Cotherstone The Middles Longhill Urlay Nook Brignall Oak Street Sandy Carrs Ornsby Hill Primrose Hill Easington Grangefield Cornsay Colliery High Grange Croxdale Low Lands Lendings Davy Lamp Middleton One Row Quebec Westlea Woodhouses Ramshaw Howlish Ingleton Regent Street Staindrop Great Stainton Ludworth Elm Terrace South Stanley Blackhill Ferryhill Station Bournmoor Craigside Dalton Piercy Newton Hall Newtown Coundongate East Hope Trimdon Aykley Heads Boldron Quaking Houses Denton Brandon Sherburn Grange Esperley Lane Ends New Coundon Shadforth Westwick Shotley Bridge Redford Ferryhill Byers Green Sherburn House Inkerman Shildon Wingate Eastgate Witton-le-Wear Beamish Low Westwood Romaldkirk Phoenix Row Stainton Bowlees Middridge Rift House Esh Winning Laithkirk Lowe's Barn High Stoop Shotton Sunnybrow Binchester East Blackdene Blackhall Rocks Westerton Oxbridge Norton Tantobie Owton Manor Leeholme Thorpe Thewles Houghall North End Sunniside Heighington Wolsingham Annfield Plain Seaham West View Bradbury Bolam Bishopsgarth Boltshope Park Tudhoe Grange Crookgate Bank Tan Hills Brandon Village Sherburn Butterwick Lane Head Skerne Park Holwick West Kyo West Park West Pasture Malton Deneside Knitsley Graythorp Newham Grange Sedgefield Bishop Middleham Pelton Langton Stranton Sockburn Browney Gray Street High Escomb Witton Park Aycliffe Village Eaglescliffe Hett Bank Top East Briscoe Hart Station Edmondsley Winston Frosterley East Law Western Hill Raby Little Newsham Eastbourne Brancepeth Black Banks South Cleatlam Lonton Northlea Royal Oak Barmpton Canada Leamside Thornley Billy Row Redmarshall Evenwood Woodside Gilesgate New Hunwick Crookhall Hesleden Fleming Field Lime Terrace Broom Hill Kelton Flint Hill Hartburn Deaf Hill Thringarth Witton Gilbert Newsham Greatham Old Cassop The Dene Crossgate Moor Howden-le-Wear Faverdale Hunderthwaite Great Lumley Whinfield Castle Eden Cowpen Bewley Barley Mow Chilton Middle Side Hurworth-on-Tees Gilpin Brown Perkinsville Hope Town Willington Trimdon Grange Parkside Sheep Hill Tursdale Bowbank Escomb Garmondsway New Kyo Esh Running Waters Pontop Burnhope Stanley Crook Stillington Ovington Coundon Lynesack Binchester Blocks Lane Head Town Kelloe White-le-Head Morley Low Beechburn East Stanley Town Head Old Town High Throston High Friarside Fulthorpe Monk Hesleden Mount Pleasant Murton Throston Tanfield Lea South Pelaw Oak Tree Blackwell Sherburn Hill Roseworth Tanfield Church Kelloe Hurworth Place Queen's Park Stanhope Walworth Gate Healeyfield Rowley Bollihope East Hedleyhope Burnopfield Elvet Hill Middlestone Oakenshaw Butterknowle Cornriggs Mowden Copthill Morton Tinmouth Belmont Ushaw Moor High Forge Lumley Thicks Dalton-le-Dale Whitehill California Old Quarrington Nettlesworth Westgate Burtree Ford Muggleswick Mount Pleasant Medomsley Beech Terrace High Lands Hedley Hill Whessoe Catchgate Castle Dene Seaton Carew Carlbury Ragworth Craghead Crawleyside Bridge End Wheatley Hill Cassop Horden Roddymoor Cowshill Durham Ebchester Hunwick Toft Hill St Helen Auckland Plawsworth Harelaw West Auckland New Ho Cleatlam Medomsley Edge Pickering Nook Hury Clough Dene West Cornforth Seaton Killhope Pelton Fell Crimdon Park Low Coniscliffe Station Town Newfield Throston Grange Estate High Clarence Port Clarence New Town Rushyford Wycliffe Firth Moor Piercebridge Albert Hill Etherley Dene Mickleton Greta Bridge Lanchester High Handenhold Peterlee Lintzgarth Headlam Neville's Cross Ruffside Billingham Brierton Tudhoe Bearpark Old Wingate Croft on Heugh Pierremont Old Stillington Middlestone Moor Benfieldside Coppy Wolviston Hutton Magna West Butsfield Walworth