Education Marketing in Old Haywoods

Get in touch

Education Sector Advertising in Old Haywoods

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Old Haywoods but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S36 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Old Haywoods (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Chapeltown Hollow Meadows Steel Bank Broomhill Hood Hill Thorpe Hesley Finkle Street Broomfield Shaftholme Low Barugh Royston Upper Cudworth Hatfield Woodhouse Highfield Fourlane Ends Hellaby Catshaw Aughton Richmond Hill Top Wickersley Wike Well End Swinton Bridge Cudworth Common Wadworth Athersley North Sharrow Head Belle Vue Mapplewell Frickley Lower Bradway Highgate Howard Hill Stairfoot Holdworth The Manor New Edlington Old Denaby Low Laithes Elsecar Shirecliffe Wharncliffe Side Edderthorpe Woodthorpe Estate Hillfoot Bow Broom Wybourn Worsbrough Fenwick The Green Guilthwaite East Herringthorpe Carr Head Greenside Crookes Brampton Hoober Herdings Worsbrough Bridge Wentworth Carbrook Bradway Smithley Windhill Dunscroft Bentley Rise King Edwards Barugh Abbeydale Sothall Bolton upon Dearne Far Bank Woodside North Anston Westfield Greenhill Dropping Well Stumperlowe Ickles Halfway Littleworth Brampton en le Morthen Stocksbridge Silkstone Penistone Cortworth Hoyland Middlecliffe Wisewood Jump Braithwell Soughley Higher Stubbin Eastfield Ecclesfield Potter Hill Keppel's Column Hill Top Backmoor Conanby Treeton Scawsby Stannington Low Holdworth Bromley Hoyle Mill Whitley Stacey Bank Dore Hackenthorpe Cricket Houses Aston Thorne Nether Haugh Throapham Intake Waldershaigh Park Side Firbeck Bullhouse Wheatley Hills Worsbrough Common Frecheville Sprotbrough Park Worsbrough Village Darnall Malinbridge Longley Estate Harlington Skellow Richmond Park Warren Cubley Balby Deep Pit Holbrook Bradgate Bramley Mosborough Dalton Goole Green Northfield Dalton Magna Tapton Hill Clifton Bentley Green Moor Loversall Rollestone Brierley Whirlow The Lings Campsall Thornseat Little Sheffield Woodhouse Rawmarsh Ranmoor Blacker Hill Heeley Richmond Hill Millhouse Green Scout Dike Meersbrook Low Harley Almholme Hillsborough Walkley Burncross Holmes Handsworth Great Houghton Shafton Whinney Hill Wilsic Upper Bradway Moorgate Hoyland Common Whiston Thurgoland Waterthorpe Low Wincobank Stainborough Batemoor Thurcroft Wilthorpe Haywood Carsick Hill Tilts Clayton Victoria Ringinglow Old Edlington Ecklands Bridge End Cadeby Blaxton Todwick Old Cantley Eastwood New York Sutton Bawtry Brincliffe Gilroyd Letwell Hill Top Slay Pits Noblethorpe Denaby Main Nether Green Shafton Two Gates Clifton Tivy Dale Fairleigh Ryecroft Low Bradfield Waleswood South Lane Summerfield Sunnyfields Canal Side Little Common Drakehouse Dungworth Hemingfield Tickhill Lea Brook Carlton Harden High Green Walkley Bank Branton Brodsworth Hallam Head Arbourthorne Lidget Kine Moor Netherthorpe Templeborough Ingbirchworth Skelbrooke Storrs Kendray Old Haywoods Jordon Monk Bretton Lindrick Dale Southey Green Park Hill Thrybergh Wheatley Park Carcroft Common Woodlands Philadelphia Edenthorpe Thorpe in Balne Lower Crabtree South Anston Charltonbrook Hexthorpe Grimethorpe Totley Brecks Micklebring Berry Moor Herringthorpe Lydgate Catcliffe Barugh Green Long Sandall New Village Studfield Hill Hooton Pagnell Whirlow Brook Hall Broom High Bradfield Church Field Kirk Bramwith Abdy Worrall Manvers Hanging Water Gleadless Valley Sheffield Sheffield Lane Top Burngreave Hazlehead Plumbley Pickburn Woodhouse Mill Normanton Spring Platts Common Totley Rise Dunsville Ravenfield Common Garden Village Little Houghton Kiveton Park Elm Tree Hill Tinsley Endcliffe Edge High Wincobank Cat Hill Handsworth Hill Hood Green Howbrook Firth Park Stainforth Eskholme Instoneville Holme Onesacre Laughton en le Morthen Middlewood The Wheel Orgreave Ulley West Melton Owston Wood Royd Fosterhouses Moorends Nethergate Braithwaite Dean Head Jordan Broom Four Lane End Little Hay Nooking Highfield Woodsetts Dalton Parva Langsett Grange Lane Low Valley Owlthorpe Upper Whiston Dodworth Green Carsick South Bramwith Kilnhurst Piccadilly Barnburgh Millhouses Crow Edge Knowle Top Hollins End Totley Brook Hermit Hill Hollin Busk New Rossington Coldwell Dunford Bridge Doncaster Common Under Tofts Cudworth Birkendale Pinfold Hill Dodworth Bottom Kirk Sandall Pudding Hill Rotherham Spink Hall Thurlstone Toll Bar Mawson Green Lewden Kelham Island Shay House Thorpe Common Cundy Cross Birley Estate Hardwick Jordanthorpe Kimberworth Park Swaithe Cantley Thorn Hill Knoll Top Orchard Square Higham Stockbridge Newhill Royd Moor Billingley Horner House Long Line Pilley Wincobank High Hoyland Fullshaw Sandhill Woodlands East Ughill Town End Meadow Head Wombwell Warmsworth Lowedges Mexborough Gildingwells Broomhill Smithies Smithy Moor Woodall Oughtibridge Upper Midhope Sprotbrough Athersley South Tankersley Intake Highfields Hemsworth Grimesthorpe Carr Wigtwizzle Beighton Higham Common Royd Norton Lees Banner Cross Hampole Hill Top Grenoside Ravenfield Gateway Plaza Cusworth Townhead Silkstone Common Manor Estate New Lodge Four Lane Ends Shiregreen Birdwell Barnby Dun Pincheon Green Cundy Hos Fir Vale Sunnyside Wormley Hill Hayfield Green Owlerton Manor Park Keresforth Hill Maythorn Norton Highwoods Normandale Stainton Wingfield Nether Edge Bracken Moor Hooton Levitt Parkhead Masbrough Townhead Carlecotes Base Green Barrow Newton St Ann's Pismire Hill Dinnington Birley Carr Beauchief Little Norton Greenland Upper Tankersley Edge Mount Lowfield Hangsman Hill Spittal Houses Hill Top Gleadless Townend Meadow Hall Carcroft Listerdale Low Stubbin Brightholmlee Upperthorpe Harthill Norton Hammer Lodge Moor Gleadless Hyde Park Loxley Bottom Dodworth Bents Green Moss Wortley Pot House Rossington Darfield Haigh Swinton Wath upon Dearne Ardsley Abbeydale Park Newfield Green Parson Cross Hickleton Bradway Bank Greasbrough Bessacarr Bramley Lings Kirkhouse Green Barnes Hall West Green Bolehill Flanderwell Auckley Worsbrough Dale Scholes Lings Common Upper Haugh Upper Crabtree Lower Walkley Shaw Lands Wood Seats Sharrow Vale Harley Milton Upper Hoyland Crosspool Snowden Hill Causeway Head Barnsley Wales Bar Brookhouse Thurnscoe East Liberty Hill Hatfield Chase Sharrow Crookesmoor Topham Mortomley Street Measborough Dike Ecclesall Load Brook Fall Bank Kimberworth Darton Arksey Pogmoor Lane End Netherthorpe Adwick le Street Doncaster Rivelin Glen Nutwell Brierholme Carr West End Turnerwood Port Mahon Longley Ings High Melton Fulwood Finningley Castle Green Austerfield Parkgate Hurl Field Oxspring Roughbirchworth Woodland View Scawthorpe Maltby Brinsworth Staincross Sim Hill Waverley Sheffield Park Dolcliffe Common Trumfleet Thorpe Salvin Cotterhill Woods Parkwood Springs Stone Boulder Hill Wheatley Lakeside Village Cawthorne Bolsterstone Wales Norton Meersbrook Bank Swallownest Park Head Thurnscoe Armthorpe East Dene Adwick upon Dearne Brick Houses Goldthorpe Brightside New Totley Coisley Hill Greystones Cliffe East Whitwell Kexbrough Gawber Old Town Pitsmoor Charnock Hall Canklow Loxley Endcliffe Crescent Conisbrough Stephen Hill Lundwood Westfield Highlane Attercliffe Hill Top Ward Green Midhopestones Deepcar Morthen Den Bank Ewden Village Birley Edge Norton Woodseats Sykehouse Carter Knowle Fishlake Foldrings Common Side Rostholme Moorhole Spring Vale Attercliffe Hill Top Redbrook Crane Moor Arbourthorne Estate Hooton Roberts Marr Greystones Stubbin Wood Willows Hallowmoor Askern Burghwallis Wadsley Honeywell Neepsend Belle Green Netherthorpe Laughton Common Blackburn Aldwarke Sandygate Wadsley Bridge Slade Hooton Stopes Hatfield Hoylandswaine