Education Marketing in Field

Get in touch

Education Sector Advertising in Field

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Field but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST14 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Field (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Thorpe Constantine Stanley Moor Brickbridge Barton Gate Checkley Keele Bentilee Christ Church Sandborough Light Oaks Longport Haselour Coton Uttoxeter Blackbrook Birches Head Slade Heath Moss Pit Blymhill Silverdale Great Chatwell Bowers Bent Bradley Whitehurst Chebsey Podmore Middle Hill Garmelow Woodwall Green Norton Canes Gillway Armitage Rickerscote Biddulph Moor Spring Hill Hopedale Gailey Wharf Curborough Shelton under Harley Endon Garshall Green Cheadle Park Cookshill Weeford Middle Madeley Aldershawe Bank Top Gnosall Hulme End Hilton Townend The Brampton Bloreheath Alder Moor Longbridge Hayes Kingsley Coven Lawn Lichfield Commonside Abbots Bromley Cellarhead Leek Barnfields Wightwick Manor Fenton Low Whitley Heath Tuppenhurst Threelows Churnet Grange Newtown Highwood Codsall Blakeley Lane Redhill Shawfield Great Chell Chapel Chorlton Apedale Farley Bemersley Green Ellenhall Orton Red Bull Blackwaters Great Wyrley Blythe Marsh Burntwood Sheen Little Madeley Newcastle-under-Lyme Hollies Common Bradwell Millend Saverley Green Birchendale Castletown Stone Heath Napley Stapenhill Calf Heath Denford The Blythe Moneystone Newtown Robin Hill Above Church Grindley Barlaston Common Aston-by-Stone Woodgate Anslow Woollaston Bridge End Moddershall Compton Hill Top Stafford Lask Edge Forebridge Ash Bank Gayton Dimsdale Morrilow Heath Hanbury Coven Heath Rawnsley Butt Lane Basford Red Hill Ecton Norton Bridge Spot Acre Hazlecross Florence Colwich Whitfield Rue Hill Bottom House Penkhull Middle Mayfield Four Ashes Lower Nobut Trinity Fields Coton Clanford The Quarry Rolleston on Dove Stonnall Hookgate New Wood Rowley Park Upper Elkstone Middleton Green Callingwood Hollinsclough Blythe Bridge Trysull Beamhurst Brereton Whittington West Hill Longton Kingsley Moor Boon Hill Dunsley Whitecross Burton Manor Slitting Mill Somerford Congleton Edge Hill Top Whittington Crackley Lower Ellastone Offleyhay Brocton Dunstall Rushton Bank Froghall Lower Tean Wildwood Gratton Trescott Efflinch Wardlow Barton Turn Springhill Burntwood Green Newfield Dapple Heath Breretonhill Brookhay Moorend Mile Oak Kiddemore Green Stanfield Rumer Hill Stableford Hartwell Newton Northwood Hollington Lower Stonnall The Rookery Ellastone Madeley Bromley Hall Mosslane Brineton Ashwood Amington Perton Hilderstone Cheadle Queensville Norton-in-the-Moors Cotton Hillcroft Park Mayfield Weaverslake Gospel End Woodmill Pillaton Churchbridge Four Crosses Finney Green Stonydelph Gnosall Heath Eccleshall Tittensor Marchington Wall Holt Hill Nurton Shraleybrook Tunstall Poolfields Moreton Smestow Newton Threapwood Six Ashes Ingestre Coton Shutlanehead Back o'th' Brook Hilltop Water Eaton Boundary Plardiwick Far Hoarcross Cauldon Lowe Little Saredon Newstead Rodbaston Harlaston Upper Hulme Hodgefield Croxall Brookhouses Baddeley Green Lower Hatton Greenhead Quarry Heath Stretton Talke Littleworth Wheatlow Brooks Scot Hay Upper Hatton Flash Stretton Quixhill Westlands Wombourne Joiner's Square Chadsmoor Church Eaton Green Orgreave Newchapel Apeton Alstonefield Rising Brook Outwoods Foxley Hamstall Ridware Tithebarn Cauldon Weston Coyney Tixall Kingsley Holt Stowe-by-Chartley Sideway Sandon Dilhorne Croxden Springhill The Bodnets Blackbrook Oulton Painleyhill The Shruggs The Wharf Stanton Yoxall Ipstones Loxley Green Whiston Rushton Spencer Harriseahead Amerton Outlands Great Haywood Newtown Highfields Whitgreave Stanley Moss Borough Park Draycott in the Clay Loggerheads Baldwin's Gate Hartshill Leadendale Landywood Hales Beam Hill Allimore Green Acton Little Hay The Hollies Great Gate Crossgate Mill Green Mossgate Kidsgrove Newborough Knighton Dunwood Brewood Cross Green Tatenhill Heron Cross Kingston Hill Mixon Hints Chesterfield Tutbury Mill Green Little Ingestre Waterhouses Whittington Acres Nook Dunstal Barton-under-Needwood Draycott in the Moors Blithfield Freehay Tunstall Horninglow Hixon Upper Ellastone Overley Stonefield Offleyrock Fawfieldhead Colshaw Bishton Church Fields Great Bridgeford Caverswall Shallowford Meir Hay Walton Red Street Knutton Dam Mill Clough Hall Horton Withystakes Pitts Hill Littlewood The Rowe Brown Edge Knowl Wall Ubberley Levedale Almington Butter Bank Fisherwick Nethertown Cold Well Townhead Roche Grange Standeford The Potteries Kerry Hill Burston Anslow Gate Oultoncross Ashmore Brook Oulton Grange High Town Huddlesford Long Compton Huntley Wain Lee Rileyhill Armsdale Croxtonbank Adbaston Fairoak Moreton Cats Edge Overmoor Abbey Hulton Boney Hay Newborough End Roughcote Edingale Calton Hinksford Bignall End Alton Balterley Green Winnothdale Aston Brown Lees Gunstone Chatcull Goldenhill Upper Leigh Newtown Oakley Blore Gentleshaw Ribden Dove Bank Hem Heath Outwoods Hawthorns Winkhill Stoke-upon-Trent Upper Landywood The Bratch Wootton Pipehill Wetton Parkgate Stanshope Hartley Green Onneley Swynnerton Hademore Cotonwood Smallrice Bromley Wood Braddocks Hay Brinsford Upper Nobut Washerwall May Bank Walton Glascote Whitemoor Slindon Walton-on-the-Hill Butterton Dogingtree Estate Little Sugnall Upper Cotton Bagnall Beaconside Sugnall Hazles Cross Lightwood Common Side Woodlane Carmountside Dayhills Woodseaves Nurton Hill Stubwood Poolend Blakeley Dosthill Rownall Shelton Two Gates Laney Green Knightley Olive Green Littleworth Bradeley Knightley Dale Whitmore Horsebrook Leese Hill Crakemarsh Etchinghill Beech Little Bridgeford Wimblebury Lane Green Miles Green Sutton Crateford Congreve Walford Stourton Stonehouses Meretown Copmere End Waggersley Marchington Woodlands Oldfurnace Butterton Ashley Dale Woodcroft Gorstey Ley Woodhouses Wheaton Aston Warslow Bridgtown Little Onn Coton Hayes Billington Packmoor Otherton Middleport Highfields Wilnecote Audley Gipsy Green Tadgedale Cowley Ranton Green Handsacre Wood Lane The Raikes Woodend Betley Common Great Moor Lowe Hill Stone Blymhill Common Coombesdale Lower Elkstone Brereton Cross Heatley Westbeech Balance Hill Pipe Ridware Newton Hurst Ball Haye Green Leekbrook Sandonbank Tatenhill Common Admaston Hatherton Coltstone Rake End Rangemore Haunton Kinver Stowe Acton Gate Blymhill Lawns Adderley Green Mount Pleasant Grindon Bradnop Bradshaw Boothen Gillow Heath Fazeley The Laches Thorncliffe Jugbank Broomyshaw Trentham Brund Coton Farm Hazles Hill Top Millmeece Offleymarsh Sturbridge Little Aston Summerhill Trent Vale Giggetty Sharpley Heath Gratwich Hanchurch Ashley Heath Cobridge Leycett Forton Yarlet Colton Heath Hayes Cranberry Burslem Cliff Vale Forsbrook Baddeley Edge Chesterton Mitton Biddulph The Lymes Moorside Pershall Knowl Bank Woodhouses Hobble End Lea Heath Cracow Moss Lordsley Fradley Parkside Heighley Normacot Basford Green Norbury Junction Yarnfield Weeping Cross Pasturefields Shaffalong Hollins Muckley Corner Combridge Prestwood Bromstead Broadeye Boley Park Elford Heath Wallbridge Park Bonehill Endon Bank Knenhall Cannock Totmonslow Stonywell Alsagers Bank Clifton Campville Lawns Wood Burton upon Trent Elford Goosemoor Chasetown Marston Little Stoke Ranton Charnes Bickford Drointon Haughton Hollins Leacroft Creighton Codsall Wood Cross Heath Willoughbridge Oak Hill Alders Croxton Wrinehill Werrington Longdon Green Burybank Mucklestone Woodcock Heath Blithbury Baswich Stockton Brook The Heath Broomhill Coton Little Burton Napley Heath Springwood Radmore Wood Penkridge Oakamoor High Offley Swindon Standon Mavesyn Ridware Shebdon Streethay Birchall Aston Pye Green Tamworth Ravenhill Rock End Foxt Glascote Heath Knypersley Cotes Beechcliff Hazelslade Pasford Madeley Park Talke Pits Meaford Blore Poolfold Woodshutts Tompkin Farewell Willslock Cotwalton Ramshorn Weston-under-Lizard Cat's Hill Cross Stramshall Lynn Tillington Carroway Head Kingswood Common Beasley Middle Cliff Lupin Prospect Village Knotbury Smallthorne Hanley Lower Knightley Turnhurst Huntington Doxey Gailey Longshaw Milldale Fauld West Chadsmoor Rakes Dale Hoar Cross Wigginton Hilliard's Cross Bolehall Haregate Ounsdale Bradley in the Moors Cheadle Common Springfields Hammerwich Hopwas Great Saredon Featherstone Brazenhill Winnington Cheddleton Heath Creswell Green Rocester Wychnor Townsend Derrington Cresswell Halfpenny Green Coxgreen Bowers Stallington Sandyford Teanford Hardings Booth Owen's Bank Broad Meadow Bromstead Common Blackwood Hill Wetley Rocks Church Leigh Oxford Gospel Ash Morridge Side Iverley Drayton Bassett Gospel End Village Leyfields Whiston Hill Chorlton Dods Leigh Salt Leomansley Wychnor Bridges Lutley Clayton Hoften's Cross Shobnall Longdon Burnhill Green Blundies Etruria Westwood Porthill Gerrard's Bromley Hopton Blackbrook Longnor Upper Mayfield Shut Heath Longridge Dunston Heath Oulton Heath Dresden Prestwood Hanbury Woodend Shutt Green High Onn Old Perton Halmer End Blackfords Hardings Wood Windy Harbour Creswell Shenstone Sandfields Belgrave Darnford Aspley Waterfall Meerbrook Boscomoor Norbury Bishops Offley Weston Hockley Norton East Berry Hill Upper Longdon Little Wyrley Acton Trussell Lower Leigh Longsdon Broughton Denstone Dunkirk Mobberley Cotes Heath Hawks Green Barlaston Fenton Godstone Lower Drayton Birch Cross Marston Chell Heath Hyde Lea Wootton Woottons Lawnhead Bramshall Fradswell Knowle Style Ravenshall Western Downs Milford Beamhurst Lane Latherford Little Heath Coven Barton Green Coton Green Oulton Hulme Wigginstall Windmill Bank Winshill Branston Fulford Cold Norton Hillsdale Gorstyhill Madeley Heath Shenstone Woodend The Leys Maer Park End Hanford Hednesford Fole Nether Stowe Cornhill Colton Hills Little Chell Dunston Armshead Elmhurst Bitterscote Shirleywich Blurton Church Mayfield Cannock Wood Kettlebrook Coppenhall Stoke-on-Trent Essington Milwich Upper Tean Wolstanton Sandyford Dales Green Goosemoor Green Morrey Hollybush Brockton Field Bromstead Heath Southlow Ball Green Swinscoe Heaton Oldfallow Godleybrook Bond End Wereton Blackshaw Moor Seisdon Cheslyn Hay Bednall Head Consall Deadman's Green Weston Jones Whitehill Ridgeway Footherley Lightwood Lapley Jack Hayes Chase Terrace Newlands Bowsey Wood Rudyard Buddileigh Wetwood Meir Heath Stanley Loynton Lower Loxley Himley Rugeley Butters Green Milton Perry Crofts Lower Penn Bucknall Four Ashes Hadley End Norton Green Ryecroft Gate Shareshill Oaken Stadmorslow Coalpit Hill Sandford Hill Fradley South Thornes Cowall Moor Ilam Ford Scounslow Green Anslow Common Longnor Green Heath Fradley Junction Knighton Bilbrook Alrewas Little Haywood Enville Coldmeece High Onn Wharf Bishops Wood Meir Edial Seighford Chorley Cheddleton Kingstone Seabridge Spath Church Hill Rough Close Enson Sneyd Green Browns Lane Doley Woodhouse Green Ashley Netherland Green Sidway Stockwell Heath Beffcote Onecote Orslow Rakeway Holmcroft Hansley Cross Church Eaton Blakelow Abbey Green Withington Okeover Blount's Green King's Bromley Ford Green Greensforge Betley Needwood The Handfords Newchurch Warstone Overton Newpool Coton in the Clay Pattingham Bank Top Coton End Dagdale Comberford Bobbington Westcroft Harper's Gate Bednall Chestall Balterley Hill Ridware Newtown Kingsford Fegg Hayes