Education Marketing in Cowpen Bewley

Get in touch

Education Sector Advertising in Cowpen Bewley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Cowpen Bewley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TS23 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Cowpen Bewley (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Knitsley Lumley Thicks Cornsay Colliery Mowden Hobson Neasham Northgrain Binchester New Ho Parkside Escomb Merryoaks Meadowfield Hill End Shadforth Esh Wynyard Village Aislaby Durham Dyke House Roddymoor Rift House Holwick Low Etherley Owton Manor Hart Station Whorlton Sunnybrow Coal Bank Throston Peterlee Pelton Fell Cornforth Town Head Stonebridge Mount Pleasant Westlea East Blackdene Bedburn Mountsett Hamsterley Mill Bowburn Old Stillington Chester Moor Lane Head Billy Row Old Thornley Page Bank Lime Terrace High Dyke Flint Hill Eaglescliffe Sunderland Bridge Walworth Pittington Murton Running Waters Esh Winning Coundon Grange Barningham Coronation Heighington Eldon Lane Newfield Westwick Ornsby Hill Brotherlee Eastbourne Cleatlam Middlestone Moor Hartburn Tudhoe Village Witton Gilbert Stockton Grange Deneside Waskerley West Sherburn Western Hill Mainsforth Windlestone Thwaite Tudhoe Grange Elm Terrace Castle Eden Bishop Auckland Carrville Haswell Plough Toronto Tow Law Clough Dene Darlington Queen's Park Coundon Grange Villa Startforth Medomsley Edge Gilesgate Mickleton Archdeacon Newton Stainton Grove Hunwick Gilesgate Moor Thorpe Ferryhill North End Howden-le-Wear Grassholme Houghton-le-Side Plawsworth West Pasture Crossgate Moor Alum Waters Sadberge Littletown Middridge Lynesack Preston-le-Skerne Tursdale Harrowgate Hill High Throston Stranton Dalton-le-Dale Tanfield Lea Hurworth Place Spennymoor Elvet Hill Old Town Toft Hill Tanfield South Pelaw Dawdon Whitton Tudhoe South Cleatlam Browney California Daddry Shield Carlbury Garmondsway Chester-le-Street Green Head South Side Healeyfield Rainton Gate Egglesburn Barmpton Fishburn Egglescliffe Redmarshall High Hesleden Bishop Middleham Byers Green High Lands Copthill Bowlees New Town High Etherley Stanhope Aykley Heads Sandy Carrs Burnopfield Whinfield Beamish St John's Chapel Harelaw Morley Roseworth Brignall Wall Nook South Moor Winston Cockfield Sunnydale Boldron Hudegate Ludworth Quarrington Hill Langley Park Little Newsham Todhills Low Lands Hummerbeck Low Dinsdale Trimdon Grange Hamsterley Newton Hall Townfield Greatham Hunderthwaite Dipton Low Pittington Butterwick Moorside Coundongate Evenwood High Handenhold High Grange Tantobie Shildon Urpeth Belmont Oak Tree Allensford Easington Sherburn Grange Whinny Hill The Dene Dalton Piercy Woodside Ouston The Grove Embleton Howlish Etherley Moor Inkerman Portrack Canada Middleton One Row East Briscoe Crookgate Bank Monk Hesleden Stillington South Hetton Hart St Ann's Hill Tan Hills Longnewton Gilmonby Greencroft Raby Snaisgill Longhill Drinkfield Broom Hill Esperley Lane Ends Foxton Thornley Gilpin Brown Woodham Village Eastgate Delves Iveston Elm Tree Sockburn Shotton Copley Hilton Easington Colliery Dent Bank Wolsingham Ovington Bildershaw Trimdon Colliery West Blackdene Langdon Beck Gray Street Town Kelloe Beech Terrace Redworth Woodhouses Hurworth-on-Tees Leasingthorne Frosterley Bridge End Croft on Heugh East Hope Mordon Rushyford Aycliffe Village Royal Oak Butterknowle Metal Bridge Medomsley Hesleden Houghall Mount Pleasant Broompark Firth Moor Low Westwood Eggleston Templetown High Pittington Regent Street Billingham Little Stainton South Stanley Merrington Lane Ragworth Middle Side West Park Wackerfield Hartlepool Dean Bank Rookhope Lartington Albert Hill Bowes Cotherstone High Forge High Urpeth Hardwick West Pelton Great Lumley Cowshill Kelton Ireshopeburn East Butsfield Hutton Magna Langley Moor Piercebridge Brasside Heatherycleugh High Coniscliffe Little Thorpe Fir Tree Sedgefield Cold Hesledon Seaton Carew Stainton East Hedleyhope Newton Ketton Craigside Lintzgarth Haverton Hill Woodham Lane Side Redford Evenwood Gate Kelloe Pickering Nook Fleming Field Ebchester Northlea Lane Head High Beechburn Shincliffe Cowpen Bewley Lendings Church Kelloe Lintzford Chilton Lane Red Hall Scargill Great Stainton Leeholme East Law Urlay Nook Bournmoor Harrowgate Village Elwick Sherburn Sheep Hill Graythorp Ferryhill Station East Howle Craghead Elstob West Cornforth Blackhall Colliery Hunstanworth Old Durham Shotton Colliery Blackwell Low Beechburn Thornley The Sands North Close Newfield Waterhouses Brancepeth Newsham Bridgehill Edmondsley East Stanley Gainford Cornriggs Hummersknott High Haswell Burtree Ford Egglestone Abbey Edmondbyers Oak Street High Shincliffe North Bitchburn Boltshope Park Whitesmocks Newton Bewley Thorpe Larches Willington Satley Crookhall Throston Grange Estate Kimblesworth Seaham Sunniside Station Town Kirk Merrington East Kyo Ramshaw Great Chilton Low Spennymoor Stony Heap Ettersgill Primrose Hill Walworth Gate Pontop Ruffside Bradbury Shield Row Brandon Village Bishopsgarth Great Burdon White-le-Head Pity Me Hawthorn Coppy Bryan's Leap Hury Seaton Sherburn House Denton Ramshaw Etherley Dene West Auckland Wearhead Branksome Blackhall Rocks Old Cassop South Wingate Norton Romaldkirk Stanley Framwellgate Moor Davy Lamp Brafferton Crook The Middles Wingate Waldridge Old Wingate Tindale Crescent Phoenix Row Barnard Castle Lonton Blackhill Helmington Row Kinninvie Lane Head Faverdale Wolviston Chilton High Friarside Forest-in-Teesdale Newtown Lintz New Hunwick Thorpe Thewles Old Quarrington Bishopton New Shildon Leazes Nettlesworth Newham Grange Ingleton Witton Park Black Banks New Kyo Barley Mow Wycliffe Kip Hill Harperley Horsleyhope Consett Hope Town Quebec Leamside Hamsterley Elton Eldon Foggy Furze Oxhill Haswell Shotley Bridge Holmside Crimdon Park Deaf Hill Coxhoe Coatham Mundeville Pelton Staindrop Bolam High Stoop Muggleswick Brierton Low Coniscliffe Witton-le-Wear Horden High Clarence Briscoe Rise Carr Binchester Blocks Neville's Cross Rowley Plawsworth Gate Skerne Park Perkinsville Preston-on-Tees Leadgate Killhope Eden Vale Middleton St George Headlam Wheatley Hill Langton Quaking Houses Westerton No Place Burnhope Middleton Killerby Thringarth Eastlea Castleside Sheraton Grangefield School Aycliffe St Helen Auckland Cassop Benfieldside Crawleyside Port Clarence South Church Merrybent Malton Stockton-on-Tees Ushaw Moor Newbiggin Bollihope Thinford Lanehead Sacriston Close House High Westwood High Escomb Bank Top West View Grindon Greta Bridge Houghton Bank Middlestone Brandon Westgate Stanley Crook Haswell Moor Bellevue Catchgate Hutton Henry Old Eldon West Rainton Pierremont Woodland New Brancepeth Hedley Hill White Kirkley Summerhouse Trimdon Maiden Law Annfield Plain Bearpark Cockerton Sherburn Hill Croxdale Carlton Castle Dene West Kyo Oakenshaw Bowbank Whessoe Woodstone Village Morton Tinmouth Deanery View West Butsfield Lanchester Littleburn Hett New Coundon Beaumont Hill Cornsay Hurworth Burn Aukside Lowe's Barn Fulthorpe Oxbridge Whitehill Newton Aycliffe Causey Middleton-in-Teesdale Laithkirk Haughton le Skerne