Education Marketing in Hatfield Chase

Get in touch

Education Sector Advertising in Hatfield Chase

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hatfield Chase but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DN8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hatfield Chase (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cundy Hos Ickles Brightholmlee Birkendale Fenwick Little Sheffield Cudworth Thorpe Salvin Platts Common Thurlstone Deep Pit Wood Willows Neepsend Wortley Carbrook Jordon Halfway Knowle Top Auckley Cat Hill Wincobank Potter Hill Darton Ecclesfield Sheffield Fishlake Greystones Wood Seats Eastwood Flanderwell Waldershaigh Elm Tree Hill Haywood Fir Vale Upper Haugh Meersbrook Totley Rise Frickley Bramley Chapeltown Turnerwood Sharrow Vale Firth Park Holmes Thornseat Meadow Head Hermit Hill Little Norton Causeway Head Keppel's Column Stone Load Brook Wood Royd Whirlow Brook Attercliffe Hill Top Long Sandall Maltby Hemingfield Armthorpe Cortworth Smithy Moor Foldrings Banner Cross Cricket Houses Frecheville Stacey Bank Plumbley New York Liberty Hill Gilroyd Park Head Jordanthorpe Little Houghton Woodland View Bentley Hollin Busk Attercliffe Wilthorpe East Whitwell Woodlands Longley Ings West Melton Newton Kimberworth Park Cusworth Hooton Roberts Royd Howard Hill Herdings Cubley Instoneville Oughtibridge Four Lane Ends Oxspring Lings Common Campsall Bolehill Norton Hammer Parkgate Netherthorpe Canal Side Meadow Hall Hall Broom Blaxton Little Hay Nooking Bow Broom Crookesmoor Hayfield Green Burngreave Nether Green Eskholme Edge Mount Howbrook Redbrook Wormley Hill Edderthorpe Harlington Adwick le Street Hollins End Parson Cross Norton Woodseats Upperthorpe Trumfleet Sheffield Lane Top Blackburn Base Green Cantley Thorn Hill Port Mahon Honeywell Hurl Field Hardwick Carcroft Common Malinbridge Mapplewell Green Moor Royston Intake Rossington Rivelin Glen Askern Whitley Coldwell Catshaw Harthill Clifton Little Common Crow Edge Sharrow King Edwards Greenside Church Field Upper Whiston Branton Highfield Smithley Wombwell High Green Highlane Wickersley Hill Top Bridge End Conanby Brecks Mexborough Rotherham New Totley Hatfield Chase Bolsterstone Sykehouse Gawber Abbeydale Park Dunford Bridge Greenland Pismire Hill Whiston Endcliffe Crescent Thorpe Hesley Old Cantley Holbrook Sothall Higher Stubbin Norton Townhead Treeton Worsbrough Common Skellow Rawmarsh Southey Green Guilthwaite Dodworth Bottom Parkhead Lakeside Village Hangsman Hill Goldthorpe West Green Micklebring Charltonbrook Storrs Kirkhouse Green Norton Lees Hoylandswaine Worsbrough Bridge Crane Moor Canklow Soughley Stairfoot Ulley Netherthorpe Listerdale Birdwell Gateway Plaza Hexthorpe Highfield Richmond Hill Crosspool Keresforth Hill Bawtry Hackenthorpe Hillfoot Fall Bank Letwell Gleadless Valley Newfield Green Gleadless Slade Hooton Silkstone Whirlow Fosterhouses Holme Owlerton Beauchief Silkstone Common Woodhouse Mill Thorpe in Balne Longley Estate Backmoor Warren Lower Walkley Kimberworth Rollestone Dean Head Doncaster New Lodge Smithies Sandygate Wentworth Philadelphia Pincheon Green Gildingwells Owlthorpe Roughbirchworth Heeley Thurnscoe East Nether Haugh Laughton en le Morthen Endcliffe Edge Abdy Austerfield Waterthorpe Laughton Common Drakehouse Waverley Hoyle Mill Charnock Hall Braithwell Townhead Stockbridge Millhouse Green Bents Green Carcroft Broom The Lings Hoyland Barnby Dun Grimesthorpe Summerfield Broomhill New Rossington Bracken Moor Swallownest Mawson Green Thrybergh Masbrough Loxley Midhopestones Mortomley Garden Village Lowedges Higham Common Pilley Low Barugh Steel Bank Stumperlowe Gleadless Townend Tapton Hill Newhill Long Line Pinfold Hill Crookes Street Warmsworth Stubbin Bessacarr Woodlands East Hooton Levitt Brookhouse Wike Well End Brierholme Carr Carsick Hill Pogmoor Wisewood Brincliffe Lane End Netherthorpe Greystones Cliffe Wheatley Park Horner House Low Stubbin Normandale Darfield East Herringthorpe Cotterhill Woods Goole Green Wilsic Kexbrough Worsbrough Dale Four Lane End Wadsley Kine Moor Royd Moor Pot House Cadeby Dunscroft Ryecroft Ravenfield Low Holdworth Carr Head Tilts Denaby Main Pudding Hill East Dene Fourlane Ends Scawthorpe Old Denaby Barnburgh Blacker Hill Grenoside Sharrow Head Upper Midhope Sprotbrough Park Northfield Billingley Harley Brampton Noblethorpe Stainton Bullhouse Upper Tankersley Whinney Hill Under Tofts Finkle Street Moorhole Hanging Water Hollow Meadows Low Bradfield Kilnhurst Langsett Hatfield Cudworth Common Hatfield Woodhouse Hill Top Knoll Top Park Hill Kirk Bramwith Topham Lower Bradway Brick Houses Onesacre Barnes Hall West End Loxley Bottom Bradway Woodthorpe Estate Lidget Marr Low Laithes Carsick Dunsville Manor Park Shaw Lands Ranmoor Catcliffe Ewden Village Lewden Thurcroft Brodsworth Wales Bar Kelham Island Hallam Head Swinton Lower Crabtree Carter Knowle Balby Fairleigh Cawthorne Ecklands Victoria Parkwood Springs Wheatley Hills Wharncliffe Side Old Haywoods Spittal Houses Wigtwizzle Tivy Dale Grange Lane Lydgate High Wincobank Highwoods Fulwood Abbeydale Pickburn Dalton Dungworth Wadsley Bridge Bromley Meersbrook Bank Sunnyside Elsecar Thurnscoe Den Bank Low Harley Low Valley Moorgate Town End Carr Park Side Athersley North Moss Thorpe Common Ward Green Monk Bretton Upper Crabtree Ughill Brierley Woodside Hazlehead Hood Green Intake Stopes Lundwood Adwick upon Dearne Castle Green Lea Brook Dolcliffe Common Snowden Hill Shafton Bradway Bank Worsbrough Village Braithwaite Old Town Skelbrooke Hill Top Carlecotes Hyde Park Hooton Pagnell Dodworth Green Hillsborough Barnsley Woodall Grimethorpe Jump Upper Hoyland Hoyland Common Totley Arksey Barugh Green South Lane Greenhill High Bradfield Almholme Wales Firbeck Todwick Dore Walkley Bentley Rise Greasbrough Broomfield Wingfield New Edlington Sim Hill Windhill Burncross Toll Bar Spink Hall Manor Estate Stephen Hill Thurgoland Doncaster Common Ravenfield Common Coisley Hill Worsbrough Orgreave Middlecliffe Boulder Hill South Anston Clifton Richmond Park Batemoor Common Side Beighton Kirk Sandall Dinnington Bradgate Holdworth The Green Lindrick Dale Great Houghton Barrow Sunnyfields Norton High Hoyland Haigh Far Bank Shiregreen Hill Top Birley Estate Nethergate Wadworth Littleworth Mosborough Manvers Arbourthorne Westfield Upper Cudworth Ecclesall Ingbirchworth Eastfield Deepcar Barugh Brinsworth Harden Stainforth Stainborough Highgate Millhouses North Anston Athersley South Swinton Bridge Milton Morthen Jordan Measborough Dike Totley Brook Hellaby The Manor Templeborough Tinsley Old Edlington Worrall Belle Green Tankersley Owston Hoober Arbourthorne Estate Staincross Ardsley Handsworth Hill Aston Normanton Spring Shafton Two Gates Hallowmoor Stocksbridge Hemsworth Swaithe St Ann's Higham Upper Bradway Hill Top High Melton Slay Pits Throapham Dalton Parva Sprotbrough Burghwallis Aughton Sheffield Park Finningley Shaftholme Shirecliffe Brightside Wybourn Clayton Hill Top Low Wincobank Herringthorpe Maythorn The Wheel Hampole Scholes Woodhouse Darnall Ringinglow Lodge Moor Handsworth Dropping Well Hood Hill Bolton upon Dearne Orchard Square Wheatley Scout Dike Waleswood South Bramwith Wath upon Dearne Westfield Dodworth Scawsby Belle Vue Edenthorpe Bramley Lings Tickhill Loversall Moorends Cundy Cross Birley Edge Woodsetts Lowfield Middlewood Fullshaw Berry Moor Piccadilly Nether Edge Carlton Highfields Aldwarke Nutwell Pitsmoor Richmond Spring Vale Stannington Conisbrough Hickleton Shay House New Village Sutton Thorne Dalton Magna Broomhill Brampton en le Morthen Rostholme Penistone Birley Carr Studfield Hill Walkley Bank Kiveton Park Sandhill Kendray