Education Marketing in Cold Green

Get in touch

Education Sector Advertising in Cold Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Cold Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR8 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Cold Green (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Chickward Richards Castle Brampton Abbotts Barrelhill Green Amberley Pool Head Rushall Combe Westhope Tupsley Grendon Green Lewis Wych Ross-on-Wye Three Ashes The Leys Hoarwithy Pen-y-Park Tillington Eyton Bridge Sollers Ashperton Linton Hill Lower Grove Common Upper Broxwood Upper Buckenhill Norton Canon Lower Burton Meer Common Burcher Lugg Green Llanveynoe Willersley Shobdon The Cleaver Stoke Lane Pencoyd Calver Hill Donnington Upton Bishop Lower Southfield Lower Hergest Upper Colwall Wayend Street Docklow Bartonsham Hope's Rough Eau Withington Knapton Green Tedstone Wafer Perrystone Hill Bradlow Brobury College Hill Enmore Field Stoke Cross Peterstow Portway Castle Frome Collington Whitton Pontshill Deerfold Upper Hill Brimfieldcross Ford Orleton Common Checkley Mortimer's Cross Lawton High Lane Goose Pool Belmont Lea Line Tidnor Llanrothal Little Brampton Moccas Staplow Newlands Sapey Common Crow Hill Totnor Llandinabo Hungerstone Baron's Cross Shelwick Mordiford Winforton Colwall Stone The Knapp Hope Mansell King's Pyon Madley Lyonshall Shawl Eastnor Moor Park Five Bridges Headbrook Birchend Sarnesfield Brampton Bryan Weobley Penrhos St Owen's Cross Putley Risbury Ailscroft Symonds Yat West Newtown Upper Hamnish Moreton on Lugg Norbridge Crocker's Ash The Heath Cross Llyde Colwall Brick End Stony Cross Newton Stocking Brookfield Crick's Green Kingstone Trolway Yarsop Weston under Penyard Hardwicke Biddlestone Sugwas Pool Arrow Green Shelwick Green Sellack Boat Storridge Covender Altbough Little Common Dukes Upper Dormington Yatton White Stone Much Dewchurch Pontrilas Goodrich Cross Ballsgate Common Pict's Cross Hom Green Bodenham Moor The Fording Wellington Heath Moreton Welsh Newton Aston Larport Hill Gate Titley Millhalf Weirend Linton Upper Hardwick Winnal Common Elton Portfields Yarpole Letton Headland Hildersley Eardisley Little Dewchurch Nextend Bringewood Forge Cobnash Mahollam Hyde Ash Monnington on Wye Ridgeway Cross Buckcastle Hill Cold Green Trelough Sellack Perton Crozen Edwyn Ralph Brelston Green Leinthall Starkes Bishops Frome Eaton Bishop Old Forge Grafton Panks Bridge Maund Bryan Goodrich Pixley Alder's End Rowland's Green Burrington Marden Moorcot Humber Clifford Ryeford Isle of Rhea Greenhill Canon Frome Rotherwas Kingstone Trumpet Lower Welson Monkland How Caple Hamnish Clifford Cabal Baysham Dancing Green Sandyway The Wymm Brilley Mountain Cradley Blakemere Wyson Brinsop Common Bromyard Coughton Bicton Fine Street Bull's Hill Merbach Newton Crossway Fiddler's Green Kimbolton Batchfields Bush Bank Sutton St Nicholas Byton Hand Kington Portway Munsley Bailey Lane End Lower Kinsham Burghill Upper Welson Pen-pwll-sond Merrivale Scotland Bank Gilfach Stowe Burmarsh Whitbourne Todding Tretire Swainshill Dorstone The Weaven Stretford Acton Beauchamp Urishay Common Moorfields Hales Bank Blackmarstone Old Gore Brierley Fawley Chapel Easthampton Bleak Acre Woonton Brockhampton Clodock Bacton Wormbridge Common Wormsley Kinton Munderfield Row Pipe Aston Aulden Wormbridge Yazor Netherton Sutton St Michael Upper Breinton Leysters Thornbury Kerne Bridge Abbey Dore Rushock Longtown Cobhall Common Eaton Stockingfield Shutton Flintsham Brimfield Dulas Aylestone Hill Little Garway Leysters Pole Lower Lye Elmdale Little Hereford Snodhill Lower Egleton Stanley Hill Marlow Prior's Frome Hampton Bishop Middle Maes-coed Little Doward Hole-in-the Wall Dilwyn Pikestye Durlow Common Hatfield Cornett Eign Hill Sunset Logaston Winter's Cross New Street Upper Marston Field's Place Cusop Westfield Hartleton Kentchurch Withington Marsh Fownhope Dinedor Dodmarsh Stockton Byford Common Holme Marsh Saffron's Cross Ashton Burley Gate Holmer Wolferlow Chance's Pitch The Vauld Hopley's Green Walterstone Common Great Doward Marlbrook Turnastone Ryelands Rowlestone Auberrow Wigmore Ashfield Phocle Green Shenmore Ewyas Harold Canon Bridge Even Pits Garway Nupton Ganarew Hill Hole Brinkley Hill Leys Hill Callow Red Hill Beggars Ash Marston Stannett Tarrington Common Lower Wootton Bodenham Byford Overross Luston Parkway Green Lane Almeley Shucknall Clehonger Bearwood Turkey Tump Winnal Aston Crews Grantsfield Treaddow Crowmoor Tedstone Delamere The Hundred Colwall Green Whitney-on-Wye Craswall Pipe and Lyde Foy Jug's Green Poolmill Crizeley Orcop Hendre Leintwardine Tumpy Lakes Didley Sallys Upper Hergest Moreton Jeffries Marston Horseway Head Carey Nunnington Bredward Evendine Munstone King's Caple Kerry's Gate Little Cowarne Woods Eaves Withington Leinthall Earls Upper Town Halmond's Frome Eastwood Ebnall Poolpardon Nokelane Head Clencher's Mill Broad Green Wofferwood Common Bowley Town Wynds Point White Cross Rudhall Archenfield Wharton Welsh Bicknor Lugwardine Hinton Litmarsh Bowley Lane Westmoor Llancloudy Brockmanton Callowside Hunderton Woonton Ash Ryelands Ballingham Hill Edvin Loach Harewood End Kilpeck Bredenbury Lower Bullingham Huntington Stretford Court Pencraig Steen's Bridge Wynn's Green Upper Wellington Vowchurch Putson Ladyridge Hurstley Ruckhall Kenchester Kynaston Upper Lyde Pudleston Trereece The Parks Dinedor Cross Hillhampton Monmarsh Rodd Hurst Hill of Eaton Yarkhill Callow Marsh Lower Bearwood Stagbatch Woodbrook Kingsland Ocle Pychard Lower Hardwick Much Cowarne Wellington Marsh Old Country Moorend Cross Sutton Lakes Crumpton Hill Hegdon Hill Haven Comberton Clock Mills Westhide Weston Beggard Llangrove Bradnor Green Stanford Bishop Floodgates Kingsfield Marlas Loxter Ridge Hill Bolstone Stony Cross Pembridge Red Rail Barton Court The Riddle Kinnersley Ivington Brilley Lyde Cross Felton Upper Egleton Stowfield Weston Elms Green Franklands Gate Whitechurch Maund The Broad Bycross Wood End Woolhope Newtown Wilton King's Acre Pentre-Jack Beavan's Hill Falcon Bridstow Tyberton Wormelow Tump Stoneyard Green Golder Field Waterloo Stretford Little Marcle Mansel Lacy Upper Lye Grendon Bishop Streamford Upper Maes-coed Little Gorsley Upperton Bellamore Staunton on Wye King's Thorn Woonton Michaelchurch Escley West Lydiatt Byton Norton Wood Wylde Lulham Hereford Bodenham Bank Glewstone The Forge Catley Southfield Broomy Hill Combe Moor Michaelchurch Park Gate Bartestree Credenhill Howle Hill Common Hill Lower Broxwood Wellington Bosbury Coldharbour Flaggoners Green Woolhope Cockshoot Hill-field Mathon Wilson Little Birch Bowley Stoke Prior Upper Kinsham Lucton Grittlesend Pen-allt Upcott White Rocks Archenfield The Marsh Preston Marsh The Bage Widemarsh Haven Swinmore Common Portway Huntington West Hill Bishon Common Evesbatch St Margarets The Moors Sapey Bridge St Weonards Westfields Coddington Westbrook Llangarron Sollers Dilwyn Bullinghope Rhydspence Knill Little Hill Great Brampton Whyle Kymin Sollers Hope Llanrosser Fromes Hill Upper Wootton Thruxton Hawkersland Cross Bromsash Adley Moor Cholstrey Veldo Lower Rabber Limebrook Bishopstone Downton on the Rock Stoke Lacy Ruxton Nutfield Little London Stapleton Penguithal Wootton Twyford Common Lower Todding Upton Crews Lyne Down Bringsty Common Aylton Ledbury Stony Cross New Town Ledicot Putley Green Upper Grove Common Trewen Kivernoll Middleton Wetmore Moorhampton Weobley Marsh Lower Green Netherton Putley Common Pontshill Marsh Marstow / Llanmartin Sutton Marsh Tillington Common Allensmore Bircher West Town Ledgemoor Preston on Wye Canon Pyon Tudorville Lea Ludstock Pencombe Newton Mansell Gamage Walterstone Bagwyllydiart Lingen Munderfield Stocks Eardisland Aconbury Clouds Ashley Moor Buckton Birley Munsley Green Birtley Shirl Heath Dormington Symonds Yat Ongar Street Gorsley Common Howton Ballingham Cockyard Orcop Hill Llanwarne Holywell Cock Gate Bobblestock Monkhide Becknell Leominster Newton Little Tarrington Lower Breinton Hales Wood Birchall Stretton Sugwas Bredwardine Broadmoor Common Common Bach Hope under Dinmore Elton's Marsh Hagley Welsh Newton Common Cophill Whitchurch Holme Lacy Green Crize Almeley Wootton Middleton on the Hill Uphampton Luntley Stretton Grandison Portway Ruxton Green Newman's Place Strangford Parkway Lower Town Brinsop Newton Vowchurch Common Peterchurch Kingswood Broad Oak Coxall Garway Hill Priory Wood Meadow Green Adforton Orleton Dorstone Urdimarsh Greytree Lower Buckenhill Linley Green Ullingswick Aymestrey Wacton Waller's Green Foxley Much Birch Three Crosses Newtown Much Marcle Welshman's Lane Fromington Walford Lower Harpton Tarrington Claytons Ham Green Walford Broadway Lands Old Wharf Walker's Green Dinedor Camp Letton Crossway Acton Green Lower Maes-coed Pow Green Nash Stansbatch Preston Wynne Newton Farm Upper Sapey Aston Ingham Little Merthyr Staunton on Arrow Bromyard Downs Breinton Common Rodd Venn's Green Stoke Edith