Education Marketing in Bould

Get in touch

Education Sector Advertising in Bould

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bould but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX7 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bould (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ruscote Charney Bassett Stanton St John Chesterton Hardwick North Stoke North Moreton Britwell Salome Broadplat Burdrop Over Worton South Newington Eaton Blackditch Townsend Path Hill Westwell Newland Steeple Aston Widford Shotover Hill Shorthampton Nuneham Courtenay Buscot Great Holcombe High Cogges Trench Green Shrivenham Woodfield Wallingford Woodgreen Kingham Shores Green Broughton Chiselhampton Wildmoor Cutteslowe Lyneham Upper Arncott Bampton Bessels Leigh Calthorpe Binsey Stoke Talmage Fawler Chadlington Golden Balls Buckland Stonor Westend Sarsden Halt Bainton Langford Ardington Crowsley Marsh Baldon Foscot Westcot Tokers Green Eaton Hastings Bodicote Chalkhouse Green Weald South Hinksey Woodleys Florence Park Mount Skippett Wheatley Dorchester Dry Sandford Minster Lovell Heythrop Hook Norton Sparsholt Burcot Shutford New Yatt Blenheim Russell's Water Tubney Hornton Steeple Barton Littleworth Williamscot Holwell Oxford Spires Park Upper Wolvercote Noke Little Clanfield Brookend Appleford-on-Thames Long Wittenham Sandford-on-Thames Claydon North Leigh New Botley Alvescot Chastleton West Hagbourne Bourton Foxcombe Hill Frilford Heath Lower Wainhill Charlton-on-Otmoor Idstone Sandford St Martin Woodway Horspath Temple Cowley Towersey Shenington Witney Garford Mollington Rotherfield Peppard Stoke Row Fernham Chilson Letcombe Regis Osney Little Bourton Cuddesdon Filkins Worton West Hendred South Moreton East Adderbury Broughton Poggs Cray's Pond Dean Buckland Marsh Down End Milton Hill Hardwick Woodcote Spelsbury Goosey Garsington Nether Worton Greenwood Bloxham Aston Upthorpe Easington Highmoor Cross Dane Hill Marcham Botley Dunthrop Banbury Lodge Hill Merton Walton Manor Kidlington North Newington Little Wittenham Sarsden Longworth Chimney-end Whitchurch-on-Thames Uffington Farmoor Kingston Lisle Taston Cornwell Swinford Cold Harbour Eynsham Brightwell Baldwin Churchill Huntercombe End Ascott d' Oyley Binfield Heath Chilton Rokemarsh Norham Manor Kingston Blount Westcott Barton Slade End Middleton Stoney Wootton Village Dunsden Green Lower Radley Cuxham Fencott Ardley Field Assarts Dean Court Peppard Hill Epwell Northmoor Woodstock Longcot Fulwell Hardwick Hook End Rousham High Meadow View Overy Church Hanborough Watchfield Cumnor Ipsden Little Milton Little Tew Cothill Juniper Hill Roke Milton Heights Rose Hill Preston Crowmarsh Little Chesterton Clanfield Curbridge Hampton Poyle Henwood Knighton Elsfield Sandhills Chazey Heath Shillingford Upton Kingston Stert Stanton Harcourt Moulsford Denchworth Fordwells Milton Nettlebed Clattercote Whistlow Iffley Weston-on-the-Green Watlington Hempton Wainhill Fawler Little Minster Easington Park Corner Fyfield Well Place Finstock Scotland End Kiddington Hailey Delly End West Challow East Ginge Cowley Sibford Ferris Leafield Horton-cum-Studley Pishill Bottom Blackthorn Berinsfield Langford Village Emmington Shirburn Bicester Village Checkendon Oxford Tusmore Collins End Winterbrook New Osney Tetsworth Blewbury Great Tew King's End Bradwell Cassington Crowmarsh Gifford West Hanney Harpsden Heights Nuffield Freeland Sutton Courtenay Compton Beauchamp Ascott-under-Wychwood Murcott Park Town Forest Hill Holton Carterton Newnham Murren Charlbury Baulking Great Coxwell Eastend Kencot Ascott Earl Risinghurst Lower Bourton Pishill Bank Berrick Salome Shippon Steventon Radfordbridge Headington Hill Radley Park Littlestead Green Whitchurch Hill Pyrton Lower Heyford Crawley Newtown Tadmarton Crocker End Milton Common Great Haseley Harcourt Hill Church End Ewelme Albury Standlake Lyford Campsfield Howe Hill Gibralter Grimsbury Radford Salford Oakley Wigginton Heath Bushey Ground Benson Cookley Green Islip Yarnton Blackbird Leys Fifield Gainfield Drayton St Leonard Hill Bottom Water Eaton Garden City Buscot Wick Southcombe Combe Swerford Camp Corner Aston Beckley Cleveley Exlade Street Netherton Kennington Drayton Wendlebury Upton Christmas Common Bix Shifford Cottisford Denton Stanford in the Vale Hensington Lower Shiplake Caversfield West End Sonning Eye Culham New Hinksey West Ginge Jericho Carswell Marsh West Lockinge Caulcott Finmere Upper Heyford Play Hatch Cleeve Thame Baynard's Green Faringdon Sibford Gower Wytham East End Shipton-on-Cherwell Asthall Southrop West Adderbury Henton Barton Duns Tew Kingstone Winslow Rack End Stadhampton Crowell Draycot Newbridge Little Coxwell Hopcroft's Holt Fringford Headington Quarry Aston Tirrold Charterville Allotments Old Woodstock East End Enstone Broadwell Bradwell Grove Hampton Gay Shipton-under-Wychwood Harwell Aston Rowant Sonning Common Shellingford Crowell Hill Summertown Warpsgrove Wardington Barford St Michael Chalgrove Begbroke Bayworth Radcot Asthall Leigh Tackley Cote Bucknell Hempton Witheridge Hill East Lockinge Grandpont Upper Wardington Coscote Frilford Toot Baldon Balscote Brookhampton New Headington Fulbrook Twyford Hanwell Waterperry Mixbury Mongewell Oakley Court Lew Middle Aston Tadley Upper Milton Letcombe Bassett Townsend Belmont Chinnor Ardington Wick Sunnymead Goring Sutton Wilcote Launton Greenfield Fritwell Godington Barnard Gate Lower Arncott The Green Satwell Meadside Milcombe Bruern Abbey Woodeaton Henley-on-Thames Poffley End Wolvercote Yelford Little Faringdon Boars Hill Little Heath Newton Purcell Milton Cholsey Whiteoak Green Filchampstead Newington East Hanney Chawley Church Enstone Great Rollright Bould Brightwell-cum-Sotwell Gosford Didcot Upperton Piddington Radley Catslip Swinbrook Ledwell South Weston Taynton Ashbury Great Milton Stratton Audley Idbury Heath End Lower Wolvercote East End Wootton Millend North Hinksey Village Baldon Row East Hendred Oddington Little Haseley Greenend Cogges Bure Park East Challow Marston Horley Long Hanborough Chimney Shepherd's Green Cane End Cropredy Littlemore Mackney Harpsden Bottom Cowleaze Corner Signet Brize Norton Greys Green Thrupp Gallowstree Common Hethe Gozzard's Ford Wroxton Highmoor Brighthampton Adwell Lidstone Rotherfield Greys Neat Enstone Bunkers Hill Nethercote Drayton Coleshill Grafton Chipping Norton Glympton Childrey South Leigh Souldern Deddington Abingdon-on-Thames Barton Abbey Cumnor Hill Kirtlington Stonesfield Barford St John Bladon Woolstone Neithrop Moreton Clare Middle Assendon Headington Adderbury Middle Barton Harpsden Warborough Peachcroft Wootton Shiplake Row Sydenham Kelmscott Maidensgrove Burford Highfield Over Kiddington Pusey Charlton Waterstock Appleton Somerton Great Bourton Kingston Bagpuize Clifton Hampden Clifton Stoke Lyne Wantage Postcombe New Marston Ambrosden Tiddington Littleworth Caldecott Ducklington Black Bourton Bicester Alkerton South Stoke Wigginton Gagingwell Lower Assendon Nuney Green Northcourt Milton-under-Wychwood Lower Highmoor Sunningwell Kidmore End Over Norton Southmoor North Aston Pishill Bletchingdon Bridge End Fewcott Hailey Swalcliffe Ramsden Hatford Lower Tadmarton Westhall Hill Enslow Grove Mapledurham Kingwood Common Oakley Wood Shiplake Bottom Goring Heath Little Rollright Rowstock East Hagbourne Lewknor Moreton Worsham Shiplake Hinton Waldrist Shilton Old Chalford Heathfield Village