Education Marketing in Wickersley

Get in touch

Education Sector Advertising in Wickersley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wickersley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S66 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Wickersley (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Beauchief Birdwell Great Houghton Catcliffe Woodhouse Northfield Park Head Boulder Hill Thorn Hill Carter Knowle Royston Thornseat Upper Whiston Ryecroft Swaithe Hanging Water Ravenfield Carr Head Edderthorpe Lidget Common Side Lundwood Harley Victoria Thorpe Common Hexthorpe Intake Crane Moor Sandhill New York Endcliffe Crescent Sprotbrough Park Blackburn Soughley Barugh Birley Carr Stumperlowe Braithwell Fall Bank Oxspring Midhopestones Den Bank Intake Waterthorpe Wath upon Dearne Bramley Gawber Town End Shiregreen Stainborough Braithwaite Meadow Hall Worsbrough Common Bromley Stainton Gateway Plaza Sunnyside Little Houghton Manor Estate Darton New Lodge Loxley Bottom Brick Houses Tinsley Whiston Carr Bolehill Tilts Warren Plumbley Coisley Hill Normanton Spring Handsworth Hill Kimberworth Park Pinfold Hill Grenoside Attercliffe Branton Athersley South Low Wincobank Hackenthorpe Scawthorpe Smithies Moorhole Rostholme The Lings Frickley Woodlands Kexbrough Millhouses Longley Estate Ingbirchworth Gildingwells Hooton Pagnell Parkwood Springs Wadsley Barnburgh Carcroft Common Newfield Green Hatfield Woodhouse Thorpe Hesley Norton Wadworth Clayton Brodsworth New Village Pot House Goldthorpe Waverley Carlton Athersley North Goole Green Hill Top Highgate Elsecar Hampole Crosspool Knowle Top Ardsley Hoylandswaine Dunsville Austerfield Canklow Meersbrook Tivy Dale Charltonbrook Wheatley Parkhead Wigtwizzle Nether Green Harlington Sandygate Blacker Hill Kirkhouse Green The Wheel Port Mahon Bolton upon Dearne Maythorn Old Denaby Brierley Malinbridge Holbrook Swinton Bridge Finkle Street Hyde Park Holdworth Southey Green Owston Shafton Two Gates Hillsborough Potter Hill Orgreave Monk Bretton Bramley Lings Old Cantley Ulley Waleswood Bradgate Wilsic Campsall Hood Hill South Bramwith Pismire Hill Cantley Mortomley Steel Bank Richmond Hill Wormley Hill Attercliffe Hill Top Shay House Totley Brook Mapplewell Moorgate Hatfield Nethergate Ughill Hurl Field Middlecliffe Broomhill Studfield Hill Rivelin Glen Higham Eskholme North Anston Hickleton Millhouse Green Nether Haugh Parson Cross Wood Willows Low Stubbin Charnock Hall Throapham Little Hay Nooking Finningley Shirecliffe Berry Moor Hoober Westfield Wood Royd East Dene Herringthorpe Bradway Darnall Hill Top Kelham Island Halfway Walkley Bank Thorpe Salvin Gleadless Pogmoor High Hoyland Doncaster Jordan Listerdale Newhill Ravenfield Common Richmond Park Rossington Ewden Village Fir Vale Highfields Bow Broom Richmond Fourlane Ends Micklebring Pickburn Lower Walkley Thorne Nutwell Skelbrooke Skellow Edge Mount Aldwarke Adwick upon Dearne Low Laithes Worsbrough Bridge Sheffield Lane Top Bawtry Stopes Jordanthorpe Ward Green Birley Estate Hollow Meadows Greenside Turnerwood Park Hill Ickles Hoyle Mill Owlthorpe Stairfoot Nether Edge Stainforth Bentley Middlewood Arbourthorne Low Barugh Lower Bradway Dalton Magna Greenland Hooton Levitt Eastwood Billingley Hill Top High Melton Hatfield Chase Long Sandall Low Valley Moorends Masbrough Arksey Hoyland Old Haywoods Castle Green Grange Lane Armthorpe Lodge Moor Upper Bradway Kimberworth Walkley Smithley Dinnington Spink Hall Base Green Old Edlington Grimesthorpe Upper Midhope Roughbirchworth Greystones Cliffe Brightside Brightholmlee Cudworth Common South Lane Long Line Sheffield Kine Moor Under Tofts Woodhouse Mill Cundy Hos Stubbin Marr Greasbrough Woodside Frecheville Tapton Hill Fullshaw Slay Pits Dalton Whinney Hill Flanderwell Lewden Bridge End Hillfoot Sim Hill Thurnscoe East Little Common Totley Worsbrough Dale Oughtibridge Townhead Wheatley Park East Whitwell Normandale Adwick le Street Worrall Cawthorne Sheffield Park Cortworth Netherthorpe Causeway Head Liberty Hill Garden Village Sprotbrough Woodlands East Wharncliffe Side Hallowmoor Upper Haugh Crow Edge Mosborough Bullhouse Cotterhill Woods Thrybergh Clifton Tickhill Woodsetts Hollin Busk Sykehouse Kirk Bramwith Broom Crookesmoor Holmes Wickersley Loxley Sharrow Head New Edlington Holme Burngreave Thurgoland Swallownest Wilthorpe Newton Wortley Kiveton Park Sothall Fosterhouses Handsworth Conanby Owlerton Upper Cudworth Higham Common Townhead Worsbrough Sunnyfields Rawmarsh Summerfield Dolcliffe Common Maltby Swinton Cadeby Greystones Gilroyd Onesacre New Rossington Foldrings Ecclesall Dunscroft Wike Well End Longley Ings Gleadless Valley Lowfield Silkstone Stannington Letwell Thurnscoe Orchard Square Dalton Parva Canal Side Hill Top Thurcroft Ranmoor Dean Head Abbeydale Park Wales Bar Wheatley Hills Conisbrough Smithy Moor Broomfield Load Brook Broomhill Burghwallis Fenwick Hood Green Shaw Lands Sharrow Vale East Herringthorpe Silkstone Common Kirk Sandall Elm Tree Hill Harden Dropping Well Carcroft Treeton Bracken Moor Sharrow Barnes Hall Stone Abdy Little Norton Bessacarr Hellaby Pudding Hill Topham Moss Wentworth Highlane Backmoor Royd Moor Highwoods Upperthorpe Denaby Main Greenhill Banner Cross Shaftholme Almholme Burncross Wood Seats Carbrook Mawson Green Four Lane Ends Endcliffe Edge South Anston Edenthorpe Parkgate Slade Hooton Hooton Roberts Waldershaigh Belle Vue Lower Crabtree Hayfield Green Belle Green Brecks Instoneville Howbrook Dore Ecclesfield Lakeside Village Loversall Bolsterstone Howard Hill Deepcar Todwick Woodthorpe Estate Barugh Green Measborough Dike Noblethorpe Lings Common Wingfield West Green Philadelphia Hazlehead West Melton Stockbridge Balby Hallam Head Wadsley Bridge Hall Broom Cundy Cross Lowedges Hangsman Hill Wybourn Langsett Upper Crabtree Old Town Drakehouse King Edwards Kendray Netherthorpe Firbeck Fulwood Knoll Top Wombwell Deep Pit Barnsley Lindrick Dale Whitley Thorpe in Balne Crookes Platts Common Hollins End Heeley Upper Hoyland Rotherham Hill Top Spring Vale Low Bradfield Cricket Houses Upper Tankersley Royd Tankersley West End Aughton Carsick Cat Hill Abbeydale Cudworth Mexborough Redbrook Jordon Pincheon Green Meadow Head Storrs St Ann's Spittal Houses Bradway Bank Church Field Birkendale Fairleigh Norton Woodseats Low Holdworth Bentley Rise Darfield Highfield Dodworth Laughton Common Dodworth Green Askern Rollestone Lea Brook Barnby Dun Thurlstone Ecklands Hermit Hill Grimethorpe Warmsworth Brincliffe Keppel's Column Scout Dike Cubley Ringinglow Stacey Bank Templeborough Whirlow Dodworth Bottom Shafton Park Side Woodall Manor Park Laughton en le Morthen Scholes Trumfleet Hill Top Sutton Arbourthorne Estate Lydgate Barrow Carsick Hill Neepsend Hoyland Common Windhill Snowden Hill Coldwell Meersbrook Bank Fishlake Norton Wincobank Dungworth Piccadilly Stephen Hill Green Moor Gleadless Townend Pitsmoor Eastfield Littleworth Norton Lees Low Harley Birley Edge High Bradfield Norton Hammer Brierholme Carr Auckley Penistone Batemoor Firth Park Clifton Highfield Chapeltown Guilthwaite Higher Stubbin Westfield Staincross Whirlow Brook Doncaster Common Keresforth Hill Aston The Manor Beighton Wales Brinsworth Morthen The Green Carlecotes Milton Jump Brampton Cusworth Netherthorpe Woodland View Bents Green Haigh New Totley Horner House Herdings Blaxton Pilley Brookhouse Honeywell Scawsby Toll Bar Haywood Dunford Bridge Manvers Street Catshaw Stocksbridge High Wincobank Kilnhurst Far Bank Little Sheffield Lane End High Green Totley Rise Worsbrough Village Harthill Hemsworth Wisewood Four Lane End Hemingfield Brampton en le Morthen Hardwick