Education Marketing in Ribden

Get in touch

Education Sector Advertising in Ribden

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ribden but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in ST10 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ribden (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stadmorslow Grindley Lower Nobut Bradshaw Walton Levedale Lordsley Bishton Kingsford Lightwood Efflinch Stockton Brook Congleton Edge Fradley Burybank Maer Halfpenny Green Orton Oxford Oldfurnace Bickford Walton Weeping Cross Little Hay Little Wyrley Kerry Hill Birchall Lower Ellastone Weston Coyney Burntwood Green Aldershawe Stonehouses Halmer End Fradswell Beffcote Tamworth Offleyhay Hulme Sandfields Little Aston Wheatlow Brooks Westlands Newchurch Stanley Moss Coalpit Hill Hopwas Mobberley Gnosall Leycett Fole Shaffalong Coven Aston Edingale Hill Top Bradwell Mossgate Knightley Foxley Moddershall Swinscoe Hill Chorlton Cellarhead Boley Park Hartwell Bradeley Creswell Green Loxley Green Ball Haye Green Meir Hay Hansley Cross Coton Clanford Smallrice Wootton Ranton Green Croxton Greensforge Bradley in the Moors Ashley Whitfield Middle Madeley High Onn Wharf Walton-on-the-Hill Whittington Cheddleton Greenhead Brookhouses Teanford Westcroft Beamhurst Lane Newtown Amerton Dunstall Baldwin's Gate Hookgate Light Oaks Butters Green Woodcock Heath Lower Drayton Aston Milldale Rising Brook Hammerwich Fazeley Dagdale Dosthill Tixall Cheadle Common Alsagers Bank Ellenhall Garmelow Stoke-upon-Trent Latherford Coombesdale Red Hill Little Ingestre Stone Heath Eccleshall Bank Top Branston Burton Manor Hazlecross Weston-under-Lizard Abbots Bromley Newstead Redhill Gerrard's Bromley Mayfield Meretown Haselour Whitmore Bentilee Townend Upper Longdon Gospel Ash Overley Old Perton Bowers Bridgtown Coton Hem Heath May Bank The Blythe Stallington Trentham Barton Gate Morrilow Heath Ravenshall The Rookery Lower Loxley Fegg Hayes Basford Green Norton Canes Burslem Wimblebury Hopedale Moneystone Seisdon Kinver Baswich Barton Green Longdon Trescott Springhill Clough Hall Dunkirk Bednall Head The Quarry Overton Packmoor Little Bridgeford Churchbridge Oultoncross Stone Almington Gratwich Longnor Tithebarn Chapel Chorlton Sutton Red Bull Blakeley Lane Lupin Willoughbridge Upper Elkstone Dods Leigh Shawfield Winshill Rumer Hill Rakes Dale Bobbington Barnfields Red Street Draycott in the Clay Rolleston on Dove Hanley Winnington Leacroft Gnosall Heath Church Fields Hanchurch Beech Biddulph Parkgate The Wharf Ford Bednall Chorley Coton Middleport Blythe Marsh Leyfields Compton Gayton Lowe Hill Ecton Nethertown Weston Broomhill Rough Close Sideway Shebdon Stowe-by-Chartley Kingston Hill Calton Brereton Cross Woodcroft Cotes Wood Lane Brickbridge Northwood Forsbrook Cheddleton Heath Leadendale Wolstanton Meaford Croxtonbank Shelton Poolfold Scot Hay Leek Wetley Rocks Pipe Ridware Yarnfield Finney Green Shut Heath Newton Bramshall Saverley Green Little Chell Norton-in-the-Moors Bradley Breretonhill Alder Moor Wetton Upper Nobut Ashmore Brook Rangemore Forton Plardiwick Acton Trussell Normacot Birch Cross Trinity Fields Coltstone Littleworth Withington Balance Hill Barlaston Common Ravenhill Loggerheads Middle Cliff Lutley Stretton Cannock Coxgreen Onneley Silverdale Oakley Somerford Newton Hurst Hockley Boscomoor Woodhouse Green Cresswell Caverswall Great Bridgeford Kingsley Birchendale Callingwood Beam Hill Mile Oak Upper Hatton Streethay Hulme End Blythe Bridge Betley Common Windy Harbour Meir Heaton Beasley Browns Lane Bank Top Bignall End Owen's Bank Cowall Moor Heatley Newborough End Little Onn Hanford Brown Edge Offleymarsh Adbaston Colshaw Combridge Tutbury Broadeye West Hill Ramshorn Chebsey Swindon Enson Leomansley Westwood Derrington Longshaw Quarry Heath Tittensor Newton Marston Bolehall Horsebrook Netherland Green Longbridge Hayes Whiston Balterley Longdon Green Woodmill Springfields Little Haywood Cat's Hill Cross Four Ashes Laney Green Hillsdale Swynnerton Sturbridge Rownall Little Saredon Longsdon Slitting Mill Bishops Offley Wrinehill Oaken Cotonwood Smallthorne Coton in the Clay Blurton Pasturefields Wildwood Gailey Wharf Beaconside Bond End Pye Green Armsdale Stapenhill Kingsley Moor Prestwood Common Side Fulford Codsall Slade Heath Whiston Dunstal Colton Blore Huntington Bridge End Fairoak Acton Norton Bridge Norbury Junction Blackfords Sandford Hill Ranton Cats Edge Sandyford Barton Turn Sugnall Berry Hill Blackshaw Moor The Shruggs Mixon Essington Denford Rushton Spencer Upper Leigh Church Eaton Green Bromstead Oulton Heath Beamhurst Rake End Outwoods Harlaston Stramshall Congreve Barton-under-Needwood Hartshill Harper's Gate Hollins Dunston Wardlow Townsend Kiddemore Green Wereton Boon Hill Checkley Abbey Hulton Okeover Great Saredon Hanbury Woodend Brookhay Ingestre Blymhill Lawns Boundary Etruria Back o'th' Brook Above Church Armitage Knutton Blakelow Penkhull Cotwalton Oakamoor Stafford Milton Wigginton Audley Glascote Madeley Oulton Chesterton Knighton Woodwall Green Hazles Weston Jones Elmhurst Tatenhill Common The Bodnets Hoften's Cross Kingsley Holt Bowers Bent Standeford Allimore Green Napley Shutlanehead Leekbrook Stourton Hamstall Ridware Napley Heath Ashwood Shelton under Harley Balterley Green Kingstone Hodgefield Cold Norton Hadley End Oak Hill Charnes Dunwood Scounslow Green Footherley Meir Heath Offleyrock Green Heath Keele Butt Lane Tunstall Shenstone Woodend Threelows Chadsmoor Rock End Parkside Burton upon Trent Joiner's Square Newtown Hatherton Elford Heath Ilam Betley Prospect Village Roche Grange Farley Weaverslake Lower Knightley Draycott in the Moors Wheaton Aston Crateford Hixon Gospel End Village Aspley Otherton Pattingham Crackley Middle Mayfield Blakeley Newtown Doxey Porthill Cliff Vale Marston Hopton Spot Acre Chestall Apedale Cranberry Knenhall Lower Hatton Garshall Green Croxall Hawthorns Haunton Overmoor Shutt Green Highwood Hilliard's Cross Armshead Tillington Western Downs Knowl Wall Trent Vale Millmeece Stretton Smestow Coldmeece Park End Alrewas Hints Orslow Ash Bank Stonefield Knighton Wightwick Manor Beechcliff Mavesyn Ridware Great Haywood Blymhill Gratton Whitemoor Norbury Roughcote Landywood Highfields Upper Mayfield Leese Hill Lower Penn Chatcull Hillcroft Park Stanshope Wigginstall Tadgedale Hademore Dilhorne The Heath Stanley Moor Coton Farm Littlewood Windmill Bank Fradley Junction Shareshill Gentleshaw High Town Winnothdale Wootton Cauldon Alders Knypersley Wetwood Ryecroft Gate Boothen Rickerscote The Rowe Queensville Upper Ellastone Woodgate Morridge Side Brockton Shenstone Sharpley Heath Sneyd Green Broughton Bilbrook Dunsley Belgrave Gorstyhill Poolfields Hednesford Woollaston Gorstey Ley King's Bromley Totmonslow Blithbury Gillow Heath Bonehill Ubberley Church Eaton Milwich Tompkin Whitecross Chasetown Florence Sheen Middleton Green Water Eaton Creswell Lawnhead Apeton Bitterscote Highfields Crossgate Wychnor Horton Seighford Warstone Lawns Wood Lea Heath Farewell Radmore Wood Sidway Robin Hill Longton Borough Park Stanton Newborough Cookshill Seabridge Churnet Grange Muckley Corner Doley Sandborough Brewood Blymhill Common Shraleybrook Knotbury Millend Newfield The Bratch Pillaton Hill Top Tuppenhurst Brineton Outwoods Ounsdale Hawks Green Alton Madeley Heath Blithfield Threapwood Carroway Head Mitton Little Heath Butter Bank Four Ashes Turnhurst Brinsford Ribden Dogingtree Estate Coven Lawn Cracow Moss Hardings Wood Butterton Hollinsclough Penkridge Forebridge Froghall Cowley Ipstones Six Ashes Milford Moreton Coton Birches Head Moorend Coppenhall Anslow Gate Spring Hill Waggersley Oldfallow Bradnop Church Leigh West Chadsmoor Amington Olive Green Rocester Ford Green Burntwood Bottom House Salt Stanfield Lightwood Bromley Wood Bromstead Heath Norton East Lask Edge Dales Green Great Wyrley Hyde Lea Glascote Heath Cotes Heath Enville Shirleywich Newtown Washerwall The Handfords Ball Green Goldenhill Acton Gate Sandyford Crakemarsh Hales Himley Lower Stonnall Fenton Horninglow Talke Kettlebrook Cotton Cobridge Denstone Featherstone Oulton Braddocks Hay Buddileigh Pershall Miles Green Broad Meadow Two Gates Knowl Bank The Potteries Upper Tean Mill Green Tatenhill Church Mayfield Ellastone Darnford Hinksford Marchington Woodlands Woottons Southlow Burston Cannock Wood Rugeley Codsall Wood Croxden Westbeech The Hollies Acres Nook Knowle Style Mill Green Barlaston Spath Cheadle Park The Raikes Hazelslade Little Madeley Brocton Lapley Knightley Dale Dunston Heath Bloreheath Shallowford Fradley South Sandonbank Nurton Woodhouses Cold Well Moorside Calf Heath Edial Perton Fisherwick Deadman's Green Great Chell Cross Green Blundies Colwich Wilnecote The Leys Heath Hayes Marchington Burnhill Green Grindon Little Burton Uttoxeter Carmountside Pasford Drointon Newcastle-under-Lyme Goosemoor Gunstone Springwood Warslow Upper Hulme Bagnall Christ Church New Wood Whittington Wombourne Dimsdale Dove Bank Blackwood Hill Rudyard Goosemoor Green Kingswood Common Hardings Booth Madeley Park Bemersley Green Adderley Green Prestwood Sandon Moreton Newpool Dayhills Rakeway Jugbank Hilltop Blackwaters Oulton Grange Holt Hill Stonnall Stubwood Upper Cotton Handsacre Stonywell Littleworth The Brampton The Lymes Blount's Green Rushton Bank Cauldon Lowe Chase Terrace Yarlet Hollins Copmere End Standon Great Moor Stoke-on-Trent Mosslane Pitts Hill Meerbrook Longridge Heron Cross Rue Hill Coton Hayes Little Stoke Tunstall Bowsey Wood Painleyhill Bishops Wood Hazles Cross Withystakes Four Crosses Pipehill Winkhill Talke Pits Baddeley Edge Lower Tean Stonydelph Boney Hay Springhill Blackbrook Woodhouses Long Compton Cornhill Foxt Gipsy Green Whitgreave Field Hollies Common Harriseahead Ashley Dale Nether Stowe Baddeley Green Brown Lees Cheslyn Hay Norton Green Castletown Onecote Broomyshaw Mucklestone Waterhouses Church Hill Far Hoarcross Woodend Lynn Stableford Moss Pit Trysull Clayton Quixhill Haregate Willslock Whitehurst Yoxall Endon Newchapel Hollington Commonside Summerhill Lower Elkstone Brazenhill Drayton Bassett Jack Hayes Basford Woodshutts Godstone Colton Hills Dresden Orgreave Poolend Thorpe Constantine Butterton Hill Top Loynton Fauld Mount Pleasant Longnor Slindon Gailey Outlands Longport Coton Green Hoar Cross Godleybrook Weeford Morrey Whittington Elford Hilton Stanley Newtown Comberford Thorncliffe Chell Heath Wychnor Bridges Aston-by-Stone Anslow Common Gillway High Offley Etchinghill Admaston Bucknall Newlands Stowe Thornes Shobnall Waterfall Whitehill Great Chatwell Hilderstone Perry Crofts Lower Leigh Rodbaston Rawnsley Nurton Hill Blackbrook Whitley Heath Dapple Heath Clifton Campville Upper Landywood Ridgeway Podmore Holmcroft Blackbrook Needwood Woodlane Cheadle Freehay Billington Cross Heath Lichfield Fawfieldhead Great Gate Huntley Coven Heath Creighton Coton End Hanbury Consall Ashley Heath Iverley Kidsgrove Huddlesford Flash Brund Townhead Stockwell Heath Blore Bromstead Common High Onn Brereton Curborough Hollybush Heighley Bromley Hall Anslow Woodseaves Abbey Green Endon Bank Fenton Low Hill Ridware Rileyhill Gospel End Hartley Green The Laches Middle Hill Dam Mill Biddulph Moor Wain Lee Lane Green Rowley Park Werrington Walford Haughton Alstonefield Chesterfield Wall Little Sugnall Hobble End Giggetty Wallbridge Park