Education Marketing in Great Haywood

Get in touch

Education Sector Advertising in Great Haywood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Great Haywood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST18 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Great Haywood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Keele Mavesyn Ridware Longsdon Upper Cotton Fole Prestwood Godstone Napley Heath Birch Cross Audley Standon Tixall Rakeway Braddocks Hay Coton End Little Ingestre Balterley Green Madeley Heath Waterfall Loggerheads Apeton Hoften's Cross Kingstone Gentleshaw Deadman's Green Tithebarn West Chadsmoor Cranberry Totmonslow Stanley Moor Dimsdale Lower Loxley Haregate Gillow Heath May Bank Crackley Ecton Bobbington Blackshaw Moor Cauldon Nethertown Wolstanton Colton Hixon Ashley Dale Southlow Shelton under Harley Great Bridgeford Otherton Goldenhill Ellenhall Cookshill Foxley Lapley Stretton Blakeley Lane Overmoor Callingwood Woodshutts Winkhill Sutton Upper Hulme Hopedale Roche Grange Outlands Carroway Head Needwood Balterley Calf Heath Denstone Slade Heath Bowsey Wood Church Fields Westwood Pasturefields Greenhead Huntley Shutt Green Wightwick Manor Brockton Harriseahead Lower Drayton Tutbury Whitecross Knowl Bank Offleymarsh Loxley Green Kettlebrook Lask Edge Stonefield Stourton Harper's Gate Barton Turn Onecote Dunsley Berry Hill Broughton Garshall Green Fairoak Churchbridge Kingsley Cresswell Hansley Cross Brinsford Bishops Wood Lower Stonnall Cowall Moor Calton Ball Haye Green Wimblebury Bowers Bent Hademore Pipehill The Quarry Muckley Corner Anslow Common Newtown Wood Lane Seighford Upper Ellastone Longnor Green Heath Rakes Dale Stanshope Cheadle Common Hartley Green Werrington Maer Morrey Woodmill Rushton Spencer Ingestre Coton Clanford Upper Leigh Marchington Woodlands Bickford Little Bridgeford Jugbank Hill Chorlton The Heath Chase Terrace Gorstey Ley Four Ashes Blackbrook Admaston Hem Heath Orslow Brereton Warstone Bradley in the Moors Warslow Darnford Congreve Slindon Hillcroft Park Cornhill Weston Jones Dapple Heath Mayfield Christ Church Acres Nook Outwoods Horninglow Horsebrook Oulton Rue Hill Fauld Shawfield Moddershall Heatley Podmore Waterhouses Acton Milford Huddlesford Wheatlow Brooks Nether Stowe Beechcliff Broomyshaw The Rowe Fradley Billington Abbots Bromley Longnor Dales Green Yarnfield Coton Hayes Dods Leigh Queensville Stubwood Etchinghill Walton Little Saredon Pillaton Newchapel Oxford Fisherwick Shutlanehead Summerhill Norton Bridge Barlaston Common Himley Lordsley Betley Cotwalton Kingswood Common Gillway Castletown Walford Wardlow Cotonwood Norton Canes Latherford Jack Hayes Cracow Moss Hanley Alders Leomansley Teanford Woodhouses Fenton Blore Middle Cliff Churnet Grange Moreton Brookhay Drointon Charnes Drayton Bassett Goosemoor Middleton Green Butter Bank Denford Blurton Newton Hurst Endon Middle Hill Milldale Stoke-on-Trent Brown Lees Amington Oulton Grange Beffcote The Bodnets Wrinehill Freehay Rodbaston Hill Top Burybank Lightwood Wereton Stanley Moss Thorncliffe Whittington Elford Sandborough Holmcroft Froghall Kingsley Holt Kinver Beamhurst Lane The Brampton Millmeece Porthill Bond End Streethay Mixon Tunstall Trysull Upper Longdon Windmill Bank Kingston Hill Barton Green Boley Park Featherstone Packmoor Cannock Wood Whittington Brickbridge Codsall Wallbridge Park Stockton Brook Broomhill Mosslane Turnhurst Penkridge Moss Pit Sandford Hill Lower Tean Netherland Green Leekbrook Huntington Whiston Upper Hatton Great Haywood Beasley Clough Hall Rock End Gratwich Washerwall Hill Top Woodseaves Dunston Congleton Edge Scot Hay Codsall Wood Milwich Plardiwick Newborough End Little Madeley Hanbury Hookgate Whitfield Pershall Dunwood Baddeley Green Dayhills Blakeley Lower Nobut Chestall Poolfields Hollies Common Sugnall King's Bromley Elford Heath Cannock Littleworth Beamhurst Long Compton Baldwin's Gate Aspley Oakamoor Leek Bloreheath Coxgreen Stonydelph Chapel Chorlton Caverswall Brewood Marston Wombourne Ilam Etruria Gospel End Village Trentham Horton Wetwood Rolleston on Dove Alsagers Bank Orgreave Hollins Crateford Bridge End Bishton Hollins Acton Trussell Cross Green Longridge Nurton Quarry Heath Prestwood Knightley Shaffalong Heighley Coton Whitmore Tatenhill Common Lynn Lower Knightley Armitage Butterton Newtown Bradley Smallthorne Stretton Cotton Cross Heath Comberford Curborough Ryecroft Gate Carmountside Western Downs Parkside Meir Hay Moorside Acton Gate Kidsgrove Bishops Offley Dresden Hilliard's Cross Swinscoe Blakelow Wigginstall Ounsdale Brookhouses Greensforge West Hill Wychnor Bridges Mobberley Hartshill Lower Hatton Morrilow Heath Six Ashes Cold Norton Ashley Heath Blackbrook Lawns Wood Fegg Hayes Dove Bank Great Chatwell Winnington Lower Penn Coppenhall Haughton Laney Green Shirleywich Townhead Gospel End Kingsford Farley Gailey Wharf Biddulph Flash The Shruggs Leese Hill Stockwell Heath Little Wyrley Butters Green Stableford Weeford Hints Wildwood Ford Hopton Wilnecote Newcastle-under-Lyme Little Onn Edial Cotes Heath Tittensor Smallrice Whitehurst Woodhouses Pattingham Tamworth Whittington Hill Ridware Upper Elkstone Spath Pitts Hill Woodwall Green Robin Hill Bitterscote Boundary Harlaston Checkley Shobnall Lea Heath Hazles Bank Top Gnosall Heath Norton East Farewell New Wood Florence Stone Heath Hollington Breretonhill Crossgate Gratton Gayton Dagdale Coton Green Newtown Upper Landywood Browns Lane Cheddleton Heath Broad Meadow Barnfields Church Leigh Yarlet Foxt Hollybush Newton Salt Newtown Knighton Newstead Woodlane Commonside Hawks Green Branston Bowers Threapwood Fradley Junction Bonehill Standeford Westcroft Mill Green The Wharf The Rookery Bramshall Leycett Upper Tean Baswich Hilderstone Landywood Cat's Hill Cross Shelton Fulford Tunstall Barlaston Hyde Lea Waggersley Middle Madeley Whitemoor Lichfield Bednall Head Birchall Endon Bank Aston-by-Stone Hazelslade High Offley Combridge Oakley Onneley Yoxall Aston Kiddemore Green Shenstone Woodend Coton Cowley Woodcock Heath Rake End Stowe-by-Chartley Back o'th' Brook Tatenhill Birchendale Lower Ellastone Whitehill Lupin Ubberley Burntwood Green Church Hill Blackfords Lightwood Lowe Hill Bemersley Green Essington Coton The Bratch Woodend Miles Green Alstonefield Woodhouse Green Dam Mill Beech Above Church Blackbrook Marston Great Moor Mill Green Smestow Overton Two Gates Loynton Stowe Joiner's Square Buddileigh Knowl Wall Coton in the Clay Mount Pleasant Cellarhead Coombesdale Light Oaks Cheddleton Bromley Hall Red Hill Gospel Ash Anslow Wootton Blithfield Leacroft Grindley Bottom House Ridgeway Bromstead Heath Rangemore Chorley Butterton Springhill Hartwell Tillington Owen's Bank Clifton Campville Dunstal Armshead Burton Manor Brineton Baddeley Edge Slitting Mill Cotes Blymhill Lawns Overley Blore Sidway Longport Ranton Green Creswell Rownall Blackwaters Eccleshall Offleyrock Northwood Norton Green Birches Head Hawthorns Chatcull Little Heath Church Eaton Green Somerford Dunstall Uttoxeter Hodgefield Stanfield Threelows Adbaston Wetley Rocks Ashley Milton Stonywell Meretown Outwoods Copmere End Brund Perton Oulton Heath Kerry Hill Knenhall Gunstone Burston Perry Crofts Lower Leigh Woodcroft Creighton Norton-in-the-Moors Mitton Fawfieldhead Leadendale Upper Nobut Silverdale Fazeley Biddulph Moor Dunston Heath Poolfold Littlewood Shut Heath The Laches Efflinch Madeley Park Pasford Doley Rickerscote Derrington Meir Millend Hilltop Little Chell Creswell Green Barton-under-Needwood Heron Cross Ipstones Wigginton Knighton Tadgedale Cheadle Park Belgrave Sneyd Green Hanford Chell Heath Coldmeece Giggetty Sharpley Heath Ranton Garmelow Dosthill Grindon High Onn Hadley End Hilton Norbury Junction Allimore Green Bradwell Ash Bank Stonnall Napley Godleybrook Oulton Trinity Fields Littleworth Rocester Bednall Bolehall Heaton Cobridge Moneystone Handsacre Haselour Bucknall Bradnop Meaford Blymhill Newborough Boney Hay Footherley Mossgate Hatherton Cauldon Lowe Field Aston Springhill Weeping Cross Orton Townend Trescott Alton Marchington Hollinsclough Coton Farm Shareshill Hill Top Little Stoke Coalpit Hill Painleyhill Swindon Alrewas Okeover Newchurch Springfields Blythe Bridge Burnhill Green Heath Hayes Church Mayfield Ramshorn Blymhill Common Alder Moor Armsdale Barton Gate Sandyford Thornes Shenstone Boothen Great Wyrley Parkgate Bentilee Almington Springwood Red Bull Blithbury Gerrard's Bromley Betley Common Wain Lee The Leys Scounslow Green Lower Elkstone Broadeye Rushton Bank Morridge Side Butt Lane Tuppenhurst Swynnerton Sideway High Onn Wharf Middleport Compton The Raikes Bagnall Spring Hill Roughcote Hulme End Whiston Colwich Forebridge Park End Sturbridge Beam Hill Wall Draycott in the Clay Highfields Gailey Little Hay Weaverslake Woottons Newlands Highwood Croxall Hobble End Abbey Hulton Longdon Green Colton Hills Boscomoor Gorstyhill Ellastone Croxtonbank Hazlecross Chadsmoor Norbury Bilbrook Oldfallow Borough Park Sandfields Knotbury Lawnhead Holt Hill Westlands The Hollies Little Burton Colshaw Hazles Cross Stallington Ball Green Blackwood Hill Winnothdale High Town Tompkin Stadmorslow Wychnor Madeley Sheen Blundies Longton Cats Edge Levedale Iverley Ashmore Brook Great Chell Rising Brook Coltstone Wetton Radmore Wood Woodgate Enville The Lymes Hamstall Ridware Blythe Marsh Hardings Booth Whitley Heath Common Side Dogingtree Estate Knypersley Burslem Mile Oak Willoughbridge Gnosall Anslow Gate Croxden Oultoncross Cheslyn Hay Forsbrook Stafford Finney Green Beaconside Cliff Vale Pye Green Hulme Wheaton Aston Aldershawe Middle Mayfield Talke Pits Oldfurnace Shebdon Fenton Low Amerton Stanton Croxton Bromstead Common Four Ashes Seabridge Winshill Ribden Nurton Hill Great Saredon Enson Longbridge Hayes Rugeley Weston Rumer Hill Basford Green Chebsey Hednesford Upper Mayfield Elmhurst Westbeech Quixhill Hopwas Moorend Bradeley Oak Hill Fradley South Chesterton Wootton Saverley Green Brown Edge Clayton Bank Top Knutton Consall Rileyhill Knightley Dale Weston-under-Lizard Townsend Penkhull Gipsy Green Red Street Coven Hardings Wood Old Perton Hanchurch Apedale Draycott in the Moors Withington Normacot Rawnsley Brazenhill Bromley Wood Bridgtown Balance Hill The Potteries Sandyford Abbey Green Offleyhay Bromstead Glascote Heath Newton Crakemarsh Glascote Four Crosses Stoke-upon-Trent Haunton Thorpe Constantine Meerbrook Seisdon Burntwood Forton Bignall End Ravenhill Trent Vale Bradshaw Coven Heath Meir Heath Whitgreave Far Hoarcross Little Aston Dunkirk Ravenshall Longdon Pipe Ridware Little Sugnall The Handfords Kingsley Moor Brocton Shallowford Moreton Mucklestone Great Gate Knowle Style Rough Close Sandon Walton-on-the-Hill Blount's Green Weston Coyney Redhill Withystakes Sandonbank Boon Hill Hanbury Woodend Chesterfield Ashwood Basford Talke Poolend Goosemoor Green Hammerwich Olive Green Windy Harbour Stramshall Newpool Longshaw Stanley Oaken Newtown Woollaston Highfields The Blythe Stapenhill Church Eaton Water Eaton Prospect Village Stone Edingale Rowley Park Brereton Cross Fradswell Lane Green Cheadle Hillsdale Rudyard Hoar Cross Newfield Coven Lawn Dilhorne Lutley Little Haywood Willslock Shraleybrook Halmer End Burton upon Trent Adderley Green Doxey Hockley Cold Well Halfpenny Green Hales Walton Spot Acre Chasetown Leyfields Stonehouses Hinksford Ford Green