Education Marketing in Hamsey

Get in touch

Education Sector Advertising in Hamsey

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hamsey but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hamsey (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Tompset's Bank Four Oaks Pebsham Mutton Hall Boreham Street Glyndebourne Great Maxfield Balcombe Green Chiltington Maresfield Westham Crowborough Nash Street Beckley Furnace Blacklands St Helen's Wood Punnett's Town Henley's Down Blackness Hailsham Horam Guestling Thorn Wood's Green Whitehill Houghton Green Terrible Down Langney Village Teasley Mead Poundgate Shortgate Burlow Rockrobin Five Ashes Horns Cross Northiam Staplecross North Chailey St Leonards Green Brighton Bardown Furner's Green Hellingly Crumbles Highgate Folkington Tile Hurst Pound Green Wivelsfield Broad Oak Cooksbridge Stanmer Beachlands Mark Street Castle Hill Framfield Netherfield Harley Shute Chilley Green West Hill Friar's Gate Shover's Green Buxted The Pound Starr's Green Quabrook Hollingbury Beckley Ridgewood Heighton Street Glynde Cuilfail Cogger's Cross Pestalozzi International Village Mayfield Little Norlington Whatlington Three Oaks Camber Ringmer Whitesmith Wadhurst Wallands Park Newbury's Down Street Wallcrouch Holmes's Hill High Cross Alderbrook Barcombe Mills Hartfield Robertsbridge Upper Hartfield Brighton and Hove Barcombe East Hoathly Rushlake Green Meads Waldron Old Town Foxhunt Green Mount Ephraim Stone Cross Foul Mile Aldrington Cliffe Chapel Cross Cornwell's Bank Broomsgrove Udimore Hollingrove Upperton New Town Hamsey Sedlescombe Preston Davis's Town Etchingwood Kingston near Lewes Newick Three Leg Cross Moulsecomb Friston Red House Common Budlett's Common Five Ash Down Bulverhythe Windmill Hill Broad Oak Peacehaven Lunsford's Cross Litlington East Moulsecoomb Coldean Isfield Langney Cowbeech Ditchling Pounsley Little Bayham Mountfield Little London Iden Pett Brownbread Street Bowlers Town Ringles Cross Goatham Green Hooe East Chiltington Eason's Green Ely Grange Flowers Green Warbleton Lyewood Common Dukes Green Nutley Pett Level Winchelsea Beach South Chailey Danegate Withdean Dodd's Hill Black Rock St Anne's Coggins Mill Hangleton Bexhill-on-Sea Cackle Street Chapman's Town Dodd's Bottom Telham Tolhurst Newhaven Westmeston Salehurst Southover Cackle Street The America Ground Primmers Green Exceat Argos Hill Witherenden Hill Fairwarp South Heighton Portslade Village Wannock Buckham Hill Round Hill Eckington Corner Mark Cross Oxley's Green Chiddingly Lunce's Common Canadia Clive Vale Lions Green Splayne's Green High Wickham Swiftsden Laughton Marle Green Mill Corner Caneheath Poundford Westdene Collier's Green Hurst Green Sutton Hollington Park Chapel Row Woolbridge Jumper's Town Chuck Hatch Upper Dicker Ashton Green St Anthony's Hill Steel Cross Dale Hill Halton Butcher's Cross Friday Street Sweethaws Winton Sidley Selmeston Ovingdean Fletching West Blatchington Bachelor's Bump Clayhill Roedean St Helen's Cock Marling Polegate Winchelsea Coleman's Hatch Stone Cross Rushy Green Mount Pleasant Sharpsbridge Chailey Catsfield Stream Twelve Oaks Ninfield Peacehaven Heights Little Horsted Jevington Dittons Chilsham Grisling Common Peasmarsh Caldbec Hill Old Town Playden Wilmington Willingdon Ticehurst Forest Row Newbridge Wellbrook Eridge Green Cooper's Corner East Blatchington Blackham Danehill Cowbeech Hill Trolliloes Tidebrook Broomgrove Wartling Uckfield Chelwood Common Filching Hollingdean Maresfield Park Flackley Ash Ratton Village Brede Heathfield Sheffield Green Rodmell Normans' Bay West Marina Lidham Hill Vines Cross Etchingham Guestling Green Milton Street Hastings Sparrow's Green Darwell Hole Palehouse Common Glenleigh Park Waldron Down Best Beech Hill Godleys Green Eastbourne Bishopstone Pevensey Bay Woodingdean Boarshead Gun Hill Bexhill Burgh Hill Bohemia Norlington Mott's Mill East Guldeford Burnt Oak Chelwood Gate North Corner Founthill Mark Cross Crowhurst Ponts Green Pell Green Trull's Hatch Herstmonceux Telscombe Moulsecoomb Spithurst Seaford Alfriston Denton Stonegate Ore Rye Harbour Ewhurst Green Union Street Hollington Blackness Kemp Town Hartwell Gallypot Street Portslade-by-Sea Broad Street Fletching Common Downside Bells Yew Green Fairlight Cove Hampden Park Bodle Street Green The Platt Tarring Neville Silverhill Park Poundfield Waterhall Patcham Foulride Green Berwick Town Row Rose Hill Holton Hill Cooden Cousley Wood Marsh Green Park Corner Willard's Hill Groombridge Cripp's Corner West Firle Rottingdean Birling Gap Russell's Green Glyne Gap Cottenden Burwash Weald Ditchling Common Plumpton Muddles Green Little Common Church Wood Balls Green Whydown Watermill South Malling Lower Dicker Chitcombe Whitehawk Earl's Down Stunts Green Streat Pevensey Hove Southern Cross Hall's Close Dallington Northease South Street Halland Maynard's Green Piddinghoe Three Cups Corner Shortbridge Golden Cross Crowborough Warren Brightling Durgates Southease Old Heathfield Offham Beddingham Steven's Crouch Peter's Green Rocks Park Burwash Baldslow Westdean Skippers Hill Hadlow Down Cade Street John's Cross Cackle Street Roser's Cross Magham Down Upper Horsebridge Jury's Gap Crowlink Westfield Broadland Row Fisher's Gate Lewes Holtye Laughton Common Rickney Hooe Common Harbour Heights Cross in Hand Millbrook Landport Cliff End Silver Hill Kent Street Silverhill Lower Cousley Wood North Moulsecoomb St John's Withyham Horney Common Blackboys Flimwell Iford Sleeches Cross Hazard's Green North End East Saltdean Bevendean Horsted Green Carter's Corner Vinehall Street Broyle Side Jenkins' Green Marden's Hill Rusher's Cross Lower Willingdon Firle Battle Bodiam Mount Pleasant Ashburnham Forge Broadstreet Green Golden Cross Beacon Down Frant Mile Oak Ginger's Green St Leonards-on-Sea Ripe Plumpton Green Wych Cross Alciston Hawkhurst Common Icklesham Green Street Berner's Hill East Dean Grove Hill Rye Foreign Upper Wellingham Chalvington Falmer Tilsmore Birchett's Green Town Littleworth High Hurstwood Swaile's Green Honey's Green Piltdown Saltdean Northbridge Street Heron's Ghyll Fairlight Wickstreet Jarvis Brook Roselands Potter's Green Wood's Corner Catsfield Broomham Friar's Hill Barcombe Cross Belmont Hankham Norton Duddleswell Wivelsfield Green Hale Green Snagshall Telscombe Cliffs Riseden Churches Green Burwash Common Sharp's Corner Hammerwood Rye Wilmington Green Penhurst Lower Horsebridge Birchden Rotherfield Arlington Thunder's Hill