Financial Advertising Agency in Shotton Colliery

Get in touch

Financial Services Advertising in Shotton Colliery

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Shotton Colliery to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Shotton Colliery often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DH6 2

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Shotton Colliery are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DH6 2 get in touch today to find out how with effective finance marketing in Shotton Colliery we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Shotton Colliery (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Hury Sunderland Bridge Littletown Knitsley Wycliffe Stockton Grange East Hope Howlish Rift House Queen's Park High Shincliffe Dyke House Headlam Eaglescliffe Binchester South Moor Elwick Crookgate Bank Langley Park Little Stainton Blackhill New Kyo Newton Ketton Waterhouses Quaking Houses Brasside Shadforth Carrville Maiden Law Lintzgarth Gilpin Brown Brignall Tudhoe Grange Billingham Croxdale Hutton Magna Newton Bewley Great Burdon Tanfield Lea Stockton-on-Tees Beamish Haughton le Skerne Easington Royal Oak Lanehead High Escomb Black Banks Mount Pleasant Elm Tree Burnhope Thornley Dent Bank Old Thornley Castle Eden Rise Carr Todhills Hamsterley Ovington Gilesgate The Sands Templetown Sherburn House Oak Street Low Etherley The Middles Wall Nook Mount Pleasant Tan Hills Beaumont Hill Carlbury Bishopsgarth Old Town Butterwick Hartburn West Park Hamsterley Mill Foxton Shotley Bridge Stony Heap Cotherstone Crookhall West Blackdene Thwaite Newfield Pelton Fell Bryan's Leap Coundon Peterlee Trimdon Colliery Tudhoe Village Beech Terrace Low Beechburn Briscoe High Beechburn Thinford Shildon Snaisgill Harrowgate Hill Harelaw Hunwick Howden-le-Wear Greatham Seaton Sedgefield Lendings Eastbourne Grassholme Hunderthwaite High Pittington Skerne Park West View New Coundon Fleming Field Willington Dawdon Consett Neville's Cross Ettersgill Browney Elton North End New Town Hill End Westlea Lintzford Copley Fulthorpe Helmington Row Killerby Westerton Haswell Plough Coal Bank South Side Green Head Hawthorn Heatherycleugh Hutton Henry Ouston Town Head Little Thorpe Sockburn New Hunwick East Butsfield Easington Colliery Old Quarrington Alum Waters Mountsett West Pelton Cockfield Billy Row Throston Grange Estate Newton Hall Brandon Woodland St Ann's Hill Middridge Whessoe West Butsfield Stanhope Bellevue Stonebridge South Pelaw Old Wingate Murton South Stanley Killhope Waldridge Mickleton Graythorp Hamsterley Hurworth Place Tantobie Edmondsley Monk Hesleden Urlay Nook Brotherlee Esperley Lane Ends High Clarence Lowe's Barn Lane Head Boltshope Park Eden Vale Lane Head Eastgate Stanley Crook Sadberge Quarrington Hill Eggleston Sunnybrow Mordon Shincliffe North Bitchburn Sherburn Hill Haswell Moor Middleton St George Hummersknott Blackhall Colliery Leeholme Aislaby Regent Street Hart Station Thorpe Thewles Close House High Etherley Lanchester Startforth Crook Witton Park Ramshaw Roddymoor Sacriston Plawsworth Gate Durham Framwellgate Moor Chilton Lane Coundongate Sheraton Longhill Coundon Grange Preston-on-Tees Grindon Grange Villa Toronto Merrington Lane Evenwood Gate Quebec Hobson Kirk Merrington Satley High Friarside Evenwood Castleside New Brancepeth Hilton Broompark High Handenhold Blackhall Rocks Witton-le-Wear Cleatlam Binchester Blocks Westwick Whorlton Bowburn Stanley Langton Newham Grange Wackerfield Rookhope Morton Tinmouth Hesleden Great Lumley Pity Me Archdeacon Newton Darlington Coppy Pickering Nook High Haswell Woodham Village East Law Chester-le-Street Clough Dene Benfieldside Brandon Village West Rainton Low Dinsdale New Shildon Hurworth-on-Tees Middleton One Row Wolviston Oxhill Frosterley Piercebridge Portrack Healeyfield Ferryhill Station Low Westwood Summerhouse Winston Sandy Carrs Merryoaks Middlestone Moor Haswell Newtown Pittington Great Chilton Cornforth Etherley Dene Middleton Red Hall Egglesburn Branksome High Urpeth Rushyford Flint Hill Low Spennymoor Crimdon Park Crossgate Moor Townfield Hett High Forge Elstob Northgrain Bedburn Shield Row Dalton Piercy Houghall Woodside Lynesack Romaldkirk Sherburn Grange Wolsingham Stainton Wheatley Hill West Sherburn Thornley Eldon Newsham Horden East Kyo High Grange Etherley Moor Redford Elvet Hill High Westwood Craigside Medomsley Metal Bridge Sunnydale Bournmoor High Stoop Ferryhill Causey Tursdale Waskerley Redworth Lane Head Barningham Egglescliffe Oxbridge Albert Hill Copthill Ragworth Witton Gilbert Croft on Heugh Leadgate Embleton Broom Hill Burtree Ford Scargill Phoenix Row Hudegate Spennymoor Kelton Wearhead Cold Hesledon Pontop No Place Holwick Shotton Low Lands South Cleatlam Langley Moor Shotton Colliery Brancepeth Chester Moor Hart Old Durham Denton Newbiggin Bishop Middleham Houghton-le-Side Greta Bridge Garmondsway Ebchester Gilesgate Moor Horsleyhope Roseworth Byers Green The Dene Page Bank Coxhoe Crawleyside Houghton Bank High Throston Harrowgate Village Great Stainton Whitton Trimdon Littleburn Cassop White Kirkley Chilton Moorside Edmondbyers West Kyo Ingleton Barmpton Langdon Beck Malton High Lands Walworth Primrose Hill Seaham Esh Winning Gainford Bowes Pelton Eastlea Low Pittington Westgate Hope Town South Church Aukside Bearpark Norton Town Kelloe Dean Bank St John's Chapel Firth Moor Sunniside School Aycliffe South Wingate Bishopton Morley Craghead Bildershaw Haverton Hill Newton Aycliffe Running Waters Cornriggs Throston Windlestone Hardwick New Ho Woodstone Village Parkside Coatham Mundeville Davy Lamp Brierton Sheep Hill Hedley Hill Perkinsville Tudhoe Bank Top East Howle Ramshaw Old Cassop Sherburn Forest-in-Teesdale Whitehill St Helen Auckland Toft Hill Tow Law Plawsworth Hartlepool Kimblesworth Tanfield Harperley Escomb Thringarth Newfield California Faverdale Dipton Catchgate Preston-le-Skerne Whinfield Holmside Middle Side Barley Mow Urpeth Mainsforth Bolam Old Stillington Stranton Woodham Owton Manor Gray Street Deanery View Stillington West Auckland Gilmonby Rowley Allensford East Hedleyhope Cowpen Bewley The Grove Western Hill Nettlesworth Bridge End Cowshill Muggleswick Redmarshall Lumley Thicks Coronation Old Eldon Longnewton Bowbank Hummerbeck Oakenshaw Greencroft Bridgehill Leazes Fishburn Northlea Trimdon Grange Annfield Plain North Close Foggy Furze Kinninvie Ludworth Daddry Shield Thorpe Port Clarence Belmont Staindrop Delves Boldron Deaf Hill Lane Side Canada Heighington Carlton Cockerton Laithkirk Meadowfield Egglestone Abbey Barnard Castle Walworth Gate Tindale Crescent Church Kelloe Kelloe Whitesmocks Eldon Lane Mowden Brafferton Lime Terrace Grangefield West Cornforth West Pasture Wingate East Stanley Lonton Woodhouses Neasham Drinkfield Leasingthorne Leamside Raby Merrybent Deneside Aykley Heads Ushaw Moor Seaton Carew Hunstanworth Middlestone Station Town Stainton Grove East Briscoe Elm Terrace White-le-Head South Hetton Burnopfield Butterknowle Wynyard Village Lartington Cornsay Colliery Fir Tree Bollihope Bishop Auckland Pierremont Iveston Esh High Coniscliffe Bradbury Thorpe Larches Blackwell Ruffside Inkerman Middleton-in-Teesdale Low Coniscliffe East Blackdene Aycliffe Village Kip Hill Ireshopeburn Bowlees Little Newsham Lintz Hurworth Burn High Hesleden Castle Dene Whinny Hill High Dyke Medomsley Edge Oak Tree Dalton-le-Dale Ornsby Hill Rainton Gate Cornsay