Bus Advertising in Brockley Corner

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Bus Marketing in Brockley Corner

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brockley Corner - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brockley Corner - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brockley Corner- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brockley Corner - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Great Thurlow Athelington Hoggard's Green St Peter South Elmham Letheringham Henstead Conyer's Green Cock and End Mickley Green Otley Cranmer Green Helmingham Ward Green Stutton Ousden Great Bradley Fenstead End Lowestoft Pakefield Somersham Woolpit Henley Lound Hollesley Worlingworth Barham Cross Green Hoo Cox Common Shipmeadow Kittle's Corner Gosling Green Thorpe Street Shelley Thurston Shop Corner Cuckoo Green Bradfield St Clare Windsor Green Easton Green The Port of Felixstowe Hawstead Green Washbrook Street Capel St Mary Old Felixstowe Brightwell Heath Brome Poslingford Monewden Gedgrave Flempton Roman Hill Cretingham Reydon Smear Sibton Green Denham Street Lindsey Tye Withersfield Little Thurlow Green Cove Bottom Rickinghall Weybread Street Grimstone End Knettishall Ilketshall St Margaret Gazeley Bramford Easton Workhouse Green Sproughton Rishangles Chedburgh Hanningfield Green Meeting Green Broom's Barn Thelnetham Brampton Lower Raydon Bramfield Monk Soham Green Attleton Green Pettistree Crowfield Uggeshall Nayland Kentford Shotley Hadleigh Red Lodge Parliament Heath Silverley's Green Timworth Wicker Street Green Bull Green St James South Elmham Lower Common Haughley Stanton Forward Green Chalkstone Woolpit Green Walberswick Nowton Cobblers Corner Mill Street Malting End Halesworth The Heath Peasenhall South Cove Clopton Green Newmarket Church End Daisy Green North Cove Brettenham Owl's Green Little Knowles Green Sweffling Bures Green Bungay Haverhill Culfordheath Aldeburgh Ringsfield Brockford Green Denham Corner Ashbocking Boot Street Friday Street Mill Green Sutton Street Tostock Felixstowe Horringer Little Waldingfield Bacton Frostenden Shotley Gate Sicklesmere Wyverstone Wrentham Newthorpe Great Ashfield Ilketshall St Andrew Stone Common Button Haugh Green Santon Downham Bicker's Heath Cransford Sotherton Coopers Corner Middleton Brightwell Charles Tye Monks Eleigh Southolt Farley Green Pound Green Gromford Sternfield Upthorpe Botesdale Green Little Finborough Hartest Corton Heckfield Green Freckenham Barsham Ellough Brockley Green Brampton Street Ubbeston Mettingham Martlesham Heath Stowupland Chediston Green Westleton Holton Kingshall Green Wetheringsett Methersgate Barnaby Green Great Green Poslingford Corner Combs Ford Battisford Heveningham Trimley St Martin Stowmarket Mellis Green Orford Framsden Erwarton Falkenham Brook Green Butley Earsham Street Willisham Barley Green Oak Hill Shelland Wickham Market Raydon Thistley Green Assington Capel St Andrew Occold Oulton Sudbury Euston West Street Almshouse Green Bradfield Combust Great Wratting Kersey Upland Cookley Street Wilde Street Weston Kesgrave Brent Eleigh Horner's Green Lower Hacheston Broadway Hopton Saxham Street Worlington Westhall Wickham Green Tattingstone Somerleyton Mill Hole Broad Green Calford Green Gislingham Whelp Street Preston St Mary Dorley's Corner Bacon's Green Polstead Campsea Ashe Wick's Green Undley North Warren Thrandeston Linstead Parva Knaves Green Sutton Great Blakenham East Bergholt Stanton Chare Pixey Green Parkway Ixworth Thorpe Brabling Green Clay Common Tannington Darsham Friday Street Wyverstone Street Rushmere St Andrew Sudbourne Fressingfield Mells High Street Walsham le Willows Hazel Stub Depden Ashfield Green Racecourse Grinstead Hill Rose Green Earl's Green Boyton Wixoe Whepstead Aldringham Belstead Genesis Green Larks' Hill Icklingham Herringswell Shotley Common Newbourne Cole's Green Beccles Linstead Green Whatfield Battlesea Green Dublin Ford's Green Dalham Waldringfield Heath Witnesham Brome Street Thurston Planche Bures Claydon Eastbridge Stansfield Aldham Slough Hill Rushmere Street Wickhambrook Wickham Skeith Little Whittingham Green Barnardiston Bromeswell Little Bradley Battlies Green Holton St Mary Duck Corner Gibraltar Mickfield Wetherup Street Cotton Rendlesham Bredfield Honington Wissington Broke Hall Little Bealings Capel Green Clare Thorpeness High Rougham Waldringfield Grundisburgh Stowlangtoft Stonham Aspal Creeting St Mary Wortham Ling Fen Street Cattishall Daisy Green Assington Green Huntingfield Chilton Withersdale Street Lattinford Hill West Row Lindsey Oulton Broad Mill Green Harrow Green Baxter's Green Back Street Brockley Denham Covehithe Cross Street Greenwich Ashfield Cum Thorpe Hestley Green Higham Woodside View Audley End Lower Falkenham Castle Hill Long Thurlow Langham Polstead Heath Upsher Green Stone Street Beyton Green Redgrave Great Glemham Cook's Green Stonecross Green Brundish Street Snape Watering Little London Hanningfields Green Newton Culford Dandy Corner Battisford Tye Drybridge Hill Hengrave Badingham Palgrave Crowfield Green Whitton Dunstall Green Shingle Street Great Bricett Longfield Green Spexhall Stackyard Green Little Glemham Buxhall Bloodman's Corner Woolpit Heath Little Thurlow Sotherton Corner Stoke Wilby Wentford Haughley New Street Winston Green Great Bealings Mile End Cock Street Hanchett End Mendlesham Brundish Newtown Weston Ditch Creeting Hills Iken Drinkstone Ringsfield Common Stanstead Cavendish Church Common Reydon Dagworth Hawkedon Cattawade Little Green Creeting St Peter Debenham Kettleburgh Chimney Street Goddard's Corner Boyton End Trimley Lower Street Annesons Corner Kessingland North Green Glemsford Holbrook Chelmondiston Wingfield Oldhall Green Annis Hill Upper Street Upper Town Timworth Green Stoke Ash Alpheton Dorking Tye West Stow Westerfield Bedingfield Street Benhall Street Kessingland Beach Southwold Mendham Stoke Park Bardwell Dallinghoo Somerton Exning Mutford Tuddenham St Martin Thorington Rodbridge Corner Laxfield Sotterley Lower Green Hobbles Green Thorney Green Culpho Barningham Little Welnetham Rougham Green Yoxford Darmsden All Saints' South Elmham Page's Green Chediston Babel Green Lawshall Green Baylham Stone Woodbridge Pitcher's Green Mildenhall Pettaugh Gainsborough Marlesford East Green Clopton Green Thurston End Wortham Wales End Great Saxham Stockhold Green Dennington Hall Ilketshall St Lawrence Wangford Hasketon Silverlace Green Priory Green Mill Common St Michael South Elmham Wangford Cow Green Tuddenham Stratford St Andrew Denham Coney Weston Drinkstone Green Cowlinge Camps Heath Hunston Burstallhill Snape Ixworth Brandon Kelsale White Horse Corner Cookley Otley Bottom Allwood Green Benacre Gunton Upper Weybread Gipsy Row Bobby Hill Fen Street Wyverstone Green Stradbroke Hulver Street Hacheston Pitmans Corner Beyton Wordwell Poystreet Green Purple Hill Mace Green Walpole Ampton Westley High Street Shadingfield Denston Stores Corner Woodbridge Walk Market Weston Rushbrooke Otley Green Cookley Green St Cross South Elmham Chilton Leys Great Wenham Dennington Great Barton Warren Heath Denham Green Gisleham Metfield Common Sutton Common Chimswell Four Ashes Rotten End Knodishall Bradfield St George Great Waldingfield Framlingham Maidenhall Monk Soham Denham End Blackheath Bell's Corner Wickham Street Hemingstone Buxhall Fen Street Chevington Whitestreet Green Wilsey Playford Rumburgh Kenton Kenny Hill Brundon Chelsworth Colton Hemp Green Sherbourne Street Woolverstone Hargrave Brandeston Shimpling Street Carlton Colville Crown Corner Bell's Cross Eye Monks Eleigh Tye Stuston Mendlesham Green Mill Green Risby Crackthorn Corner Clopton Wattisfield Bromswell Heath Capon's Green Coddenham Moulton Thornham Magna Ringsfield Corner Chapel Hill Fornham St Martin Frizzeler's Green Stradishall Chippenhall Green Onehouse Nacton Thorpe Green Upper Street Botesdale Willisham Tye Kennett End Bruisyard Dennington Corner Spratt's Street The City St Nicholas South Elmham Kirton Magpie Green Bildeston Depden Green Yaxley Thorington Street Bawdsey Trimley St Mary Hanchett Village Hawstead Flixton Kingshall Street Kedington Copdock Rattlesden Little Wratting Earl Stonham Elmswell Friston Sackers Green Walton Duke Street Fakenham Magna Edwardstone Milden Burgate Oakley Cratfield Maypole Green Barton Mills Wherstead Stratford St Mary Mill Hills Fornham St Genevieve Ringshall Stocks Bower House Tye Pea Porridge Green Winston Stone Street Nether Street Middleton Moor Rose Hill Gosland Green Chillesford Worlingham Stock Hill Oaks Tye Gedgrave Hall Fingal Street Stanningfield Wenhaston Scotland Street Tattingstone White Horse Great Green Collipy's Green Pakenham Mole Hill Stoke-by-Nayland Leiston Gipping Chickering Wenhaston Black Heath Blaxhall Ramsholt Bleach Green Troston Hog's Corner Earl Soham Baylham Wetherden Hagmore Green Lower Holbrook Gulling Green Eyke Clements Tunstall Mill Green Sibton Water Run Humble Green Lackford Broad Green Park Gate Wrentham West End Chelsworth Common Russel's Green California Rendham Wainford Barrow Ufford Kirkley Kenton Corner Martlesham Saxtead Smallwood Green Thornham Parva Ballingdon Badwell Green Alderton Sapiston Colchester Green Ash Street Oakley Park East End Potash Smithwood Green Sowley Green Hitcham Melon Green Cherrytree Green Washbrook Great Green Hillside Hintlesham Norton Little Green Flixton Saxtead Green Button's Green Cuckold's Green Thorns Braiseworth Parham Syleham Westhorpe Willingham Bucks Horn Place Brown Street Nedging Tye Broadgrass Green Cocks Green Bentley Little Saxham Cock & End Temple End Hunston Green Frostenden Corner Brantham Elveden Boxford East Green Freston Ipswich High Street Gosbeck Canham's Green Acton Birds End Combs Hadleigh Heath Newman's Green Higham Lavenham Redisham Ingham Theberton Naughton Stoven Hartest Hill Moats Tye Little Eriswell Calais Street Lady's Green East End Blundeston Tan Office Green Round Maple Great Common Barking Stubbing's Green Great Livermere The Downs Benhall Green Leavenheath Priory Heath Landwade Maypole Green Drakestone Green Chilton Street Cockfield Cay Hill Finningham Shottisham Kersey Saxtead Little Green Harleston Cornard Tye Westbourne Upper Layham Needham Market Elmsett Debach Lower Layham Foals Green Brockley Corner Scotia Drift Hessett Honey Tye Needham Street The Woodlands Swilland Base Green Boardy Green Rougham Thorpe Morieux Herringfleet Easton Bavents Gedding Little Blakenham Lower Street Hollybush Corner Withermarsh Green Wetherden Upper Town Lidgate Bowbeck Normanston Ashfield Green Swingleton Green Blyford Felixstowe Ferry Lakenheath Bruisyard Street Acton Place Great Welnetham Boxted Mount Pleasant Nettlestead Little Green Bedingfield Cross Green Boulge Upper Street Candle Street Hibb's Green Barnham Wootten Green Hemley California Stanwell Green Saxmundham Mellis Dunwich Creeting Bottoms William's Green Charsfield Thorndon Apsey Green Metfield Aspall Friday Street Toad Row Shimpling Rooksey Green Great Cornard Blythburgh Castling's Heath Norton Burstall Redlingfield Carlton Wissett Bridge Street Long Melford Swan Green Cuckoo Tye Wickham Street Coldfair Green Lambfair Green Burthorpe Lampardbrook Eriswell Fornham All Saints Upper Holton Ringshall Butley High Corner Sizewell Wattisham Stone Bucklesham Hightown Green Blackthorpe Farnham Crownland Coltsfoot Green Coddenham Green Barking Tye Felsham Tan Office Semer Harkstead Offton Hundon Haughley Green Stanton Street Tannington Place Kersey Tye Melton Stanway Green Little Livermere Brockford Street Little Cornard High Street Green Ash Corner Middlewood Green Akenham Little Stonham Little Wenham Chattisham Pinford End Falkenham Sink Bury St Edmunds Stow's Hill Blacksmith's Corner Kettlebaston North Green Bacton Green Cargate Homersfield St Margaret South Elmham Barnby Wattisham Groton Curlew Green Bedfield Long Green Flowton Town Street Blacksmith's Green East Barton Black Street Beck Row Badwell Ash Washmere Green Maidensgrave Sharpstone Street Lawshall Bedfield Little London Holywell Row Clopton Corner Horham Boyden End Cranley Butley Low Corner Hepworth Burgh Broad Street Levington Chantry Old Newton Hoxne Rushmere West End Rede Saxtead Bottom Bird Street Brackenham Wingfield Green Thwaite Cross Green The Street Weybread Stoke-by-Clare Borley Green Cavenham Great Finborough Nedging Hinderclay Bush Green Clopton Green Studlands Park