Education Marketing in Bittering

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Education Sector Advertising in Bittering

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bittering but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in NR19 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Mile Cross Forncett St Mary Hengrave Rollesby Sharrington Earlham Rise Great Massingham Aylmerton Browick Sandringham Piccadilly Corner High Green Saxthorpe Mattishall Langley Street Lower Thurlton Rushford Pockthorpe West Earlham Diss Fairstead Southburgh Oxborough Barningham Green Podmore Burgh Castle Hapton Methwold Hythe Little Plumstead Norton Corner Babingley Old Buckenham Paston Drabblegate Wickhampton Scottow King Row Silver Green Lower Stow Bedon Foundry Corner Brancaster Staithe Wolferton Foxhole Fritton Banham Runhall Waxham Damgate Town Green Fordham Letton Green Low Common Hevingham Weeting Gorleston-on-Sea South Burlingham Erpingham Sloley Newgate Corner Rackheath Thurton Bush Estate Yaxham Bircham Tofts Frogshall Tottington Keswick Red Pits Carleton St Peter Little Marsh Great Fransham Burston Tilney All Saints Shimpling Wiveton Threxton Hill Bush Green Shelton Lyng Broome Street Northwold Cucumber Corner Upper Guist Upton Lyng Easthaugh Woodbastwick Ridlington Street Boyland Common Overstrand Helhoughton Crimplesham Castle Rising Ingoldisthorpe Nethergate Lakenham East Barsham Congham Runham Vauxhall Hindolveston Matlaske Collett's Br Lamas Burgh Common Langmere Bawsey Hardwick Stoke Holy Cross Stow Bridge Roudham Freeland Corner Horning Quidenham Sneath Common Bodney West End Great Walsingham Snetterton Colby Bengate Wiggenhall St Germans Walcott Green Little Hale Middle Harling Lower Tasburgh Johnson Street Griston Pettywell Newton Flotman Kelling Blackborough End Anchor Street Bunwell Bottom Kenninghall Holt Thursford Green Colby Corner Costessey Park North Pickenham Neatishead Catfield Horsey South Green Bressingham Aldborough Smallworth Cobholm Island West Poringland Fodderstone Gap Hethel Briston Shepherds' Gate Burnham Overy Staithe Kimberley Glandford Guestwick Green Upper Street Suton Street Daffy Green Strumpshaw Thickthorn Hall North Elmham Bellmount Tivetshall St Margaret White Horse Common Queen's Hills Beckett End Raveningham Brundish Plumstead Merton Hockering Flitcham Pockthorpe Ten Mile Bank Woodton Lower Gresham Hindringham Emneth Hungate Aslacton Gimingham Emneth Seething East Wretham Morley St Peter Brancaster Necton Brundall Wreningham Whitwell The Lings Salhouse Suffield Park Crabgate Pudding Norton Heydon Ashby St Mary Hoe Hungry Hill Morton Colton Thrigby Potthorpe South Raynham Reepham Garvestone Oulton Street Letheringsett Dilham Newgate Ashill Eccles on Sea Low Common Roughton Mileham Sedgeford Barnham Broom Caudlesprings Flaxlands East Beckham Postwick Beighton Westgate Tunstead Clippings Green Threehammer Common Upper Brandon Parva Sharp Street Horsey Corner Earlham Hickling Green South Creake Dickleburgh Wacton Common Flordon High Kelling Hockering Heath Gas Hill North Barningham New Catton Colkirk Beetley Stalham Wheatacre Bushy Common Mount Pleasant Wacton Stradsett Wiggenhall St Peter Dowe Hill Lushbush Irstead North Lynn Clippesby Topcroft Blackwater Pulham St Mary Ringstead Little London Great Green Docking Southrepps Elsing Wellingham Kidd's Moor Buxton Topcroft Street Southtown Heacham Holkham Snetterton Heath Coslany Itteringham Common Little London Bawburgh Hill Walcott Great Dunham Mill Green Frans Green Happisburgh Common Brandon Parva Wereham Thorpe End Titchwell Calthorpe High Common Great Melton Tibenham Thurne Buckenham Great Moulton Rushall Castle Acre Pockthorpe Sparhamhill Blofield Scarning East Harling Felbrigg New Sprowston Fersfield Common Loddon Ingloss Whimpwell Green Cordwell Scole Sea Palling Crostwick Setchey Fakenham Kenninghall Heath Loddon Deopham Stalland Maypole Green Middleton Saxlingham Thorpe West Newton Bircham Newton Lakes End Sustead Shotesham The Banks Itteringham Gooderstone Pollard Street Low Common Holme next the Sea Tyby Haddiscoe Hales Woodgate Fengate Sparham Brandon Bank Salters Lode Binham Lessingham Easton Antingham Crowgate Street Repps Toftrees Stratton Strawless Fustyweed Dunston Runham Worstead Cangate Didlington Emorsgate 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Long Row Witton Hardingham Aldeby Tunstall Irstead Street Haveringland Lower Street West Lexham Shingham Pound Corner Morley St Botolph Tumbler Hill Knapton Weasenham All Saints Mustard Hyrn Cess Little Melton Thwaite St Mary Southgate Rockland St Mary Runham East Ruston Burgh next Aylsham Frost Row Burnham Overy Town Moulton St Mary Thorpe Row Frettenham Workhouse Common Old Catton Paston Green North End Hellington Corner Haverscroft Street Southwood Ormesby St Margaret Alburgh Fring Sheringwood Banningham Shelfanger East Tuddenham Ashmanhaugh Hempstead Broomsthorpe Sporle Bergh Apton Earsham South Walsham Croxton West Rudham Downham Three Cocked Hat Litcham Brandon Creek Sparrow Green Witton New Holkham Kirby Green Burgh St Peter Foundry Hill Bintree Holme Hale Hargate Fiddler's Green Lenwade Alby Hill Ingworth Plumstead Green Cranwich Metton Skeyton Hunt's Corner Mundesley Thorpe Thurlton Boughton Swanton Abbott George Hill Easthaugh Hellington Plaw Field Larling Alpington 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Hautbois Ditchingham Dam Shouldham Thorpe Bacton Westbrook Green Swanton Hill Langham Catton Grove Ranworth Lordsbridge Shernborne Edingthorpe Green Whitwell Street Watton Marshland St James Morningthorpe Kettlestone Dunton Patch South End Gayton Thorpe St Olaves West Walton Blofield Corner Wickmere Bexfield Croxton Alby Surlingham Bunwell Hill Caston Brandiston Trowse Newton Gunthorpe Carbrooke Tuckswood Whinburgh Oxwick Northacre Low Common Weston Green Broomhill Thunder Hill Stody Little Witchingham Cantley Carleton Rode Leziate Hethersett East Raynham Anchor Corner Pilson Green New Buckenham Bradfield Wells-next-the-Sea Broomholm Craymere Beck Acle Hoveton Trimingham Lower Street Gillingham Badersfield Cat's Corner Westfield Halvergate Gaywood Thorpe St Andrew East Bilney Hempnall Green Thorpe Hamlet Beachamwell Belton Potter Heigham Sculthorpe Pockthorpe Hemblington Dunton Wood Norton Lundy Green Ragmere Hilborough New Hainford Winterton-on-Sea Woodrising Thurning Bradwell West Dereham North Earlham Burgh St Margaret Gissing Welborne Worthing Harper's Green Low Street Wortwell Little Walsingham Bedingham Corner Spa Common Shipdham Three Holes Suffield Watlington Whittington Walpole St Andrew Great Snoring Damgate Happisburgh Swafield Bressingham Common King's Lynn Dersingham Little Fransham Hickling Bedingham Green Roydon Great Cressingham Wicklewood Gateley Silvergate Walton Warren Misery Corner Swanton Novers Heckingham Stow Bedon Marham Upper Street Tyegate Green Walpole St Peter Scratby West Raynham Hillington Freethorpe Wroxham Felthorpe Cargate Common Bessingham South Lynn Burnham Norton Bridge Green Hickling Heath Burnham Westgate Lyon's Green Goose Green Thorpe Marriott Saxlingham Nethergate Narrowgate Corner Upgate Street Panxworth Honing Dickleburgh Moor Chedgrave Hyltons Crossways Drayton Long John's Hill Browston Green Hamrow Norton Hill Drymere Pott Row Redcastle Furze The Common Thorpe Market Stratton St Michael South Wootton Crane's Corner Southery Attleborough Mattishall Burgh Suton Mundham Common Tottenhill Waterden West Harling Hunstanton Cranworth Carleton Forehoe Oulton Baynard's Green Welney Wicken Green Village Cockthorpe North Burlingham Stacksford Upper Hellesdon West Somerton Eaton Upper Sheringham Bull's Green West Runton Orange Row Martham Stanfield Billingford Hanworth Hunworth Shadwell Primrose Green Blackmoor Row Drury Square Walpole Highway Hainford Tuttington East Runton Thorpe Marriot Forncett End Richmond Hill Walpole Cross Keys Eccles Road Cake Street Heigham Grove Briningham Stubbs Green Bridgham Fulmodeston Morston Bustard's Green Mundford Bastwick Whitlingham Poringland Wolterton Hassingham Colney Penny's Green Tower End Norton Subcourse Weasenham St Peter Hardley Street Tattersett Guist Oby Paradise Gressenhall Tacolneston Northall Green Kirby Cane Stanhoe South Denes Low Tharston Lower Street Ovington Fritton Guilt Cross Swannington Snettisham Filby Thursford Smallburgh Stiffkey Suspension Bridge Mundham Nordelph Corner Great Ryburgh Hackford Briggate Little Green Ingham Corner Caistor St Edmund Tilney Fen End Furze Green Reedham Westgate Street Norwich Brooke St John's Fen End Upper Street West Lynn Yelverton The Heath Arlington Hawes' Green Howe Old Lakenham Claxton Starston Shouldham Winfarthing Denton Garboldisham Methwold South Pickenham Pennygate Stow Bardolph Thornham Thurgarton Puddledock Intwood Brockdish Brumstead Burnham Market Hempstead Copy's Green Stibbard Wood Dalling Sisland Gresham Tungate Hall Green West Bilney Thuxton Foxley Billingford Withergate Park Common Silfield Brock's Watering West End Wimbotsham Needham Burnham Deepdale Bradenham Mautby Lower East Carleton Eastmoor Wendling Moorgate Sco Ruston Great Barwick Weybourne Sidestock Boyces Bridge Dunburgh Chequers Corner Brampton Fincham Little Ryburgh Illington Hellesdon Coltishall Harris' Green Sidestrand South Green West End The Street Swanton Morley Hardwick Reymerston Tharston Lynford East Carleton North Tuddenham Mill Street Highgate Hales Street Old Hall Street Little Ellingham Southgate Blo' Norton Beeston St Lawrence Larlingford Peaseland Green Kerdiston Marlingford Tilney St Lawrence Thompson Great Ellingham Warham Melton Constable New Costessey Mill Common Upgate Salle Barford Swardeston Little Hautbois Clint Green The Ling Terrington St Clement Burgh Stubbs West Beckham Fundenhall Saham Waite Upton Green Breckles RAF Coltishall Thelveton Shereford Barney Newtown Alburgh Street North Walsham Newport Pulham Market Keswick Highoak Houghton Wighton Chapelfield Grove Bodham Northrepps Cawston Grub Street