Education Marketing in Hitchin

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Education Sector Advertising in Hitchin

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hitchin but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in SG5 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Burn's Green Howe Green Southern Green Shilley Green Pimlico Nuthampstead Black Green The Camp Broadwater Green End How Wood Great Hormead Bury Green Hinxworth Loudwater Old Bricket Wood Tringford Labby Green Hailey Little Hadham Waterdale Barley South Hatfield Letchworth The Willows Water End Woollensbrook Bedwell Gadebridge Essendon Hunsdon Churchgate Grovehill Clothall Bulstrode Colliers End Whitwell Walkern Buckland Levens Green Stevenage Hudnall Colney Heath Ridge Maple Cross The Flints Gorhambury Nettleden Coleman Green Harmer Green Redcoats Green Mardleybury Sarratt Bottom Damask Green Helham Green Cuffley Rusling End Aston End Staines Green Water End Woodhall Brent Pelham Old Town Bygrave Newhall Green Caldecote Hill Rucklers Lane Wildhill Redbourn Old Knebworth Walnuttree Green South Mimms Meriden Hay Green Pirton Darley Hall Great Wymondley Langley Bottom The Heath Benington Wyddial Ickleford Smug Oak Hexton Sleapshyde Digswell Westmill Colney Street Ansells End Baldock Oxhey Newgate Street Monks Green Walsworth Kemprow Tring Wharf Hadham Ford The Ryde Blackmore End Bucks Hill Wormleybury Chells Latchford Childwick Bury Ballingdon Bottom Woodcock Hill Daw's End Westland Green Amwell Sunnyside Clay End Rooks Nest Anstey Perry Green Markyate Long Marston Woodside Ganwick Corner Lincoln Hill Frogmore Munden Radlett Wilstone Green Perry Green Great Amwell Pouchen End Corner Hall Ellenbrook Gosmore Allen's Green Knebworth Fiddler's Hill Wilstone Bushey Bell Bar Sacombe Hadham Cross Chaulden Tolmers Shootersway Green End Napsbury Sergehill Sacombe Green Hudnall Corner The Folly Round Bush Bury Green Nup End Green Peters Green Potters Crouch Clapgate Gilston Park Hertford Langleybury Stanstead Abbotts Thundridge Thorley Houses Nobland Green Smallford Shenleybury Westbrook Hay Chandler's Cross Oakfield North Watford Puttock's End Bullen's Green Braughing Woodside Elstree West Hyde The Folly Ayres End Rye Park Paynes End Preston Bishop's Stortford Willian Watton at Stone Reed End Albury End Little Wymondley Aldenham Ringshall Bragbury End Cottered Gilston Hall Grove Hunton Bridge Tewin Church End Cupid Green Bendish Waterford North Mymms Hoo End South-end Mill Green West Watford Temple Dinsley Kelshall Babbs Green Paradise Bentley Heath Fleetville Kingswood Great Offley Datchworth Green Bushey Heath Thorley Street Cheverell's Green Lea Valley Winkwell Nash Mills Hartham Washall Green Tylers Causeway Albury Gubblecote High Wych Holwell High Cross Hatfield Hyde Green End Oaklands Watford The Frythe Goff's Oak Broxbourne Bamville Wood Lemsford Cadwell Roe End Waltham Cross Whempstead Oxlease Moor Green Bassus Green St Margarets Nether Street The Rookery Hockerill Boxmoor Well End Ayot St Lawrence Swanley Bar Dancers Hill Mangrove Green Hoddesdon Cradle End Bernards Heath Upwick Green Poplars Norton Micklefield Green West End Norcott Hill South Oxhey Moneyhill Harpenden Barkway Letchmore Heath Ware Langley Lucas End Lower Woodside Flamstead Whippendell Bottom Wellpond Green Ayot Green Frogmore End Burge End Aldbury Venus Hill Northchurch Wallington St Julians Dudswell New Greens Newsells Commonwood Chapmore End The Node Appspond Barwick Ford Burnham Green Rush Green Wymondley Bury Digswell Park Park Street Easthall Driver's End Frogmore Leavesden Green Fields End Berkhamsted The Swillett Hunsdonbury Sawbridgeworth Wheathampstead Adeyfield Wigginton Reed Cumberlow Green Carpenders Park Puckeridge Green End Titmore Green Little Offley Ashwell End Wandon End Sandon Datchworth Radwell Little Hormead Bulbourne Kings Langley Breachwood Green Hatfield Moor Park Rushden Newnham Hertford Heath Shephall Lower Green Painter's Green Sopwell St Ibbs Hemel Hempstead Hall's Green Symonds Green Much Hadham Handside Cromer Hyde Stapleford Cockernhoe Northaw Codicote Bottom Chiswell Green Smith's End Batchworth Heronsgate Standon Green End High Cross High Leigh Panshanger Bury End Hebing End Wakeley Tea Green Wareside Brookmans Park Napsbury Park Patmore Heath Green End Throcking Peartree Bromley Birch Green Bengeo Woolmer Green London Colney Green Tye Stocking Pelham St Ippolyts Hammond Street Bayford Potten End Trims Green Trowley Bottom Ardeley Northaw Valley St Albans Jersey Farm Newtown Church End Nasty Caldecote Presdales Welwyn Garden City Marshalls Heath Poynders End Gustard Wood Kettle Green Roestock Cherry Green Codicote Tower Hill Bricket Wood Patchetts Green Thorley Borehamwood Furneux Pelham Aspenden Haldens Childwick Green Purwell Chipping Chorleywood Bottom Kitts End Green Street Meesden Rush Green Cow Roast Piper's End Westwick Row Crabbs Green Ayot St Peter Shaftenhoe End Little Almshoe Bower Heath Wood End Bovingdon Wormley West End Abbots Langley Lower Green Roe Green Deacons Hill Little Heath Wigginton Bottom Charlton Batlers Green Townsend Broken Green Great Gaddesden Lilley Bennetts End Redhill Clothall Common Kinsbourne Green Hickman's Hill Mill End Warners End Marshalswick Frithsden Batchworth Heath Todd's Green Piccotts End Friar's Wash Leasey Bridge Cole Green Pine Hurst New Mill Rossway Park Turnford Garston Dassels Broadoak End Chorleywood West Gravesend Porter's End Ashbrook Bull's Green Epping Green Fishers Green Brickendon Marshmoor St Stephens Church End Little Gaddesden Pottersheath Pin Green Leverstock Green Old Hatfield Mill End Apsley Rableyheath Barleycroft End Shaw Green Snow End Chells Manor East End Green Aston Ley Green Letty Green Birchwood Baker's End Dane End Potters Bar Snailswell Spellbrook New Town Haultwick Hogpits Bottom Bramfield Eastbury Nomansland Church End Jockey End Rosedale Chapel Croft Luffenhall Flamstead End Welham Green Puttenham Hammerfield Temple End Felden Tonwell Cheshunt Hitchin Hill Redbournbury East End Westmill Great Munden Upper Dunsley Highfield Braughing Friars Watford Heath Graveley Holywell Chorleywood Brook End New Ground Standon Park Corner Bozen Green Hatching Green Sandridge Kimpton Cold Christmas Lower Titmore Green West Leith Cooper's Green Danesbury Buntingford Spitalbrook Warren's Green Patient End Counters End Harpenden Common Slip End Eastwick Sherrardspark Widford Two Waters Thorley Wash St Paul's Walden Cokenach Hare Street Astrope Shenley Chipperfield Nast Hyde Green Street Bourne End Broadgreen Wood Hertingfordbury Croxley Green Therfield Sarratt Cromer Cheapside Stanborough Royston Ashwell Little Tring Old Hall Green Roe Green Hare Street Digswell Water Barwick Holdbrook Little Berkhamsted Hay Street Hitchin Tring Flaunden Bedmond Youngsbury Langley End Wadesmill Tyttenhanger Broad Colney Weston Tewin Wood Rickmansworth Hastoe King's Walden Welwyn Batford Belsize Mackerye End Hook's Cross Wormley Hatfield Garden Village