Bus Advertising in Brockley Corner

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Bus Marketing in Brockley Corner

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brockley Corner - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brockley Corner - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brockley Corner- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brockley Corner - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Gisleham Lower Street Culford Covehithe Brockford Green Stoke Chippenhall Green Stubbing's Green Aspall Barham Sudbury Mickfield Audley End Purple Hill Ashfield Green Gazeley Hollybush Corner Apsey Green Red Lodge Combs Sutton Heveningham Chedburgh Hargrave Cock Street Hillside Barrow Metfield Crowfield Green Wetheringsett Metfield Common Honington Mendlesham Green Alderton Syleham Cross Green Knodishall Wickham Street Sternfield Tattingstone Nacton Hanningfields Green Hanchett End Great Ashfield Maypole Green Trimley St Martin Little Knowles Green Blacksmith's Corner Framlingham Polstead Temple End Grinstead Hill Toad Row Battlies Green Broad Green Sutton Common Blaxhall Saxtead Little Green Needham Street Bacton Hengrave Kenton Corner Great Wenham Beck Row Debach Methersgate Upper Layham Creeting Bottoms Ousden Stradbroke Frostenden Brabling Green Hessett Lidgate Gedgrave Hall Bures Norton Little Green Shimpling Willingham Stonham Aspal Upper Street Spexhall Boxford Great Barton West Street Holbrook Dennington Corner Clements Westhorpe Friday Street Heckfield Green Stuston Cook's Green Earl Stonham Cock and End Little Glemham Spratt's Street Ash Street Tannington Creeting St Mary Middleton Moor Westley Duck Corner Woodbridge Cow Green Boulge Lambfair Green Whepstead Groton Snape Woolpit Heath Button's Green Swilland Clopton Pixey Green Wenhaston Black Heath Roman Hill Tuddenham Weston Ditch Shelley Darsham Boyden End Warren Heath Eriswell Ellough Upper Town Occold Great Green Easton Green East Green Bobby Hill Hunston Candle Street Freckenham Lound Somersham Brandeston Denham Oldhall Green Great Bricett Ringsfield Friston Castling's Heath Depden Wortham Gosland Green Crowfield Blackheath Clopton Green Ampton Stoke-by-Clare Gedgrave Annis Hill Cookley Street Little Bealings Timworth Dorking Tye Clare Kingshall Street Felsham Charles Tye Thornham Parva Earsham Street Trimley St Mary Nowton Horner's Green Ballingdon Bedingfield Street Westerfield Wootten Green Sotterley Crownland Colton Brome Bacton Green Wingfield Hog's Corner Wickham Market Kettleburgh Lawshall Wangford Lower Falkenham Exning Erwarton California Hepworth Stone Common Upper Street Stockhold Green Fenstead End Grundisburgh Wickham Street Stonecross Green Darmsden Mill Green Bedfield Chelsworth Common Redisham Boot Street Charsfield Wickham Green Bury St Edmunds Goddard's Corner Mellis Green Barningham Magpie Green Gibraltar Brundish Sutton Street Haughley Sotherton Corner Weybread Curlew Green Wetherden Upper Town Studlands Park Finningham Dalham Slough Hill Frostenden Corner Glemsford Wattisham Chalkstone Pettaugh Gedding Rushmere Street Marlesford Mettingham Barton Mills Sproughton Longfield Green Wingfield Green Bower House Tye Cuckoo Green Reydon Shop Corner Great Green Hestley Green South Cove Cross Street Broadgrass Green Little Green Brantham Oakley Park Smallwood Green Clay Common Cox Common Framsden Badwell Ash Great Blakenham Wyverstone Street Priory Heath Shingle Street Bramford Easton Bavents Pitcher's Green Wixoe Letheringham Carlton Colville Walberswick Bucklesham Chilton Leys High Street Sharpstone Street Botesdale Green Cretingham Westleton Brampton Racecourse Cornard Tye Willisham Tye Butley Low Corner Page's Green Ringshall Freston Bell's Corner Hazel Stub Hopton Alpheton Brundon Harrow Green Whitestreet Green Aldham Parkway Hadleigh Heath Drinkstone Green Little Whittingham Green Meeting Green Little Saxham Rendham Rushmere William's Green Saxtead Green Eye Higham Kentford Hanchett Village Cross Green Great Bealings Withermarsh Green Poslingford Corner Athelington Thorpeness Acton Place Ringsfield Corner Woolverstone Shotley Common Battlesea Green North Cove East Bergholt Worlingworth Hundon Shotley Gate Barking Wickham Skeith Workhouse Green Brockley Green Fornham St Martin Russel's Green Four Ashes Bildeston Depden Green Cranmer Green Drinkstone Little Livermere Bawdsey Farley Green Huntingfield Mickley Green Haverhill Chilton Conyer's Green Potash Thornham Magna Elmswell Stanstead Dunwich Wangford Bramfield Hibb's Green Lower Hacheston Little Wenham Chilton Street Ramsholt Cuckoo Tye Barnham Kingshall Green Great Waldingfield Woodside View Aldringham Gosbeck Rougham Green Stanway Green Sibton Old Felixstowe Ubbeston Lower Holbrook Benacre Redgrave Clopton Corner Moats Tye Monks Eleigh Cocks Green Herringswell Mendlesham Camps Heath Otley Bottom Thorington Street Lowestoft Nedging Church Common Blundeston Denham Calford Green Round Maple Oaks Tye Thorington Pitmans Corner Attleton Green Great Bradley Walsham le Willows Hanningfield Green Brundish Street Shelland Easton Broad Street Battisford Cotton Nedging Tye Icklingham Melon Green Barnardiston Scotia Drift Great Saxham Wenhaston Brightwell Heath Kennett End Collipy's Green Tannington Place Horham Brown Street Shotley Colchester Green Little Blakenham Lavenham Stone Street Stowupland Parham Ingham Hasketon Mellis Botesdale Gipping Moulton Newton Little Wratting Bruisyard Rendlesham Mount Pleasant Great Livermere Hightown Green Brook Green Clopton Green Kersey Upland Great Wratting Earl Soham Stoke Ash Coldfair Green Sowley Green Broadway Wentford Newtown Brome Street Kersey Tye Bredfield Oulton Hawstead Green Corton Cock & End Raydon Town Street Tan Office Green Upper Weybread Blythburgh Clopton Green Gromford Gipsy Row Burthorpe Chediston Green Baylham Water Run Denham Street Wetherup Street Rose Green Barsham Monk Soham Brent Eleigh St Peter South Elmham Maidenhall Stone Street Great Cornard Holton St Mary Tuddenham St Martin Cattishall Withersfield East End Walpole Drybridge Hill Worlington Kirton Denston Oulton Broad Stoke-by-Nayland Bucks Horn Place Back Street Daisy Green St Margaret South Elmham Playford Honey Tye High Rougham Fen Street Baxter's Green Ringshall Stocks Newbourne Sherbourne Street Cherrytree Green Boardy Green Battisford Tye Walton Allwood Green Falkenham Holton Chediston Willisham Thorney Green Santon Downham Bridge Street Chelsworth Dublin Park Gate Barnby Little London Broad Green Denham End Creeting St Peter Cowlinge Wicker Street Green St James South Elmham Bentley Tostock White Horse Corner Capel Green Wattisfield Hitcham Palgrave Silverlace Green Chattisham Dallinghoo Winston Green Bedingfield North Warren Kettlebaston Daisy Green Wainford Pettistree Hacheston Broom's Barn Rede Capon's Green Little Eriswell Knaves Green Chapel Hill Nettlestead Brockley High Street Stanton Chare Cavenham Chimswell Rotten End Euston Bradfield Combust Rishangles Offton Cratfield Stratford St Andrew Melton Monk Soham Green East Green Undley Little London East Barton Woolpit Calais Street Windsor Green Falkenham Sink Little Thurlow Green Bicker's Heath Larks' Hill Campsea Ashe West Stow Levington Akenham Barking Tye Haughley New Street Smithwood Green Wyverstone Thurston End Bird Street Bungay Little Bradley Saxtead Hadleigh Thelnetham Brightwell Great Common Hulver Street Washmere Green Naughton Great Glemham Friday Street The City Ashbocking Canham's Green Stansfield Denham Corner Herringfleet Brockley Corner Button Haugh Green West Row Whelp Street Brampton Street Henley Grimstone End Helmingham Great Finborough Black Street Bull Green Shipmeadow Risby Borley Green Lampardbrook Belstead Capel St Mary Mendham The Woodlands Middleton Hoggard's Green Hartest Hill Great Welnetham Wattisham Stone Rushmere St Andrew Lattinford Hill Halesworth Coney Weston Oakley Oak Hill Dagworth Bures Green Wrentham Sizewell Thwaite Lindsey Hobbles Green Saxham Street Bromeswell Cove Bottom Old Newton Boyton Silverley's Green Monewden Stowmarket Fakenham Magna Horringer Lakenheath Hawstead Copdock Middlewood Green Gislingham Crown Corner Acton Winston Bloodman's Corner Ixworth Little Cornard Creeting Hills Gulling Green Shottisham Dunstall Green Foals Green Higham Maidensgrave Thurston Planche Hoo Flixton Thorpe Green Boxted Trimley Lower Street Sudbourne Cobblers Corner Newmarket Maypole Green Swingleton Green Friday Street Burstallhill Bush Green Uggeshall Weston Worlingham Southolt Earl's Green Wrentham West End Wissett Wetherden The Port of Felixstowe Mill Hills Hagmore Green Saxmundham Gosling Green The Downs Southwold Kedington Kelsale Beccles Mill Common Bacon's Green Thrandeston High Street Gunton Hoxne Frizzeler's Green Lady's Green High Street Green Assington Green Great Thurlow Lawshall Green Martlesham Mildenhall East End Brockford Street Bowbeck Yoxford Landwade Coltsfoot Green Pakefield West End Hemingstone Weybread Street Lower Common Poslingford Westhall Thorndon Troston Waldringfield Pea Porridge Green Knettishall Tan Office Woodbridge Walk Pakenham Crackthorn Corner Norton Thurston Witnesham The Heath The Street Langham Ashfield Cum Thorpe Felixstowe Nether Street Little Finborough Upper Street Blacksmith's Green Theberton Assington Dennington Hall Hunston Green Upper Holton Fingal Street Ringsfield Common Onehouse Fornham All Saints Ilketshall St Andrew Stoven Burgh Almshouse Green Priory Green Woolpit Green Flixton Badingham Pound Green Ilketshall St Margaret Mile End Rooksey Green Claydon Wherstead Little Stonham Leavenheath Polstead Heath Blackthorpe Chelmondiston Cay Hill Drakestone Green Cookley Ipswich Stowlangtoft North Green Carlton Lower Green Cattawade Stutton Flowton Kenton Stanwell Green Lower Layham Kirkley Henstead Wyverstone Green Chillesford Linstead Parva Boyton End Butley Wilde Street Denham Green Homersfield Rougham Upthorpe Ilketshall St Lawrence Mells Westbourne Saxtead Bottom Hinderclay Little Welnetham Mill Hole Hemley Baylham Stone Humble Green Buxhall Fen Street Sibton Green Braiseworth Scotland Street Rumburgh Wortham Ling Base Green Culpho Cross Green Washbrook Street Kessingland Beach Barnaby Green Ashfield Green Nayland Bedfield Long Green Elveden Sapiston Market Weston Tattingstone White Horse Broke Hall California Poystreet Green Upsher Green Kesgrave Newman's Green Martlesham Heath Capel St Andrew Thorns Waldringfield Heath Buxhall Beyton Green Holywell Row Fen Street Thistley Green Harleston Washbrook Haughley Green Orford Needham Market Preston St Mary Chantry Hollesley Dorley's Corner Forward Green Church End Snape Watering Mutford Kessingland Thorpe Morieux Mace Green Bromswell Heath Stow's Hill Stanningfield Flempton Coddenham Green Chevington Withersdale Street Whitton St Michael South Elmham Wissington Lower Raydon Beyton Wilsey Felixstowe Ferry Somerton St Cross South Elmham Cargate Eastbridge Chickering Peasenhall Genesis Green Semer Newthorpe Dennington Bell's Cross Mill Green Sackers Green Hartest Rattlesden Owl's Green Yaxley Shimpling Street Bruisyard Street Cookley Green Wick's Green Wilby Kenny Hill Hemp Green Ash Corner Little Waldingfield Babel Green Benhall Street Mill Green Cranley Bardwell Cransford Eyke Timworth Green Barley Green Birds End Stanton Edwardstone Otley Green Bradfield St George Monks Eleigh Tye Debenham All Saints' South Elmham Blyford Bradfield St Clare Leiston Fornham St Genevieve Chimney Street Parliament Heath Stackyard Green Mill Green Thorpe Street Kersey St Nicholas South Elmham Annesons Corner Redlingfield Normanston Swan Green Hawkedon Stoke Park Burgate Milden Great Green Ixworth Thorpe Combs Ford Butley High Corner Brandon Stratford St Mary Gainsborough Cockfield Ward Green Cole's Green Fressingfield Linstead Green Somerleyton Long Melford Farnham Reydon Smear Mole Hill Rushbrooke Elmsett Ford's Green Aldeburgh Wickhambrook Whatfield Stradishall Brackenham Tunstall Ufford Dandy Corner Cuckold's Green Little Green Rodbridge Corner Mill Street Lackford Bleach Green Culfordheath Malting End Lindsey Tye Wordwell Sotherton Pinford End Little Thurlow North Green Brettenham Greenwich Harkstead Laxfield Sweffling Otley Coopers Corner Coddenham Rose Hill Shadingfield Iken Badwell Green Hintlesham Burstall Castle Hill Cavendish Duke Street Stock Hill Sicklesmere Kittle's Corner Long Thurlow Wales End Rickinghall Stores Corner Stanton Street Benhall Green