Education Marketing in Dean

Get in touch

Education Sector Advertising in Dean

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Dean but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX7 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Dean (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Henton Risinghurst Chesterton Charlbury Piddington Kencot Hardwick Trench Green Fernham Wantage Little Tew Middle Aston Dry Sandford Grimsbury Shiplake Minster Lovell Tackley Cold Harbour Albury Gibralter Deddington Shillingford Littlemore Gainfield Coscote Langford Village Kingston Bagpuize Chilton Waterperry Bradwell Burcot Preston Crowmarsh East Challow Little Chesterton Hopcroft's Holt North Stoke Cookley Green Walton Manor Cottisford South Hinksey West Ginge Newnham Murren Lyneham Chimney-end Hethe Buscot Over Kiddington Howe Hill Enslow Fawler Russell's Water Stanton Harcourt Cutteslowe Kingston Blount Upper Heyford Neat Enstone Williamscot Lower Shiplake Denton Wallingford North Leigh Bruern Abbey Lower Tadmarton Path Hill Harcourt Hill Woodgreen Banbury Northcourt Finmere Crowell Hill Newbridge Clattercote Satwell Maidensgrove Sandford-on-Thames Idstone Bunkers Hill Down End Hampton Poyle Cothill Swalcliffe Clanfield Cleveley Berinsfield Barford St John Carswell Marsh Foxcombe Hill Taston West Adderbury Milton-under-Wychwood Peppard Hill Botley Longworth Kidmore End Fewcott East End Sutton Courtenay South Newington Alvescot Bodicote Lodge Hill Culham Shiplake Row Mapledurham Charlton-on-Otmoor Fulbrook Sarsden Stanton St John Tadley Lower Assendon Ardington Wick Great Holcombe Winterbrook Nethercote Letcombe Regis Cray's Pond Pishill Bank Golden Balls Finstock Stoke Talmage Cumnor Hill Grandpont Barnard Gate Swerford Kingston Stert Greys Green South Weston Garden City Spelsbury Blackthorn Sutton Highmoor Cross South Stoke Swinford Ashbury Netherton Park Town Tetsworth Rousham Bix Freeland Ledwell Hempton Kingston Lisle Langford Lower Wainhill Rotherfield Peppard Play Hatch High Cogges Blackditch Garsington West Hendred Heath End Shilton Wroxton Littleworth Wilcote Cuxham Bould Aston Upthorpe Faringdon Cholsey Huntercombe End Ruscote Whistlow Christmas Common Church Hanborough Wytham Poffley End East Hagbourne Great Tew Alkerton Wigginton Didcot Aston Tirrold Goring Heath West End Crowmarsh Gifford Thame Overy Chazey Heath Little Wittenham Greenend Steeple Barton Gosford New Botley Appleton South Moreton Filchampstead Osney Toot Baldon Lower Highmoor Upperton Begbroke Kingwood Common Bladon Shepherd's Green Dean Court Brize Norton Hook Norton Lyford Bure Park Kingstone Winslow Little Bourton Delly End Park Corner Milton Chadlington Shotover Hill Harpsden Heights Worsham Upper Milton Stoke Row Chawley Fencott Bessels Leigh Westwell Towersey Barford St Michael Great Haseley Barton Abbey Cane End Wolvercote Sydenham Stonor Clifton Hampden Blewbury Epwell Godington Bicester Headington Hill Caldecott Aston Rowant Tokers Green Fordwells Little Rollright Moreton Knighton Caulcott Little Clanfield Sparsholt Woodcote Sandhills East Hendred Checkendon Garford Baynard's Green Harwell Letcombe Bassett Lewknor Broughton Hampton Gay Littleworth Upper Arncott Tusmore Rowstock Bletchingdon Adderbury Kelmscott Mount Skippett Harpsden Bottom Scotland End New Hinksey Sonning Common Horley Denchworth Newland Baldon Row Milton Common Marston Wootton Rokemarsh Headington Twyford Radley Park Woodway Fulwell Old Woodstock Milton Heights Witney Westcot West Hanney Upper Wolvercote Ascott Earl Bainton Nuneham Courtenay Shippon Crowell Northmoor Brightwell Baldwin Charlton Radford Appleford-on-Thames Cornwell Marcham Claydon Headington Quarry Shiplake Bottom Ramsden Upper Wardington Stoke Lyne Broadwell Charney Bassett Taynton Bampton Mackney Broadplat Great Coxwell Nether Worton Upton Wardington Buckland Marsh Lidstone East Adderbury Tubney Exlade Street Glympton Heythrop Hanwell Sibford Gower Church End Sunningwell Bloxham Oxford Bucknell Fawler Oakley Cowley Radcot Nuffield Slade End Summertown Eaton Boars Hill East Ginge Yarnton Chalkhouse Green Harpsden Launton High Meadow View Sandford St Martin Shutford Kiddington Millend Steeple Aston Greenfield Swinbrook Gozzard's Ford Postcombe Nuney Green Holwell Belmont Grove Ducklington Thrupp Over Norton West Hagbourne Leafield Pusey Weston-on-the-Green Collins End Florence Park Mollington New Yatt Sonning Eye Witheridge Hill Over Worton Newton Purcell Binfield Heath Fringford Shellingford Camp Corner Little Coxwell Signet Fyfield Old Chalford Shorthampton Whiteoak Green Little Minster Littlestead Green North Aston Compton Beauchamp Merton Waterstock Henwood East Hanney Westhall Hill Sibford Ferris Catslip Rotherfield Greys Juniper Hill Wendlebury Worton Longcot Adwell Warpsgrove Radfordbridge Black Bourton Crocker End Highfield Pishill Steventon Norham Manor Bushey Ground Shipton-on-Cherwell Britwell Salome Field Assarts Blackbird Leys Long Wittenham Draycot Carterton Baulking Little Milton The Green Combe Cropredy Iffley Well Place Newtown Salford Lower Bourton Frilford Elsfield Hill Bottom Moreton North Hinksey Village Mongewell Pyrton Moulsford Roke Shrivenham Ascott-under-Wychwood Whitchurch Hill Clare Stratton Audley King's End Horton-cum-Studley Long Hanborough Newington Rack End Lower Arncott Bicester Village Sarsden Halt Souldern Hailey Frilford Heath East End Calthorpe Tadmarton Southmoor Cumnor Brighthampton Curbridge Woolstone Hempton Wainhill Westend Bridge End Mixbury Coleshill Nettlebed Balscote Dunsden Green Drayton Berrick Salome Whitchurch-on-Thames Eynsham New Headington Crawley Upton Marsh Baldon Church Enstone Stanford in the Vale Bourton Abingdon-on-Thames Watchfield Wildmoor New Osney Chastleton Townsend Dunthrop Hardwick Highmoor West Challow Hardwick Meadside Oxford Spires Park Gagingwell Woodstock Middle Assendon Heathfield Village Lew Middle Barton Filkins Lower Radley South Leigh Easington Chilson Fritwell Lower Wolvercote Burford Woodeaton Somerton Hook End Eastend Wigginton Heath Dean Binsey Westcott Barton Hornton Hensington Cogges Ascott d' Oyley Bayworth Tiddington Foscot Hinton Waldrist Milcombe Aston Easington Widford Shenington Woodleys Chinnor Emmington East End Horspath Kingham Campsfield Charterville Allotments Middleton Stoney Wheatley Wootton Kirtlington Chimney North Moreton Broughton Poggs Southcombe Cote Blenheim Fifield Murcott Drayton St Leonard West Lockinge Eaton Hastings New Marston Lower Heyford Gallowstree Common Townsend Water Eaton Milton Ardley Radley Oddington Caversfield Brookend Milton Hill Noke Standlake Neithrop Peachcroft Burdrop Chalgrove Chipping Norton Oakley Court Cleeve Stadhampton Ewelme Woodfield Dane Hill Asthall Hatford Great Milton Asthall Leigh Hailey Weald Warborough Little Heath Shores Green Goosey Oakley Wood Enstone North Newington Kennington Jericho Temple Cowley East Lockinge Uffington Cassington Southrop Yelford Beckley Clifton Cowleaze Corner Sunnymead Drayton Pishill Bottom Watlington Little Faringdon Kidlington Buckland Little Haseley Crowsley Farmoor Benson Childrey Wootton Village Forest Hill Idbury Grafton Greenwood Rose Hill Churchill Buscot Wick Stonesfield Bradwell Grove Dorchester Barton Shirburn Ambrosden Shifford Chiselhampton Islip Shipton-under-Wychwood Great Rollright Ardington Brightwell-cum-Sotwell Duns Tew Goring Holton Brookhampton Henley-on-Thames Ipsden Great Bourton Cuddesdon