Education Marketing in Uckfield

Get in touch

Education Sector Advertising in Uckfield

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Uckfield but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN22 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Uckfield (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Sparrow's Green West Firle Wivelsfield Hartwell Chapel Row Barcombe Mills Hollington Park Holton Hill Davis's Town Udimore Staplecross Whatlington Bexhill Rocks Park Bohemia The Platt Five Ashes Carter's Corner Poundford Mark Cross Whitesmith Rye Harbour Laughton Common Dodd's Bottom North Chailey Rotherfield Buckham Hill Vines Cross Willingdon Wilmington Green Woodingdean Hangleton Cousley Wood Moulsecoomb Little London Horney Common Sheffield Green Chilley Green Ringmer Sharp's Corner Wellbrook Cooden Northbridge Street Fisher's Gate Eckington Corner Baldslow Trull's Hatch Tilsmore Mile Oak Russell's Green Sharpsbridge Trolliloes Chitcombe Cooper's Corner Hale Green Bevendean Dukes Green Black Rock Round Hill Buxted Cock Marling Hellingly Mount Ephraim Honey's Green Grove Hill Town Row Wallcrouch Shortbridge Salehurst John's Cross Folkington Peasmarsh Fairlight St Anne's Alderbrook Twelve Oaks Coleman's Hatch Winton Berner's Hill Iden Westmeston Telham Wood's Green Foul Mile Marden's Hill Meads South Chailey Kingston near Lewes Upper Horsebridge Muddles Green Castle Hill Best Beech Hill Telscombe Nash Street Palehouse Common Mount Pleasant St Leonards-on-Sea Firle Kemp Town Plumpton Green Lunsford's Cross Robertsbridge Roser's Cross Upper Wellingham Chiddingly Church Wood Town Littleworth Mott's Mill Southease Burwash Common Mark Cross Preston Polegate Sutton Little Bayham Chailey Portslade Village Cackle Street Playden Landport Cackle Street Wickstreet Holtye Four Oaks Bachelor's Bump Swiftsden Westdean Potter's Green Cripp's Corner Wilmington Waldron East Moulsecoomb Westham Marle Green Clayhill Bodle Street Green Gun Hill Caldbec Hill Laughton Brownbread Street Whydown Hailsham Wallands Park West Hill Horam Northiam Icklesham Wadhurst Burwash Weald Wartling Norlington Spithurst Stanmer Chapman's Town Maresfield Guestling Thorn Chelwood Gate Falmer Groombridge Hastings Isfield Denton North Moulsecoomb Vinehall Street Newick Boreham Street Cowbeech Sidley Eason's Green Cottenden Rose Hill Budlett's Common East Chiltington Broomham Birchett's Green Marsh Green Mutton Hall Riseden Rodmell Willard's Hill Dallington Pell Green New Town Jumper's Town Ticehurst Beckley Furnace Eridge Green Furner's Green Hall's Close Hammerwood Duddleswell Park Corner Pound Green Starr's Green Patcham Bardown Windmill Hill Stunts Green Waldron Down Pett Level Woolbridge Hadlow Down Danegate Durgates Three Cups Corner Lewes Newhaven Telscombe Cliffs Bodiam Beddingham Langney Village Horsted Green Splayne's Green Chelwood Common Stone Cross Hooe Common Frant St John's Chuck Hatch Glyne Gap Witherenden Hill Cowbeech Hill Burlow Hollingbury Burnt Oak Broomsgrove Thunder's Hill Mountfield Ewhurst Green Jury's Gap Withyham Framfield Wood's Corner Waterhall Shortgate Seaford Hollington Hove Pounsley Pevensey Bay Friday Street Southern Cross Uckfield The Pound Poundgate Watermill Steven's Crouch St Leonards Green Harley Shute Blackboys Highgate Ripe East Blatchington Ore Chalvington Little Horsted Glyndebourne Bulverhythe Ponts Green Piltdown Lower Horsebridge Lions Green Birling Gap Horns Cross Mill Corner Westdene Cornwell's Bank Catsfield Stream Etchingwood Tidebrook Pevensey Coggins Mill The America Ground Tile Hurst Barcombe Cross Teasley Mead Upperton Kent Street Wych Cross Snagshall Houghton Green Poundfield Winchelsea Ridgewood Balcombe Green Terrible Down Hawkhurst Common Rushy Green Flackley Ash Friar's Hill Barcombe East Saltdean Punnett's Town Ditchling South Street Bowlers Town Plumpton Eastbourne Three Leg Cross Jenkins' Green Saltdean Offham Silverhill Park Darwell Hole Peter's Green Withdean Lower Dicker Cogger's Cross Great Maxfield Maynard's Green Beacon Down Newbury's Union Street West Marina Burgh Hill Whitehawk Holmes's Hill Heighton Street Hankham Stone Cross Gallypot Street Fairlight Cove Wivelsfield Green Winchelsea Beach Bishopstone Filching Belmont Southover Langney Fairwarp Old Town Foxhunt Green Three Oaks Roselands Heathfield Primmers Green Sedlescombe Rottingdean Rusher's Cross Goatham Green Flowers Green Foulride Green Cooksbridge Golden Cross Roedean Ovingdean St Helen's Clive Vale Lyewood Common Brightling Rye Foreign Glenleigh Park North End Heron's Ghyll Chiltington Pestalozzi International Village Broad Oak Blackham Jarvis Brook Beachlands Cliffe Exceat Halton Earl's Down Ashburnham Forge Glynde Forest Row Northease Birchden Flimwell Red House Common Ely Grange Moulsecomb Fletching Crowborough Broad Street Etchingham Guestling Green Broomgrove Halland Dittons Hurst Green East Guldeford Stonegate Bexhill-on-Sea Lunce's Common Milton Street Litlington Blackness Cliff End Crowhurst Balls Green Friston Friar's Gate Jevington Brighton Downside Sweethaws Chilsham Upper Hartfield Cackle Street Normans' Bay Cade Street Broadstreet Green Butcher's Cross Norton Piddinghoe Hollingrove Rye Silverhill Lower Cousley Wood Little Norlington Dale Hill Selmeston Grisling Common High Wickham Hampden Park Catsfield Henley's Down Peacehaven Pett Beckley Hollingdean Crowlink Brighton and Hove Little Common Broadland Row Magham Down Oxley's Green South Malling Newbridge Tolhurst Founthill Tarring Neville Five Ash Down Sleeches Cross South Heighton Lower Willingdon Hazard's Green Harbour Heights High Hurstwood Aldrington Ashton Green Crumbles Netherfield Blackness Wannock Brede Ninfield Old Town Cuilfail Swaile's Green Ditchling Common St Helen's Wood St Anthony's Hill Cross in Hand West Blatchington High Cross Arlington Ratton Village Hamsey Hartfield East Hoathly Churches Green Ginger's Green Rushlake Green Collier's Green Alfriston Chapel Cross Upper Dicker Green Street Burwash Mount Pleasant Westfield Rockrobin Mayfield Skippers Hill Quabrook Golden Cross Peacehaven Heights Old Heathfield Argos Hill Berwick Streat Steel Cross Down Street Tompset's Bank Shover's Green Rickney Ringles Cross East Dean Camber Lidham Hill Coldean Boarshead Portslade-by-Sea Iford Penhurst Pebsham Millbrook Danehill Alciston Broad Oak Hooe Canadia North Corner Whitehill Broyle Side Blacklands Bells Yew Green Dodd's Hill Battle Mark Street Godleys Green Maresfield Park Warbleton Fletching Common Caneheath Nutley Herstmonceux Silver Hill Crowborough Warren