Education Marketing in North Charford

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Education Sector Advertising in North Charford

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in North Charford but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in SP6 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Chandlers Green Brockbridge Braishfield West End Hythe Coombe Moulsham Green Old Portsmouth Long Sutton Canada Common Hawley Ovington Burley Street Ellingham Crux Easton Medstead Warnborough Green Little London Sherfield on Loddon Ladwell Isington Goodworth Clatford Latchmere Green Silchester Durrants Eversley Cross Thorns Beach Wintershill Freefolk Langstone Pooksgreen Lee Silkstead Stony Batter Brook Wivelrod Shalden Aldermoor Ropley Dean Anchorage Park Waterlooville Forest Corner Deane Lordswood North End Hill Brow Cosham Swanwick Ashley Ashmansworth Lower Froyle Whitchurch Stoney Cross Highcliffe Buriton Southwood Halterworth Nursling Great Shoddesden West Meon Woodlands Rownhams Salters Heath Vernham Street West Tytherley Harestock Northington Stone Avon Kingsmead Ringwood Egbury Walton Heath Newton Valence Wootton Bramley Corner Herriard Hatch Bottom Hearn Lowford North Oakley Upper Clatford Sladen Green Tinkers Cross Lymington Springvale Ibworth Pamber Green Upham Upper Burgate Woodlands Elvetham Dundridge Newtown Cricket Hill Palestine Ropley Soke Tipner Newtown Mockbeggar Brambridge Weeke Wadwick Brockhurst Stoke Ashton Church Oakley North Camp Timsbury Winklebury The Common Kingston Ashe Warren Weston Corbett Hundred Acres Kingsland Place Wallington Polhampton Roughdown Testwood Portchester Newtown Common Abbotts Ann Oliver's Battery Tadley Hill Upper Swanmore The Withies Linford Micheldever Heathfield Hungerford Holt Catherington Valley Park Black Dam Monkwood Shootash East Dean North Baddesley Longstock Leagreen Turgis Green Little Hoddington Sleepers' Hill Baughurst North End Hazeley Lea Water End Hounsdown Weston Patrick Hound Burghclere New Town Rye Common Woolston Nichols Town Breamore Dibden Chilworth Warren Corner Avington Amport Fair Oak South Wonston Crawley Denvilles East Hill West Wellow Fullerton Turkey Island Battramsley Cross Bunstead Stockheath Cadnam Kent's Oak Hazeley Kempshott Lower Common Up Nately Ibsley Bellevue Chilworth Old Village Lockerley Hill Head Winchfield Tunworth Bailey Green Portsea Plaitford Green Wickham Common Shirley Park Petersfield Farnborough Park Wittensford Lower Brook Bagmore Farlington Frogmore Greatham Drayton Elson Brockhampton Bank Crockerhill Crowdhill Pheonix Green Baughurst Common Northbrook Lower Swanwick Chawton Blackwater Houndmills East End Custards Calshot Tiptoe Sherborne St John St Mary Bourne Nashes Green Red Rice Marchwood Harbridge Green Bitterne Manor Northney Eastland Gate Three Ashes Worting Lower Exbury Church Crookham Upper Wootton Kingston Hiltingbury Little Shoddesden North Weirs Wimpson Ashe Andwell Little Posbrook Faccombe Conford Hook Park Estate Furzeley Corner Cove Bransbury Rotten Green Lower Daggons Alverstoke Four Marks Bowling Alley Cole Henley Upton Brighton Hill Newtown Cufaude Lower Green Ashurst Bridge Corhampton Wyck Old Netley New Alresford South Baddesley Furzey Lodge Lower Pennington Bishop's Waltham Oak Hill Hatchet Gate Southwick Hale Gritnam Kilmeston Warborne Bassett Swaythling Whitway Segensworth Penton Grafton Foxdown Portswood Preston Candover New Milton Chidden West Heath Emsworth Duck Street Axford East Boldre Egypt Stroud West Worldham Woodley Midanbury Oakridge Titchfield Park Carter's Clay Worthy Down West End Selborne Emery Down Hartley Wespall Ossemsley Wootton St Lawrence Heather Row Brockenhurst Laverstoke Furzedown Pound Street Ellisfield Hollywater Barton Stacey Bucks Horn Oak Bashley Dibden Purlieu Highbury Wishanger Common Paulsgrove Littleton Little London Wherwell Inhurst Ashford Foxhills Sandleheath Newtown Mount Pleasant Hunton Purbrook Heath Mount Pleasant Sandy Down Morestead Tangley Bossington Hill Park Swelling Hill Cowplain Toothill Bisterne Whiteley Fair Oak Green Fryern Hill Lower Buckland Upper Froyle Sleaford Lower Green Crow Hazeley Heath North Kingston Kitwood Monk Sherborne King's Somborne Bleak Hill West Tisted Sholing Soberton Heath Little Holbury Hensting Merry Oak Portsea Island North Charford Hangersley Ramsdean Bickton Earlstone Common Fordingbridge East Meon Hocombe Harefield Rotherwick Appleshaw Tidpit Knights Enham Hightown Harbridge North Warnborough East Oakley Blendworth Ashurst West Meon West Green Hyde Middle Wallop Wellow Wood Broughton Nutley Hoe South Weirs Stoke Barford Pilley Bailey Owslebury Fox Lane Thornhill Park Newbridge Compton End Bursledon Deadwater Upper Ratley Totton Stuckton Stonehills Rowlands Castle Burley Beacon Wolverton Common Barton on Sea Lower Farringdon Twyford North Hayling Swampton Hampton Park Blounce Calmore Vernham Dean Forton Bedenham Stoke Common Broadmere Copythorne Bagnum Chineham Picket Hill West Stratton Itchen Stoke Bull Hill Norleywood Mapledurwell Mill Green West End Green Broad Layings Holbury East Anton Beech Hill Outwick The Mint Nob's Crook Itchen Lower Upham Landport Turmer Havant Shipton Bellinger Woodgreen Westley Totford Heath End Fisher's Pond Newtown Blashford Park West Common Bar End Wickham Warren Corner Chalton Little Somborne Winslade Foxcotte Upper Pennington Gosport Crookham Village Sopley Phoenix Green Bighton Abbotts Barton Dipley Spearywell Lower Turmer Dogmersfield Racedown Hipley Mislingford Weston West Town Bramdean Langley Shalden Green Old Burghclere Frogmore Abbots Worthy The Holdings Wharf Hill West End Netley Bramshott South Hayling Warsash Fulflood Brown Heath Redlands Drayton Burley Lawn Crosshouse St Denys Allum Green Stanmore Godshill Wood Wheatley Botley Buddle Finchdean Boldre Bramley Green Stoner Hill St Mary's The Hangers Newgrounds Shirley Warren Up Somborne Lee-on-the-Solent Godwinscroft Penton Corner Binsted Ocean Village Boyatt Wood Hartfordbridge Ball Hill Newtown Hinton Upper Slackstead Maybush Linkenholt Oakhanger Lord's Hill Lower Ratley Hannington Frost Hill Old Shirley Ragged Appleshaw South Warnborough Farnborough Blackmoor Southington Stratfield Turgis Passfield Martyr Worthy Warnford Fair Cross Bishop's Green Hammond's Green Monxton Little Down Charlwood Privett Bidden Stonymarsh Bartley Lovedean Weston Colley Pucknall North Street Shirley holms Compton Lyde Green Harefield Pondtail Brown Candover Flood Street Kimbridge Daneshill Furzley East Worldham Southampton Horton Heath Axmansford Pamber End Lepe Eastleigh Brokenford Pound Green Chilcomb Horseport North End Stockbridge Mengham Baybridge Copnor West Liss Upper Shirley Cold Ash Hill Hillstreet Alton Ewshot Sarisbury Wymering Banister's Park Droxford Whitehill Hartley Wintney Ower West Hill Burghclere Common West Ham Brook Upton Lower Slackstead Highbridge Colt Hill Empshott Hatherden Woodlands Milford on Sea Portmore North Town Blacknest Bashley Park Lee Ground London Minstead Upper Wield Lower Bordean Mullenspond Forton Binley Upper Bullington Mellishes Bottom Lower Burgate Bulbery Street End Chilton Candover Durley Heath End Rafborough Quarley Fleetend Stoke Charity Ashford Hill Adbury Soldridge Longparish Hinton Ampner Selsmore Abshot Standford Kingsclere Woodlands North Gorley East Martin Battramsley Westwood Park Keyhaven Funtley Penwood Birchy Hill Wonston Hook West Heath Weyhill Headley Leigh Park The Frenches Darby Green Tye Mortimer West End Picket Piece Foulford Upton Grey Goose Green Ampfield Netley Hill Horris Hill Dunley Bevois Town Tichborne Hightown Tadley South Town Stratfield Saye Blackhill East Cholderton Beckley Shirrell Heath Millbrook The Close Court Corner Cuckoo Bushes Browninghill Green Redbridge Whitsbury Southend Netley Marsh North Sydmonton Chapel Ridgeway Parade Buckland The Butts Ripley Knowle Sprat's Down Furze Hill Bishop's Sutton Anthill Common Headley Otterwood Fleet Danebury Aldershot Sholing Common Odiham Woodside Bishopstoke Shobley Redenham Broad Oak Stubbington Soake Holybourne Cottonworth Sandy Balls Hawley Lane Chilbolton Down Applemore Hatch Warren Hambledon Dunbridge Pennington Sea View Seafield Arford Pitt Soberton Critchell's Green Lynch Hill South View Stakes Lasham Knapp Hammer Bottom Winsor Lower Wield Horsebridge Fairdown Hatt Hill Northam Titchfield Common Gobley Hole Woodington Rake Common Upper Enham Keeping The Soke Titchfield Tote Hill Highfield Bordon Thorney Hill Belbins Pilley South Down Bramley Blissford Badger Farm Dowd's Farm Frenchmoor East Tytherley Froxfield Green Hattingley Bitterne Bradley Hoe Gate Clanfield Exbury Ratlake Dummer Woodmancott Bucket Corner Kimpton Hordle Anna Valley Nately Scures Hillyfields Pardown Goose Hill Westfield Sydmonton Potbridge Old Milton North Stoneham Cupernham Gore End Kingsley Bramshott Chase Popley Boarhunt Liphook Upper Street Itchen Abbas Fyfield Brook Hill Curdridge Warblington Bentworth Wolverton Widley Lane End Steventon Beech Ecchinswell Bisterne Close Woolton Hill Shortheath Little Basing Lopcombe Nutburn Farnborough Street Farnborough Green Regents Park Ropley Andover Down Hollington Cross Poulner Charter Alley The Hummicks Bedhampton Lindford Shirley Hatch Ibthorpe North Boarhunt Horndean Rockbourne Ower East Stratton Griggs Green Woodfalls Ogdens Well Burgates Michelmersh Prince's Marsh Southsea Weston Lynch Gilbury Hard Woodcot Picket Post Northbrook St Cross Colden Common Ashley Winnall Woodend Burley Kentsboro Coxford Eversley Centre Hill St Austins Murrell Green Townsend Bridgemary Empshott Green Curbridge Up Green Basingstoke Wildern Newton Stacey Old Basing Hazeley Bottom Hollington Freemantle Balmerlawn Mattingley Cheriton Ann's Hill New Cheriton Popham Polygon Bramshill Dora's Green East Tisted Tadley Bottom Minley North Waltham Glebe Meonstoke Highclere Montgomery Lines Abbotstone Andover Neacroft West Leigh Thedden Hook Park Anstey North End Upper Common Hedge End Oakley Greywell Litchfield Newtown Northfields Bailey's Hard Dean Old Alresford Burkham Summerlug Yateley North Fareham Cuckoo's Corner Blackfield Over Wallop Quidhampton Farleigh Wallop East Liss Rockford Powntley Copse Somers Town Linwood Broadgate Bramshaw Headbourne Worthy Bucklers Hard Fratton Nether Wallop Tilly Down Smannell Buttsash Frogham Downton Port Solent Steep Rowner Weavers Down Swanmore Shamblehurst Grateley Fair Oak Bowyer's Common Vernham Row North Poulner Martin Drove End Shorley Park Corner Romsey Hawkley Swarraton Baffins Thruxton Hill Top Chandler's Ford North Ripley Colemore Steep Marsh Oakshott Holt Pound Beauworth Dilton Wildhern Damerham St John's Church Spanish Green Hyde Hillhead Buckskin Bentley Brickhill Neatham Eastney Exton Malshanger Charlton Upper Farringdon Holt End Allbrook Hilsea South Ham Langrish Upper Kingston Ramridge Park Bassett Green Kent Meon Penton Mewsey Heathfield Newtown Thornhill Anmore Newtown Beaulieu Hatchet Green East Aston Denmead Golden Pot Viables Hillpound Chilbolton Fleet Godshill Mead End Netherton Rushington Heckfield Waterditch Redbrook Otterbourne Ashlett Upper Canterton Lower Bullington Shawford Catisfield Crampmoor Martin Burridge East Woodhay Walhampton Waltham Chase Whitenap Tufton Filmore Hill Couch Green Hook Tot Hill Leckford Peel Common Stamshaw Highways Wildmoor Enham Alamein Colbury Awbridge Newnham Sandford Stony Heath Hamble-le-Rice Camdentown West Dean Elvetham Heath North Street Durley Street Hartley Mauditt Wecock Crookhorn Kingsclere Ramsdell Houghton Buckland East End Ashfield Winchfield Hurst Sherfield English Wheat Hold Hound Green Everton Kings Worthy Plastow Green Lord's Wood Grayshott Moortown Fareham Shedfield Privett Bevois Mount Purbrook Eastrop Setley South Gorley Peartree Green Row Ash Gundleton Lower Common South Farnborough Church End Wilsom Portsmouth Mottisfont Minstead Bitterne Park Ridge Common Sutton Scotney Newfound Sway Abbotswood Lower Canterton Vernham Bank Bedford Place Headley Down Townhill Park Eling Kings Furlong New Brighton Canada Lyndhurst Spitalhatch Hurstbourne Tarrant Gilbert Street Winchester Durns Town Bransgore Dean Brock's Green Hursley Downend Frithend Milton Butlocks Heath Newtown Liss Forest High Cross Hurstbourne Priors Pikeshill Wigley East Wellow Overton Boorley Green Easton Sparsholt Eastoke Criddlestyle Crondall Cocksford Down Park Gate Fritham Tapnage Pamber Heath Woodcott St Giles's Hill Foxhall Woodside Newtown Compton Stanswood Frostlane Sheet Lymore Bevois Valley Newtown Worlds End Locks Heath Hill Grove Fawley Clanville Causeway Mill Lane Hawthorn Wimble Hill Cliddesden Stonyford Clarken Green Gable Head Liss Standon Middleton Hardley Clatford Oakcuts Clayhall Gunville Whale Island Fleetlands Little Ann North Houghton Southrope