Education Marketing in Hemsworth

Get in touch

Education Sector Advertising in Hemsworth

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hemsworth but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S14 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hemsworth (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ewden Village Deepcar Broomhill Bradway Birley Edge Kirkhouse Green Eskholme Kiveton Park Loversall Bolton upon Dearne Endcliffe Edge Barnsley King Edwards Sandhill Instoneville Hoyle Mill Slade Hooton Hurl Field Kelham Island Norton Lees Turnerwood Hoylandswaine Brincliffe Redbrook Conanby Canklow Cadeby Cusworth Parson Cross Jordan Sheffield Lane Top Westfield Mapplewell Lower Crabtree Sheffield Park Wheatley Park Thrybergh Thorn Hill Hemingfield Grange Lane Pinfold Hill Brierholme Carr Firbeck Broomfield Hyde Park Throapham Hardwick Spittal Houses Shaftholme Middlewood Gildingwells Banner Cross Wadsley Bridge Townhead Moorgate Arksey Auckley New Lodge Wood Willows Bullhouse Meadow Hall Greenside Royd Moor Cat Hill Woodthorpe Estate Abbeydale Park Gleadless Townend Ulley Upper Midhope Denaby Main Bramley Lings Ecclesall Highfield Pismire Hill Low Holdworth Rawmarsh Arbourthorne Hermit Hill Thurcroft Eastfield Batemoor Adwick le Street Slay Pits Owlerton Pickburn Campsall Arbourthorne Estate Midhopestones Stairfoot Warmsworth Woodside Mexborough Wharncliffe Side Wilsic The Manor Fullshaw Stone Pudding Hill Beauchief Goldthorpe Brodsworth Shirecliffe Howbrook High Wincobank Barrow Wormley Hill Keppel's Column Finningley Worsbrough Waldershaigh Highlane High Hoyland Crookes Hayfield Green Edge Mount Ingbirchworth Ravenfield Common Handsworth Hill Old Denaby Hellaby Long Sandall Rossington Dropping Well Knowle Top Scout Dike Sykehouse Coisley Hill Lindrick Dale Morthen Hangsman Hill Braithwaite Woodsetts Norton Woodseats Gilroyd Bradgate Manvers Dunscroft Bessacarr Gateway Plaza Soughley Kirk Sandall Fir Vale Wheatley Hills Sothall Smithley Greystones Church Field Walkley Bank New Rossington Shaw Lands Brick Houses Pilley Worsbrough Bridge Hill Top Micklebring Skelbrooke Upper Cudworth Barugh Green Ughill Richmond Hill Longley Estate Storrs Wickersley Dolcliffe Common North Anston Southey Green Upper Hoyland Liberty Hill Town End Thorne Low Valley Frickley Stannington Pogmoor Totley Highfield Stocksbridge Oughtibridge Howard Hill Sharrow Head South Bramwith Ickles Wadworth Little Hay Nooking Wood Royd Scholes Charltonbrook Gleadless Valley Grimesthorpe Ardsley Philadelphia Worsbrough Village Ringinglow Park Side Wincobank Brampton en le Morthen Flanderwell Cundy Hos Tankersley Hollins End Eastwood Barnes Hall Norton Manor Park Moorends Listerdale Trumfleet Carter Knowle Meersbrook Aughton Hillsborough Hickleton Northfield Laughton Common Dalton Wheatley Harden Jordanthorpe High Melton The Lings Hatfield Woodhouse Bentley Pitsmoor Hill Top Higham Skellow Austerfield Cricket Houses Royd Littleworth Branton Wales Bar Lower Walkley New York Cawthorne East Herringthorpe Hollow Meadows Attercliffe Hill Top Lundwood Burngreave Nethergate Stumperlowe Foldrings Bolsterstone South Anston Whirlow Walkley Masbrough Birley Carr Platts Common Thurgoland Fishlake Kilnhurst Hoyland Common Upper Haugh Berry Moor Belle Vue Stubbin Harley Stockbridge Horner House Millhouse Green Brightholmlee Upperthorpe Hill Top Newhill Sharrow Vale Orgreave Little Sheffield Scawthorpe Nether Edge Garden Village Sprotbrough Park Crosspool Highgate Street Royston Lewden Aldwarke Rollestone Four Lane Ends Totley Rise Far Bank Holdworth Bradway Bank Meadow Head Burghwallis Knoll Top Sprotbrough South Lane Dunford Bridge Carlton Dalton Parva Edenthorpe Carsick West Melton Elm Tree Hill Blaxton Woodlands East Rotherham Silkstone Lane End Ranmoor Low Wincobank Almholme Birdwell East Whitwell Sunnyside Hallam Head Little Houghton Canal Side Mortomley Spink Hall Holmes Dalton Magna Wortley Doncaster Moorhole Carlecotes New Totley Fourlane Ends Wingfield Holbrook Wigtwizzle Grimethorpe Cundy Cross Jordon Blackburn Jump Askern Greenland Barnby Dun Treeton Swinton Smithies Smithy Moor Westfield Netherthorpe Bentley Rise Load Brook Worrall Hackenthorpe Wath upon Dearne Malinbridge Clifton Sandygate Sunnyfields Longley Ings Hanging Water Low Barugh Swinton Bridge Hillfoot Wilthorpe Bridge End Old Haywoods Langsett Pot House Roughbirchworth Armthorpe Normandale Parkhead Adwick upon Dearne Whiston Wybourn Lodge Moor Park Hill Thurlstone Hampole Tickhill Little Norton Kimberworth Broom Fenwick Finkle Street Thornseat Neepsend Waterthorpe Whitley Upper Bradway Hill Top Low Laithes Shiregreen Attercliffe Hood Hill Dodworth Green Bents Green Thorpe in Balne Orchard Square Halfway Upper Crabtree Bramley Nether Green Guilthwaite Rostholme Brookhouse Low Stubbin Heeley Abbeydale Scawsby Ecclesfield Richmond Park Silkstone Common Cubley Lakeside Village Carcroft Wood Seats Intake Sim Hill Lowfield Kirk Bramwith Loxley Hazlehead Old Edlington Deep Pit Swaithe Hall Broom Tivy Dale Millhouses Greasbrough Letwell Braithwell Owston Clayton Netherthorpe Loxley Bottom Wombwell Little Common Broomhill Totley Brook Kendray Lower Bradway Newfield Green Cotterhill Woods Harthill Brinsworth Bracken Moor Worsbrough Dale Den Bank Darton Carcroft Common Rivelin Glen Port Mahon Beighton Worsbrough Common Stainborough Low Bradfield Four Lane End Maythorn Coldwell Swallownest Honeywell Abdy Hood Green Thurnscoe Doncaster Common Hallowmoor Tilts Endcliffe Crescent Thorpe Common Grenoside Bow Broom Bawtry Netherthorpe Ecklands Cudworth Kimberworth Park Dungworth Marr Wadsley Frecheville Studfield Hill Edderthorpe Whinney Hill Hooton Pagnell Steel Bank Brampton Cudworth Common Brierley Wike Well End Thurnscoe East Hollin Busk West Green Summerfield Toll Bar Lowedges Thorpe Hesley Gawber Gleadless Whirlow Brook Higher Stubbin The Wheel Sheffield Tinsley Upper Tankersley Barugh East Dene Pincheon Green Highfields Woodall Barnburgh Old Cantley Middlecliffe Hexthorpe Clifton Potter Hill Mawson Green Castle Green Higham Common Harlington Thorpe Salvin Handsworth Oxspring Crow Edge Under Tofts Crookesmoor Cantley Backmoor Conisbrough Parkwood Springs Manor Estate Stacey Bank Kexbrough Carr Head Carbrook Blacker Hill Warren Dean Head Stainton Piccadilly Owlthorpe Cortworth Highwoods Woodlands High Bradfield Upper Whiston Bromley Common Side Sutton Billingley Charnock Hall Elsecar Herringthorpe Meersbrook Bank Woodhouse Drakehouse Haywood Wisewood Shafton Hemsworth Victoria Monk Bretton Newton Moss Kine Moor Carr Haigh The Green Darnall Darfield Hatfield Chase Park Head West End Brightside Woodhouse Mill Keresforth Hill Catshaw Norton Brecks Mosborough Athersley South Onesacre Crane Moor Ryecroft Nutwell Dunsville Fall Bank Richmond Greenhill Maltby Chapeltown Catcliffe Belle Green Shay House Plumbley Windhill Aston Firth Park Penistone Nether Haugh Balby High Green Waleswood Topham Shafton Two Gates Hooton Levitt St Ann's Waverley Old Town Hill Top Athersley North Dodworth Bottom Birley Estate Goole Green Wentworth Lea Brook Hooton Roberts Stephen Hill Herdings Holme Ravenfield Todwick Green Moor Lydgate Measborough Dike Noblethorpe Spring Vale Woodland View Stopes Burncross Carsick Hill Milton Hoober Boulder Hill Templeborough New Edlington Snowden Hill Great Houghton Bolehill Stainforth Ward Green Long Line Fosterhouses Hatfield Birkendale Base Green New Village Wales Townhead Hoyland Hill Top Fulwood Fairleigh Tapton Hill Dodworth Intake Parkgate Lings Common Laughton en le Morthen Dore Normanton Spring Causeway Head Greystones Cliffe Low Harley Sharrow Dinnington Lidget Norton Hammer Staincross