Education Marketing in Coven Lawn

Get in touch

Education Sector Advertising in Coven Lawn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Coven Lawn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV9 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Coven Lawn (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Loxley Green Greenhead Ravenshall Middle Mayfield Endon Bank Oldfallow Joiner's Square Bednall Head Red Hill Little Wyrley Curborough Turnhurst Little Aston Weeford Smallthorne Harriseahead Wombourne Cracow Moss Doley Deadman's Green Stonydelph Whittington Oulton Heath Birch Cross Hulme Congleton Edge Branston Ellastone Commonside Otherton Stourton Amerton Whitecross Bromstead Heath The Rowe Heron Cross Cotes Heath Springhill Six Ashes Ashley Dale Checkley Talke Pits Shelton Townhead Brookhay Ball Haye Green Painleyhill Slindon Hints Holmcroft Swindon Walton Brickbridge The Lymes Werrington Dam Mill Balterley Hixon Barton Green Green Heath Wood Lane Rudyard Mill Green The Handfords Leacroft Heaton Newton Hurst Woodseaves Billington The Bratch Mucklestone Uttoxeter Keele Adderley Green Crossgate Mile Oak High Town Great Gate Blount's Green Lower Leigh Weaverslake Newborough Cliff Vale The Heath Hoften's Cross Tompkin Sandonbank Willslock Shelton under Harley Upper Ellastone Hill Ridware Whittington Coven Heath Bednall Stoke-upon-Trent Newtown Colwich Great Saredon Milton Sandborough Dove Bank Lask Edge May Bank Woodcroft Thornes Lower Tean Stanley Newtown Wychnor Bradwell Gerrard's Bromley Croxtonbank Prestwood Grindley Gailey Hardings Wood Wereton Knypersley Acton The Shruggs The Blythe Wightwick Manor Okeover Common Side Seisdon Bonehill Hoar Cross Harper's Gate Leomansley Hanchurch Brookhouses Aston Boney Hay Coombesdale Balterley Green Clifton Campville Bromley Wood Spath Huddlesford New Wood Gentleshaw Coton Green Codsall Wood Norton Green Giggetty Townend Great Chell Barlaston Onneley Moorside Little Madeley Woodhouse Green Coven Lawn Adbaston Hilliard's Cross Hollins Creighton Levedale Newstead Berry Hill Shut Heath Marston Dunkirk Huntley Little Heath Lightwood Lower Elkstone Ashmore Brook Callingwood Kidsgrove Shenstone Woodend Lower Stonnall Tithebarn Overton Stramshall Cross Green Haregate Hookgate Church Eaton Green Cat's Hill Cross Burslem Gayton Bowers Tixall Lichfield Horsebrook Rolleston on Dove Meir Hay High Onn Wharf Mitton Rugeley Netherland Green Kiddemore Green Bishops Wood Offleyrock Birchendale Wimblebury Oakley Stallington Brown Edge Hollinsclough Baldwin's Gate Forton Calton Plardiwick Prestwood Little Hay Sandford Hill Mill Green Ilam Acton Trussell Oulton Hillcroft Park Meir Bowsey Wood Brewood Little Saredon Jugbank Pasford Betley Mosslane Glascote Heath Stockwell Heath Pye Green West Hill Woodcock Heath Braddocks Hay Butter Bank Endon Slade Heath Olive Green Finney Green Coton Farm The Hollies Gnosall Hill Top Lower Penn Fazeley Highfields Forsbrook Stapenhill Napley Heath Bignall End Charnes Ford Newchapel Penkridge Garshall Green Kettlebrook Greensforge Southlow Shutlanehead Handsacre Boon Hill Meir Heath Coldmeece Coton in the Clay King's Bromley Fole Moreton Fradley South Hanbury Oulton Wildwood Madeley Park Edial Laney Green Denstone Shawfield Christ Church Highfields Four Ashes Hilton Tunstall Cauldon Lowe Anslow Common Nethertown Kingsley Fenton Low High Onn Belgrave Sideway Packmoor Woottons Essington Pasturefields Perton Shenstone Whitfield Blymhill Common Oultoncross Apedale Wetwood Saverley Green Longdon Green Lower Ellastone Goosemoor Waterfall Tillington Hademore Weston Jones Norton East Meerbrook Orton Dapple Heath Trent Vale Audley Hazles Rumer Hill Fairoak Porthill Stableford Acton Gate Dunstall Brinsford Longdon Church Leigh Coton Blackbrook Dunston Alders Hill Top Cookshill Etruria Hollies Common Norton Bridge Wetton Church Mayfield Draycott in the Moors Latherford The Potteries Weston Warslow Fisherwick Back o'th' Brook Enson Fradswell Cheadle Park Aldershawe Whitmore Forebridge Sandon Beam Hill Darnford Derrington Breretonhill Bradshaw Bottom House Shobnall Burntwood Green Shallowford The Bodnets Upper Elkstone Blakelow Cotwalton Upper Mayfield Stoke-on-Trent Haunton Queensville Little Haywood The Rookery Croxden Upper Hatton Standon Brineton Ravenhill Hollington Lawnhead Woollaston Gillow Heath Boscomoor Hopwas Whittington Scot Hay Yarnfield Trinity Fields Butterton Clough Hall Stone Bromstead Common Efflinch Lapley Stanshope Orgreave Upper Nobut Carmountside Lower Loxley Redhill Leycett Elmhurst Needwood Washerwall Sandyford Blakeley Lane Hartwell Hansley Cross Aston-by-Stone Swinscoe Park End Hinksford Butt Lane Cobridge Dunwood Creswell Green Yarlet High Offley Rileyhill Drointon Gailey Wharf Broad Meadow Stretton Blackfords Quarry Heath Dunstal Chebsey Ridgeway Gillway Nurton Moneystone Knighton Church Hill Cornhill Broughton Tamworth Whitehill Blackwood Hill Crateford Springhill Alder Moor Marston Church Eaton Longshaw Long Compton Clayton Normacot The Brampton Burnhill Green Meaford Coven Beamhurst Lane Hobble End Haselour Leekbrook Etchinghill Ashwood Featherstone Edingale Pipehill Mixon Woodhouses Boley Park Miles Green Outwoods Sneyd Green Colton Hills Colton The Wharf Wetley Rocks Fegg Hayes Ribden Wheaton Aston Oxford Chapel Chorlton Streethay Winnothdale Norton Canes Bank Top Cowall Moor Horninglow Hardings Booth Ashley Heath Cotes Pillaton Middle Hill Stowe-by-Chartley Wheatlow Brooks Codsall Broomhill Leyfields Old Perton Norbury Junction Broadeye Bramshall Madeley Bemersley Green Rough Close Blackbrook Woodlane Compton Newchurch Beasley Middle Madeley Moorend Blythe Marsh Windmill Bank Ubberley Whitgreave Froghall Cresswell Dogingtree Estate Leese Hill Newton Bond End Wilnecote Orslow Barnfields Milwich West Chadsmoor Caverswall Foxley Light Oaks Gospel End Consall Abbey Hulton Smestow Blore Offleyhay Hartshill Knowl Bank Dimsdale Barton Gate Coalpit Hill Shebdon Littleworth Knighton Bradeley Lordsley Little Stoke Gnosall Heath Burton upon Trent Ash Bank Cotonwood Bentilee Mavesyn Ridware Kingston Hill Longnor Knutton The Quarry Cannock Tatenhill Common Gunstone Poolfields Smallrice Burntwood Harlaston Loggerheads Hollybush Withington Little Onn Blakeley Tutbury Slitting Mill Great Chatwell Horton Alstonefield Buddileigh Madeley Heath Upper Leigh Wychnor Bridges Gratton Upper Hulme Perry Crofts Knotbury Quixhill Rickerscote Aston Bromley Hall Bickford Knenhall Biddulph Moor Little Chell Whitley Heath Farewell Goosemoor Green Castletown Leek Upper Cotton Bilbrook Baswich Iverley Fradley Newborough End Bolehall Woodhouses Wigginstall Dunsley Winshill Elford Lupin Doxey Little Bridgeford Wootton The Raikes Stadmorslow Church Fields Milldale Newcastle-under-Lyme Barton-under-Needwood Stockton Brook Bridge End Great Moor Burton Manor Blithbury Middleport Morrilow Heath Longbridge Hayes Westlands Gospel End Village Beaconside Foxt Brereton Poolend Draycott in the Clay Field Two Gates Sharpley Heath Blackshaw Moor Almington Stonefield Sutton Brockton Gospel Ash Ipstones Godstone Newfield Cellarhead Dosthill Glascote Ecton Westwood Cross Heath Upper Landywood Goldenhill Red Bull Mobberley Blundies Hem Heath Hill Top Kingstone Himley Betley Common Boundary Whitemoor Birchall Yoxall Hazelslade Alsagers Bank Churchbridge Cranberry Rowley Park Copmere End Kingswood Common Sturbridge Hammerwich Springwood Lane Green Croxall Millmeece Dales Green Hilltop Great Wyrley Newpool Trescott Enville Bishton Oakamoor Westcroft Cheslyn Hay Holt Hill Robin Hill Denford Haughton Chadsmoor Dunston Heath Winkhill Lowe Hill Wall Stanley Moss Knightley Lower Nobut Warstone Summerhill Churnet Grange Combridge Bradley in the Moors Farley Morrey Huntington Coton End Aspley Radmore Wood Chasetown Sandyford Garmelow Kerry Hill Hodgefield Oldfurnace Ramshorn Kinver Moss Pit Basford Longnor Blackbrook Knightley Dale Newlands Woodgate Hartley Green Hales Brown Lees Fulford Sheen Crackley Stowe Heighley Congreve Somerford Loynton Northwood Longsdon Little Ingestre Longridge Pitts Hill Cold Well Allimore Green Ball Green Maer Coton Clanford Ryecroft Gate Alton Morridge Side Tunstall Basford Green Brund Lutley Teanford Dagdale Bitterscote Hyde Lea Cheddleton Heath Brazenhill Meretown Chesterton Acres Nook Woodwall Green Bucknall Balance Hill Pattingham Barton Turn Burybank Stretton Hulme End Elford Heath Four Ashes Bishops Offley Cheadle Common Stonnall Seabridge Norton-in-the-Moors Nether Stowe Wigginton Baddeley Edge Onecote Grindon Threelows Hawks Green Ranton Stubwood Rising Brook Heatley Oulton Grange Poolfold Chatcull Chell Heath Ounsdale Beech Cotton Rake End Nurton Hill Hanbury Woodend Outwoods Drayton Bassett Halfpenny Green Lea Heath Newton Woodshutts Comberford Hopton Waterhouses Leadendale Hawthorns Fauld Upper Longdon Hockley Dods Leigh Rownall Bobbington Woodend Halmer End Wootton Mossgate Footherley Pipe Ridware Walton Dayhills Shutt Green Rodbaston Swynnerton Kingsford Roughcote Coton Waggersley Oak Hill Wallbridge Park Butterton Ford Green Townsend Cheadle Stonywell Windy Harbour Highwood Anslow Gate Outlands Parkgate Knowl Wall Blymhill Borough Park Burston Thorpe Constantine Weeping Cross Muckley Corner Lawns Wood Bridgtown Baddeley Green Hanley Godleybrook Marchington Florence Mount Pleasant Lower Drayton Stanfield Croxton Brereton Cross Rakes Dale Bradley Shraleybrook Littleworth Tuppenhurst Rakeway Upper Tean Cowley Hamstall Ridware Great Bridgeford Western Downs Biddulph Podmore Woodmill Hollins Hazlecross Bagnall Coxgreen Walford Anslow Threapwood Blackwaters Whiston Ingestre Overley Salt Newtown Wain Lee Blore Little Burton Spot Acre Weston Coyney Hopedale Beechcliff Blythe Bridge Moddershall Birches Head Knowle Style Abbey Green Rue Hill Gorstyhill Calf Heath Far Hoarcross Abbots Bromley Coppenhall Above Church Tadgedale Newtown Trysull Totmonslow Stanton Armshead Bradnop Seighford Brocton Coltstone Walton-on-the-Hill Little Sugnall Chase Terrace Thorncliffe Newtown Hilderstone Water Eaton Beamhurst Winnington Moreton Gratwich Red Street Kingsley Moor Ellenhall Sandfields Alrewas Freehay Bank Top Littlewood Penkhull Cold Norton Chorley Butters Green Weston-under-Lizard Withystakes Dilhorne Gorstey Ley Prospect Village Ashley Bloreheath Whiston Boothen Hadley End Hanford Fenton Colshaw Springfields Fawfieldhead Stonehouses Rushton Spencer Sugnall Admaston Lightwood Coton Hayes Westbeech Rawnsley Blithfield Talke Shareshill Lynn Tittensor Ranton Green The Laches Heath Hayes Middle Cliff Offleymarsh Parkside Crakemarsh Jack Hayes Shaffalong Carroway Head Chesterfield Blymhill Lawns Mayfield Kingsley Holt Overmoor Blurton Wolstanton Napley Bromstead Bowers Bent Four Crosses Coton Trentham Dresden Tatenhill Longton Stone Heath Rock End Armsdale Oaken Cauldon Broomyshaw Great Haywood Eccleshall Sidway Longport Apeton Rushton Bank Flash Shirleywich Creswell Norbury Hazles Cross Cats Edge The Leys Armitage Beffcote Scounslow Green Browns Lane Cheddleton Middleton Green Gipsy Green Willoughbridge Rangemore Lower Hatton Hill Chorlton Whitehurst Barlaston Common Hednesford Hillsdale Milford Spring Hill Marchington Woodlands Pershall Standeford Chestall Silverdale Stafford Cannock Wood Wrinehill Roche Grange Owen's Bank Fradley Junction Amington Hatherton Millend Stanley Moor Landywood Rocester Wardlow Lower Knightley