Retail Marketing in Ribden

Get in touch

Retail Advertising in Ribden

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in ST10 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Ribden (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Hilton Offleymarsh Stanfield Wetley Rocks Featherstone Mavesyn Ridware Burston Gipsy Green Gailey Balterley Green Blackshaw Moor Barnfields Salt Sandyford Leek Gerrard's Bromley Doxey Great Chell Shutlanehead Gorstyhill Adderley Green The Bratch Forsbrook Stowe Pye Green Curborough Lower Leigh Bickford Brockton Hints Queensville Oldfurnace Dagdale Levedale Lynn Bridgtown Croxtonbank Endon Consall Orton Seighford Colshaw Napley Heath Tithebarn Alders Blymhill Common Hawthorns Hanbury Smallthorne Ashley Kinver West Chadsmoor Beamhurst Dunstal Haselour Crossgate Draycott in the Moors Stone Heath Bowers Bent Hanchurch Mucklestone Wolstanton Amerton Etruria Congleton Edge Walford Horsebrook Stonehouses Dales Green Red Street Wardlow Dilhorne Werrington Ravenshall Edial Fenton Wychnor Sidway Bromley Wood Stretton Hazles Hixon Longnor Stonefield Townend Onneley Waterfall Woollaston Orslow Longport Sneyd Green Lower Drayton Wigginton Dresden Woodhouses Burton upon Trent Shirleywich Meretown Halmer End Oulton Heath Bednall Ubberley Newtown Hollins Knighton Roughcote Upper Longdon Landywood Boley Park Knypersley Somerford Kettlebrook Spring Hill Oxford Balance Hill Church Fields Longnor Beechcliff Bond End Gillway Kingsley Moor Sutton Iverley Garshall Green Spot Acre Longshaw Yarlet Breretonhill Barlaston Common Grindley Great Gate Bradley Stone Goldenhill Bemersley Green Oaken Stowe-by-Chartley Alton Thornes Doley Jugbank Bishops Offley Chestall Wallbridge Park Cheslyn Hay Burslem Himley Lawnhead Whitley Heath Beamhurst Lane Withystakes Whitgreave Blurton Parkgate Hamstall Ridware Broadeye Fenton Low Cross Heath Armshead Forton Cats Edge Tuppenhurst Knenhall Upper Ellastone Holt Hill Longdon Green Comberford Hednesford Castletown Branston Holmcroft Weston Loxley Green Bradshaw Boscomoor Weston Jones Bank Top Morrey Stoke-upon-Trent Offleyhay Fairoak Croxden Haregate Hopwas Lower Hatton Stonnall Great Saredon Rangemore Coton End Heatley Norbury Junction Kingsford Broomyshaw Carmountside The Brampton Newchurch Aspley Warslow Codsall Milton Cobridge Blackwaters Woodlane Fazeley King's Bromley Balterley Mount Pleasant Acton Gate Washerwall Longridge Lawns Wood Lane Green Robin Hill Cold Well Dunkirk Newborough Lower Stonnall Rising Brook Gunstone Little Stoke Bromley Hall Waterhouses Browns Lane Brund Shenstone The Hollies Quarry Heath Wilnecote Baddeley Edge Dimsdale Stanton Norton East Pershall Middle Cliff Bonehill Dapple Heath Gentleshaw The Quarry Blakeley Fulford Shobnall Norton Canes Stockwell Heath Kingsley Holt Shebdon Bowers Cliff Vale Knowl Bank Billington Flash Bloreheath Lea Heath Normacot Chesterfield Willoughbridge Belgrave Plardiwick Joiner's Square Common Side Tunstall Chebsey Gorstey Ley Rue Hill Southlow Sandon Cat's Hill Cross Rake End Newcastle-under-Lyme Woodend Betley Common Rudyard Wall Blundies Maer Gnosall Whitmore Kidsgrove Blakeley Lane Hem Heath Hookgate Rileyhill Blore Millend Christ Church Charnes Olive Green Darnford Ipstones Brown Lees Caverswall Pasturefields Blackfords Burnhill Green Hill Top Lupin Rakes Dale Dam Mill Dunwood Essington Sandborough Baswich Ilam Apeton Armitage Cornhill Chatcull Brineton High Onn Prospect Village Woodcroft Netherland Green Pasford Wereton Hillcroft Park Dunstall Cresswell The Raikes Leekbrook Gospel Ash Poolend Sandford Hill Little Haywood Birchendale Crackley Ecton Bradeley Perton Brereton Cross Hardings Booth Red Hill Gailey Wharf Hoar Cross Biddulph Stourton Springhill Meir Hay Weston Coyney Coppenhall Mitton Millmeece Shelton Dunsley Whitehill Alrewas Newlands Streethay Sturbridge Woodhouse Green Norton-in-the-Moors Sideway Hartley Green Fradley Junction Longton Radmore Wood Coton Hayes Stanley Newpool Tompkin Hyde Lea Newtown Nethertown Blackbrook Knightley Dale Dosthill Sandonbank Lower Penn Dunston Enville Great Moor Wain Lee Kingsley High Onn Wharf Marchington Woodlands Cheadle Common Audley Coldmeece Hill Top Silverdale Tixall Little Hay Alsagers Bank Porthill Rough Close Crateford Painleyhill Wheaton Aston Lordsley Whitemoor Ball Green Above Church Giggetty Weeford Roche Grange Acton Hoften's Cross Hazles Cross Milford Barton Turn Derrington Harlaston Froghall Hobble End Stretton Etchinghill Fradley Codsall Wood Upper Elkstone Little Ingestre Bradwell Mayfield Brazenhill Lower Ellastone Lightwood Rocester Newchapel Rowley Park Blount's Green Norton Green Ribden Stadmorslow Littleworth Trent Vale Brinsford Stableford Rodbaston Morridge Side The Rowe Sheen Oulton Leadendale Little Saredon Madeley The Laches Boon Hill Woodcock Heath Ounsdale The Leys Harper's Gate Trinity Fields Fegg Hayes Dove Bank Meir Heath Cotonwood Threapwood Highfields Red Bull Woodhouses Hollinsclough Oulton Goosemoor Green Calton Woodgate Barton-under-Needwood Bucknall Blithfield Ramshorn Ingestre Fisherwick Marchington Littlewood Edingale Bank Top New Wood Almington Commonside Sandfields Elford Heath Bottom House The Shruggs Shelton under Harley Knighton Hanley Lask Edge Anslow Gate Napley Congreve Smestow Light Oaks Cheadle Copmere End Ashmore Brook Westbeech Middle Mayfield Elford Coton Farm Broughton Clifton Campville Four Crosses Meerbrook Tamworth Bramshall Little Heath Orgreave Blackbrook Upper Hulme Cheadle Park Sharpley Heath Glascote Heath Old Perton Bolehall Middleport Shareshill Okeover Cheddleton Heath Knowle Style Hill Top Elmhurst Field May Bank Seabridge Blithbury Townsend Nurton Hill Yoxall Quixhill Milldale Newton Weeping Cross Woottons Rugeley Coven Broad Meadow Coton in the Clay Scot Hay Prestwood Western Downs Wetwood Latherford Tutbury Offleyrock Coton Bitterscote Cotes Butterton Coltstone Barton Green Nurton Anslow Common Tittensor Hawks Green Broomhill Beasley Brereton Pipe Ridware Enson Hill Ridware Church Eaton Pattingham Mossgate Wrinehill Chell Heath Church Leigh Marston Uttoxeter Buddileigh Two Gates Chadsmoor Highwood Redhill Abbey Green Cracow Moss Gospel End Overton Baddeley Green Horninglow Marston Beaconside Teanford Barlaston Heron Cross Winshill The Handfords Church Eaton Green Newton Haughton Meaford Rushton Spencer Rawnsley Halfpenny Green Windy Harbour Leese Hill Stramshall Withington Great Haywood Birchall Springwood Godstone Townhead Fradley South Morrilow Heath Carroway Head Creswell Green Pitts Hill Aldershawe Hill Chorlton Standon Burntwood Green Green Heath Whiston The Heath Little Madeley Knightley Bilbrook Mile Oak Alder Moor Ranton Green Chapel Chorlton Biddulph Moor Shaffalong Blymhill Lawns Denford Bishton Chorley Huntington Stoke-on-Trent Mobberley Upper Leigh Lutley Wootton Cauldon Lowe Waggersley Tunstall Upper Hatton Calf Heath Hollington Standeford Stanley Moss Colton Upper Landywood Fauld Cotes Heath Coalpit Hill Clough Hall Sugnall Upper Nobut Leacroft Bowsey Wood Bromstead Common Brewood Middle Madeley Ashley Dale Burybank Boothen Smallrice Perry Crofts Armsdale Beech Greenhead Six Ashes Swindon Wigginstall Birches Head Podmore Woodwall Green Cannock Little Onn Thorncliffe Bridge End Garmelow Allimore Green Denstone Wightwick Manor Burton Manor Hulme Cheddleton Ranton Totmonslow Gratwich Cotton Moreton Bradley in the Moors Lightwood Shallowford Aston Springfields Longbridge Hayes Madeley Park Ford Green Butterton Crakemarsh Abbey Hulton Wootton Knowl Wall Winnington Basford Green Park End Foxley Hodgefield Pipehill Gospel End Village Aston-by-Stone Norton Bridge Brocton Blakelow Tatenhill Cranberry Rakeway Cold Norton Whittington Slitting Mill Abbots Bromley West Hill Farewell Church Mayfield Upper Tean Talke Four Ashes Ball Haye Green Cross Green Heath Hayes Churchbridge Whitecross Whiston Outwoods Cellarhead Rumer Hill Whitehurst Hazlecross Northwood Footherley Chasetown Stonydelph Anslow Brickbridge Hinksford Hulme End Oulton Grange Newtown Coven Lawn Coxgreen Penkhull Winnothdale Rownall Blythe Bridge Coton Glascote Butt Lane Stubwood Laney Green Chase Terrace Westwood Barton Gate Stapenhill Fradswell Rock End Croxton Grindon Cowley Ashwood High Offley Newstead Lower Knightley Poolfold Boundary Blore Gayton Beffcote Mixon Wood Lane Gratton Dayhills Kiddemore Green Kingswood Common Jack Hayes Endon Bank Bromstead Heath Wimblebury Croxall Prestwood Adbaston Beam Hill Leomansley Apedale Stanley Moor Swinscoe Ridgeway Trescott Walton-on-the-Hill Muckley Corner Poolfields Brown Edge Seisdon Shut Heath Ford Water Eaton Packmoor Baldwin's Gate Littleworth Parkside Longsdon Deadman's Green Hollins Coton Green Meir Moddershall Shenstone Woodend Butter Bank Moorend Bobbington Dogingtree Estate Thorpe Constantine Warstone Long Compton Hanford Blythe Marsh Hazelslade Bromstead Betley Blackbrook Trentham Wheatlow Brooks Brookhouses Leyfields Moorside Churnet Grange Outlands Upper Mayfield Oultoncross Newfield Brookhay Rickerscote Ellenhall Hopton Hilltop Bishops Wood Hartwell Scounslow Green Handsacre Woodseaves Willslock Far Hoarcross Borough Park Highfields Swynnerton Stallington Stanshope Weaverslake Stafford Horton Little Wyrley Huddlesford Cannock Wood Knutton Moreton Loggerheads Tadgedale Little Sugnall Bradnop Miles Green Huntley Cookshill Haunton Boney Hay Hilderstone Draycott in the Clay Ellastone Wildwood Mill Green Braddocks Hay Coton Clanford Hardings Wood Westlands Great Wyrley Coven Heath Threelows Kingstone Callingwood Eccleshall The Lymes Weston-under-Lizard Lowe Hill Bentilee Kingston Hill Aston Hanbury Woodend Little Chell Alstonefield Gillow Heath Springhill Winkhill Walton Nether Stowe Bignall End Whitfield Walton Ashley Heath Hales Newtown Drayton Bassett Colton Hills Middle Hill Hillsdale Berry Hill Oak Hill Newton Hurst Keele Back o'th' Brook Lower Nobut Chesterton Acton Trussell The Rookery Foxt Wychnor Bridges Godleybrook Stockton Brook Cauldon Cotwalton Dunston Heath Stonywell Shutt Green Checkley Burntwood Newtown Dods Leigh Creighton Hammerwich Hilliard's Cross Longdon Hollybush Needwood Shraleybrook Overmoor Saverley Green Oldfallow Fole Talke Pits Four Ashes Blymhill Creswell Drointon Whittington Ash Bank Slindon Wetton Tatenhill Common Norbury Mosslane Trysull Acres Nook Freehay Otherton Hademore Tillington The Blythe Lapley Rushton Bank Oakamoor Knotbury Hadley End Clayton Harriseahead Rolleston on Dove Ryecroft Gate High Town Wombourne Hopedale Admaston Pillaton Florence Shawfield Colwich Hansley Cross Mill Green Owen's Bank Bagnall Lower Elkstone Westcroft Gnosall Heath Upper Cotton Penkridge Windmill Bank Kerry Hill Whittington Hatherton Heaton Slade Heath Hollies Common Heighley The Potteries Oakley Butters Green Ravenhill Little Burton Efflinch Lichfield Goosemoor Cowall Moor Loynton Lower Tean Greensforge Hockley Hartshill Blackwood Hill Yarnfield Church Hill Compton Great Bridgeford Leycett Overley Finney Green Little Aston Madeley Heath Little Bridgeford Newborough End Amington Spath Coombesdale Bednall Head Combridge Moss Pit Coton Summerhill The Bodnets Sandyford Onecote Milwich Great Chatwell Turnhurst Basford Forebridge Lower Loxley Woodmill The Wharf Birch Cross Outwoods Middleton Green Farley Woodshutts Fawfieldhead Moneystone