Education Marketing in Shaw Green

Get in touch

Education Sector Advertising in Shaw Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shaw Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG9 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shaw Green (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hunsdonbury Washall Green Church End Chapmore End Lincoln Hill Adeyfield Clothall Common Waterford Little Tring Mill End Markyate Tonwell Garston Old Hall Green Codicote Easthall The Swillett Standon Green End Wormley Gadebridge Nettleden Bovingdon New Mill New Ground Lucas End Deacons Hill North Mymms The Heath Rosedale Napsbury Bennetts End Wormleybury Broadwater Hay Green The Folly Gustard Wood Staines Green Bedwell Green Street Apsley Chorleywood Sarratt Warren's Green Broxbourne Paradise Astrope Reed Datchworth South Mimms Hunton Bridge Stanborough Albury Latchford Frogmore End St Margarets Heronsgate Patient End Hoddesdon St Julians Hertingfordbury Puttock's End Hatfield Ansells End Rush Green Church End Wymondley Bury Old Town Shaftenhoe End Symonds Green Poplars Green End Oxhey Corner Hall Harpenden Common Childwick Green Maple Cross Colliers End St Ippolyts Radlett Howe Green Nast Hyde Letchworth Piper's End Clay End Wildhill Water End Much Hadham Meesden Nup End Green Darley Hall Bulstrode Royston Nether Street Cromer Hall Grove Nuthampstead Hare Street Bishop's Stortford Wigginton Bottom Marshmoor Smallford Cromer Hyde Labby Green Lea Valley Well End Stocking Pelham Weston Temple Dinsley Hickman's Hill St Ibbs Charlton Snow End Cadwell Slip End Ayot St Peter East End Green Langley Norton Hertford Heath Tring Mill Green Chorleywood Bottom Brookmans Park Willian Cradle End Wakeley Sandridge Ayot St Lawrence Carpenders Park Bamville Wood Great Hormead Watton at Stone Knebworth Fleetville Hastoe Church End High Cross Marshalswick Friar's Wash Wigginton Therfield Ringshall Daw's End Ganwick Corner Highfield Wormley West End Epping Green Tylers Causeway West End Meriden Watford Heath Newhall Green Sopwell Potters Bar Essendon Cupid Green Titmore Green Hammerfield Damask Green Bernards Heath Burnham Green Langley End Spellbrook Stevenage Oxlease Church End Frogmore Cokenach Jockey End Woodcock Hill Handside North Watford Smith's End Kemprow Green Street The Node Danesbury Bourne End Oaklands Nobland Green Ayot Green Lower Woodside The Rookery Hertford Harpenden New Town Burge End Presdales Broadgreen Wood Great Munden Hoo End Ayres End Hailey East End Winkwell Long Marston Gravesend Patmore Heath Amwell Pin Green Appspond Sergehill Ashwell Tewin Bull's Green Shilley Green Rushden Northchurch Ware Burn's Green Paynes End London Colney Oakfield Swanley Bar Cuffley Whitwell Lilley Bramfield Rucklers Lane Welham Green Sacombe Green Woodhall High Wych Aston End Croxley Green Temple End Bower Heath Welwyn Old Bricket Wood Patchetts Green Mangrove Green Westwick Row Ardeley Sacombe Little Hadham Hemel Hempstead Reed End Hudnall Corner Little Gaddesden Tringford Lemsford Hammond Street Grovehill Albury End Tring Wharf Batlers Green Gilston Moor Park High Leigh Cockernhoe Roestock Bayford Cheshunt Luffenhall Redcoats Green Bushey Heath Wilstone Green Ickleford Park Corner Bury Green Moneyhill Wood End Two Waters Pouchen End Chells Manor Harmer Green Porter's End Eastbury Caldecote Standon Gubblecote Newsells Potters Crouch Borehamwood Walkern Shenley Langley Bottom Lower Titmore Green Upper Dunsley West Hyde St Stephens Round Bush Woodside Mardleybury Little Wymondley Redbournbury Frithsden Southern Green Ridge Bygrave Birch Green Dancers Hill Munden Pine Hurst Tea Green Barley Great Wymondley South Hatfield Woodside Tolmers Sawbridgeworth Bengeo Loudwater Newnham The Flints Poynders End Green Tye Holwell Felden Anstey Cow Roast Wadesmill Little Offley Kettle Green Welwyn Garden City Batford Eastwick Nomansland Bushey Tower Hill Little Hormead Sunnyside Kingswood Barwick Ford Bentley Heath Shaw Green Pottersheath Snailswell Bozen Green Gorhambury Spitalbrook Bromley Westbrook Hay Ashwell End Tewin Wood Throcking High Cross Berkhamsted Great Gaddesden Monks Green Sleapshyde Aston Hinxworth St Paul's Walden Puttenham Wilstone Bragbury End Coleman Green Hook's Cross Hockerill Radwell Haldens Kelshall Digswell Colney Street Flaunden Rush Green Shenleybury Barkway Aldenham Rusling End Westmill Black Green Hogpits Bottom Moor Green Thorley Street Hunsdon Westland Green Kitts End Elstree Belsize South-end Barleycroft End Cooper's Green Hadham Ford Youngsbury Lower Green Brent Pelham Cottered Hatfield Garden Village Kings Langley Ellenbrook Marshalls Heath Hitchin Hill Watford Widford Kinsbourne Green Sandon Bucks Hill St Albans Cumberlow Green Furneux Pelham Perry Green Redbourn New Greens Letchmore Heath Redhill Blackmore End Letty Green Wallington The Frythe Lower Green Bassus Green Rableyheath Leasey Bridge Roe End Datchworth Green Barwick Thorley Wash Ashbrook Northaw Commonwood Woolmer Green King's Walden Townsend Goff's Oak Pirton Stapleford Whippendell Bottom Piccotts End Digswell Water Caldecote Hill Hartham Gosmore Pimlico Chiswell Green Whempstead Langleybury Birchwood Braughing Friars Flamstead Rossway Park Newtown Rickmansworth Boxmoor Roe Green Little Heath Bricket Wood Frogmore Micklefield Green Sarratt Bottom Waltham Cross Cherry Green Buntingford Puckeridge Stanstead Abbotts Dane End Leverstock Green Cold Christmas Newgate Street Shephall Roe Green Green End Batchworth Batchworth Heath Breachwood Green Peartree Aldbury Bell Bar Chorleywood West The Folly Wellpond Green Buckland Waterdale The Ryde Haultwick Hudnall West Leith The Willows Leavesden Green Hebing End Perry Green Warners End Broadoak End Thundridge Colney Heath Old Knebworth Venus Hill Ballingdon Bottom Napsbury Park Woollensbrook Driver's End Thorley Houses Chells Tyttenhanger Thorley Cheverell's Green How Wood Upwick Green Allen's Green Trowley Bottom Chipperfield Bullen's Green The Camp Churchgate Mill End Todd's Green Chipping Kimpton Rye Park Aspenden Trims Green Rooks Nest Bedmond Codicote Bottom Norcott Hill Little Berkhamsted Bury Green Smug Oak Great Offley Holdbrook Clothall Green End Northaw Valley Bendish Chaulden Hitchin Hexton Counters End Graveley Water End Fishers Green Cheapside Green End Fiddler's Hill South Oxhey Broad Colney Dassels Great Amwell Nasty Green End Digswell Park Jersey Farm Chandler's Cross Fields End Potten End Wandon End Nash Mills Shootersway Benington Sherrardspark Ley Green Childwick Bury Mackerye End Preston Park Street Brickendon Clapgate Peters Green Hall's Green Hatfield Hyde Walsworth Baldock Helham Green Hatching Green Chapel Croft Painter's Green Broken Green Levens Green Crabbs Green Wyddial Braughing Flamstead End Bulbourne Wareside Hadham Cross Purwell Old Hatfield Wheathampstead Cole Green Holywell Baker's End Little Almshoe Babbs Green West Watford Brook End Bury End Dudswell Gilston Park Hare Street Panshanger Abbots Langley Walnuttree Green Turnford Westmill Hay Street