Education Marketing in Latherford

Get in touch

Education Sector Advertising in Latherford

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Latherford but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WV10 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Latherford (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Kiddemore Green Middle Hill Hilderstone Walford Weston-under-Lizard Billington Stone Madeley Park Kingstone Chadsmoor Goldenhill Silverdale Fradley Hademore Church Leigh Creighton Forebridge Godleybrook Alsagers Bank Dayhills Bradley Alder Moor Tuppenhurst Wildwood Yoxall Amerton Townend Biddulph Moor Draycott in the Moors Blythe Marsh Netherland Green Hollins Newstead Hulme Apedale Milton Darnford Kettlebrook Shenstone Woodend Dunstall Goosemoor Green Gunstone Newchurch Chestall Knowl Wall Marchington Bishops Offley Barlaston Common Hollies Common Brickbridge Landywood Coton in the Clay Rickerscote Sneyd Green Smallthorne Sugnall Rake End Brookhouses Beamhurst The Raikes Lichfield Cobridge Burslem Cotes Stanton Rakes Dale The Brampton The Laches Ball Green Gerrard's Bromley Forton Beamhurst Lane Wootton Radmore Wood Tatenhill Four Ashes Beam Hill Enville Middle Mayfield Oakamoor Pillaton Carroway Head Footherley Hollington Robin Hill Leacroft Whitfield Croxtonbank Endon Bank Shareshill Anslow Gate The Potteries Shut Heath Broughton Walton Upper Leigh Sandyford Dogingtree Estate Oulton Heath Common Side Hartshill Stonefield Biddulph Slitting Mill Bilbrook Elford Heath Brown Edge Wetwood Bottom House Cheadle Barton Gate Rock End Bishops Wood Fenton Colshaw Levedale Cold Well Rodbaston Knypersley Madeley Mucklestone Knowle Style Whittington Hazelslade Cotes Heath Wheatlow Brooks Stonehouses Bagnall Chesterfield Hilltop Hillsdale Fegg Hayes Little Hay Westwood Calf Heath Tutbury Windy Harbour Chapel Chorlton Harlaston Gailey Bromley Wood Dunkirk High Onn Weeford Crackley Woollaston Western Downs Bradshaw Roche Grange Coltstone Four Ashes Mount Pleasant Lowe Hill Millmeece Burston Dimsdale Whiston Littleworth Cold Norton Allimore Green Shraleybrook Rakeway Hints Bickford Podmore Muckley Corner Knightley Fradley South Chorley Lower Nobut Windmill Bank Orgreave Congleton Edge Little Saredon The Shruggs Hanley Blackbrook Bramshall Beasley Bonehill Owen's Bank Baddeley Edge Shenstone Abbey Green Waterhouses Stonnall Balterley Sandford Hill Milford Oulton Coombesdale Winkhill Dales Green Coven Heath Fenton Low Heaton Loggerheads Whitehurst Lower Drayton Mile Oak Joiner's Square Kingsley Moor Haselour The Leys Marston Himley Knowl Bank Newtown Wereton Norton Canes Barlaston Churnet Grange Ridgeway Coppenhall Wychnor Bridges Nethertown Keele Gailey Wharf Stretton Hawks Green Hartley Green Saverley Green Pipehill Far Hoarcross Ashley Holmcroft Hillcroft Park Littleworth Mixon Moss Pit Whittington Park End Garshall Green Godstone Newtown Boundary Ilam Maer Aston Tixall Ford Green Rue Hill Colton Coldmeece Blymhill Lawns Farley Foxley Longbridge Hayes Norbury Junction Needwood Betley Common Newcastle-under-Lyme Shobnall Wychnor Heron Cross Codsall Newton Hatherton Red Street Stretton Lower Penn Gentleshaw Tompkin Woottons Turnhurst Smestow Mill Green Spring Hill Chatcull Consall Little Ingestre Rolleston on Dove Butters Green Hill Top Outlands Brown Lees Threapwood Winshill Hollins Abbots Bromley Trent Vale Trentham Iverley Farewell Pitts Hill Borough Park Moorside Hamstall Ridware Acton The Quarry Branston Bromstead Common Yarlet Finney Green Leomansley Stubwood Great Chatwell Madeley Heath Ashmore Brook Knotbury Caverswall Laney Green May Bank Gratwich Slindon Butt Lane Norbury Dunwood Christ Church Tunstall Perry Crofts Lightwood Compton Hardings Wood Wolstanton Six Ashes Bradley in the Moors Upper Elkstone Morrey Prestwood Mosslane Hookgate Threelows Acres Nook Stowe-by-Chartley Stourton Kingsley Holt Bank Top Withystakes Wheaton Aston Stanley Moss Ounsdale Sideway Oakley Normacot Meir Heath Derrington Great Moor Grindley Wardlow Aldershawe Blakeley Lane Hopwas Bobbington Rushton Bank Little Onn Acton Trussell West Chadsmoor Whitemoor Lea Heath Outwoods Knenhall Weaverslake Betley Westbeech Hoar Cross The Rowe Bridge End Stallington Coven Ellenhall Brereton Cross Townsend Ubberley Huntley Tatenhill Common Warslow Froghall Blakelow Rawnsley Quarry Heath Longdon Woodseaves Dagdale Beech Ribden Aspley Creswell Green Norton Bridge Adbaston Handsacre Hopedale Coalpit Hill Creswell Sharpley Heath Trysull Cheslyn Hay Cross Green Fairoak Armsdale Lutley Fazeley Newfield Croxden Cat's Hill Cross Brereton Chasetown Swinscoe Birches Head Little Haywood Tadgedale Back o'th' Brook Gayton Cotonwood Talke Halmer End Uttoxeter The Hollies Holt Hill Bond End Denstone Cookshill Oaken Stockwell Heath Parkside Hoften's Cross Bromley Hall Kingswood Common Jack Hayes Middleton Green Knighton New Wood High Onn Wharf Hollinsclough Hazlecross Grindon Blymhill Common Standeford Hilton Seighford Middle Cliff Gospel End Heath Hayes Dunston Newborough End Horton Bradnop Ravenshall Cracow Moss Withington Above Church Goosemoor Blakeley Haunton Armitage Dilhorne Dove Bank Pasturefields Sandfields Church Eaton Green Forsbrook Acton Gate Mossgate Willslock Newpool Springfields Quixhill Stockton Brook Slade Heath Ashwood Bishton Wilnecote Beaconside Burton upon Trent Napley Upper Tean Fradley Junction Offleymarsh Longridge Hanchurch Coton Lynn Hill Chorlton Hanford Burybank Church Mayfield Ryecroft Gate Huddlesford Draycott in the Clay Whitgreave Broomyshaw Balance Hill Dosthill Aston Lower Hatton Nether Stowe Shaffalong Colwich Longsdon Lower Elkstone Anslow Common Leyfields Halfpenny Green Mitton Oldfallow Little Heath Chebsey Offleyhay Florence Tunstall Alders Hednesford Heatley Berry Hill Hammerwich Cresswell The Blythe Kingston Hill Gospel Ash Townhead Leekbrook Stone Heath Southlow Lower Leigh Newtown Longton Fradswell Hansley Cross Flash Redhill Swynnerton Stonydelph Winnington Great Chell Sheen Kinver Lawns Wood Meir Teanford Butterton Cotwalton The Rookery Springhill Upper Hatton Rising Brook Red Bull Bolehall Elmhurst Trescott Chesterton Longnor Oultoncross Burntwood Dods Leigh Waterfall Moddershall Overley Rownall Packmoor Pasford King's Bromley Efflinch Sutton Pershall Ingestre Curborough Bradwell Endon Lordsley Belgrave Littlewood Lower Loxley Highwood Somerford Whitehill Blackshaw Moor Penkhull Crateford Seisdon Stanley Coton Farm Rangemore Fauld Four Crosses Bridgtown Bromstead Church Hill Foxt Shawfield High Town Cliff Vale Wombourne Woodlane Woodend Birch Cross Totmonslow Pattingham Thornes Gospel End Village Garmelow Little Wyrley Okeover Church Fields Newtown Little Bridgeford Field Hixon Knighton Mavesyn Ridware Glascote Cheddleton Wigginstall Rumer Hill Armshead Clough Hall Waggersley Meaford Newton Hurst Burton Manor Stramshall Stanley Moor Boley Park Cauldon Longport Blackwood Hill Marchington Woodlands Basford Gnosall Sidway Chell Heath Gratton Sandonbank Newborough Salt Breretonhill Ramshorn Haregate Hill Top Birchendale Bradeley Thorncliffe Oxford Blackfords Shelton under Harley Hazles Upper Longdon Long Compton Oulton Barton Green The Heath The Bratch Hanbury Woodend Broad Meadow Woodcroft Shelton Great Bridgeford Giggetty Crakemarsh Clayton Haughton Westcroft Shebdon Sandon Stoke-on-Trent Hodgefield Mobberley Bednall Weston Jones Edial Etchinghill Croxton Wetley Rocks Whitmore Stowe Sandborough Ashley Heath Onneley Bednall Head Weston Barnfields Ashley Dale Bemersley Green Milldale Shutt Green Charnes Hales Glascote Heath Fisherwick Wood Lane Woodmill Meretown Shirleywich Tamworth Smallrice Gorstyhill Great Gate Brineton Ball Haye Green Woodwall Green Moneystone Pye Green Calton Mayfield Oldfurnace Crossgate Prospect Village Mill Green Coton Clanford Bentilee Woodhouses Ford Hilliard's Cross Onecote Shallowford Oak Hill Basford Green Stanfield Gillway Queensville Ranton Green Sandyford Boney Hay Poolfields Lower Stonnall Wootton Baswich Springwood Alrewas Newlands Aston-by-Stone Napley Heath Greenhead Birchall Milwich Barton Turn Weston Coyney Woodhouse Green Dapple Heath Burntwood Green Eccleshall Broomhill Kerry Hill Roughcote Cotton Weeping Cross Greensforge Bowers Oulton Grange Lapley Perton Baddeley Green Cornhill Millend The Lymes Gipsy Green Ellastone Bromstead Heath Croxall Commonside Blurton Moreton Wightwick Manor Buddileigh Blackbrook Doxey Hawthorns Woodshutts Hinksford Leese Hill Miles Green Copmere End Walton-on-the-Hill Barton-under-Needwood Wain Lee Cannock Wood Hem Heath Tillington Overton Jugbank Painleyhill Rudyard Cats Edge Upper Mayfield Anslow Butterton Brockton Springhill Talke Pits Little Chell Ecton Brinsford Otherton Stafford Colton Hills Leycett Cross Heath Amington Morridge Side Yarnfield Lightwood Lower Ellastone Warstone Green Heath Coxgreen Essington Pipe Ridware High Offley Sturbridge Offleyrock Blithbury Trinity Fields Bank Top Wall Kingsley Broadeye Boscomoor Werrington Swindon Alton Ash Bank Adderley Green Stableford Marston Cheadle Park Lower Tean Drayton Bassett Lupin Water Eaton Bowsey Wood Spot Acre Castletown Stanshope Parkgate Cauldon Lowe Lask Edge Walton Newtown Wetton Lawnhead Beechcliff Knightley Dale Hulme End Little Madeley Callingwood Rileyhill Middle Madeley The Wharf Whitecross Washerwall Seabridge Longnor Little Sugnall Cheadle Common Stadmorslow Bitterscote Coton Brazenhill Fulford Blackwaters Almington Heighley Poolend Coton Bignall End Tithebarn Hill Ridware Clifton Campville Westlands Blithfield Latherford Hazles Cross Featherstone Boothen Comberford Blackbrook Rugeley Meerbrook Loxley Green Hyde Lea Church Eaton Brookhay Knutton Spath Dam Mill Woodcock Heath Etruria Porthill Combridge West Hill Northwood Overmoor Whiston Ranton Horsebrook Cheddleton Heath Moorend Balterley Green Dresden Little Stoke Upper Cotton Carmountside Kingsford Newton Great Haywood Chase Terrace Denford Loynton Enson Woodgate Hill Top Dunsley Orslow Harper's Gate Orton Admaston Hollybush Hopton Rocester Upper Ellastone Cranberry Rushton Spencer Hanbury Edingale Lane Green Baldwin's Gate Wallbridge Park Little Burton Wigginton Blore Coven Lawn The Handfords Wimblebury Leek Upper Hulme Rough Close Light Oaks Hartwell Dunston Heath Ravenhill Willoughbridge Audley Scot Hay Fole Outwoods Norton East The Bodnets Moreton Apeton Cowley Kidsgrove Scounslow Green Highfields Longdon Green Coton Green Gillow Heath Prestwood Hockley Cowall Moor Leadendale Bucknall Blundies Butter Bank Coton End Blymhill Highfields Middleport Blore Stapenhill Great Wyrley Elford Dunstal Norton Green Brocton Summerhill Olive Green Rowley Park Hadley End Upper Nobut Browns Lane Churchbridge Blythe Bridge Red Hill Bloreheath Morrilow Heath Burnhill Green Tittensor Drointon Brund Congreve Newchapel Two Gates Doley Winnothdale Blount's Green Hardings Booth Norton-in-the-Moors Abbey Hulton Huntington Gnosall Heath Upper Landywood Coton Hayes Cannock Gorstey Ley Stonywell Freehay Meir Hay Horninglow Ipstones Harriseahead Alstonefield Cellarhead Woodhouses Brewood Lower Knightley Nurton Longshaw Little Aston Great Saredon Penkridge Stoke-upon-Trent Standon Deadman's Green Hobble End Codsall Wood Shutlanehead Thorpe Constantine Whittington Plardiwick Boon Hill Beffcote Wrinehill Poolfold Fawfieldhead Bowers Bent Streethay Old Perton Nurton Hill Checkley Braddocks Hay Whitley Heath