Education Marketing in Richards Castle

Get in touch

Education Sector Advertising in Richards Castle

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Richards Castle but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SY8 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Richards Castle (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Aymestrey Kingsfield Cock Gate Isle of Rhea Adley Moor Greenhill Aulden Tarrington Common Common Hill The Forge Knapton Green The Leys Didley Goodrich Tyberton Priory Wood Leysters Pole Norton Wood Acton Beauchamp Mathon Phocle Green Newton Bromyard Downs Grantsfield Kingsland Little Hill Pow Green Risbury Longtown Bacton Nash Sutton Lakes Little Gorsley Lower Rabber Byford Hardwicke The Fording Cusop Fownhope Broad Green Pencoyd Marston Goodrich Cross Auberrow New Town Ruxton Green Crozen Upper Hamnish Moorcot Upper Marston Swinmore Common Norbridge Lower Broxwood Kentchurch Hyde Ash Ryeford Litmarsh The Vauld Newtown Sellack Boat Castle Frome Dilwyn Thornbury Lower Buckenhill Bowley Becknell Newton Farm Stretford Putson The Wymm Sellack Aston Ingham Birchall Ewyas Harold Tumpy Lakes Ledbury Hill-field Coxall Trewen Westhide Newton Yarkhill Headbrook Stagbatch Green Lane Withington Sugwas Pool Fawley Chapel Meer Common Tillington Streamford Portway Welshman's Lane Merrivale Ford Swainshill Moorfields Newton Birtley Hurstley Kynaston Brobury Canon Frome Pontshill Stoke Cross Batchfields Upper Town Shawl Rushall Preston Wynne College Hill Holme Lacy Veldo Canon Pyon Ailscroft New Street Todding Brinkley Hill Crow Hill Lucton Three Ashes Garway Hill Amberley Elton's Marsh Hales Bank Ridgeway Cross Brimfield Baron's Cross Newtown Orleton Common Kinton Walterstone Bredwardine Stoneyard Green Brilley Mountain Kinnersley Baysham Ross-on-Wye Crocker's Ash Eaton Bishop Pencraig Canon Bridge Preston Marsh Upper Lyde Chickward Pipe and Lyde Aconbury Ballingham Hill Ledgemoor Panks Bridge Parkway Sutton Marsh Upper Sapey King's Pyon The Bage Letton Orcop Hill Grafton Sandyway Nunnington Knill Yatton Weirend Winforton Bromyard Bagwyllydiart Bircher Winter's Cross Yazor Luntley Wormbridge Old Wharf Brilley Wayend Street Ryelands Llanrothal Lower Town Kington Stockton Marston Stannett Lower Bullingham Kerne Bridge Hartleton Lower Harpton Rushock Goose Pool West Lydiatt Richards Castle Little Hereford Tupsley Bishopstone Calver Hill Rowlestone Totnor Trolway Marlbrook Falcon Leys Hill Wootton Middleton Hunderton Hampton Bishop Millhalf Bartestree Munderfield Stocks Hopley's Green Hawkersland Cross Trelough Lea Ham Green Comberton Llanrosser Yarsop Brimfieldcross Stony Cross Holywell Michaelchurch Escley Moreton Lyde Cross Eaton Downton on the Rock Westbrook Perton Colwall Green Wellington Heath Old Forge Westfield Abbey Dore Wellington Marsh Upper Breinton Bradnor Green Bycross Fromington Crossway Waterloo Poolmill Kivernoll Carey Crowmoor Bicton Colwall Putley Halmond's Frome St Owen's Cross Lingen Rowland's Green Portway Grendon Green Ruckhall Penrhos Llanveynoe Brierley Buckton Upper Broxwood Winnal Common Poolpardon Coddington Flaggoners Green Foy Combe Moor Tedstone Wafer Aylton Wormbridge Common Durlow Common Stockingfield Mansel Lacy Little Garway Lower Lye Peterchurch Hagley Monkland Bromsash Little Dewchurch Byford Common Old Country Deerfold Hole-in-the Wall Maund Bryan Woonton Ash Orleton Llandinabo Lower Kinsham Stretton Sugwas Woolhope Cockshoot Edvin Loach Wofferwood Common Woods Eaves Walford Marlow Common Bach Perrystone Hill Pontrilas Dinedor Stanford Bishop Edwyn Ralph Ullingswick Burghill Stansbatch Brinsop Brockhampton Hill Gate Weobley Marsh Ashton Stapleton Breinton Common Wellington Callow Marsh Hildersley Little Marcle Kenchester The Knapp Mansell Gamage Sallys Pool Head Upper Hill Stretford Court Haven Sollers Hope Newman's Place Shelwick Lower Southfield The Cleaver Venn's Green Hamnish Clifford Letton Old Gore Hendre Whitney-on-Wye Chance's Pitch Brelston Green Lugwardine Cholstrey Broadway Lands Bodenham Beggars Ash Kimbolton Garway Little Merthyr Cradley Sapey Common Brinsop Common Bearwood Lyonshall Upper Hergest Hereford Upper Wellington Bobblestock White Stone Bolstone Archenfield Eardisley Brampton Bryan Dodmarsh Shirl Heath Cabal Gilfach Lower Welson Crumpton Hill Barton Court Ashfield Much Marcle Upper Dormington Lyne Down Three Crosses Donnington Ebnall Clodock The Weaven Portway Coughton Scotland Bank Tedstone Delamere Lugg Green Harewood End Upper Grove Common Hope Mansell Red Rail Bush Bank Putley Common Bull's Hill Prior's Frome Checkley Eastnor Titley Pen-allt Brockmanton Munstone Stanley Hill Huntington Flintsham Woonton Dorstone Bartonsham Lewis Wych Little London Blakemere Upper Colwall Newtown Newton Westhope Putley Green Sutton St Nicholas Bishops Frome Munsley Linton Wigmore Wilson Weston Wetmore Floodgates Evendine Huntington Hope under Dinmore Stoke Lacy Colwall Stone Hoarwithy Grendon Bishop Michaelchurch Bridge Sollers Rhydspence Catley Southfield Bradlow Humber Orcop Moreton on Lugg Leinthall Earls Logaston Hegdon Hill Urdimarsh Lower Green Dorstone Burley Gate Almeley Wootton Pontshill Marsh Arrow Green Cross Llyde Monnington on Wye Dinedor Camp Easthampton Hillhampton Pixley Kingstone Brookfield Netherton Ridge Hill St Margarets Byton Stowfield Lower Bearwood Loxter Elton Cold Green Clencher's Mill Elms Green Lower Wootton Claytons Saffron's Cross Twyford Common Monkhide Bleak Acre Whyle Westfields Ashley Moor Welsh Bicknor Evesbatch Biddlestone Fromes Hill Lower Maes-coed Little Cowarne Shelwick Green Whitchurch Acton Green Staunton on Wye The Parks Willersley Kingstone Great Brampton Newlands Ledicot Marlas Vowchurch Moorhampton Lower Egleton Sollers Dilwyn Bredenbury Meadow Green Even Pits St Weonards Ashperton Turnastone The Hundred Blackmarstone Field's Place Cobhall Common Westmoor Little Birch Stowe Hungerstone Norton Canon Holme Marsh Larport King's Acre Welsh Newton Common Wharton Widemarsh Broad Oak Ganarew Upper Wootton Llancloudy Cockyard Shobdon Moorend Cross Clehonger Upton Crews Alder's End Weston Beggard Upper Kinsham Burmarsh Almeley Penguithal Pudleston Callowside Moreton Jeffries Sunset Mortimer's Cross Beavan's Hill Portway Steen's Bridge Walford Waller's Green Woolhope Portfields Wacton Stoke Lane Upper Buckenhill Golder Field Leintwardine Stretford Pikestye Rodd Hurst Hill Hole The Moors Merbach Lulham Parkway Wood End Five Bridges Burrington Llangrove Birchend Covender Pencombe Stretton Grandison Woonton Eyton Woodbrook Horseway Head Whitbourne Uphampton Hatfield Broomy Hill Wylde Yarpole Dinedor Cross Upper Maes-coed Fine Street Preston on Wye Overross White Cross Netherton Upperton Collington Callow Stony Cross Eastwood Llangarron Hales Wood Park Gate Ruxton Walker's Green Mahollam Dukes Wilton Sarnesfield Walterstone Common Leysters Moor Park Pict's Cross Urishay Common Crizeley Tudorville Rotherwas Lower Breinton Altbough Burcher Rodd Upcott Hinton West Hill Tretire Hill of Eaton Upper Egleton Tillington Common Whitton Much Birch Symonds Yat West Bodenham Moor Eign Hill Archenfield Headland Lea Line Lower Hardwick Bishon Common Bridstow Combe Bringsty Common Much Dewchurch Elmdale Cobnash Staplow Winnal Hope's Rough Ivington Staunton on Arrow Upper Welson Bowley Town How Caple Treaddow Weston under Penyard Middleton on the Hill Welsh Newton Sapey Bridge Peterstow Lower Hergest Glewstone Crossway Wynds Point Munsley Green Stocking Ladyridge Ocle Pychard Bredward Bodenham Bank Clouds Howton Rudhall Madley Aston Crews Bowley Lane Sutton St Michael Much Cowarne Middle Maes-coed Pipe Aston Nextend Kilpeck Fiddler's Green Byton Hand Craswall Felton Grittlesend King's Thorn Ongar Street Howle Hill Stoke Prior Lawton Clock Mills Pen-y-Park Holmer Newton Upper Lye Bellamore Ryelands Leominster Shenmore Lower Burton Hom Green Thruxton Leinthall Starkes Brampton Abbotts Tarrington Pen-pwll-sond Weobley Turkey Tump Little Doward Moccas Aylestone Hill Wynn's Green Credenhill Crick's Green Limebrook Bosbury Bullinghope Eardisland Cornett Linley Green Lower Todding Lower Grove Common Buckcastle Hill Foxley Llanwarne Nupton Trumpet Dancing Green Nutfield Kerry's Gate Little Common Nokelane Head Trereece Haven Mordiford Vowchurch Common Franklands Gate Snodhill Whitechurch Maund Monmarsh Pembridge Stony Cross Dulas Clifford Bringewood Forge Docklow Munderfield Row Bailey Lane End Linton Hill White Rocks Upper Hardwick Upton Bishop Wormsley Allensmore The Heath High Lane Ballsgate Common Withington Marsh Marstow / Llanmartin Tidnor Barrelhill Green Kymin Wyson Greytree Birley The Marsh Red Hill Jug's Green Wolferlow Pentre-Jack Brick End Marden Broadmoor Common Little Brampton Great Doward Strangford Adforton Belmont Storridge Dormington Coldharbour Gorsley Common Shutton Ludstock Wormelow Tump Green Crize Stoke Edith West Town Kingswood The Riddle Luston Cophill Aston Little Tarrington Ballingham Enmore Field King's Caple Eau Withington Shucknall The Broad Symonds Yat