Education Marketing in Much Birch

Get in touch

Education Sector Advertising in Much Birch

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Much Birch but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR2 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Much Birch (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Burmarsh Hildersley Bridge Sollers Wootton Ailscroft Tedstone Wafer Newlands Batchfields Bobblestock Ridge Hill Perton Lucton Woonton Trelough Newton Little Common Dinedor Cross Meadow Green Shobdon Little London The Broad Brockhampton Welsh Newton Common Jug's Green White Stone Flintsham Bagwyllydiart Wormsley Little Hereford Buckcastle Hill Byton Hand Monnington on Wye Crossway Bodenham Bank Holme Lacy Clehonger Munsley Green Holmer Lyde Cross Eaton Bishop Norbridge Kingsfield Easthampton Snodhill Eaton Munderfield Row Common Bach Bradlow Clouds Donnington Whitton Lyne Down Shirl Heath Winnal Common Monmarsh Lawton Altbough Pool Head Priory Wood Hillhampton Colwall Stone Ashley Moor Eau Withington Letton Hurstley Biddlestone Stoke Cross Overross Vowchurch Common Orcop Humber Staplow Ullingswick Westhope Goodrich Cross New Street Grafton Brampton Bryan Rowland's Green Acton Beauchamp Woodbrook Coddington Stretton Sugwas Clencher's Mill Foy Red Rail Brierley The Weaven Newtown Hill Gate Sutton St Michael Lower Lye Stoke Edith Dulas Lewis Wych Arrow Green Putley Common Tillington Little Merthyr Broad Green Westbrook Stretford Court Durlow Common Lea Byford Stretford Field's Place Pentre-Jack Leintwardine Pen-allt Hales Bank West Lydiatt Nupton Strangford Aylton Pontshill Thruxton King's Pyon Aymestrey Tedstone Delamere Lower Grove Common Beggars Ash Walford Upton Crews Dukes Preston Marsh Symonds Yat West Newton Urdimarsh Canon Bridge Upper Wootton Dinedor Waterloo Lyonshall Llanveynoe Lower Egleton Veldo White Rocks Ashton Almeley Luntley Burrington Wellington Brobury Lower Breinton Coughton Allensmore Longtown Steen's Bridge Pen-pwll-sond Bringewood Forge Pikestye Cophill Wacton Hampton Bishop Coldharbour Cabal Panks Bridge Winforton Wynds Point Brick End Beavan's Hill Lower Harpton Ebnall Broomy Hill Meer Common Weobley Kingstone Old Forge Michaelchurch Stapleton Poolmill Little Birch Huntington Bradnor Green Clodock The Wymm Upperton Merrivale Hagley Fawley Chapel Todding Putley Green Knapton Green Tarrington Common Old Gore Newtown Brinkley Hill Treaddow Evesbatch Prior's Frome Grendon Green Green Lane Moorhampton Wetmore Evendine Alder's End Parkway Leinthall Starkes Baron's Cross Bull's Hill Yazor Shelwick Brilley Ballingham Kingsland Kingstone Stanley Hill Ham Green Breinton Common Carey The Parks Wellington Marsh Upper Town Crowmoor Eardisland Bailey Lane End White Cross Bishops Frome Three Ashes Withington Ashfield Eyton Upper Sapey The Cleaver Craswall Cock Gate Bacton Winter's Cross Wharton Upper Grove Common Crocker's Ash Ladyridge Golder Field Combe Moor Lower Southfield Crozen Isle of Rhea Red Hill Fromes Hill Hyde Ash Lower Wootton Walterstone Common Middle Maes-coed Eastnor Upper Lyde Howle Hill Stony Cross Ludstock Almeley Wootton Little Dewchurch Harewood End Five Bridges Urishay Common Pencoyd Lower Green Aconbury Stockingfield Crizeley Floodgates Grittlesend Winnal Bicton Sellack Boat Tarrington Bowley Town Fine Street Linton Hill Pencombe Middleton Lower Bearwood Huntington Stoke Lacy Amberley Willersley Birchall Becknell Cornett Sarnesfield The Fording Catley Southfield Llangrove Stowe The Leys Claytons Westfields Hom Green Upper Lye Trumpet Trereece Leinthall Earls Mathon Great Doward Upper Buckenhill Kenchester Checkley Docklow Marston Lulham Totnor Calver Hill Orleton Common Pixley Llangarron Larport Michaelchurch Escley Kymin Welshman's Lane Kinnersley Whyle Even Pits Eastwood Swainshill Stoke Lane Westmoor Upper Marston High Lane Clifford Hatfield Sellack Upper Dormington The Knapp Byford Common Bleak Acre Chickward Stockton Upcott Nash Falcon Knill Upper Welson Saffron's Cross Newman's Place Aston Goose Pool Phocle Green Bridstow Hegdon Hill Castle Frome Preston on Wye Halmond's Frome Lea Line Bredwardine Welsh Bicknor Sunset Much Dewchurch Broadmoor Common Edwyn Ralph Litmarsh Walterstone Shawl Acton Green New Town The Heath Tillington Common Headbrook Ballingham Hill Wylde St Margarets Mansell Gamage Pipe and Lyde Kington Moor Park Nokelane Head Stoneyard Green Symonds Yat Much Birch Aulden Elms Green Much Marcle Ashperton Portway Cross Llyde Wormbridge Common Bosbury College Hill Brinsop Sollers Hope Staunton on Wye Walker's Green Tumpy Lakes Chance's Pitch Deerfold Crossway Glewstone Newton Pict's Cross Cold Green Withington Marsh Wormbridge Wyson Lugg Green Upper Egleton Mansel Lacy Upper Colwall Lower Todding Hawkersland Cross Munstone Bartonsham Woonton Ash Aylestone Hill Leysters Woonton Birley Baysham Hopley's Green Tudorville Logaston Lower Kinsham Woolhope Cockshoot Wilson Upton Bishop Sollers Dilwyn Ballsgate Common Old Wharf Woolhope Yarsop Credenhill Foxley Burcher Buckton Bolstone Birchend Netherton Stony Cross Bowley Lane Bearwood Kinton Rotherwas Wilton The Hundred Moreton Jeffries Netherton Bringsty Common Hunderton Archenfield Elmdale Shutton Bartestree Yatton Orcop Hill Westhide Ford Bullinghope Much Cowarne Hope's Rough Leys Hill The Marsh Kivernoll Lugwardine Bredenbury Hungerstone Moccas Green Crize Loxter Ivington Stowfield Weston Callowside Cusop Bromyard Downs Newton Brockmanton Pudleston Pencraig Cobhall Common Adley Moor Garway Dorstone Ocle Pychard Howton Flaggoners Green Enmore Field Old Country Aston Crews The Bage Ruckhall Llanrosser Mordiford Storridge Rhydspence Orleton Canon Frome Wynn's Green Hoarwithy Sapey Common Bircher Canon Pyon King's Acre Marlas Maund Bryan Coxall Whitney-on-Wye Lower Town Madley Cradley West Town Bredward Little Marcle Risbury Yarkhill Horseway Head Welsh Newton Lower Welson Upper Wellington Kilpeck Hope under Dinmore Kingswood How Caple Ledgemoor Byton Bromyard Limebrook Sandyway Colwall Bellamore Lower Rabber Ruxton Green Pontrilas Wofferwood Common Barrelhill Green Letton Little Tarrington Elton Crow Hill Hartleton Blakemere Birtley Mahollam Moreton Clock Mills Yarpole Haven Perrystone Hill Kynaston Pontshill Marsh Holywell Crumpton Hill Woods Eaves Garway Hill Upper Hergest Preston Wynne Tidnor Marlow Lower Buckenhill Luston Kimbolton Brinsop Common Moreton on Lugg Marlbrook Gilfach Vowchurch Upper Kinsham Whitechurch Maund Lower Hardwick Bodenham Moor Rudhall Swinmore Common Whitbourne Fromington Hope Mansell Little Brampton Dorstone Ridgeway Cross Bycross Wigmore Marstow / Llanmartin Stocking Westfield Staunton on Arrow Sutton St Nicholas Walford Hill of Eaton Weston Beggard Linton Monkland Dormington Aston Ingham Shenmore Lingen Great Brampton Stanford Bishop Pipe Aston West Hill Ryeford Fiddler's Green Headland Ganarew Archenfield Bishopstone Moorend Cross Pembridge Nextend Pow Green Park Gate Newton Farm Upper Hill The Vauld Trolway Ryelands Little Gorsley Hinton Richards Castle Rowlestone Sugwas Pool Marston Stannett Eign Hill Putley Hole-in-the Wall Widemarsh Sallys Upper Broxwood Crick's Green Whitchurch Tretire Thornbury Comberton Ledbury Brimfieldcross Grendon Bishop Kentchurch Putson Greenhill The Moors Bowley Nutfield Norton Canon Llanwarne Grantsfield Linley Green Marden Munderfield Stocks Colwall Green Middleton on the Hill Greytree Rushall Ryelands Edvin Loach Bodenham Pen-y-Park St Weonards Cobnash Wolferlow Uphampton Collington Little Hill Hill-field Lower Hergest Trewen Lower Burton Holme Marsh Newtown Covender Portfields Kerry's Gate Leysters Pole Dodmarsh Stagbatch Barton Court Venn's Green Kerne Bridge Ruxton Fownhope Upper Breinton Lower Broxwood Abbey Dore Sutton Lakes Callow Marsh Bush Bank Dancing Green Rushock Broad Oak Hendre Llandinabo Ledicot Belmont Bishon Common Portway Common Hill Norton Wood Downton on the Rock Gorsley Common Little Cowarne Tupsley Peterstow Bromsash Didley Callow Ross-on-Wye Felton Leominster Wayend Street Stretton Grandison Munsley Scotland Bank Portway Wormelow Tump Poolpardon Portway Parkway Combe Stretford Upper Maes-coed Dinedor Camp Monkhide Shelwick Green The Forge Streamford Moorfields Newton Burghill Stony Cross The Riddle Turkey Tump Sapey Bridge Upper Hardwick Titley Cholstrey Brimfield Elton's Marsh Franklands Gate King's Thorn Mortimer's Cross Shucknall Ongar Street Stoke Prior Sutton Marsh St Owen's Cross Brilley Mountain Penrhos Turnastone Little Garway Auberrow Burley Gate Weobley Marsh Nunnington Broadway Lands Brampton Abbotts Wellington Heath Upper Hamnish Hales Wood Rodd Hurst Dilwyn Twyford Common Merbach Eardisley Weirend Llancloudy Moorcot Rodd Weston under Penyard Haven Waller's Green Hardwicke Little Doward Peterchurch King's Caple Hill Hole Adforton Lower Bullingham Three Crosses Cockyard Blackmarstone Hereford Goodrich Hamnish Clifford Penguithal Wood End Brookfield Stansbatch Tyberton Brelston Green Ewyas Harold Lower Maes-coed Millhalf Llanrothal