Education Marketing in Brockley Corner

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Education Sector Advertising in Brockley Corner

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Brockley Corner but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in IP28 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Gisleham Lower Street Culford Covehithe Brockford Green Stoke Chippenhall Green Stubbing's Green Aspall Barham Sudbury Mickfield Audley End Purple Hill Ashfield Green Gazeley Hollybush Corner Apsey Green Red Lodge Combs Sutton Heveningham Chedburgh Hargrave Cock Street Hillside Barrow Metfield Crowfield Green Wetheringsett Metfield Common Honington Mendlesham Green Alderton Syleham Cross Green Knodishall Wickham Street Sternfield Tattingstone Nacton Hanningfields Green Hanchett End Great Ashfield Maypole Green Trimley St Martin Little Knowles Green Blacksmith's Corner Framlingham Polstead Temple End Grinstead Hill Toad Row Battlies Green Broad Green Sutton Common Blaxhall Saxtead Little Green Needham Street Bacton Hengrave Kenton Corner Great Wenham Beck Row Debach Methersgate Upper Layham Creeting Bottoms Ousden Stradbroke Frostenden Brabling Green Hessett Lidgate Gedgrave Hall Bures Norton Little Green Shimpling Willingham Stonham Aspal Upper Street Spexhall Boxford Great Barton West Street Holbrook Dennington Corner Clements Westhorpe Friday Street Heckfield Green Stuston Cook's Green Earl Stonham Cock and End Little Glemham Spratt's Street Ash Street Tannington Creeting St Mary Middleton Moor Westley Duck Corner Woodbridge Cow Green Boulge Lambfair Green Whepstead Groton Snape Woolpit Heath Button's Green Swilland Clopton Pixey Green Wenhaston Black Heath Roman Hill Tuddenham Weston Ditch Shelley Darsham Boyden End Warren Heath Eriswell Ellough Upper Town Occold Great Green Easton Green East Green Bobby Hill Hunston Candle Street Freckenham Lound Somersham Brandeston Denham Oldhall Green Great Bricett Ringsfield Friston Castling's Heath Depden Wortham Gosland Green Crowfield Blackheath Clopton Green Ampton Stoke-by-Clare Gedgrave Annis Hill Cookley Street Little Bealings Timworth Dorking Tye Clare Kingshall Street Felsham Charles Tye Thornham Parva Earsham Street Trimley St Mary Nowton Horner's Green Ballingdon Bedingfield Street Westerfield Wootten Green Sotterley Crownland Colton Brome Bacton Green Wingfield Hog's Corner Wickham Market Kettleburgh Lawshall Wangford Lower Falkenham Exning Erwarton California Hepworth Stone Common Upper Street Stockhold Green Fenstead End Grundisburgh Wickham Street Stonecross Green Darmsden Mill Green Bedfield Chelsworth Common Redisham Boot Street Charsfield Wickham Green Bury St Edmunds Goddard's Corner Mellis Green Barningham Magpie Green Gibraltar Brundish Sutton Street Haughley Sotherton Corner Weybread Curlew Green Wetherden Upper Town Studlands Park Finningham Dalham Slough Hill Frostenden Corner Glemsford Wattisham Chalkstone Pettaugh Gedding Rushmere Street Marlesford Mettingham Barton Mills Sproughton Longfield Green Wingfield Green Bower House Tye Cuckoo Green Reydon Shop Corner Great Green Hestley Green South Cove Cross Street Broadgrass Green Little Green Brantham Oakley Park Smallwood Green Clay Common Cox Common Framsden Badwell Ash Great Blakenham Wyverstone Street Priory Heath Shingle Street Bramford Easton Bavents Pitcher's Green Wixoe Letheringham Carlton Colville Walberswick Bucklesham Chilton Leys High Street Sharpstone Street Botesdale Green Cretingham Westleton Brampton Racecourse Cornard Tye Willisham Tye Butley Low Corner Page's Green Ringshall Freston Bell's Corner Hazel Stub Hopton Alpheton Brundon Harrow Green Whitestreet Green Aldham Parkway Hadleigh Heath Drinkstone Green Little Whittingham Green Meeting Green Little Saxham Rendham Rushmere William's Green Saxtead Green Eye Higham Kentford Hanchett Village Cross Green Great Bealings Withermarsh Green Poslingford Corner Athelington Thorpeness Acton Place Ringsfield Corner Woolverstone Shotley Common Battlesea Green North Cove East Bergholt Worlingworth Hundon Shotley Gate Barking Wickham Skeith Workhouse Green Brockley Green Fornham St Martin Russel's Green Four Ashes Bildeston Depden Green Cranmer Green Drinkstone Little Livermere Bawdsey Farley Green Huntingfield Mickley Green Haverhill Chilton Conyer's Green Potash Thornham Magna Elmswell Stanstead Dunwich Wangford Bramfield Hibb's Green Lower Hacheston Little Wenham Chilton Street Ramsholt Cuckoo Tye Barnham Kingshall Green Great Waldingfield Woodside View Aldringham Gosbeck Rougham Green Stanway Green Sibton Old Felixstowe Ubbeston Lower Holbrook Benacre Redgrave Clopton Corner Moats Tye Monks Eleigh Cocks Green Herringswell Mendlesham Camps Heath Otley Bottom Thorington Street Lowestoft Nedging Church Common Blundeston Denham Calford Green Round Maple Oaks Tye Thorington Pitmans Corner Attleton Green Great Bradley Walsham le Willows Hanningfield Green Brundish Street Shelland Easton Broad Street Battisford Cotton Nedging Tye Icklingham Melon Green Barnardiston Scotia Drift Great Saxham Wenhaston Brightwell Heath Kennett End Collipy's Green Tannington Place Horham Brown Street Shotley Colchester Green Little Blakenham Lavenham Stone Street Stowupland Parham Ingham Hasketon Mellis Botesdale Gipping Moulton Newton Little Wratting Bruisyard Rendlesham Mount Pleasant Great Livermere Hightown Green Brook Green Clopton Green Kersey Upland Great Wratting Earl Soham Stoke Ash Coldfair Green Sowley Green Broadway Wentford Newtown Brome Street Kersey Tye Bredfield Oulton Hawstead Green Corton Cock & End Raydon Town Street Tan Office Green Upper Weybread Blythburgh Clopton Green Gromford Gipsy Row Burthorpe Chediston Green Baylham Water Run Denham Street Wetherup Street Rose Green Barsham Monk Soham Brent Eleigh St Peter South Elmham Maidenhall Stone Street Great Cornard Holton St Mary Tuddenham St Martin Cattishall Withersfield East End Walpole Drybridge Hill Worlington Kirton Denston Oulton Broad Stoke-by-Nayland Bucks Horn Place Back Street Daisy Green St Margaret South Elmham Playford Honey Tye High Rougham Fen Street Baxter's Green Ringshall Stocks Newbourne Sherbourne Street Cherrytree Green Boardy Green Battisford Tye Walton Allwood Green Falkenham Holton Chediston Willisham Thorney Green Santon Downham Bridge Street Chelsworth Dublin Park Gate Barnby Little London Broad Green Denham End Creeting St Peter Cowlinge Wicker Street Green St James South Elmham Bentley Tostock White Horse Corner Capel Green Wattisfield Hitcham Palgrave Silverlace Green Chattisham Dallinghoo Winston Green Bedingfield North Warren Kettlebaston Daisy Green Wainford Pettistree Hacheston Broom's Barn Rede Capon's Green Little Eriswell Knaves Green Chapel Hill Nettlestead Brockley High Street Stanton Chare Cavenham Chimswell Rotten End Euston Bradfield Combust Rishangles Offton Cratfield Stratford St Andrew Melton Monk Soham Green East Green Undley Little London East Barton Woolpit Calais Street Windsor Green Falkenham Sink Little Thurlow Green Bicker's Heath Larks' Hill Campsea Ashe West Stow Levington Akenham Barking Tye Haughley New Street Smithwood Green Wyverstone Thurston End Bird Street Bungay Little Bradley Saxtead Hadleigh Thelnetham Brightwell Great Common Hulver Street Washmere Green Naughton Great Glemham Friday Street The City Ashbocking Canham's Green Stansfield Denham Corner Herringfleet Brockley Corner Button Haugh Green West Row Whelp Street Brampton Street Henley Grimstone End Helmingham Great Finborough Black Street Bull Green Shipmeadow Risby Borley Green Lampardbrook Belstead Capel St Mary Mendham The Woodlands Middleton Hoggard's Green Hartest Hill Great Welnetham Wattisham Stone Rushmere St Andrew Lattinford Hill Halesworth Coney Weston Oakley Oak Hill Dagworth Bures Green Wrentham Sizewell Thwaite Lindsey Hobbles Green Saxham Street Bromeswell Cove Bottom Old Newton Boyton Silverley's Green Monewden Stowmarket Fakenham Magna Horringer Lakenheath Hawstead Copdock Middlewood Green Gislingham Crown Corner Acton Winston Bloodman's Corner Ixworth Little Cornard Creeting Hills Gulling Green Shottisham Dunstall Green Foals Green Higham Maidensgrave Thurston Planche Hoo Flixton Thorpe Green Boxted Trimley Lower Street Sudbourne Cobblers Corner Newmarket Maypole Green Swingleton Green Friday Street Burstallhill Bush Green Uggeshall Weston Worlingham Southolt Earl's Green Wrentham West End Wissett Wetherden The Port of Felixstowe Mill Hills Hagmore Green Saxmundham Gosling Green The Downs Southwold Kedington Kelsale Beccles Mill Common Bacon's Green Thrandeston High Street Gunton Hoxne Frizzeler's Green Lady's Green High Street Green Assington Green Great Thurlow Lawshall Green Martlesham Mildenhall East End Brockford Street Bowbeck Yoxford Landwade Coltsfoot Green Pakefield West End Hemingstone Weybread Street Lower Common Poslingford Westhall Thorndon Troston Waldringfield Pea Porridge Green Knettishall Tan Office Woodbridge Walk Pakenham Crackthorn Corner Norton Thurston Witnesham The Heath The Street Langham Ashfield Cum Thorpe Felixstowe Nether Street Little Finborough Upper Street Blacksmith's Green Theberton Assington Dennington Hall Hunston Green Upper Holton Fingal Street Ringsfield Common Onehouse Fornham All Saints Ilketshall St Andrew Stoven Burgh Almshouse Green Priory Green Woolpit Green Flixton Badingham Pound Green Ilketshall St Margaret Mile End Rooksey Green Claydon Wherstead Little Stonham Leavenheath Polstead Heath Blackthorpe Chelmondiston Cay Hill Drakestone Green Cookley Ipswich Stowlangtoft North Green Carlton Lower Green Cattawade Stutton Flowton Kenton Stanwell Green Lower Layham Kirkley Henstead Wyverstone Green Chillesford Linstead Parva Boyton End Butley Wilde Street Denham Green Homersfield Rougham Upthorpe Ilketshall St Lawrence Mells Westbourne Saxtead Bottom Hinderclay Little Welnetham Mill Hole Hemley Baylham Stone Humble Green Buxhall Fen Street Sibton Green Braiseworth Scotland Street Rumburgh Wortham Ling Base Green Culpho Cross Green Washbrook Street Kessingland Beach Barnaby Green Ashfield Green Nayland Bedfield Long Green Elveden Sapiston Market Weston Tattingstone White Horse Broke Hall California Poystreet Green Upsher Green Kesgrave Newman's Green Martlesham Heath Capel St Andrew Thorns Waldringfield Heath Buxhall Beyton Green Holywell Row Fen Street Thistley Green Harleston Washbrook Haughley Green Orford Needham Market Preston St Mary Chantry Hollesley Dorley's Corner Forward Green Church End Snape Watering Mutford Kessingland Thorpe Morieux Mace Green Bromswell Heath Stow's Hill Stanningfield Flempton Coddenham Green Chevington Withersdale Street Whitton St Michael South Elmham Wissington Lower Raydon Beyton Wilsey Felixstowe Ferry Somerton St Cross South Elmham Cargate Eastbridge Chickering Peasenhall Genesis Green Semer Newthorpe Dennington Bell's Cross Mill Green Sackers Green Hartest Rattlesden Owl's Green Yaxley Shimpling Street Bruisyard Street Cookley Green Wick's Green Wilby Kenny Hill Hemp Green Ash Corner Little Waldingfield Babel Green Benhall Street Mill Green Cranley Bardwell Cransford Eyke Timworth Green Barley Green Birds End Stanton Edwardstone Otley Green Bradfield St George Monks Eleigh Tye Debenham All Saints' South Elmham Blyford Bradfield St Clare Leiston Fornham St Genevieve Chimney Street Parliament Heath Stackyard Green Mill Green Thorpe Street Kersey St Nicholas South Elmham Annesons Corner Redlingfield Normanston Swan Green Hawkedon Stoke Park Burgate Milden Great Green Ixworth Thorpe Combs Ford Butley High Corner Brandon Stratford St Mary Gainsborough Cockfield Ward Green Cole's Green Fressingfield Linstead Green Somerleyton Long Melford Farnham Reydon Smear Mole Hill Rushbrooke Elmsett Ford's Green Aldeburgh Wickhambrook Whatfield Stradishall Brackenham Tunstall Ufford Dandy Corner Cuckold's Green Little Green Rodbridge Corner Mill Street Lackford Bleach Green Culfordheath Malting End Lindsey Tye Wordwell Sotherton Pinford End Little Thurlow North Green Brettenham Greenwich Harkstead Laxfield Sweffling Otley Coopers Corner Coddenham Rose Hill Shadingfield Iken Badwell Green Hintlesham Burstall Castle Hill Cavendish Duke Street Stock Hill Sicklesmere Kittle's Corner Long Thurlow Wales End Rickinghall Stores Corner Stanton Street Benhall Green