Education Marketing in Calf Heath

Get in touch

Education Sector Advertising in Calf Heath

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Calf Heath but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV10 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Calf Heath (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
The Potteries Cotes Heath Hanchurch Stonywell Loggerheads Anslow Gate Madeley Ridgeway Elford Coton Townsend Dunsley Chesterton Western Downs Wall Knightley Dale Aston Gillway The Wharf Plardiwick Aston Dunston Aston-by-Stone Morrilow Heath Blackwood Hill Thorpe Constantine Coton End Butterton Aspley Blurton Brookhouses Woodseaves Longport Coven Lawn Bromstead Heath Dosthill Stallington Six Ashes Ipstones Longton Newtown Clough Hall Little Bridgeford Ashwood Church Leigh Rickerscote Endon Bank Milton High Onn Bemersley Green Ellenhall Norton Canes Two Gates Colshaw Croxtonbank Anslow Common Wootton Oaken Elford Heath Audley Barton Gate Whittington Upper Hatton Woodgate Slitting Mill Tatenhill Common Crackley Hopedale Tompkin Moddershall Creighton Tunstall Upper Ellastone Saverley Green Needwood Newtown Farewell Ford Green Hill Top Little Heath Rowley Park Lapley Dogingtree Estate Bond End Meerbrook Townhead Churchbridge Hatherton Leekbrook Quixhill Fole Smallthorne Goldenhill Owen's Bank Winkhill Butters Green Cats Edge Hixon Alder Moor Burntwood Green Dam Mill Knutton Blackbrook Lower Ellastone Blore Haunton Upper Hulme Boscomoor Beech Upper Leigh Lowe Hill Glascote Heath Bignall End Silverdale Huntington Tamworth Newtown Stretton Stanton Prestwood Cross Heath Seabridge Weeford Rawnsley Croxton Rue Hill Hill Top Stockwell Heath Cotwalton Cotes Longshaw Wightwick Manor Fulford Withington Pattingham Cheadle Park Stoke-on-Trent Callingwood Kingswood Common Bridge End Radmore Wood Blakelow Cresswell Stonefield Ravenshall Clayton Branston Red Bull Fradley South Trent Vale Whitgreave Blymhill Lawns Essington Balterley Green Water Eaton The Bodnets Ranton Green Newlands Rugeley Drayton Bassett Napley Heath Coldmeece Chase Terrace Ilam Gratton Thornes Winnothdale Brazenhill Parkgate Burston Milford Bridgtown Trescott Croxden Burnhill Green Burton upon Trent Southlow Stramshall Butt Lane Christ Church Church Hill Oulton Grange Cold Well Armsdale Normacot Commonside Rangemore Hobble End Bradley Westbeech Wetley Rocks Comberford Bromley Wood Longsdon Alstonefield Colwich Meir Whitecross Cornhill Walton Cracow Moss Upper Tean Blundies Hilliard's Cross Porthill Shallowford Penkridge Tixall Hartshill Little Ingestre Knowl Wall Broughton Cranberry Hazles Westlands Yarnfield Heath Hayes Admaston Hockley Gipsy Green Laney Green Overley Shareshill Shenstone Roughcote Talke Pits Green Heath Uttoxeter Kingsley Holt Alton Bank Top Back o'th' Brook Wilnecote Oulton Heath Brockton Napley Goosemoor Alsagers Bank High Onn Wharf Abbots Bromley Woodcock Heath Horton Checkley Beasley Upper Cotton Abbey Hulton Perry Crofts The Blythe Shelton under Harley Broomyshaw Chorley Otherton Thorncliffe Ellastone Cobridge Woollaston West Hill Weston Woodcroft Little Onn Cheddleton Heath Smallrice Threelows Millend Boothen Longridge Shaffalong Congleton Edge Birchall Forton Ball Green Church Eaton Green Shutt Green Beffcote Bradnop Loynton Harriseahead Whitehurst Tillington Hookgate Haughton Windmill Bank Packmoor Littleworth Salt Kingston Hill Little Chell Forsbrook Coppenhall Ecton Shraleybrook Codsall Wood Stoke-upon-Trent Lower Penn Cliff Vale Coalpit Hill Fradswell Lower Knightley Brown Edge Upper Landywood Blackwaters Chesterfield Nether Stowe Whitfield King's Bromley Hollins Great Wyrley Little Burton Norton Green Mount Pleasant Iverley Chell Heath Barnfields Highwood Poolfold Morrey May Bank Prospect Village Stanley Milwich Eccleshall Castletown Cheadle Common Blakeley Meretown Ingestre Kidsgrove Knowle Style Harlaston Hardings Booth Endon Jack Hayes Shenstone Woodend Little Aston Lower Hatton Foxt Enson Highfields Red Hill Perton Heatley Streethay Sideway Springhill Heron Cross Whiston Rough Close Balterley Mitton Blackfords Bucknall Werrington Gospel End Village Park End Old Perton Braddocks Hay Hill Top Efflinch Outlands Hilton Hansley Cross Olive Green Combridge Biddulph Moor Bradwell Redhill Cellarhead Gerrard's Bromley Slindon Beaconside Sandborough Coton Green Blythe Bridge Lower Loxley Madeley Heath Weeping Cross Spring Hill Newstead Stanley Moor Stanfield Little Wyrley Hanbury Woodend Outwoods Dresden Brereton Dimsdale Blythe Marsh Scounslow Green Cotton Haselour Middle Mayfield Light Oaks Coxgreen Springfields Denford Hinksford Longnor Lower Elkstone Brereton Cross Mossgate Rake End Stonydelph Moneystone Robin Hill Trinity Fields Hammerwich Mill Green Drointon Moorside Godstone Field Walton-on-the-Hill Leomansley Leyfields Hopwas Dunwood Jugbank Bromstead Woodshutts The Handfords Coton in the Clay Finney Green Spath Bowers Seighford Codsall Boundary Norbury Junction Springwood Blakeley Lane Bishops Offley Rumer Hill Cauldon Blithbury Greenhead Swindon Anslow Swinscoe Hill Chorlton Whitemoor Enville Brineton Acres Nook Bagnall Coton Horninglow Crossgate Charnes Above Church Wildwood Great Bridgeford Woodhouses Weston-under-Lizard Denstone Creswell Barton Green Yarlet Cauldon Lowe Mill Green Brocton Oldfurnace Etchinghill Bradeley Stowe Knowl Bank Lower Leigh Lawnhead Sharpley Heath Bilbrook Grindley Coven Stubwood Coombesdale Calton Withystakes Bickford Trysull Bromstead Common Sandonbank Gunstone Blackshaw Moor Cheadle Pasford Dagdale Four Crosses Lea Heath Chestall Rakeway Townend Blore Offleyhay Hilderstone Churnet Grange Huddlesford Stadmorslow Hanley Springhill Rudyard Newcastle-under-Lyme Fairoak The Bratch Sugnall Lower Nobut Four Ashes Orgreave Boley Park Kingsford Sandyford Weston Jones Edial Ubberley Kingsley Moor Walford Stockton Brook Newton Middle Hill Wereton Stafford Wetwood Hyde Lea Hodgefield Norton East Waggersley Brickbridge Chasetown Dales Green Elmhurst Sandon Apeton Berry Hill Farley Hardings Wood Oulton Lutley Stowe-by-Chartley Bromley Hall Waterhouses Beamhurst Willslock Leacroft Whittington Lightwood Holmcroft Oxford Hollins Hadley End Little Hay Beechcliff Standon Barton-under-Needwood Ravenhill Gailey Wharf Spot Acre Hopton Rakes Dale Wood Lane Onneley Mayfield Orton Boney Hay Ashley Heath Halfpenny Green Shebdon Kingsley Marston Amerton Oultoncross Birch Cross Cat's Hill Cross Foxley Red Street Biddulph Bottom House Oakley Compton Latherford Cowall Moor Ashley Ford Stretton Rodbaston Edingale Adbaston Tithebarn Almington Hamstall Ridware Bradley in the Moors Dunstal Haregate Woodlane Footherley Wootton Darnford Knighton Colton Hills Sturbridge Hazles Cross Shut Heath Lawns Wood Woodend Wheaton Aston Quarry Heath Consall Mucklestone Shawfield Middleport Woottons Four Ashes Coltstone Blymhill Hulme End Gailey Windy Harbour Upper Nobut Newborough The Rowe Morridge Side Norton Bridge Rushton Bank The Heath Stanshope Wimblebury Waterfall Butter Bank Bishops Wood Church Fields Newfield Hulme Hartwell Acton Trussell Allimore Green Brinsford Gospel Ash Shobnall Newchurch Ounsdale Cowley Giggetty Woodhouse Green Hanbury Pershall Hales Miles Green Dove Bank Great Chell Burybank Hollies Common Balance Hill Northwood Pipe Ridware Fazeley Knotbury Godleybrook Hollington Bradshaw Buddileigh Ashley Dale Stonnall Longnor Upper Longdon Smestow Gnosall Fauld Armshead Rising Brook Knenhall Blount's Green Millmeece Maer Oulton Weston Coyney Chapel Chorlton Mobberley Wallbridge Park Newton Hurst Garshall Green Hawks Green Abbey Green Hanford Butterton Summerhill Littleworth Brund Stone Heath Cheslyn Hay Joiner's Square Ryecroft Gate Basford Blithfield Offleymarsh Gorstey Ley Sandford Hill Threapwood Broomhill Dilhorne Congreve Betley Littlewood Himley Winnington Nethertown Rushton Spencer Burslem Meir Hay Hollinsclough Teanford Hillcroft Park Coton Farm Pye Green Coton The Lymes Westwood Coton Hayes Ash Bank Seisdon Forebridge Washerwall The Hollies Ramshorn Fawfieldhead Moorend Onecote Wrinehill Gentleshaw Lichfield Yoxall Bishton Winshill Church Mayfield Blackbrook Weaverslake Little Haywood Gorstyhill Wigginton Nurton Hill Chebsey Copmere End Calf Heath Mixon Standeford Ashmore Brook Lightwood Knighton Burton Manor Bank Top Leese Hill Armitage Meaford Ribden Long Compton Totmonslow Great Gate Ranton Gayton Crateford Broadeye Middleton Green Rownall Creswell Green Dunstall Kingstone Bowsey Wood Colton Oak Hill Kiddemore Green Pillaton Madeley Park Beamhurst Lane Heighley Hilltop Poolfields Longdon Green Warslow Lask Edge Leycett Willoughbridge Holt Hill Etruria Grindon Crakemarsh Kerry Hill Queensville Huntley Upper Elkstone Stapenhill Bolehall Okeover Middle Madeley Brown Lees Sandyford Belgrave Tuppenhurst Boon Hill Brewood Little Madeley Pipehill Blymhill Common The Raikes Bobbington Gratwich Pitts Hill Great Chatwell Podmore New Wood Breretonhill Parkside The Laches Wain Lee Orslow Basford Green Levedale Leadendale Knightley Longdon Bowers Bent Draycott in the Moors Barlaston Common Roche Grange Warstone Halmer End Carroway Head Fradley Junction Rolleston on Dove Hartley Green Somerford Newchapel Whittington Wetton Kettlebrook Whiston Kinver Whitmore Acton Gate Aldershawe Common Side Sidway The Leys Bitterscote Birches Head Newtown Acton Hazlecross Alders Loxley Green Greensforge Coton Clanford Hoften's Cross Deadman's Green Fisherwick Poolend Mosslane Great Haywood Ball Haye Green Baddeley Green Baldwin's Gate Wychnor Gospel End Wigginstall Moreton Swynnerton Brookhay Painleyhill Cookshill Knypersley Bramshall Harper's Gate Trentham Dods Leigh Dunkirk Garmelow Newborough End Lordsley Whitley Heath Hints Turnhurst Oakamoor Cannock Woodhouses Fenton Low Doley Highfields Lupin Wolstanton Goosemoor Green Meir Heath Cross Green Tatenhill Coven Heath Outwoods Middle Cliff Sutton Flash Birchendale Cannock Wood Hillsdale Marston Hoar Cross Broad Meadow Leek Barlaston Woodwall Green Great Moor Carmountside Slade Heath Tadgedale Hill Ridware Stourton West Chadsmoor Baddeley Edge Dunston Heath Betley Common Croxall Pasturefields Landywood Netherland Green Horsebrook Upper Mayfield Church Eaton Lynn Dayhills Little Sugnall Shirleywich Blackbrook Apedale Gnosall Heath Beam Hill Hollybush Hem Heath Penkhull Newton Burntwood Cotonwood Scot Hay Sheen Tutbury Billington Overmoor Nurton Woodmill Prestwood Curborough Cold Norton Stonehouses Bentilee Caverswall Draycott in the Clay Lower Drayton Lower Tean Stableford Stanley Moss Rileyhill Handsacre Hednesford Chadsmoor Bednall Westcroft Glascote Little Saredon Far Hoarcross Sneyd Green Baswich Oldfallow Florence Sandfields Little Stoke Milldale Fradley Moss Pit Norbury Bonehill Lower Stonnall Offleyrock The Shruggs Hazelslade Longbridge Hayes Norton-in-the-Moors Fenton Doxey Moreton The Quarry Barton Turn Newpool Wombourne Whitehill Dapple Heath Mile Oak Freehay Marchington Woodlands Featherstone Gillow Heath Overton Hademore Fegg Hayes Borough Park Clifton Campville Tittensor Adderley Green Mavesyn Ridware Talke Alrewas Heaton Lane Green The Brampton Newtown Marchington The Rookery Wychnor Bridges Hawthorns Bednall Head Chatcull Rock End Muckley Corner Wardlow Rocester Derrington Keele Shutlanehead Stone Cheddleton Great Saredon Browns Lane Walton Tunstall High Town High Offley Shelton Amington Bloreheath Wheatlow Brooks Froghall