Education Marketing in Reed End

Get in touch

Education Sector Advertising in Reed End

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Reed End but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG8 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Reed End (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Little Offley Symonds Green Much Hadham Dane End Aldbury West Leith Holwell Staines Green Deacons Hill Dudswell High Leigh Aston Northaw Kimpton Westbrook Hay Green Street Patmore Heath Sarratt Bottom Hastoe Great Offley Wormley West End Green End Great Gaddesden Park Corner Smith's End Levens Green Radwell King's Walden Hatfield Hyde Roe Green Wheathampstead Little Heath Napsbury Park Micklefield Green Watton at Stone High Wych St Stephens Markyate Poplars West Hyde Wellpond Green Rush Green Cuffley Bedwell Langley Dancers Hill Chorleywood Stanstead Abbotts Gosmore Hadham Ford Frogmore Standon Cradle End Kettle Green Benington Newnham Sawbridgeworth Shilley Green Cole Green Hare Street Lower Green Church End Rossway Park Braughing Walsworth Nash Mills Lilley Bucks Hill Chorleywood West Patient End Clay End Breachwood Green Westmill Wigginton Bottom Churchgate St Margarets Batlers Green Old Bricket Wood Batchworth Heath Chells Brent Pelham Preston Bayford Belsize Pottersheath Church End Cokenach Kemprow New Greens Blackmore End Hunton Bridge Bricket Wood Frithsden Cheapside Tylers Causeway Wildhill Wigginton Rusling End Radlett Newtown Pouchen End Haldens Luffenhall Flamstead Potters Crouch Church End Stocking Pelham Spitalbrook Aston End Hoo End Sopwell Hockerill Babbs Green Charlton Ayot St Lawrence The Swillett Hook's Cross Lower Woodside Clothall Common Mill End Mardleybury Gravesend Titmore Green Green End Waltham Cross Latchford Trowley Bottom Crabbs Green Watford Heath Wyddial Brook End Chells Manor Hexton Colney Heath Wadesmill Friar's Wash Haultwick Water End West End Tyttenhanger Hitchin Hill Little Hormead Hinxworth Tewin Venus Hill Gilston The Ryde Shenleybury Waterdale The Flints Slip End Hammerfield Therfield Holywell Cadwell Ashbrook Hoddesdon The Willows Dassels Potters Bar Hadham Cross Hay Street Burnham Green Birchwood Ansells End Paradise Burn's Green Pirton Buckland Oaklands Goff's Oak Sacombe Green Ashwell End Handside Munden Ridge Bendish Hemel Hempstead Chandler's Cross Hudnall Bury Green Bedmond Norton Moor Green Fiddler's Hill Cupid Green Clapgate Reed End Monks Green Nomansland Brickendon Little Tring Rosedale Northaw Valley Green Street Youngsbury Marshalswick Nobland Green Hebing End Cow Roast South Oxhey Hunsdonbury Eastwick Smug Oak South Mimms Sarratt Little Hadham Burge End West Watford Barley Highfield Caldecote Lea Valley Berkhamsted Little Berkhamsted Potten End Abbots Langley Redbournbury Meriden Peters Green Bramfield Jersey Farm Welwyn Apsley Bozen Green Puttenham Barkway Napsbury Baldock Waterford Chipping Thundridge Allen's Green Furneux Pelham Baker's End Wilstone Green Gustard Wood Great Hormead Winkwell Walkern Leasey Bridge Bentley Heath Park Street Redhill Digswell Willian The Node Lower Titmore Green Water End Wakeley Moneyhill Borehamwood Sleapshyde Howe Green Harpenden Common Panshanger Whitwell Swanley Bar Nast Hyde St Ippolyts Hertford Tewin Wood Epping Green Poynders End Albury End Tring Wharf Hartham Ganwick Corner Walnuttree Green New Ground Sergehill Appspond Childwick Green Datchworth Barwick Ford Bell Bar Nuthampstead Ardeley Chorleywood Bottom Sandon Brookmans Park Croxley Green St Julians High Cross Braughing Friars Bushey Digswell Water Batford Porter's End Marshmoor How Wood The Camp St Albans Bamville Wood Wilstone St Paul's Walden Garston Letty Green Rushden Stanborough Bower Heath Southern Green Jockey End Letchworth Northchurch Sherrardspark Green Tye Fields End Roe End Loudwater Hall's Green Church End Tower Hill Leavesden Green Temple Dinsley Bennetts End Chaulden Kelshall Shaw Green Harpenden Sandridge Broadwater Snailswell Daw's End Bury End Corner Hall High Cross The Folly Mangrove Green St Ibbs Bernards Heath Flaunden Temple End Barleycroft End Bulstrode Little Wymondley Thorley Houses Meesden Gorhambury Moor Park Mill Green Hare Street Norcott Hill Datchworth Green Langley Bottom Gilston Park Lincoln Hill The Heath Kinsbourne Green Labby Green Rableyheath Hammond Street Westmill Holdbrook Codicote Bottom Great Wymondley Cheverell's Green Perry Green Puckeridge Roe Green Bullen's Green Wareside South-end Mackerye End Flamstead End Peartree Round Bush Leverstock Green Welwyn Garden City Bourne End Bygrave Broadgreen Wood Rye Park Codicote Bushey Heath Hertford Heath Little Almshoe Weston Hickman's Hill Woodhall Sacombe Welham Green Spellbrook Cooper's Green Westland Green Purwell Hatfield Upwick Green Chiswell Green Anstey Washall Green The Folly Felden Tring Thorley Lemsford Upper Dunsley Wandon End Hogpits Bottom Frogmore End Watford Warren's Green Cherry Green Aldenham Bull's Green Ayot St Peter Tringford Broadoak End Hailey North Mymms Graveley Redcoats Green Presdales Redbourn Newsells Turnford Grovehill Marshalls Heath Tolmers Letchmore Heath Broken Green Driver's End Tea Green Clothall Thorley Wash Sunnyside Batchworth Ware Cheshunt Old Town Wallington Rush Green Ballingdon Bottom Colliers End Langleybury Elstree Paynes End Oakfield Pimlico Broxbourne East End Woodside Hatching Green Kingswood Ellenbrook Albury Whippendell Bottom Kitts End Lucas End Ayot Green Fishers Green Piper's End Chipperfield Newgate Street Adeyfield Ickleford Royston New Town Snow End Shenley Harmer Green Black Green Whempstead South Hatfield Cromer Hyde Danesbury Oxlease Birch Green Bulbourne Woodcock Hill Damask Green Chapmore End Stevenage Ashwell Counters End Wood End Coleman Green Buntingford Cromer Stapleford Pine Hurst Hall Grove Westwick Row Broad Colney Kings Langley Hertingfordbury Woodside Rooks Nest Bassus Green Hunsdon Barwick Mill End Great Munden Pin Green Nasty East End Green Rickmansworth Carpenders Park Cockernhoe Shephall Ayres End Two Waters Helham Green Long Marston Heronsgate Childwick Bury Old Hall Green The Frythe Astrope Patchetts Green Todd's Green Newhall Green Bromley Trims Green Commonwood Standon Green End Ringshall Nup End Green Woollensbrook North Watford Nettleden Nether Street Little Gaddesden Bovingdon Old Knebworth Langley End Amwell Thorley Street Widford Old Hatfield Perry Green Gubblecote Townsend Bragbury End Cottered Reed Cumberlow Green Warners End Throcking Colney Street Cold Christmas Bishop's Stortford Woolmer Green London Colney Darley Hall Gadebridge Green End Great Amwell Tonwell Roestock Chapel Croft Digswell Park New Mill Wormley Hudnall Corner Puttock's End Shootersway Lower Green Smallford Eastbury Painter's Green Green End Piccotts End Rucklers Lane Aspenden Easthall Wormleybury Knebworth Caldecote Hill Maple Cross Green End Hitchin Hay Green Shaftenhoe End Fleetville Frogmore Bengeo Boxmoor The Rookery Wymondley Bury Well End Oxhey Bury Green Hatfield Garden Village Essendon Ley Green