Education Marketing in Hamsey

Get in touch

Education Sector Advertising in Hamsey

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hamsey but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hamsey (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bells Yew Green Black Rock Terrible Down Marle Green Barcombe Cross Mark Cross Splayne's Green Battle Rottingdean Halton Belmont Westdene Burwash Common Burwash Chiddingly Lower Willingdon Iford Coggins Mill Wilmington Bodle Street Green Roedean Poundfield Hooe Common Rose Hill Stanmer Burgh Hill Chitcombe Peacehaven Heights Best Beech Hill Holtye Hamsey Argos Hill Burwash Weald North Chailey Frant Lions Green Balcombe Green South Malling Rye Milton Street Glynde Nutley Gallypot Street Ripe Herstmonceux Hazard's Green Twelve Oaks St Leonards-on-Sea East Dean Hollingrove Sheffield Green Dittons Roselands Darwell Hole Down Street Buckham Hill Holton Hill Skippers Hill Friday Street Birchett's Green Berner's Hill Silverhill Park Catsfield Broad Oak Brightling Forest Row Marsh Green Sharpsbridge Dale Hill High Cross Little London Old Town Hall's Close Coldean Birchden West Blatchington Wood's Green Fletching Common Northease Foulride Green Eridge Green Cliffe Duddleswell Dallington Pounsley Broomsgrove Davis's Town Silver Hill Holmes's Hill Ridgewood Iden Willard's Hill Withyham Flackley Ash Rickney Rushy Green Birling Gap Newick St Anne's Northiam Streat Burlow Town Littleworth Church Wood Jenkins' Green Fisher's Gate Saltdean Teasley Mead Sleeches Cross Wannock Bexhill-on-Sea Butcher's Cross Netherfield Telscombe Cliffs Barcombe Mills Earl's Down Palehouse Common Furner's Green Peter's Green Ovingdean Clive Vale Upper Hartfield Glyne Gap Silverhill Goatham Green Pevensey Bay Founthill Filching Great Maxfield Stunts Green Mountfield Flowers Green Pell Green Wych Cross Cackle Street Caneheath Withdean Hurst Green Falmer Ticehurst Hankham Playden Castle Hill Bowlers Town Laughton Common Lower Dicker Lunsford's Cross Northbridge Street Moulsecomb Lewes St Leonards Green Cooksbridge Upperton Potter's Green Chilsham Hangleton Glyndebourne Little Horsted Park Corner Steel Cross Blacklands Westdean Collier's Green Quabrook Westfield Plumpton Five Ashes Sharp's Corner Ringles Cross Guestling Green Fairlight Barcombe Langney Whatlington Friston Russell's Green Peacehaven Sidley Bohemia Friar's Gate Peasmarsh North End South Heighton Pett Level Mutton Hall Tarring Neville East Guldeford Old Heathfield Piltdown Cowbeech Eckington Corner Broadland Row Caldbec Hill South Chailey Roser's Cross Southover Hadlow Down Sedlescombe Spithurst Harley Shute West Firle Beachlands Crowhurst Folkington Horns Cross East Chiltington Sweethaws Winchelsea Beach Firle Waldron Winchelsea Horney Common Vinehall Street Churches Green East Hoathly Danegate Gun Hill Wartling Warbleton Ashburnham Forge Highgate Pett Poundford Rye Foreign Houghton Green Carter's Corner Chapman's Town Whitehill Riseden Rotherfield The Platt Friar's Hill East Saltdean Meads Maynard's Green New Town Harbour Heights Mount Pleasant Dukes Green Ely Grange Little Common Hollington Ewhurst Green Normans' Bay Selmeston Pebsham Etchingham Newbridge Tilsmore Pevensey Crumbles Boreham Street Mount Pleasant Rusher's Cross Whitesmith Shover's Green Beckley Furnace Danehill Wallands Park Swaile's Green Portslade Village Wivelsfield Cripp's Corner Godleys Green North Corner Cock Marling Jarvis Brook Denton Blackness Brownbread Street Bishopstone Berwick Jevington Winton Hartwell Blackness Swiftsden Cuilfail The America Ground Cowbeech Hill St Helen's Upper Dicker Mott's Mill Rushlake Green Foul Mile Wilmington Green Ponts Green Horam Polegate Wallcrouch Primmers Green Offham Tidebrook Hartfield West Hill Chalvington Beckley Lower Cousley Wood South Street Grisling Common Broad Street Cliff End Coleman's Hatch Halland Pestalozzi International Village Westmeston Mayfield Three Oaks Litlington Punnett's Town Oxley's Green Mount Ephraim High Hurstwood Chailey Broad Oak Snagshall Lidham Hill Ninfield Hailsham Hooe Hellingly Icklesham Wood's Corner Shortbridge Upper Horsebridge Eastbourne Heathfield Thunder's Hill Sparrow's Green The Pound Cade Street Woodingdean Chelwood Common Stone Cross Boarshead Baldslow Crowborough Canadia Alderbrook Watermill Little Bayham Newbury's Wickstreet Sutton Norlington Crowborough Warren Shortgate Brighton Maresfield Green Street Old Town Upper Wellingham Golden Cross Dodd's Bottom Wadhurst Mark Street Framfield Hampden Park Heighton Street Hollingdean Beddingham Plumpton Green Fairwarp Four Oaks Glenleigh Park Laughton Cogger's Cross Groombridge Bulverhythe High Wickham Durgates Cornwell's Bank Three Cups Corner Horsted Green Town Row St Anthony's Hill Salehurst Burnt Oak Arlington Fairlight Cove Isfield Windmill Hill Langney Village Tompset's Bank Beacon Down Lyewood Common Cousley Wood Rodmell Kemp Town Three Leg Cross Clayhill Stone Cross Aldrington Foxhunt Green Mark Cross Hammerwood Union Street Etchingwood Ratton Village Udimore Hollingbury Waterhall Heron's Ghyll Buxted Chelwood Gate Cottenden Five Ash Down Broomham St John's Alciston Lower Horsebridge Seaford Witherenden Hill Rye Harbour Chiltington Little Norlington Ginger's Green Kingston near Lewes Catsfield Stream Downside Maresfield Park Wivelsfield Green Wellbrook Cross in Hand Magham Down Tile Hurst Budlett's Common Piddinghoe Chapel Row Marden's Hill Trull's Hatch Tolhurst Newhaven Ashton Green Bevendean Robertsbridge Balls Green West Marina Poundgate Mile Oak Ore Cooden Golden Cross Nash Street Patcham St Helen's Wood Southern Cross East Blatchington Penhurst Brighton and Hove Starr's Green Alfriston Guestling Thorn Hale Green Rockrobin Rocks Park Whitehawk John's Cross Ditchling Cackle Street Steven's Crouch Grove Hill Chapel Cross Stonegate Lunce's Common Chilley Green Moulsecoomb Hastings Blackboys Red House Common Jury's Gap Millbrook Eason's Green Broomgrove Hove Hollington Park Broadstreet Green North Moulsecoomb Jumper's Town Henley's Down Bachelor's Bump Telham Willingdon Broyle Side Round Hill Chuck Hatch Crowlink Cooper's Corner East Moulsecoomb Waldron Down Cackle Street Westham Exceat Bardown Pound Green Fletching Camber Bexhill Woolbridge Muddles Green Landport Flimwell Ditchling Common Hawkhurst Common Mill Corner Dodd's Hill Honey's Green Norton Vines Cross Bodiam Southease Telscombe Brede Trolliloes Blackham Ringmer Staplecross Whydown Portslade-by-Sea Preston Kent Street Uckfield