Education Marketing in Earl Soham

Get in touch

Education Sector Advertising in Earl Soham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Earl Soham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in IP13 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Earl Soham (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Shipmeadow Felixstowe Leiston Easton Bavents Yaxley Dagworth Framsden Great Finborough Dennington Hall Culford Thorington Shelley Kersey Rushmere St Andrew Brockley Corner Friston Dennington Corner Rickinghall Waldringfield Whelp Street Chevington Lindsey Saxmundham Benhall Green Newbourne Little Wratting Kirkley Blyford Falkenham Hunston Green Friday Street Bredfield Spexhall Roman Hill Woolpit Heath Thurston Planche Whitestreet Green Great Bealings Rede Upper Street Red Lodge Coltsfoot Green Groton Broke Hall Newton Castling's Heath Barrow Timworth Green Bruisyard Street Debenham Lower Green Tannington Upper Weybread Cransford Cranley Harkstead Cow Green Wilde Street Hitcham Brettenham Ipswich Kettleburgh Nether Street Stutton Great Wratting Cross Green Mill Green Great Wenham Fenstead End Lower Hacheston Hargrave Norton Little Green Iken Bleach Green Wetherden Newmarket Harleston Cookley Clopton Capel St Andrew Capon's Green Windsor Green Heckfield Green Little Saxham Shadingfield Brandon Higham Great Green Bramfield Haverhill Bruisyard Woodbridge Walk Trimley Lower Street Tan Office Green Hanningfields Green Hoxne Colton Botesdale Green Thurston End Alpheton Scotia Drift Wattisham Great Blakenham Cross Street Knaves Green Barley Green Dorley's Corner Pakefield Monewden Marlesford Bush Green Lower Raydon Ampton West End Sherbourne Street Stonecross Green North Green Broad Green Freckenham Stone Common The City Sibton Green Hundon Chelsworth Common Shop Corner Chediston Green Russel's Green Tattingstone Greenwich White Horse Corner Peasenhall West Street Mendham Horner's Green Ramsholt Mendlesham Rooksey Green Fornham St Genevieve Kersey Upland Santon Downham Bedfield Long Green Honey Tye Chilton Street Cock & End Denham Bell's Corner Brown Street Rendlesham Chilton Leys The Street Monk Soham Mellis Pixey Green Barnham Thurston St Margaret South Elmham Stanton Stoke Park Kesgrave Mellis Green Great Glemham Shimpling Street Erwarton Weston Dallinghoo Upthorpe Needham Street Bardwell Brockley Cornard Tye Langham Hobbles Green Herringswell Kirton Easton Green Gislingham Magpie Green Melton Coddenham Daisy Green North Warren Gazeley Ballingdon Westerfield Gedgrave Hall Wrentham West End Sudbourne Hadleigh St James South Elmham Rose Hill Westley Wickham Green Badingham Nayland Barnaby Green Tuddenham St Martin Lower Holbrook Wicker Street Green Dandy Corner Holywell Row Weybread Mettingham Wattisfield Thorpe Street Old Felixstowe Coddenham Green Battlies Green Birds End Wainford Harrow Green Fen Street Holton St Mary Butley Stone Street Ixworth High Street Bell's Cross Fornham St Martin Cock Street Sotherton Bicker's Heath St Michael South Elmham Culpho Stoke-by-Nayland Cross Green Round Maple Badwell Ash Beck Row Crowfield Green Aldringham Pea Porridge Green Mill Street St Peter South Elmham Malting End Cookley Street Weston Ditch Melon Green Crown Corner Great Waldingfield Chapel Hill Church Common Kenton Reydon Smear Battlesea Green Horham Hawstead Green Bawdsey Martlesham Westhorpe Lackford Annesons Corner Borley Green Sternfield Hasketon Ash Street Chimney Street Gulling Green Akenham Monks Eleigh Tye Woolpit Denham Corner Maidenhall Little Waldingfield Pettistree Little Thurlow Green Mendlesham Green Corton Great Green Stubbing's Green Blaxhall Middleton Snape Braiseworth Hollesley Acton Place Ringsfield Corner Boxford Cock and End Blacksmith's Corner Polstead Heath Occold Milden Great Common Denham Street Temple End Stratford St Mary Cherrytree Green Felixstowe Ferry Mickfield Barham Old Newton Bucks Horn Place Hollybush Corner Bird Street Winston Sowley Green Drinkstone Stow's Hill Parham Mile End Worlington Shingle Street Sutton Street Wenhaston Moulton Sackers Green Trimley St Mary Exning Eyke Haughley Elmsett Wortham Ling Sotterley Crowfield Washmere Green Thorndon Rougham Hanchett Village Stoke-by-Clare Heveningham Helmingham Stradbroke Lower Common Friday Street Chedburgh Ford's Green Shotley Gate Chickering Audley End Hestley Green Hemingstone Hartest Hill Bacon's Green Thorns Broadgrass Green Stackyard Green Smithwood Green Tattingstone White Horse Normanston Lattinford Hill All Saints' South Elmham Assington Green Mells Lower Street Cuckoo Green Homersfield Little London Bromswell Heath Battisford Tye Parliament Heath Ilketshall St Andrew Lambfair Green Troston Wickhambrook Coney Weston Great Bradley Knettishall Button's Green Snape Watering Burstallhill Chelmondiston Thelnetham Hemp Green Somerton Spratt's Street Larks' Hill Rodbridge Corner Hazel Stub Broadway Ingham East End Hopton Dennington Long Melford Kessingland Botesdale Wortham Rotten End Mutford Stratford St Andrew Benhall Street Boulge Naughton Lowestoft Hintlesham Wickham Street Felsham Bridge Street Little Green Cattishall Athelington Brome Little Stonham Cavendish Theberton Mill Hills Whepstead Freston Cove Bottom Kessingland Beach Wick's Green Ringsfield Racecourse Beccles Friday Street Lower Falkenham Gedding Wyverstone Street Tunstall Brackenham Cobblers Corner Stanwell Green Cuckoo Tye Flixton Little Bealings Chediston The Downs Withermarsh Green Falkenham Sink Button Haugh Green Bradfield St George Hacheston Wrentham Hepworth Earl Stonham Blackthorpe Grimstone End Frostenden Corner Wingfield Bradfield Combust Rougham Green Flowton Little Bradley Boyton Ubbeston Priory Green Rushmere Street Daisy Green Chelsworth Oakley Park Wetherup Street Bury St Edmunds Cranmer Green Ashfield Cum Thorpe Covehithe Earsham Street Fingal Street Wilby Stoke Ash Cretingham Ashfield Green Priory Heath Earl's Green Tan Office Newthorpe Rattlesden Westbourne Gromford Stanton Chare Capel St Mary Lawshall Green Knodishall Dunstall Green Nedging Tye Genesis Green Great Bricett Upper Town Stock Hill Thistley Green Saxham Street Stowlangtoft East Bergholt Little Knowles Green Henstead Playford Eastbridge Gedgrave Rushbrooke Aldeburgh Stockhold Green Hunston Otley Bottom Darmsden Colchester Green Poystreet Green Duck Corner Gainsborough Gipsy Row Kentford Little Whittingham Green Battisford Chillesford Crownland Bedingfield Street Shimpling Gosling Green Bucklesham Cook's Green Brightwell Heath Studlands Park Tostock Beyton Green Wickham Street Baylham Aspall Cattawade Woodside View Little Eriswell Brook Green Rose Green Copdock Syleham Norton Washbrook Campsea Ashe Church End Little Welnetham Stores Corner Oaks Tye High Street Elveden Thorney Green Little Green Chilton Walberswick Ilketshall St Lawrence Moats Tye Drybridge Hill Redlingfield Wootten Green Pinford End Curlew Green Toad Row Little Blakenham Dalham Creeting Bottoms Halesworth Denham Broom's Barn Blundeston Clopton Green Buxhall Poslingford Little London Ellough Fressingfield Thrandeston Saxtead Little Green Bloodman's Corner Willingham Gosland Green Walton Cox Common Earl Soham Westhall Uggeshall Little Cornard Methersgate Swilland Waldringfield Heath South Cove Oakley Lavenham Calais Street Barsham Blythburgh Chippenhall Green Dunwich Bildeston Badwell Green Owl's Green Oldhall Green Stanningfield Gipping Timworth Preston St Mary Mill Green Wissett Farnham Orford Ringshall Stocks Middlewood Green Withersdale Street Hanchett End Baylham Stone Duke Street Whatfield Clopton Green Bowbeck Westleton Mill Common Fakenham Magna Ilketshall St Margaret Witnesham Lakenheath Rishangles Broad Green Benacre Brockford Street Shotley Redgrave Hibb's Green Lindsey Tye Alderton Barnby Aldham Holton Ward Green Back Street Higham Pound Green Dublin Burgate Sicklesmere Black Street Stowupland Shotley Common Easton Mildenhall Saxtead Bottom Brockley Green Water Run St Nicholas South Elmham California Broad Street Pakenham Boot Street Ousden High Street Boyton End Weybread Street Newman's Green Barnardiston Brent Eleigh Gunton Capel Green Buxhall Fen Street Bramford Eye Wyverstone Framlingham Great Livermere Hoggard's Green Creeting St Mary The Port of Felixstowe Combs Ford Belstead Glemsford Hadleigh Heath Sharpstone Street Baxter's Green Chalkstone Mount Pleasant Flempton Cole's Green Honington Sibton Sweffling Rendham Wyverstone Green Hemley Withersfield Icklingham Denham Green Kingshall Street Thorington Street Wetheringsett Forward Green Creeting St Peter Ringshall Drinkstone Green Wangford Barton Mills Sproughton Mill Green Little Thurlow Onehouse Herringfleet Winston Green Holbrook Upper Holton Workhouse Green Mill Green Denham End Thornham Magna Leavenheath St Cross South Elmham Longfield Green Hagmore Green Acton Burstall Charles Tye Walsham le Willows East Green Bungay Humble Green Camps Heath Butley High Corner Burthorpe Canham's Green Sudbury Base Green High Street Green Clay Common Debach Burgh Stone Street Maypole Green West Row Stuston Monks Eleigh Great Barton Kedington Trimley St Martin Kittle's Corner The Heath Chattisham Shottisham Lound Wenhaston Black Heath Tannington Place Hog's Corner Wentford Gisleham Ashbocking Brampton Street Brightwell Wangford Silverlace Green Four Ashes Kennett End Wales End Reydon Boardy Green Lower Layham Brundish Street Bromeswell Kenny Hill Goddard's Corner Levington Depden Green Brundon Saxtead Cross Green Grinstead Hill Great Green Pitmans Corner Kenton Corner Gosbeck Huntingfield Haughley Green Great Welnetham Hessett Market Weston Upper Street Charsfield Woolpit Green Cuckold's Green Long Thurlow Beyton Carlton Stanstead Kingshall Green Assington Bacton Barking Tye Sapiston Hillside Bentley Brome Street Bures Stanway Green The Woodlands Bedingfield Upper Street Hartest Bures Green Smallwood Green Little Livermere Oak Hill Cavenham Almshouse Green Gibraltar Little Glemham Southwold North Green Wickham Skeith Finningham Hulver Street Nowton Offton Maidensgrave Coopers Corner Nedging Hanningfield Green Bower House Tye Stoven Clements Cay Hill Edwardstone Little Wenham High Rougham Thorpeness Fen Street Silverley's Green Collipy's Green Hengrave Laxfield Landwade Fornham All Saints Great Thurlow Coldfair Green Mickley Green Upper Layham Blackheath Conyer's Green Rumburgh Wissington Darsham Yoxford Stanton Street Lawshall Parkway Palgrave Cotton Kersey Tye Chantry Swingleton Green Linstead Parva Clopton Green Great Ashfield Otley Scotland Street Carlton Colville Boyden End Nettlestead Hawkedon Tuddenham Kettlebaston Creeting Hills Worlingworth Lidgate Clare Culfordheath West Stow Brandeston Meeting Green Wordwell Sutton Common Wherstead Brantham Mace Green Brabling Green Oulton Broad Potash Sizewell Stradishall Upsher Green Little Finborough Dorking Tye Somersham Otley Green Risby Whitton Hoo Chimswell Redisham Pitcher's Green Lady's Green Ixworth Thorpe Warren Heath Wickham Market Worlingham Metfield Common Undley Haughley New Street California Flixton Slough Hill Cockfield Middleton Moor Thornham Parva Frostenden Mill Hole Grundisburgh Raydon Saxtead Green Blacksmith's Green Elmswell Rushmere Ringsfield Common Cookley Green Oulton Attleton Green Horringer Newtown Southolt Barningham Poslingford Corner Nacton Stansfield Maypole Green Bacton Green Apsey Green Butley Low Corner Swan Green Bull Green Needham Market Babel Green Calford Green Wingfield Green Castle Hill Drakestone Green Wattisham Stone Willisham Town Street Foals Green Ashfield Green Semer Barking Ash Corner Pettaugh Brampton Martlesham Heath Stonham Aspal Boxted Linstead Green Annis Hill Metfield Woolverstone Mole Hill Brockford Green Cratfield Polstead Park Gate Stowmarket Hinderclay Bradfield St Clare Thwaite Eriswell William's Green Crackthorn Corner Cowlinge Monk Soham Green Depden Great Saxham Willisham Tye Letheringham Purple Hill Clopton Corner Wixoe Thorpe Morieux Euston North Cove Allwood Green Hawstead East End Combs East Green East Barton Candle Street Page's Green Farley Green Bedfield Great Cornard Bobby Hill Cocks Green Washbrook Street Ufford Lampardbrook Stoke Kelsale Wetherden Upper Town Brundish Hightown Green Walpole Henley Wilsey Thorpe Green Claydon Somerleyton Frizzeler's Green Sotherton Corner Woodbridge Shelland Sutton Denston Cargate