Education Marketing in Middleport

Get in touch

Education Sector Advertising in Middleport

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Middleport but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST6 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Middleport (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Water Eaton Shallowford Townend Draycott in the Moors Gailey Wharf Dagdale Lane Green Whiston Rawnsley Westcroft Leomansley Perton Wychnor Whitfield Goosemoor Green Knowl Wall High Offley Hollybush Hilltop Longridge Rumer Hill Dunkirk Dayhills Newchurch Bowsey Wood Birches Head Hyde Lea Hobble End Porthill Godstone Little Hay Derrington Thorncliffe Milwich Hazles Cross Little Onn Dunwood Blackwood Hill Kerry Hill Ash Bank Wildwood Bromley Hall Huntington Hodgefield Mill Green Forebridge Broomyshaw Ravenshall Abbey Hulton Nurton Parkgate The Laches Hill Top Highfields Sandyford Milford Rudyard Far Hoarcross Handsacre Two Gates Fole Blackbrook Bednall Head Upper Hatton Cracow Moss Cotonwood Bromley Wood The Wharf Beaconside Creighton Woodend Fawfieldhead Ashmore Brook Newpool Cowall Moor Hartley Green Old Perton Bignall End Coton Coombesdale Hazlecross Springhill Above Church Beamhurst Loxley Green Lichfield Little Saredon Coton End Rolleston on Dove Moorend Hillcroft Park Cresswell Greenhead Kingstone Gospel End Village Oakley Okeover The Shruggs Littlewood Audley Weston-under-Lizard Edingale Teanford Washerwall Chesterton Newtown Alton Betley Common Burntwood Green Baddeley Green Woodhouse Green Bottom House Calton Blackbrook Tuppenhurst Tillington Crossgate Knenhall Owen's Bank Bitterscote Hadley End Essington Hales Garmelow Outwoods Gillow Heath Stonehouses Turnhurst Spot Acre Knowle Style Ribden Woodcock Heath Hatherton Newtown Fauld Pipehill Clayton Chase Terrace Fradley Junction Middle Hill Orton Western Downs Woodmill Tunstall Bradshaw Coton Fisherwick Glascote Bagnall Talke Flash Whitgreave Oxford Tadgedale Weston Marchington Woodlands Hookgate Mill Green Wootton Upper Leigh Hademore Pattingham Newfield Biddulph Etchinghill Laney Green Moneystone Godleybrook Coppenhall Brookhay Beech Croxall Shelton under Harley Keele Hanford Broomhill Ingestre Kingston Hill The Blythe Orgreave Chadsmoor Gipsy Green Rue Hill Carmountside Ounsdale Marston Aston Coton in the Clay King's Bromley Brockton Stanfield Long Compton Drointon Whitehurst Longdon Green Huddlesford Apeton Ashley Dale Stowe-by-Chartley Mitton Edial Brinsford Shenstone Uttoxeter Stubwood Glascote Heath Cheadle Park Denstone Loynton Finney Green Wain Lee Braddocks Hay Oak Hill Oulton Grange Little Sugnall Whitehill Leek Cheslyn Hay Bromstead Drayton Bassett Butterton Goosemoor Blymhill Common Cornhill Wrinehill Meir Hay Lowe Hill Trent Vale Deadman's Green Forsbrook Meir Muckley Corner Quixhill Poolfields Aldershawe Lower Loxley Little Haywood Middle Mayfield Bradwell Shelton Cold Well Newstead Podmore Burnhill Green Church Eaton Green Dunston Gratwich Haregate Haselour Great Bridgeford Colton Hilton Great Wyrley Wallbridge Park Huntley Bishops Wood Wood Lane Walton Slindon Millend Halfpenny Green Anslow Common Bucknall Abbots Bromley Shobnall Creswell Spath Blurton Stapenhill Lower Drayton Mount Pleasant Ellastone Callingwood Summerhill Trescott Bemersley Green Browns Lane Rakes Dale Newtown Fradswell Bonehill Field Woodgate Trentham Offleymarsh Little Ingestre Yarlet Bishops Offley Cheddleton Adbaston Longport Foxley Leekbrook Oulton The Brampton Brickbridge Littleworth Red Street The Lymes Alder Moor Talke Pits Hardings Wood Dapple Heath Tutbury Slade Heath The Leys Gospel Ash Little Stoke Weston Coyney Blythe Marsh Nurton Hill Smallthorne Barton Green Kiddemore Green Landywood Bickford Freehay Anslow Knighton Oakamoor Florence Woollaston Bromstead Heath Tixall West Chadsmoor Rakeway Pasturefields Gratton Dove Bank Newton Hurst Hulme Park End Wetley Rocks Harlaston Anslow Gate Slitting Mill Balterley Green Whitemoor Longsdon Sandfields Hinksford Wardlow Church Mayfield Norton-in-the-Moors Heighley Hopton Parkside Ashley Heath Harriseahead Newchapel Alrewas Hopwas Withystakes Ranton Green Winnothdale Cheddleton Heath Scounslow Green Rake End Abbey Green Hoften's Cross Fradley South Newborough End Shutt Green Woottons Cheadle Common Pitts Hill Hednesford Hill Top Prospect Village Longdon Gorstyhill Withington Little Aston Basford Green Weeford Loggerheads Lower Hatton Moreton Great Saredon Warslow New Wood Haunton Rownall Bishton High Town Little Madeley Blore Meretown Saverley Green Kinver Stone Wheaton Aston Comberford Ashwood Coven Jack Hayes Horsebrook Hartshill Boscomoor Woodhouses Barlaston Stallington Lower Knightley Cowley Hardings Booth Packmoor Broad Meadow Footherley Winnington Calf Heath Swinscoe Buddileigh Upper Tean Boundary Carroway Head Gospel End Blymhill Coltstone Bank Top Meir Heath Lower Tean Oultoncross Balance Hill Chasetown Walton-on-the-Hill Brown Edge Croxtonbank Blackwaters Ravenhill Maer Croxden Barnfields Grindley Shenstone Woodend Alders Hillsdale Kidsgrove Norton East Stretton Crateford Ryecroft Gate Coton Farm Colton Hills Charnes Blithbury Queensville Grindon Fenton Ubberley Chorley Castletown Stadmorslow Armitage Windmill Bank Salt The Raikes Common Side Coldmeece Lask Edge Blore Hilderstone Stanshope Curborough Crackley Endon Plardiwick Lower Nobut Etruria Hazles Ilam Pasford Silverdale Chestall Knightley Gerrard's Bromley Lower Ellastone Heaton Hammerwich Lynn Wychnor Bridges Great Chatwell Leyfields Mobberley Stanley Winshill Oldfurnace Cauldon Lowe Upper Elkstone Stableford Farewell Standon The Rowe Wigginton Longton Dam Mill Gorstey Ley Elmhurst Shawfield Longshaw Boley Park Hill Chorlton Knypersley Willslock Elford Hanbury Woodend Blackbrook Cannock Wood Redhill Upper Ellastone Painleyhill Shirleywich Ball Haye Green Gnosall Trysull Ipstones Hollinsclough Westbeech Woodshutts Gayton Madeley Heath Blount's Green Cold Norton Stonydelph Hoar Cross Cotes Norton Green Great Moor Sidway Stourton Upper Mayfield Stanton Knotbury Willoughbridge Bloreheath Westwood Tittensor Hollies Common Commonside Croxton Miles Green Tunstall The Potteries Bentilee Featherstone Stonefield Knowl Bank Congreve Hollins Winkhill Greensforge Elford Heath Bond End Stone Heath Cat's Hill Cross Waterhouses Whittington Nethertown Hints Blythe Bridge The Bodnets Adderley Green Brereton Cross Brazenhill Balterley Woodwall Green Bridgtown Stanley Moss Brewood Alstonefield Needwood Baldwin's Gate Hem Heath Onecote Hanbury Shareshill Almington Doxey Spring Hill Garshall Green Seabridge Kingsley Holt Boon Hill Offleyrock Kingswood Common Madeley Colshaw Sandonbank Walton Broadeye Upper Nobut Birch Cross Acton Trussell Wolstanton Whitecross Compton Norbury Borough Park Lower Penn Rough Close Weaverslake Newborough Outwoods Dunsley Jugbank Little Bridgeford Ecton Brund The Handfords Rodbaston Stonywell Chatcull Norton Bridge Dilhorne Holmcroft Armsdale Fulford Churnet Grange Oaken Wheatlow Brooks Back o'th' Brook Hollington Coven Heath Great Chell Bilbrook Outlands Hockley Cross Green Ridgeway Bowers Clifton Campville Pillaton Hazelslade Prestwood High Onn Wharf Little Wyrley Acres Nook Springwood Lower Stonnall Enson Ball Green Overmoor Lower Elkstone West Hill Kingsford Middle Cliff Mossgate Brereton Dosthill Ellenhall Burslem Robin Hill Church Hill Shutlanehead Trinity Fields Church Leigh Beechcliff Coton Clanford Goldenhill Aspley Blackshaw Moor Milton Birchall Congleton Edge Cranberry Stramshall Ford Green Codsall Napley Horninglow Boney Hay Hartwell Marchington Woodlane Perry Crofts Bramshall Hill Ridware Bridge End Hanley Milldale Whitley Heath Knighton Kettlebrook Walford Normacot Sturbridge The Bratch Netherland Green Scot Hay Consall Woodcroft Sutton Lupin Chesterfield Seisdon Swindon Butterton Lawns Wood Townsend Mavesyn Ridware Dales Green Froghall Hanchurch Sneyd Green Hawthorns Sideway Kingsley Fenton Low Knutton Broughton Southlow Rugeley Barlaston Common Newlands Bednall Stockton Brook Colwich Waterfall Bradley Brocton Lightwood Napley Heath Branston Blakelow Wereton Morridge Side Great Gate Coxgreen Nether Stowe Burton Manor Middle Madeley Blakeley Lane Marston Standeford Combridge Newtown Six Ashes Rileyhill Northwood Werrington Newtown Stafford Poolfold Great Haywood Woodhouses Betley Lightwood Ramshorn Clough Hall Ranton Barton Turn Roughcote Shraleybrook Townhead Dunston Heath Stowe Highfields Pipe Ridware Amington Leycett Waggersley Cotwalton Dogingtree Estate Oulton Heath Thorpe Constantine Mayfield Red Hill Oldfallow Church Eaton Hopedale The Rookery Levedale Millmeece Butters Green Totmonslow Roche Grange Morrilow Heath Cannock Leadendale Somerford Leese Hill Green Heath Fairoak Bobbington Kingsley Moor Windy Harbour Ford Rising Brook Tithebarn Longnor Stoke-upon-Trent Whittington Brineton Armshead Fradley Tatenhill Common Bromstead Common Poolend Beffcote Madeley Park Sandford Hill Lapley Cotton Hamstall Ridware Stanley Moor Baddeley Edge Streethay Stockwell Heath Radmore Wood Gentleshaw Rangemore Mucklestone Wimblebury Newton Endon Bank Pye Green Dunstall Overley Mixon Rickerscote Fegg Hayes The Quarry Burton upon Trent Cliff Vale Four Crosses Pershall Enville Coalpit Hill Overton Cross Heath Wootton Amerton Beamhurst Lane Westlands Heath Hayes Shaffalong Cobridge Cauldon Apedale Upper Hulme Hollins Moss Pit Baswich Bradnop Wigginstall Christ Church Cookshill Beasley Stoke-on-Trent Latherford Cheadle Blymhill Lawns Warstone Hixon Threapwood Chell Heath Halmer End Coton Green Lawnhead Sharpley Heath Meaford Barton-under-Needwood Allimore Green Smallrice Churchbridge Longbridge Hayes Norton Canes Breretonhill Wilnecote Harper's Gate Penkridge Beam Hill Bradeley Wall Burybank Mile Oak Farley Yoxall Ashley Springfields Horton Longnor Sugnall Swynnerton Penkhull Berry Hill Newcastle-under-Lyme Boothen Bank Top Church Fields Butter Bank Caverswall Lower Leigh Otherton Copmere End Rushton Spencer Hill Top Seighford Shebdon Gunstone Hansley Cross Codsall Wood Heron Cross Newton Wightwick Manor Norbury Junction Brown Lees Acton Gate Lea Heath Butt Lane Aston Giggetty Coton Barton Gate Wetwood Red Bull Highwood Gillway Billington Lutley Alsagers Bank Biddulph Moor Offleyhay Chebsey Moddershall Forton Smestow Littleworth Middleport Foxt Belgrave Rowley Park Dunstal Dods Leigh Moorside Four Ashes Middleton Green Sandborough Threelows Whiston Upper Landywood Lordsley Tatenhill Yarnfield Orslow Springhill Four Ashes Gnosall Heath Knightley Dale Tompkin Cotes Heath Burston Brookhouses Coton Hayes High Onn Blithfield Eccleshall Rocester Draycott in the Clay Joiner's Square Morrey Prestwood Meerbrook Fazeley Upper Cotton Haughton Dimsdale Tamworth Dresden Blundies Mosslane Weeping Cross Bolehall Burntwood Olive Green Little Burton Efflinch Hawks Green Stretton Cellarhead Aston-by-Stone The Heath Birchendale Acton Sandyford Denford Whitmore Quarry Heath Wetton Cats Edge Blakeley Blackfords May Bank Thornes Crakemarsh Gailey Creswell Green Leacroft Iverley Sheen Whittington Stonnall Darnford Basford Onneley Shut Heath Rock End Doley Oulton Wombourne Little Chell Heatley Woodseaves Little Heath Bowers Bent The Hollies Coven Lawn Hilliard's Cross Sandon Chapel Chorlton Rushton Bank Admaston Hulme End Bradley in the Moors Weston Jones Light Oaks Upper Longdon Holt Hill Checkley Moreton Himley