Education Marketing in Ewhurst Green

Get in touch

Education Sector Advertising in Ewhurst Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ewhurst Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN32 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ewhurst Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Selmeston Hangleton Tile Hurst Flackley Ash Groombridge Rye Harbour Cornwell's Bank Woolbridge Isfield Dodd's Bottom Aldrington Seaford Cripp's Corner Preston Hollingrove Harley Shute Red House Common Houghton Green Hollingdean Burlow Bohemia Waldron Down St Helen's Furner's Green Hollington Swiftsden Etchingham Jarvis Brook Dallington Willingdon Chilley Green Wallands Park Ore Gun Hill Lower Cousley Wood Falmer Maynard's Green Horney Common West Blatchington Whatlington Old Town East Hoathly Upper Horsebridge Portslade-by-Sea The Pound Starr's Green West Marina Church Wood Hall's Close Staplecross Alfriston Teasley Mead Meads Hurst Green Ashburnham Forge Cackle Street Broad Street Nutley Trolliloes Shortbridge St Anthony's Hill Ginger's Green Piltdown Clayhill Hollington Park Withdean Chapel Row Bulverhythe Friar's Hill New Town Sheffield Green Golden Cross Beddingham Ripe Highgate Rottingdean Rocks Park Harbour Heights Holton Hill Steel Cross Twelve Oaks Cogger's Cross Wallcrouch Stonegate Halland Rodmell Jenkins' Green Pell Green Shortgate Westdene Mill Corner Lower Willingdon Icklesham Ditchling Penhurst East Moulsecoomb Crowborough Warren Spithurst Friday Street Litlington Fletching Common Swaile's Green Broomgrove Ponts Green Fairwarp Westfield Brighton Broad Oak Flimwell Cackle Street Union Street Burwash Common Sutton Plumpton Green East Dean Ditchling Common Danegate Mount Pleasant Sedlescombe Jury's Gap Rushy Green Holtye Broadland Row Bexhill-on-Sea Riseden Alciston Durgates St Leonards-on-Sea Little Bayham Heathfield Lions Green Hankham Hale Green Godleys Green Wickstreet Clive Vale Moulsecoomb Fletching Tarring Neville Wood's Green Barcombe Old Heathfield Birling Gap Wivelsfield Mile Oak Birchden Cowbeech Hill Five Ashes Hamsey Kemp Town Little Horsted Langney Village Westmeston Guestling Green Crowlink Buxted Chalvington Norton High Wickham Cousley Wood Laughton Common Balcombe Green Beacon Down Rusher's Cross Baldslow Newick Fairlight Cove Coleman's Hatch Chiltington Ovingdean Silverhill East Blatchington Southease Sweethaws Duddleswell Patcham Muddles Green Wych Cross Barcombe Cross High Hurstwood Catsfield Stream Alderbrook Lower Horsebridge Broad Oak Dale Hill Bodiam Marsh Green Brightling Cross in Hand Eason's Green Iford Ely Grange South Chailey Chuck Hatch Maresfield Park Herstmonceux Collier's Green Peter's Green Hadlow Down Cliffe Sharpsbridge Hollingbury Roedean Oxley's Green Bachelor's Bump Pestalozzi International Village Waldron Rose Hill Argos Hill Best Beech Hill Four Oaks Blacklands Pounsley Telscombe Foxhunt Green Mount Pleasant St John's Wood's Corner Blackboys Hartwell Catsfield Playden Pett Level Peasmarsh Butcher's Cross Norlington Mayfield Cowbeech North Chailey Magham Down Bishopstone Belmont Green Street Broomham Churches Green Sparrow's Green Five Ash Down Coggins Mill Hove Cooksbridge Fairlight Flowers Green Dukes Green Marden's Hill High Cross Downside Newhaven Nash Street Chitcombe Chailey Grove Hill Three Leg Cross Stanmer Cooper's Corner Cliff End Burwash Rye Crumbles Whydown Glyne Gap Ridgewood Stone Cross Burgh Hill Rye Foreign West Firle South Malling Friar's Gate Mark Street Tompset's Bank Shover's Green Mutton Hall Snagshall Poundgate Steven's Crouch St Anne's Broadstreet Green Dodd's Hill Northiam Holmes's Hill Upper Dicker Lower Dicker Southern Cross Horam Friston Pevensey Bay Hawkhurst Common Tolhurst Hammerwood Dittons Henley's Down Ashton Green Warbleton Three Cups Corner Round Hill Eastbourne Little London Canadia Hooe Denton Cuilfail Mountfield Silverhill Park Quabrook Beckley Lewes Langney Ewhurst Green Iden Kingston near Lewes Firle North End Whitehawk Winchelsea Beach Terrible Down Little Common Wannock Salehurst Splayne's Green Jumper's Town Birchett's Green Broomsgrove Black Rock Burwash Weald South Heighton Newbridge Folkington Stunts Green Bowlers Town Streat Laughton Bexhill Wadhurst The Platt Foulride Green Russell's Green Hellingly Southover Camber Balls Green Exceat Boarshead East Saltdean Fisher's Gate Park Corner Honey's Green Crowborough Witherenden Hill Upperton Gallypot Street Ringles Cross Arlington Eckington Corner Newbury's Uckfield Old Town South Street Cottenden Chapman's Town Hailsham Glenleigh Park Kent Street Skippers Hill Three Oaks The America Ground Punnett's Town Lunsford's Cross Jevington Plumpton Chilsham Whitehill Watermill Trull's Hatch Hartfield Silver Hill Cackle Street Robertsbridge Sleeches Cross Pett St Helen's Wood Carter's Corner Tilsmore Whitesmith Burnt Oak Offham Forest Row West Hill Blackham Stone Cross Budlett's Common Rotherfield Coldean Brownbread Street Peacehaven Heights Goatham Green Wivelsfield Green Telham Down Street Piddinghoe Bardown Etchingwood Chelwood Gate Ratton Village East Guldeford Boreham Street Peacehaven Willard's Hill Telscombe Cliffs Foul Mile North Moulsecoomb Filching Hazard's Green Marle Green Ninfield Bells Yew Green Great Maxfield Northbridge Street East Chiltington Hampden Park Cock Marling Frant Tidebrook Moulsecomb Framfield Wilmington Green Heron's Ghyll Blackness Roselands Netherfield Blackness Broyle Side Normans' Bay Earl's Down Northease Bodle Street Green North Corner Rushlake Green Ringmer Roser's Cross Eridge Green Buckham Hill Portslade Village Horns Cross Wellbrook Poundford Battle Hooe Common Udimore Westham Withyham Brede Lunce's Common Sharp's Corner Rockrobin Founthill Mount Ephraim Chiddingly Berner's Hill Landport Caldbec Hill Grisling Common Heighton Street Davis's Town Caneheath Potter's Green Milton Street Westdean Waterhall Mott's Mill Pebsham Glyndebourne St Leonards Green Town Littleworth Poundfield Cade Street Lyewood Common Mark Cross Wartling Horsted Green Castle Hill Vines Cross Cooden Danehill Rickney Darwell Hole Upper Hartfield Woodingdean John's Cross Maresfield Little Norlington Chelwood Common Barcombe Mills Hastings Windmill Hill Pevensey Primmers Green Ticehurst Town Row Palehouse Common Bevendean Halton Beachlands Sidley Crowhurst Brighton and Hove Polegate Saltdean Golden Cross Beckley Furnace Vinehall Street Guestling Thorn Pound Green Glynde Upper Wellingham Millbrook Lidham Hill Wilmington Chapel Cross Winchelsea Berwick Winton Thunder's Hill Mark Cross